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One Broadway Plaza represents a new, significantly more efficient, increased valuation <br />of land usage. Santa Ana is "available -land challenged" and must therefore maximize per <br />square footage return on investment to property owners and developers if the city is to <br />achieve the level of job and per capita income growth that will support local families in <br />their pursuit of the American dream. <br />Santa Ana is a city of approximately 350,000 residents, the 51" largest city in the nation. <br />Yet, in the last decade, our city ranked 99h in per capita income growth of the 100 largest <br />cities in the nation, having dropped 14% during that time. If the city is to succeed in <br />adequately serving its resident population, it must aggressively support economic <br />opportunities like that represented in this project now before you. <br />Economic vibrancy and livability will only come from long-term, sustainable, economic <br />growth that comes from the business marketplace. Consequently, One Broadway Plaza <br />deserves your favorable vote. <br />We urge your approval. <br />Sincerely, <br />7$W9A91tr, A"4� <br />Mike Weisman Michael Metzler <br />Chairman of the Board President & Chief Executive Officer <br />