HomeMy WebLinkAbout25A - AGMT EMERGENCY PREPAREDNESSREQUEST FOR
COUNCIL ACTION
CITY COUNCIL MEETING DATE:
JULY 3, 2018
TITLE:
APPROVE A FOURTH AMENDMENT TO
AGREEMENT WITH WESTBOUND
COMMUNICATIONS FOR "READY OC"
EMERGENCY PREPAREDNESS AND "IF
YOU SEE SOMETHING, SAY
SOMETHINGT""' PUBLIC AWARENESS
CAMPAIGNS
(STRATEGIC PLAN NO. 1, 6)
MANAGER
RECOMMENDED ACTION
CLERK OF COUNCIL USE ONLY:
APPROVED
❑ As Recommended
❑ As Amended
❑ Ordinance on 1s' Reading
❑ Ordinance on 2nd Reading
❑ Implementing Resolution
❑ Set Public Hearing For
CONTINUED TO
FILE NUMBER
Authorize the City Manager and Clerk of the Council to execute a fourth amendment, extending
the term with Westbound Communications, Inc. for consultant services in the continuance of the
Ready OC Emergency Preparedness Campaign and the "If You See Something, Say
Something TM" Public Awareness Campaignfor the period of June 16, 2018 through September
30, 2018, subject to non -substantive changes approved by the City Manager and City Attorney.
No additional funding is being requested, as funding needed to complete the additional
milestones for the revised term are included in the current $1,500,000 agreement amount.
DISCUSSION
The United States Department of Homeland Security has developed the Urban Area Security
Initiative (UASI) funding program. UASI provides funds to local emergency first responders to
enhance security and overall preparedness against acts of terrorism. The City of Anaheim has
fiscal responsibility for the FY16 UASI grant for the Anaheim/Santa Ana Urban Area which
encompasses the 34 jurisdictions in Orange County.
With oversight by the Santa Ana Police Department Homeland Security Division, Westbound
Communications, Inc. will continue to expand and update the current Ready OC and "If You See
Something, Say Something'"""" Campaigns and existing websites. Westbound Communications,
Inc. will perform several functions including, but not limited to, plan and execute several multi-
media events, expand outreach into social media venues, produce and deliver Public Service
Announcement videos, execute radio station advertisements, and continue to support the core
advisory and business partnership group.
25A-1
Fourth Amendment to agreement with Westbound Communications
July 3, 2018
Page 2
On June 16, 2015, the Council approved agreement A-2015-112 with Westbound
Communications to provide public outreach and promotional services for the Emergency
Preparedness & Public Awareness Campaigns. The agreement included a one year term with
two one-year options, contingent upon the receipt of FY15 and FY16 UASI Grant awards, for a
total not to exceed of $1,500,000. Milestones for year one of the contract totaled $355,000; year
2 totaled $396,000 plus an $18,000 contingency; and, year three totaled $425,000 plus a
$20,000 contingency. The options to extend the Agreement, as previously approved by the
Council, were exercised, however, it was determined that the parties required an additional three
(3) month term to complete the final requirements for the Agreement. This fourth amendment will
utilize the remaining funds totaling $37,000. This amounts includes $20,000 of the unused
contingency and $17,000 of the remaining not to exceed budget, covering the period of June 16,
2018 through September 30, 2018.
Westbound Communications, Inc. brings valuable expertise and institutional knowledge to both
campaigns as the initial creators, and primary creative directors since the inception of ReadyOC
and "If You See Something, Say Something TM". This includes all branding, strategies, micro -
campaigns, and established media relationships with organizations such as the Los Angeles
Angels of Anaheim, iHeart Media, and the Anaheim Ducks National Hockey team. This fourth
amendment will extend the term of the agreement and provide additional services based on
anticipated promotional events, and support for multiple micro -campaigns and successful
community outreach platforms
STRATEGIC PLAN ALIGNMENT
Approval of this item supports the City's efforts to meet Goal # 1 Community Safety, Objective
#6, (enhance Public Safety integration, communications and community outreach).
