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THE CAMPAIGN <br />OUR APPROACH <br />Press Releases & Media Pitching <br />°Devolop a PR limeline of announcements <br />=Draft am distribute newsworthy press releases <br />* Develop (3) press releases <br />* Announce project and unveiling event save the date <br />,-. Timing: ASAP early October distribution <br />* Media advisory with final unveiling details encouraging press coverage <br />1 -inning: October 23 distribution <br />* Post event announce nnont recapping unveiling and announcing <br />schedule of future events <br />Tirnirig: November 2 distribUtJOI-) <br />* Distribute appropriate releases on national wire target af-ts / clulfure <br />international iril.erests <br />* Distribute to agency s target national, regional and if pres-s lis' of arts and <br />culture, eniertainuieni, lifestyle, travel, locall opporturmy media <br />Broadcast, piml and digital outlets, <br />English I atin, Asian media solui c'—s targeted <br />Minimum 800 sources reached via agency rnecia list <br />re" onal modicaA attention thcoogn un-1hrall"), stomqs and TV 11'C (p-rlgqdc <br />Continued media convniml(laij.,)n in ensurc C'OVE-IfatJe <br />Mlanaciu and Iacilitate all pros-, <br />Di:w,,)!op an earned medki plan idnnilfying s( -cued s1lory placeinpjif, <br />Secure excciusivp, fi-rsf prewiek.lv w0h. 11-A I jr-nes aii id second provie4,); mJth Oc <br />R-gisief <br />Sec.i.Ji e key proview 1 V S'd,'gl`M-)IOS With _kPlOfflUndc't and i,hifvjsior) <br />Sf?(-,Iqe calefidal, lisiings, featme r;vies 1� I ,)i i)I J <br />ul e <br />