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Assumptions <br />611 Wilshire RNLI Suite 2050, L.os Angeles, CA 90017 <br />k213.341.0171 f 21S.861 7436 <br />Creative: <br />• Assumes two rounds of revisions for creative development, with one final round. <br />o Additional rounds required will incur additional labor costs and rush fees (if <br />applicable); all fees will be pre - approved by client prior to implementation <br />• Agency will help modify existing footage for pre -roll purposes but no full -on production <br />costs are included <br />• Stock photography costs are not included in the above, and Sensis will look to leverage <br />existing SAPD photography, videos and imagery <br />• Should additional assets be required, incremental fees may apply <br />• All fees and costs will be pre - approved by client prior to implementation <br />Media <br />• final plan subject to change based on availability, negotiations as well as production of <br />required creative assets to support plan <br />• Budget levels may vary <br />Earned Media <br />• Assumes police force participation in events (ranging from booth support to actual race <br />participation <br />• Requires placement of Earned Media Manager within SAPD to have direct access to <br />content (e.g, ability to photograph inner workings of police department to showcase via <br />social media) <br />Payment Terms <br />Net 30 days billing, due upon invoicing. <br />Event sponsorship fees, if applicable, will be pre - billed to client but will be approved oy SAPD prior <br />to incurring costs. <br />