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NORTH A STAR <br />Other engagement activities outside the Friends of Santa Ana: <br />Press Release: The media can be a powerful ally in brand engagement. But first you have to <br />engage their expertise. We provide a general press release on what a community brand is and <br />what It does. It also highlights the need for the public's help during the process and <br />communicates the date, time and location of the upcoming educational presentation. Not only <br />does this start the public education process, it opens up lines of discussion with the press. We <br />are also happy to meet with members of the press during our In -market trip. <br />Educational Presentation: In addition to educating the Friends of Santa Ana, we conduct one <br />or more live PowerPoint presentations (during the in -market trip) to private and public sector <br />stakeholder groups (determined and assembled by Santa Ana) for purposes of educating and <br />furthering buy -in of the Santa Ana branding Initiative. We collaborate with the Santa Ana <br />branding team to determine who these audiences are and what you want to convey. Then we <br />craft the presentation to meet those goals. <br />Educational PowerPoint: We provide the Santa Ana team with a copy of the community <br />branding PowerPoint presentation (with detailed notes). This gives you the ability to carry on the <br />education and engagement via additional presentations, distribution to interested parties or <br />placement on community websites. <br />SANTA ANA BRANDPRINT 4 <br />