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direct mail brochure to each customer describing this service and providing a <br /> contact number. We will include a description of special services for senior citizens <br /> and the disabled, where our employees provide individual assistance for bulky item <br /> pick up. <br /> 7. Arterial Collection Program <br /> The City of Santa Ana's arterial collection sites will benefit from litter abatement <br /> information. A public display program, such as posters on arterial containers will <br /> keep litter control highly visible. We also shall seek donated PSA space on <br /> billboards located on major arteries to promote litter control. <br /> 8. City Collection Service <br /> We also propose to work directly with the City in informing residents of <br /> neighborhood clean up days. Again, roll-off service will be provided free of charge <br /> to the City for these neighborhood events. We will work with the City to develop <br /> flyers, and to prepare and distribute information about recycling programs at these <br /> events. <br /> 75 <br />