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Regional Planed Sign Program No. 2016-01 <br />April 11, 2016 <br />Page 2 <br />Project Description <br />The applicant is requesting approval of a regional planned sign program to amend and replace an <br />existing planned sign program to allow construction of a 60 -foot tall pylon sign. The sign would be <br />erected where a current 45 -foot tall electronic message display pylon exists, which has ceased to <br />function. The new sign would contain an electronic message display and three static panels for <br />individual tenants, as well as a panel with "Santa Ana" displayed. The electronic message display <br />portion of the sign would measure eight feet by 25 feet and the static tenant sign panels would <br />measure two and one-half feet by 25 feet wide (Exhibit 4). <br />The electronic message display portion has been designed with technology to minimize light intrusion <br />onto any residential areas located across the Costa Mesa Freeway in the city of Tustin. Its placement <br />will maximize visibility from motorists traveling north or south on the freeway, and the display will <br />feature technology to limit brightness over ambient light conditions as required by the SAMC. In <br />addition, the overall height of the sign will enhance its visibility from the freeway, which is elevated just <br />south of the sign in order to traverse the LOSSAN corridor railroad tracks. The proposed replacement <br />sign, although taller, will not displace any additional parking stalls at the center. The sign's colors and <br />design are intended to complement the existing colors and architectural style at the center. <br />No other changes are proposed to the existing sign program. The existing sign program allows a <br />variety of wall, monument, and building -mounted blade signs to advertise businesses and business <br />activities on the site. <br />Praiec# background <br />McFadden Place was constructed in the early 1970s as an industrial park and was historically used <br />by warehouse, distribution and warehouse related uses. Since that time, CUP No. 1988-08, which <br />acknowledged the transitioning nature of the site and its ease of access and visibility from the Costa <br />Mesa Freeway, was approved to allow a combination of retail and industrial related uses on the site. <br />In 2012, two conditional use permits were approved to allow indoor sports facilities at McFadden <br />Place: Sender One Indoor Climbing and the Australian Swim School. Following the success of these <br />establishments, representatives for McFadden Place petitioned to rezone the property from Light <br />Industrial (M-1) to a specific development zone. Subsequently, AA No. 2013-02 was approved, <br />establishing the McFadden Place/Specific Development (SD) No. 85 zoning district, which allows for <br />a variety of industrial, commercial, and recreational uses. <br />At the time that SD No. 85 was approved, a planned sign program was adopted for the center which <br />established the allowable sign types and standards found at the center today. Because the allowable <br />signage types and standards in that sign program met all Municipal Code standards at the time, <br />approval of a regional planned sign program was not required. The proposed 60 -foot pylon sign with <br />an electronic message display requires approval of the subject application for a regional planned sign <br />program. The current tenant mix, the site's location adjacent to a freeway, and its acreage, make it <br />eligible for approval of a regional planned sign program application due to its nature as a regional <br />commercial center. <br />31 D-4 <br />