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C= Alt Wilshire Blvd Suite 2050, Los Angeles, CA 90017 se,s.,ifayen�.,,zom 1213341.0171 f213,8617436 Communication: Having open and continuous communication internally and externally are essential to meet SAPD's needs; therefore, regular weekly check -in meetings are conducted internally and externally to keep everyone apprised of project progress and accountable to their assigned tasks. This may be via continual email updates or monthly status meetings; frequency may shift depending on which phase of the campaign is currently active. Project Timeline/Task List: Campaign timelines are continuously updated, which meticulously detail out each task and person responsible with associated due dates so all understand their roles responsibilities, Documentation: Written recaps of meetings along with action items and due dates are disseminated subsequent to meetings /calls to inform entire team of next steps and expected deliverable dates. These meeting notes are also saved on our server and BaseCamp for easy access. We utilize BaseCamp, a web -based project- management tool for milestone management, file sharing and messaging. Budget Control: We have a thorough job costing platform set -up, with multiple approvals from department heads required so that only related costs (both labor and other direct costs /materials) will be billed to client. We employ the use of unique client and project codes in our timekeeping/ payroll system and overall accounting system as we account for these costs. Strategy The Strategy team will be in charge of all research and positioning elements that will inform creative and media briefs, Sensis recommends a positioning exercise in key parts that will reframe the challenge to Santa Ana PD's advantage in order to help it achieve desired objectives. Our process is specifically tailored to the above challenge and includes: t. Insights: Using primary and syndicated research to articulate into insights in the unmet needs and wants of the core audience already described. We'll get to know them better and how to affect their behavior. 2. Product: We'll define working with the Santa Ana PD "life of service" or "civic duty" in such a way that appeals to the core audience. 3. Key Benefits: Research will be used to identify key benefits that support the notion of civic duty and service. 4. Competitive: This exercise will unearth points of differentiation that enables Santa Ana PD to stand out among the competitive set, as well as attributes to highlight for itself and of competitors in order to point out deficits elsewhere, if need be. 5. Trends: Sensis has access to a comprehensive and rich database of trends affecting the attitudes and perceptions of Americans including Millennial men and women that might be viable candidates for Santa Ana PD. We'll explore trends primarily to understand how to overcome perceptual hurdles.