FISCAL IMPACT
Funds in the amount of $37,000 are available for the extension of this agreement in the FY2016
UASI Grant Program fund accounts (no. 12514491-62300-17423001186-3492) & (no. 1254491-
62300-17423001186-3498), fiscal year 2018-2019.
a entin
Chief of Police
Santa Ana Police Department
Exhibit: 1. Amendment
APPROVED AS TO FUNDS AND ACCOUNTS:
�t
Q�l Lat A
Francisco Gutierrez
Executive Director
Finance & Management Services Agency
25A-2
FOURTH AMENDMENT TO CONSULTANT AGREEMENT
WITH WESTBOUND COMMUNICATIONS
THIS FOURTH AMENDMENT TO THE ORIGINAL CONSULTANT
AGREEMENT is entered into this 3RD day of July 2018, by and between Westbound
Communications ("Consultant"), and the City of Santa Ana, a charter city and municipal corporation
duly organized and existing under the Constitution and laws of the State of California ("City").
RECITALS
A. On June 16, 2015, the City entered into Agreement # A-2015-112 with Consultant to provide
Services in the field of public outreach and promotional services related to the ReadyOC
(ROC) Emergency Preparedness Campaign and the "If You See Something, Say Something"
(S4) Campaign and related matters for the term of June 16, 2015 through June 16, 2016.
B. On June 14, 2016, the parties entered into a First Amendment of the Agreement # A-2015-
112-001 wherein the scope of services was amended to address services to be provided
pursuant to fiscal year 2015 funding, per Exhibits A and B to the First Amendment; amend
the language on the certifications; and exercised its option to extend the term of the original
agreement for an additional one year until June 15, 2017.
C. The parties entered into a Second Amendment to the Original agreement to amend the
scope of services to be provided pursuant to fiscal year 2016 funding; amend the language
on the certifications; and exercise its option to extend the terms of the original Agreement
until June 15, 2018.
D. On May 10, 2017, the Parties entered into a Third Amendment to the Agreement to revise
the scope of services with a deadline for the additional services to be completed by May
31, 2017. The Agreement, per the terms of the Second Amendment, expired on June 15,
2018.
E. The parties discovered in early June 2018, that the project required additional time to complete
and have continued their work on this project since June 15, 2018. The parties desire to extend
the term of the Agreement to allow for the continuation and completion of the services. The
parties also desire to amend the scope for the purpose of detailing the final combined services
to the Agreement. This continuation of the term will involve no additional funding. The
parties agree and understand that this will be the final amendment to the Agreement and no
additional amendments will be forthcoming after the expiration of this Agreement.
THE PARTIES THEREFORE AGREE:
1. Section 1, SCOPE OF SERVICES, shall be amended to include the services detailed in
the attached "FYI 6 ReadyOC Statement of Work Extension Covering June 16 -September
30, 2018", attached hereto as Exhibit A-2 and incorporated by reference to the Fourth
Amendment to this Agreement.
2. Section 3, Term, shall be amended to reflect the continuation of the term of the Agreement
25A-3
from June 16, 2018 and continue through September 30, 2018.
Except as hereinabove modified in this Fourth Amendment, the terms of the Agreement and
any prior Amendments shall remain in full force and effect. In the event of any conflict between the
terms of this Fourth Amendment and the terms of the Agreement and the prior Amendments, the terms
of this Fourth Amendment shall control.
IN WITNESS WHEREOF, the parties hereto have executed this Fourth Amendment
to the Agreement the date and year first above written.
ATTEST:
MARIA D. HUIZAR
Clerk of the Council
APPROVED AS TO FORM:
Sonia R. Carvalh , City Attorney
y: Tamara Bogosian
Assistant City Attorney
RECOMMENDED FOR APPROVAL:
DAVID VALENTIN
Chief of Police
CITY OF SANTA ANA
RAUL GODINEZ 11
City Manager
WESTBOUND COMMUNICATIONS, INC.
SCOTT SMITH
President & CEO
Page 2 of 2
25A-4
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FY16 READYOC STATEMENT OF WORK
EXTENSION COVERING JUNE 16 - SEPTEMBER 30, 2018
General Information:
The following Statement of Work (SOW) defines the principle activities and responsibilities of
all parties for public outreach services to support the ReadyOC (ROC) Emergency
Preparedness Campaign during the period June 16 through September 30, 2018. This
extension is being added onto the FYI SOW. This extension shall stand as an agreement
between the City of Santa Ana (herein after Santa Ana) and Westbound Communications
(herein after WBC) for the contracted period.
