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Exhibit 4 <br />Santa Ana Business Council Proposed "Merchant Fund" Revenue FY 2017-2018 Budget <br />PARKING Revenue <br />Merchant Fund (Parking Revenue TOTAL $100,000 <br />PARKING Expenses <br />Administrative/ Personnel Costs $18,000 <br />Consulting Services, <br />Contractors/Professional Services $23,300 <br />GrantWriter, Specialized Nonprofit Accountant <br />Meetings/StakeholderGroups/7raining $20,000 <br />Entrepreneurship and Small Business Education Development <br />Marketing/Promotions $9,700 <br />Building Downtown Business &Community Engagement Team, internship Program <br />Events/EntertainmenUSponsorships $14,000 <br />Downtown,, Activation,Circulation, Flows, Urban Tacticaiism, Pilot Projects <br />Communications $15,000 <br />News, Print Media, Photography, Videography, Social Media Support Services <br />TOTAL $100,000 <br />Downtown Inc. Proposed "Merchant Fund" Revenue FY 2017-2018 Budget <br />PARKING Revenue <br />Merchant Fund (Parking Revenue TOTAL <br />$100,000 <br />PARKING Expenses <br />Personnel Costs <br />$42,500 <br />Director, Administrative Support <br />Contractors/Professional Services <br />$15,000 <br />Event Producers, Program Coordinators, Production Staff <br />Meetings/StakeholderGroups/Training <br />$12,500 <br />Restaurant Assoc,, Arts Meetings, Staff& Stakeholder Development <br />Marketing/Promotions/Events <br />$12,500 <br />Maps, Guides, Savor Santa Ana, Artwalk <br />Communication <br />$10,000 <br />Newsletter, Social Media, Translation, Design, Videos. Photos <br />OfficelOperations/Technology <br />$7,500 <br />Office Supplies, Web hosting, Subscription Technology Software <br />TOTAL <br />$100,000 <br />