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NORTH A STAR <br />Brand Identity Testing: We have conducted consumer creative testing in a variety of ways through <br />the years and are open to different approaches. It has been our experience that you are better served <br />surveying a small group of general consumers outside of Santa Ana using inquiries versus polling <br />stakeholders or the community at large. Additionally, we would recommend asking consumers to <br />choose between two or three options for logo, line and looks versus voting "yes" or "no" on Just one <br />approach. <br />Graphic Standards Guide: This guide contains all necessary information for using your logo, color, <br />typefaces, language, narrative and other key elements to ensure consistency across all mediums and <br />from any organization, We provide digital and printed versions of this Guide as well inDeslgn riles so <br />you can edit as necessary. <br />Brand Narrative: Your DNA Definition is the core or what makes Santa Ana special. The narrative <br />takes that core and describes it in artistic and compelling language for connecting emotionally with <br />your different consumers. The narrative defines your personality and Santa Ana tone of voice. It can <br />be woven into ad copy, placed on websites, Integrated into speeches and distributed to businesses to <br />use In their own communications about the place they call home. The more it is used, the more <br />widely your message is dispersed. Sub -narratives for target audiences will also be provided. <br />Custom Deftverabfes: To assist in the communication of the final logo concept, North Star will work <br />with you In identifying a list of 10.12 custom deliverables that target your specific goals. This Is a <br />powerful addition as it brings the logo, line, color, photography, narrative, graphic elements and much <br />more to life In the real world, Possibilities include; <br />Community Portal Website <br />Organizational Webslte Design <br />Social Media Application <br />Partnership Opportunities <br />Print and Electronic Advertising <br />Billboard Design <br />Signage (entryway. wayfinding, environmental application) <br />Stationery Package <br />PowerPoint Templates <br />Merchandising <br />Community Outreach <br />And much more <br />SANTA ANA BRANDPRINT 9 <br />