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NEOE STYLE <br />912 east "Santa ana boulevard <br />santa ana. califurnia 92701 <br />howdy(isneuestyle.corn <br />mw.nevestyle.com <br />(severaoruetounj 724.99047 <br />EXHIBIT A <br />March 28, 2016 <br />Ad Designs/Retainer Agreement far The City of Santa Ana <br />Objective <br />Design two separate full-page promotional ads for the City of Santa Aria. In addition, <br />provide additional graphic design services (when needed) to be billed (hourly) against <br />a pre -paid $5.000 retainer. <br />A retail -centric ad to be featured in Western Real Estate Business Magazine. <br />Stats will be provided by the city of Santa Ana to help promote industrial and <br />office buildings. <br />A community -focused ad to be featured in the Old Towne Orange Plaza Review <br />to promote retail in [Downtown Santa Ana. <br />Upon completion of the ad designs, services rendered will be billed against the <br />remaining balance of the retainer at the appropriate hourly rate (see attacher) <br />'fes schedule). Upon exhaustion of the service retainer. the City of Santa Ana may <br />choose to 'recharge' the existing agreement. Any unused balance of the service <br />retainer will need to be used no later than twelve (12) months from the start of <br />the agreement. All projects corn plated will include an hourly breakdownas well <br />as a service retainer statement balance. <br />Logos, copy. and any additional creative and/or photographic assets to be furnished <br />by the Client. Photographic services can and will me made available upon request <br />Assets will then be crafter) into digital artwork and delivered to the publication <br />vendor. <br />Client Deliverables <br />General direction (target audience) <br />• Advertisement goals <br />• Direction (overall lock and feelexfun, exciting_ youth-crlented, Institutional, etc) <br />• Logos (if needed) in PDF or AI/EPS (preferred) format <br />• High-resolution photography (if needed) <br />• Pinal copy (proofread for spelling and grafrimar errors) <br />• Size, colorand any other pre -press requirements <br />• Preferred delivery method to distribution vender <br />proofs <br />Proofs will be ernalled to Client as PDF files <br />stock Images <br />No storlr imager y to be purchased <br />