Laserfiche WebLink
, <br />*Westbound Exhibit 6-1 <br />May 3, 2017 <br />The following specifies the recommended allocation of the $8.000 contingency funds to be used by <br />Sa; <br />S4 Digital Advertising S Social Media Promotions: <br />b'ective: to expand public awareness and reach for the campaign through digitallsocial media <br />platforms and a digital gwfancing advertising promotion during the second quarter of 2017. <br />Task Description: coordinate and secure a minimum 4 -week digital geo•fencing promotion for <br />spring/summer 2017 to coincide with additional programming elements. In addition, create and run <br />a proactive promotion or micro -campaign on social media leveraging boosted content, and paid. <br />native, in -teed advertising on the campaign's Twitter, Instagram and YouTube platforms. This <br />includes maintenance. updates, management and measurement on a daily, weekly and monthly <br />basis. <br />Res�rnsituTities: <br />WEIC shall. <br />a. Develop the initiative, elements and seek plan approval from the Project Manager and ROO <br />Steering Committee <br />Santa Ana shall: <br />a. Approve digital plan elements and social media promotion plan <br />Completion Criteria: <br />The task is considered complete upon the completion of deliverables and when the Santa Ana <br />Project Manager signs the task Completion tetter by the end of May. <br />Please indicate the agreement and approval to move forward with this <br />Thank you <br />k Miltenberger <br />artner <br />Westbound Communications <br />e26 The City Or,.te S4 le 25ti • C'9nge wA ),110 <br />Otto Laufer <br />Prajeat Maner <br />Santa Ana P lice Department <br />is 563 2"2 4 663 9t1' ny,.. "lest tcunaCOMMU^iC3tCos wm <br />