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• Need greater recognition of cultural resources <br />• Santa Ana brand is not defined, nor marketed <br />• Long -Standing reputation of a hard -to -negative City Hall <br />• City is poor communicator <br />• Young people aren't getting enough information on educational pathways <br />• WDB and other job resources not understood or even known about <br />• Affordable housing efforts not known, nor is regulatory environment <br />understood <br />Interviews — Developers <br />• New development is high risk in Santa Ana <br />• Land use codes not attractive <br />• Downtown suffers from lack of housing and office investment <br />• Need competitive edge for small firms to interest them in tenancy <br />Meetings & Interviews — Businesses <br />• Mexico labor market threatens manufacturing jobs <br />• Downtown dynamic is improving, but City has not kept pace <br />• Irvine, Irvine, Irvine <br />• Homelessness is pervasive and highly detrimental to businesses <br />• Police force lacks adequate recourse to deal with specialized problems <br />• Numerous and highly factionalized special interest groups deter action <br />Strategies in 4 Groups <br />1. Development <br />2. Jobs and Clusters <br />3. Downtown and Small Business <br />4. Education <br />Strategies - Development <br />Input Notes <br />Strategy <br />Development too risky <br />Increase by -right development opportunities <br />Open opportunities for business growth; <br />Density opportunities on major corridors/transit centers, <br />reduce risk; foster healthy communities <br />and southeast commercial pockets <br />and transit access; more people Into <br />downtown <br />Lack of brand, communication, interface <br />Develop a marketing and branding strategy, training at City <br />Hall <br />Poor relationships; need for business <br />Increase and improve connectivity with local businesses; <br />engagement in community <br />including defining roles for Chamber and City staff <br />Range of housing options; housing to <br />Ensure a range of incomes in new rental housing <br />support businesses; healthy community <br />development focused In walkable nodes <br />design; more people into downtown to <br />support business growth <br />CITY COUNCIL MINUTES 25 AUGUST 16, 2016 <br />