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Strategy 2: Use of Social Media <br />Solution: Hashtag Promotion- #SantaAnaGeneralPlan <br />The Youth Outreach Team adopted the hashtag #SantaAnaGeneralPlan after testing different <br />variations and requesting suggestions from youth volunteers. This was followed up with the <br />post for a postcard' campaign in which participants were encouraged to `post' about the Santa <br />Ana General Plan in exchange for a set of historic Santa Ana postcards. <br />#santaanageneralglan <br />12 , >oFts <br />General Plan Community Outreach Executive Summary CC 10/18/16 <br />19E -30 <br />04:3 <br />