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25D - AGMT - MARKETING SRVS
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04/19/2016
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25D - AGMT - MARKETING SRVS
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Last modified
4/15/2016 11:34:32 AM
Creation date
4/14/2016 6:30:36 PM
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Template:
City Clerk
Doc Type
Agenda Packet
Agency
Finance & Management Services
Item #
25D
Date
4/19/2016
Destruction Year
2021
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NORTH,4 STAR <br />SCOPE OF WORK <br />PR0,P0SD s F & tIMF St";brr- rr&FLE <br />Partnering with Santa Ana is not a responsibility we take lightly. As such, if it becomes necessary, we <br />are interested in collaborating with Santa Ana leaders and stakeholders to create an even more custom <br />scope of work for perfecting this important initiative. This initiative will take from 6 - 9 months, dependent <br />upon how quickly approval and data is received from the client at key milestones. <br />Cost <br />Engagement & Education 15,000 <br />Research & Strategy 46,000 <br />Creative Development & Action Planning 55,000 <br />Website (Education, Strategy & Brand Story) 12,000 <br />TOTAL 128,000 <br />This cost proposal has been calculated by third party costs associated with the research (i.e. <br />Qualtrics Consumer Panels) and North Star's blended hourly rate of $1501hr. Travel costs will be <br />billed separately. <br />SAMh ANA BkAGl �4'NIN I 1., <br />25D -24 <br />
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