WBC will supply the following services:
o ROC Website Management
o Site content updating
o Social media content updating
o Site optimization
o Site maintenance
o ROC Advertising and Promotional Communications
o Social media outreach
o Media/corporate promotions
o Publicity services
o Public Information Outreach Support for ROC Program
o Multimedia production and outreach
o Citizen and faith -based outreach
o Project Administration Services
No deviation of this SOW will be allowed without written consent from the Santa Ana Project
Manager. Nevertheless, Santa Ana recognizes that projects of this magnitude will likely
encounter various unforeseeable events that may cause tasks to overlap or change, and such
change will be permissible with the written approval of the Santa Ana Project Manager.
This SOW is contingent upon both WBC and Santa Ana fulfilling their respective
responsibilities as defined in the Agreement and within this document.
Contents
The following are included with this SOW:
• Task Descriptions
• Project Change Order
• Project Schedule
• Milestone Payment Schedule,
25A-5
General Project Management Responsibilities
Project management occurs throughout the project and is involved in every task. The overall
project management activities are listed here for reference.
Westbound Responsibilities:
a. Maintain project communications with Santa Ana's Project Manager.
b. Manage the efforts of the WBC staff and coordinate WBC activities with the Santa Ana
Project Manager.
c. Conduct on-site status meetings with Santa Ana's Project Manager on a monthly basis
or when reasonably required at the discretion of Santa Ana to discuss project status.
d. Provide timely responses, within ten (10) business days, to issues raised by Santa
Ana's Project Manager.
e. Prepare and submit Task Completion Letter(s) with appropriate invoices to Santa Ana's
Project Manager.
Santa Ana Responsibilities:
a. Maintain project communications with the WBC Project Manager.
b. Manage the efforts of ROC involved staff and coordinate ROC activities with the WBC
Project Manager.
c. The Project Manager must ensure that personnel have ample time, resources, and
expertise to carry out their respective tasks and responsibilities.
d. The Project Manager or his designee will participate in status meetings with the WBC
Project Manager on a monthly basis or as may otherwise be reasonably required to
discuss project status.
e. Provide timely responses, within ten (10) business days, to issues raised by the WBC
Project Manager.
f. Liaison with all Santa Ana -provided third -party vendors and associated systems.
g. Ensure acceptable Change Orders are approved by authorized signature(s).
h. Ensure acceptable Task Completion Letter(s) are approved by the Project Manager or
his designee.
i. Ensure timely payment of invoices.
j. Ensure WBC access to server and network equipment and work areas on a 247 basis,
with pre -authorization for off -hours.
SOW Format:
Each task includes the following: Title, Objective, Task Description, Responsibilities and
Completion Criteria. The tasks are depicted on the project schedule. All parties recognize that
the SOW is not formatted chronologically with contractual obligations defaulting to the Project
Schedule unless otherwise noted.
TASK 11-A: READYOC STAKEHOLDER MEETING AND UPDATES
Objective:
Manage campaign updates, administration and promotions to the Steering Committee and
Santa Ana Project Manager through activities including, but not limited to a single meeting to
be held during this extension period, monthly activity reporting, programming documentation,
regular communications and presentation to Steering Committee and corresponding agency
partners.
25A-6
Task Description:
Provide campaign and promotion updates to the Santa Ana Project Manager through daily and
weekly phone calls, emails and meetings (as needed or requested). Manage the ongoing
reporting and measurement of campaign data including event impressions, media coverage,
social media impressions and website traffic, among others. Maintain weekly and monthly
communication with the Steering Committee, including one in-person meeting.
Responsibilities:
WBC shall:
a. Coordinate, manage and participate in one Steering Committee meeting
b. Provide daily, weekly and monthly campaign and promotion updates to the Santa Ana
Project Manager
c. Manage the reporting of campaign measurement
d. Manage ongoing expense tracker, budget and campaign schedule
e. Submit task completion letters with task invoices to the Santa Ana Project Manager
Santa Ana shall:
a. Approve campaign progress, updates and promotions
b. Support and facilitate partnering and sponsorship efforts with Steering Committee
Completion Criteria:
This task is considered complete upon completion of administrative deliverables.
