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2013 -2014 Energy Efficiency Programs <br />Local Government Partnership Program <br />Program Implementation Plan <br />b) Market Transformation Information <br />As stated above, market transformation draws heavily upon diffusion of innovation theory, <br />with the state of a market characterized by adoption rate plotted against time on the well - <br />known S- shaped diffusion curve. In practice, however, the diffusion curve of products may <br />span decades. Market share tracking studies conducted 3, 5 or even 10 years after the start of <br />an MT program may reveal only small market transformation effects. Therefore it is <br />problematic, if not impractical, to offer internal annual milestones towards market <br />transformation sectors and specific program activities. <br />As a consequence, it is not appropriate to offer more than broad and general projections. Any <br />targets provided in the following table are nothing more than best guesstimates, and are <br />subject to the effects of many factors and market forces outside the control of program <br />implementers. <br />Table 3 <br />IOU territory that <br />2013 <br />have adopted such <br />Baseline inventory of <br />energy planning <br />cities, counties and <br />documents as Energy <br />government <br />Action Plans, Climate <br />institutions within the <br />Improvement over <br />Action Plans and <br />IOU territory that have <br />baseline, over time <br />Sustainability Plans, <br />adopted such energy <br />and General Plans <br />planning documents as <br />with energy or climate <br />Energy Action Plans, <br />elements. <br />Climate Action Plans <br />In coordination with <br />Codes and Standards, <br />develop a baseline <br />Model Reach Codes <br />inventory of cities <br />and counties within <br />the IOU territory <br />with adopted model <br />reach codes <br />b) Market Transformation Information <br />As stated above, market transformation draws heavily upon diffusion of innovation theory, <br />with the state of a market characterized by adoption rate plotted against time on the well - <br />known S- shaped diffusion curve. In practice, however, the diffusion curve of products may <br />span decades. Market share tracking studies conducted 3, 5 or even 10 years after the start of <br />an MT program may reveal only small market transformation effects. Therefore it is <br />problematic, if not impractical, to offer internal annual milestones towards market <br />transformation sectors and specific program activities. <br />As a consequence, it is not appropriate to offer more than broad and general projections. Any <br />targets provided in the following table are nothing more than best guesstimates, and are <br />subject to the effects of many factors and market forces outside the control of program <br />implementers. <br />Table 3 <br />Internal Market Transformation <br />Planning Estimates <br />2013 <br />2014 <br />Baseline inventory of <br />cities, counties and <br />government <br />institutions within the <br />Improvement over <br />Improvement over <br />IOU territory that have <br />baseline, over time <br />baseline, over time <br />adopted such energy <br />planning documents as <br />Energy Action Plans, <br />Climate Action Plans <br />