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Magellan's team will provide Santa Ana with interim guidelines for Implementation of fiber <br />Infrastructure upon completion of the needs assessment and assessment of City owned assets. In <br />addition, Magellan will provide Interim reports/guidelines throughout the project at Intervals agreed <br />upon by the City and Magellan. <br />D. Business Analysis <br />We will help Santa Ana analyze a range of business model options in the framework of <br />financial, operational, and organizational requirements to determine which models are `best <br />fit" for the City, have the greatest chance of success, and will be the most financially <br />sustainable. We will present each analysis of every business model to the City teem.and <br />provide an analysis of how each meets Santa Ana's goals In the project. <br />Magellan will work with the City to define the range of business model options to evaluate for <br />expanded fiber deployment, which may include the following: <br />• Wholesale dark fiber and/or services In partnership with telecommunications providers; and <br />• Expanded retail services to a range of customer segments, which may Include residential <br />• Partnership models with existing broadband providers or other public utilities in the region; <br />and <br />• Others to be determined. <br />Magellan will evaluate the current financial and budgetary environment for the network. We <br />believe that Santa Ana's decision-making process for a network expansion needs to include <br />financial analysis of the proposed hardware solution and the operational costs that Santa Ana <br />will Incur In deploying the selected solution. These operational costs Include more than <br />equipment service contracts; the selected solution will have financial Impacts across many <br />aspects of Santa Ana's operations. We want to make sure these are evaluated so the City <br />understands all financial Impacts to the organization. <br />Once documentation is complete, we propose to analyze current and future needs for Santa <br />Ana and the Santa Ana network. Magellan proposes that we ask and answer the following <br />key questions In the needs assessment: <br />• What are the long-term needs of Santa Ana's current customers Including types of <br />service, bandwidth scalability, performance, and reliability? <br />• Can Santa Ana expand Its service offerings to attract new customer segments? If so, what <br />customer segments are anticipated and what services will these customers require? <br />• Are Santa Ana's products and services competitive in the market and how can the <br />expanded network create competitive advantages for Santa Ana to expand Its <br />customer base in the community? <br />• What is the current environment in metropolitan area networking that Santa Ana <br />should consider for Improve competitiveness and meet current and future customer <br />needs? <br />• How is the network currently managed and what operational goals does Santa Ana <br />want to achieve in expansion of its network? <br />,wnv mancOarvaAvicmc mm 2017 Mage0an Advisors <br />13 <br />55A-421 <br />