STRAIGHTLINE COMMUNICATIONS 9 - 2014

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SI, PROPOSAL City of Santa Ana i Water Resources Division 01- 06.2015 to 12 -31 -2015 Checklists and other helpful tools to detect water leaks; read water meters, ways to save money on water bills, and list of Important City telephone numbers. Supporting graphics and photos such as Images of PWA personnel at work, Santa Ana landmarks, native plants, a California map with its water systems, logos, icons and infographics, All graphics and images will comply with all copyright rules and regulations. 3. SL will prepare and present an outline of the content along with a design concept. The design concept will be distinctive, yet maintain the overall CCR branding established two years ago. This design will be carried throughout the Interactive and web based WQCCR, as well as all special communications relating to the 2014 CCR, 4. Special communications are designed to Inform customers about the 2014 CCR and Its expected date of release. SL will (1) develop and coordinate water customer bill messages (electronic and print); (2) write announcements to be published in City newsletters and local newspapers; (3) design bus shelter posters and full color bill stuffers promoting the CCR. 5. Upon the City's approval of the CCR content outline and design concept, we will begin working on the editorial content, which will involve client conference calls, research, Interviews, copywriting, and editing. Once the editorial content is reviewed and approved by the City, we will submit the content for translation Into Spanish and Vietnamese. 6. SL will design an 8.5 x 11 PDF report that can be downloaded from santaanaCCR.org and printed by Santa Ana residents. The design will Include creating new graphics and charts; purchasing stock photography; stylizing, formatting, and proofing the data tables supplied by the Water Resources Division; and coordinating additional images from other City departments and water agencies (when applicable). We will layout two versions: English and Spanish, and will execute two rounds of client revisions before generating a final draft. The final draft will be submitted to our proofreader for any typos or minor design Inconsistencies, which will be corrected or of tha"t'fime Gefare su6h iftmg'to the olierit for flna'f approval:" 7. SL will then focus on updating santaanaccr.orgwith the new CCR information. We will arohive the previous year's content and create new pages for the 2014 CCR. Updating the site Includes CMS extension testing and revisions, creation of additional graphics if needed, content proofing, generation of a new table of contents and changes to the site's navigation. Aside from completing the online 2014 CCR, we will manage and update the site throughout the year while provide recommendations to the Water Manager regarding best practices In web design, technology platforms, and navigation as well as ways to best leverage the site for Important announcements. Page 1 5