TASK 11-B: ROC EMERGENCY PREPAREDNESS BUCKET LIST
Objective:
Plan, develop and implement concept, distributing a minimum of 600 branded five -gallon ROC
emergency preparedness buckets to Orange County community members at events scheduled
during July and August 2018
Task Description:
Maintain the existing Preparedness Bucket List program momentum that encourages Orange
County residents to add preparedness to their "bucket list" — i.e. making sure residents receive
a bucket and begin gathering emergency kit items. The ROC -branded buckets will be
selectively promoted and distributed to OC community members as a demonstration of a
simple preparedness step with suggestions included of what key emergency kit items to place
within it. Along with serving as a tangible action step toward preparedness, the bucket concept
offers numerous promotional opportunities via the website, social media and other ROC
communication channels. An initial quantity of 600 branded buckets will be distributed.
Responsibilities:
WBC shall:
a. Plan and develop the program with approval from the Santa Ana Project Manager in
alignment with the ROC Steering Committee
b. Execute the program in accordance with approved plans
Santa Ana shall:
a. Approve initiative concepts and materials
b. Support and facilitate partnering and sponsorship efforts
25A-7
Completion Criteria:
This task is considered complete upon the distribution of a minimum of 600 buckets and when
the Santa Ana Project Manager signs the task completion letter (distribution occurs throughout
the contract period).
TASK 11-C: READY FOX ASSEMBLIES PROGRAM
Objective:
Continue implementation of the successful Ready Fox/Promise to Prepare school educational
programming. This will be accomplished through a multitude of activities, including securing
assemblies to take place during the fall 2018 semester.
Task Description:
Handle all aspects of programming, materials development and distribution, school assemblies
and other activities/events. Activities and assignments include:
a. Elementary School Assembly Program - extend and implement elementary school
assembly program and promotion throughout Orange County, seeking to secure a
minimum of 8 assemblies to take place during the fall 2018 semester.
L This encompasses scheduling, supporting and promoting assemblies leveraging
Officer John Reed or another professional speaker with elementary schools
throughout Orange County.
ii. Tasks include booking assemblies, managing the annual calendar, promoting
events through OCDE, school districts and individual school sites, capturing,
posting and distributing video, photos and other content, creating and distributing
information kits, and more.
b. OCDE & School Districts Communication Program - develop and disseminate
communications that promote ROC and P2P emergency preparedness initiatives to and
through the county (OCDE) and school districts.
Responsibilities:
WBC shall:
a. Develop the initiative and seek plan approval from the Santa Ana Project Manager in
alignment with the ROC Steering Committee
Santa Ana shall:
a. Approve plan and activities
Completion Criteria:
This task is considered complete upon delivery of a schedule for presentations secured for the
fall 2018 semester.
TASK 11-D: COMMUNITY & CITIZENS OUTREACH (SUMMER/FALL 20171
Objective:
Develop and implement ongoing community and citizens' outreach at targeted community,
emergency preparedness, faith -based and other designated events and/or presentation
venues, seeking to reach and engage with hundreds of thousands of citizens and community
members.
25A-8
Task Description:
Calendar, staff and manage up to 8 community (ex. Cypress Community Festival on 7/28) and
emergency preparedness (ex. Dana Point Disaster Preparedness Academy on 8/7) events to
targeted community organizations/groups.
Activities include:
a. Master Community & Citizen Events Calendar - create and manage a master calendar
for events that ROC will participate in and/or staff in support of emergency
preparedness outreach efforts and the P2P initiative.
b. Event Promotion & Staffing - promote and staff (as appropriate) up to 8 community
events throughout Orange County that are aligned with the Master Community & Citizen
Events Calendar. Event activities may include table displays, team presentations,
ROC/P2P materials and giveaway distribution and more.
Responsibilities:
WBC shall:
a. Develop the outreach and seek plan approval from the Santa Ana Project Manager in
alignment with the ROC Steering Committee
b. Execute the outreach in accordance with the approved plan
Santa Ana shall:
a. Approve plan and promotional elements
Completion Criteria:
This task is considered complete upon the completion of the calendared event outreach and
when the Santa Ana Project Manager signs the task completion letter.
Objective:
Update, manage, host and maintain the ReadyOC.org website and provide recommendations
for updates to improve the user experience and functionality. Also update, manage and
maintain campaign social media channels, Twitter, Facebook, Instagram and YouTube, 24/7
during this two month period.
