IBI GROUP 6 - 2012 - Laserfiche WebLink

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Implementing parking pricing at the Santa Ana Regional Transportation Center (SARTC) will require careful examination of existing user patterns, parking demand, enforcement, and potential inputs to surrounding neighborhoods. IBI Group is well positioned to provide the City with this assignment given our previous work with the City and OCTA at SARTC. The solutions and strategies developed for this study must be the result of a collaborative process that involves city staff, station tenants, and station patrons. The objective is to develop a workable solution that has the support of daily users, tenants, and visitors. Our proposed approach to assisting the City of Santa Ana considers these parameters and outlines an achievable process that maximizes the technical expertise and local understanding of the consultant team with the input provided by city staff. The SARTC is strategically located in central Orange County, and is served by Amtrak's Pacific Surfliner and Metrolink's Orange County and Inland Empire- Orange County commuter rail lines. SARTC serves as a hub for the Orange County Transportation Authority (OCTA) bus system, includes a Greyhound station, and is a terminal for several Mexican intercity buses. SARTC is proposed to undergo growth and various improvements over the next few years, and is positioned to continue to be one of Orange County's busiest transportation centers. Daily ridership is forecast to increase at the station, along with demand for parking. To meet forecast demand, the City constructed a four -level parking structure in addition to the two surface parking lots. The City would now like to look at implementing a pricing structure at the station to help offset the costs associated with operating the structure and to continue providing improved parking services and maintenance at the station. IBI Group understands the importance of developing a Parking Management Plan that meets the needs of the City, station tenants, and station patrons. As the prime consultant on the SARTC Master Plan and the OCTA Metrolink Station Parking Management Plan, we have been very much involved in the developments at SARTC and can provide the City with unparalleled resources and technical expertise to complete this study in a timely manner. This Parking Management Plan will not only layout a plan to implement a pricing Mal structure at SARTC, but also accommodate the goals outlined in the City's Transit Vision, benefit and serve transit users and station tenants, and support sustainable development and growth at the station. City of Santa Ana NO 12 04 ' Raii ,,irn a t 1 Tager enl Flan i t Sa,. a Ana Reou"af IBI Group 6,11.12 13