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Task 5; promote Travel Safe, Share the Space Media Campaign: <br />In 2014/2015 the City of Santa Ana developed artwork for the Travel Safe, Share the Space <br />Campaign and procured a limited run of direct media purchase as part of a previous QTS grant. <br />The direct media campaign Included 36 street light banners and 12 transit stop advertisements, <br />as well as printed collateral materials and a wabsite with bicycle safety information. Each direct <br />medla installation ran for 90 -days. <br />This program would utilize the artwork developed by the previous program for a citywide <br />extended direct media campaign, The City of Santa Ana would procure a minimum of 72 banner <br />Installations for 180 days and 24 transit stop advertisements for 90 -days. <br />City staff will help coordinate the identification of responsible contractor for the Installation of this <br />work. The budget for this task has been identified by the grant as $65,620 <br />