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SCHEDULE B -1 <br />GRANT NO. PS 1506 <br />SUB BUDGET: MARKETING CONSULTANT <br />BUDGET NARRATIVE Page 1 <br />PERSONNEL COSTS <br />Marketing Consultant — consultant will to provide assistance to develop the bicycle safety campaign, <br />develop and purchase the educational materials, purchase the bicycle helmets, and purchase the bicycle <br />safety equipment. <br />TRAVEL EXPENSE <br />None <br />CONTRACTUAL SERVICES <br />Paid Media — bilingual bus tail and interior advertisements on Orange County Transit Authority buses will <br />be displayed. Twenty bus tail advertisements for six weeks and 100 interior ads on buses for three months. <br />EOIIIPMENT <br />None <br />OTHER DIRECT COSTS <br />Educational Materials — used to purchase, develop, or print brochures, pamphlets, fliers, coloring books, <br />posters, signs, and banners associated with grant activities, and traffic safety conference and training <br />materials. Items shall include a traffic safety message and if space is available the OTS logo. Additional <br />items may be purchased if approved by OTS. <br />1,000 Bicycle Helmet(s) - helmets to be distributed during bicycle rodeos and other bicycle safety related <br />events. <br />Bicycle Safety Equipment — safety equipment such as bicycle headlights /taillights, reflectors, and <br />reflective arm and leg bands to be distributed during bicycle rodeos and other bicycle safety related events. <br />INDIRECT COSTS <br />None <br />PROGRAM INCONIE <br />There will be no program income generated from this grant. <br />OTS-38f (Rev. 6/14) <br />20E -12 <br />