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BUSINESS LIABILITY COVERAGE FORM <br />o. Recall Of Products, Work Or Impaired <br />Property <br />(c) Title of any literary or artistic work; <br />D <br />Damages claimed for any loss, cost Or <br />(5) Arising out of an offense committed by <br />expense incurred by you or others for the <br />an insured whose business is: <br />(a) Advertising, broadcasting, <br />loss of use, withdrawal, recall, inspection, <br />publishing or telecasting; <br />repair, replacement, adjustment, removal <br />or disposal of: <br />(b) Designing or determining content <br />(1) "Your product"; <br />of web sites for others; or <br />(2) "Your work"; or <br />(c) An Internet search, access, <br />(3) "Impaired property"; <br />content or service provider, <br />if such product, work or properly is <br />However, this exclusion does not <br />withdrawn or recalled from the market or <br />apply to Paragraphs a., and c. <br />from use by any person or organization <br />g <br />under the definition of "personas and <br />s <br />because of a known or suspected defect, <br />advertising injury" in Section G. <br />deficiency, Inadequacy or dangerous <br />Liability And Medical Expenses <br />condition in it. <br />Definitions. <br />P. Personal And Advertising injury <br />For the purposes of this exclusion, <br />"Personal and advertising injury % <br />placing an "advertisement" for or <br />linking to others oil your web site, by <br />(1) Arising out of oral, written or electronic <br />Itself, is not considered the business <br />Publication of material, if done by or at <br />of advertising, broadcasting, <br />the direction of the insured with <br />publishing or telecasting; <br />knowledge of its falsity; <br />(9) Arising out of an electronic chat room <br />(2) Arising out of oral, written or electronic <br />or bulletin board the insured hosts, <br />publication of material whose first <br />owns, or over which the insured <br />publication took place before the <br />exercises control; <br />beginning of the policy period; <br />('10) Arising out of the unauthorized use of <br />(3) Arising out of a criminal act committed <br />another's name or product In your e-mail <br />by or at the direction of the insured; <br />address, domain name or metatags, or <br />(4) Arising out of any breach of contract,any <br />other similar tactics to mislead <br />except an implied contract to use <br />another's potential customers; <br />another's "advertising idea" In your <br />(11) Arising out of the violation of a <br />"advertisement"; <br />person's right of privacy created by <br />(5) Arising out of the failure of goads, <br />any state or federal act, <br />Products or services to conform with <br />However, this exclusion does not <br />any statement of quality or <br />apply to liability for damages that the <br />performance made in your <br />Insured would have in the absence of <br />"advertisement"; <br />such state or federal act; <br />(6) Arising Out of the wrong description of <br />(12) Arising out of: <br />the price Of goods, products or services; <br />(a) An "advertisement" for others on <br />(7) Arising out of any violation of any <br />your web site; <br />intellectual property rights such as <br />(b) Placing a link to a web site of <br />copyright, patent, trademark, trade <br />others on your web site; <br />name, trade secret, service mark or <br />other designation of origin or <br />(c) Content from web site of others <br />authenticity. <br />displayed within a frame or border <br />However, this exclusion does not <br />on your web site. Content includes <br />information, code, sands, text, <br />apply to infringement, in your <br />graphics or images; or <br />(a) Copyright; <br />programming used to enab'e: <br />(b) Slogan, uniess the slogan is also <br />(I) Your web site; or <br />a trademark, trade name, service <br />mark or other designation of origin <br />(ii) 1-110 presentation or functionaiibj <br />"adverlsoment" <br />or authenticity; or <br />of an or other <br />content on your web site; <br />Page 8 of 24 Form 88 00 08 Ori 05 <br />