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B. (deeds & Competitive Landscape Assessment Needs Assessment This assessment will first evaluate the City's needs for future fiber Infrastructure and document the potential applications that will allow the City to better serve its constituents while reducing costs and Improving municipal efficiencies. We will work with your departments to understand their current and future needs for connectivity among Public Works, Information Technology, Utilities, Community Development and other users. This assessment will focus on current and future programs that the City will deploy and that rely on fiber (and wireless) Infrastructure. We will also analyze the range of Smart City Technologies that are being deployed by cities around the US and help you determine what critical Infrastructure is required to support the Internet of Things ('IoTa) in Santa Ana. We believe that cities positioned with the Infrastructure needed to support Smart City Technologies will be well positioned to meet their constituents' needs long Into the future. We want to make sure Santa Ana Is planning for Its future through this assessment. We understand that the City is has some significant infrastructure projects currently underway, including the purchase of streetlights within the City and evaluation of wireless water meters for the utility. We will help you assess the benefits gained by equipping your infrastructure assets with fiber and wireless connectivity to support many growing municipal and community needs. These municipal and smart city needs will serve as a way to aggregate demand in a potential public- private partnership for the citywide broadband network. Documenting the City's internal needs for this Infrastructure will help the City and private partners understand what services are required and where Infrastructure should be deployed. Magellan will build a comprehensive GIS -based map that identifies the locations for municipal and smart city connectivity. Similarly, Magellan will help you determine the broadband needs of the community, including small businesses, large businesses, enterprises, community anchors and residents. We believe that you should gain a fundamental understanding of demand for broadband services in Santa Ana to determine the overall level of need today and In the future. This demand is a key driver of the overall business model and financial sustainability of a potential project. In other cities we have worked, Magellan has been able to aggregate demand from these stakeholder groups to support overall feasibility of proposed broadband networks. In these cases, Magellan's work has led to achieving real-world public-private partnerships by recruiting and attracting providers to cities that can demonstrate high levels of demand across many types of stakeholder groups. Magellan will conduct a similar analysis for Santa Ana to help you build demand across your community with the goal of supporting a broadband public-private partnership. We will work with you to determine the best way to assess needs and identify demand In the community. This process generally Involves outreach with stakeholder groups to learn about specific broadband and technology needs. The outreach may Include: A. Online Broadband Surveys Magellan's online surveys will provide important information to understand perceptions around broadband services, inventory current services, test speeds across the community, and Identify Issues. We generally receive strong response rates from respondents in these surveys, which provide valuable information for the planning process. We propose to survey residents, businesses and community anchors in the Santa Ana area and utilize local organizations to promote the surveys. w manWlan nd A. m mm 11 2017 Magelan Advisors 55A-419