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an extensive local buy-back option for the residents of Santa Ana <br /> who choose to sell their material. <br /> National and International Operations <br /> Waste Management residential and commercial collection, <br /> processing and marketing efforts will generate approximately 4 <br /> million tons of recyclable material nationwide in 1993. This <br /> represents over 5 million residential customers and tens of <br /> thousands of commercial customers. <br /> These customers' materials are only truly "recycled" and diverted <br /> from landfills when they are converted into reusable materials. <br /> Fortunately, Great Western Reclamation has developed a marketing <br /> plan to ensure Santa Ana that material that is diverted from landfills <br /> for recycling stays diverted from landfills. Waste Management is the <br /> best positioned and most experienced company in the world to make <br /> this claim. <br /> The company utilizes the most comprehensive, well positioned <br /> recyclables marketing teams in the United States: Paper Recycling <br /> International (PRI) for paper sales and the Container Recovery <br /> Alliance (CRA) for can, glass and plastic sales, and Bio-Gro Systems <br /> Inc. for the marketing of the organic portion of the waste stream. <br /> As tonnages of secondary material entering the market increase, <br /> flexibility, quality control, and innovation in seeking out new markets <br /> become imperative for any recycling company. As the 20th century <br /> draws to a close, the reality of a global economy for recyclables <br /> marketing becomes apparent, reinforcing the importance of the PRI <br /> and CRA and Bio-Gro Systems network in the Pacific Rim and <br /> Europe. <br /> 58 <br />