Task Description:
Handle all aspects of website and social media updates, optimization, hosting, maintenance,
management and metrics/reporting needs in accordance with ROC approved processes and
protocols.
a. Web Hosting Service — coordinate and maintain third party hosting service for website
b. Quality Check — implement a quality check of all links, content and verbiage of the
ReadyOC.org website to ensure content is up-to-date for visitors
c. Social Media Content - create and share engaging photo, video and relevant
preparedness content via social media channels daily, tracking the impressions weekly
25A-9
d. Manage and Enhance ROC Smartphone App — track downloads weekly, send monthly
push notifications, update technical features and enhance smartphone app for Apple
and Android mobile and tablet products with a new feature such improvement
navigation and database functionality.
e. App Promotion Plan & Program — develop and implement plan to promote and drive app
downloads. This will include a mix of publicity, advertising, video, website, social media
and other offline and online marketing elements.
Responsibilities:
WBC shall:
a. Develop the initiative, elements and seek plan approval from the Santa Ana Project
Manager in alignment with the ROC Steering Committee
Santa Ana shall:
a. Approve web elements, collateral materials and social media plan
Completion Criteria:
This task is considered complete upon the completion of the contract period and when the
Santa Ana Project Manager signs the task completion letter.
TASK 11-F: PROMOTIONAL MATERIALS
Objective:
Develop, produce and update ROC and P2P promotional materials for use in all programming
as appropriate.
Task Description:
Handle design, writing, production and distribution of all materials supporting ROC and P213
initiatives.
a. ROC/P2P Branded Buckets
Responsibilities:
WBC shall:
a. Develop all materials and seek approval from the Santa Ana Project Manager in
alignment with the ROC Steering Committee
b. Produce materials in accordance with Steering Committee approvals
Santa Ana shall:
a. Approve materials
Completion Criteria:
This task is considered complete upon the order or delivery of the promotional materials, given
requirements in some instances for upfront payment, and when the Santa Ana Project
Manager signs the task completion letter. Completion is planned to occur by August 2018.
25A-10
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25A-11
P.
FY16 S4 STATEMENT OF WORK
EXTENSION COVERING JUNE 16 -- SEPTEMBER 30, 2018
General Information:
The following Statement of Work (SOW) defines the principle activities and responsibilities of
all parties for public outreach services to support the "If You See Something, Say Something"
(S4) initiative for Orange County during the period of June 16 through September 30, 2018.
This extension period is being added onto the FYI SOW. This scope of work shall stand as
an agreement between the City of Santa Ana (hereinafter Santa Ana) and Westbound
Communications (hereinafter WBC).
WBC will supply the following services:
o Marketing Support for S4 Program
o Citizen and community outreach
o Promotional partnering
o Event marketing
o Project Administration Services
o S4 Microsite and Social Media Platform Management
o Site maintenance management
o Social media content development and outreach
o Social media maintenance management
No deviation of this SOW will be allowed without written consent from the Santa Ana Project
Manager. Nevertheless, Santa Ana recognizes that projects of this magnitude will likely
encounter various unforeseeable events that may cause tasks to overlap or change, and such
change will be permissible with the approval of Santa Ana Project Manager.
This SOW is contingent upon both WBC and Santa Ana fulfilling their respective
responsibilities as defined in the Agreement and within this document.
Contents
The following are included with this SOW:
• Task Descriptions
• Project Change Order
• Project Schedule
• Milestone Payment Schedule
General Project Management Responsibilities
Project management occurs throughout the project and is involved in every task. The overall
project management activities are listed here for reference.
Westbound Responsibilities:
25A-12
a. Maintain project communications with Santa Ana's Project Manager.
b. Manage the efforts of the WBC staff and coordinate WBC activities with the Santa Ana
Project Manager.
c. Provide timely responses, within ten (10) business days, to issues raised by Santa
Ana's Project Manager.
d. Prepare and submit, no later than the fifth business day of each month, a status report
that includes: the accomplishments of the previous month, activities planned for the
current month and any update to the project schedule.
e. Prepare and submit project Change Proposals to Santa Ana's Project Manager as
necessary.
f. Prepare and submit Task Completion Letter(s) to Santa Ana's Project Manager as
necessary.
Santa Ana Responsibilities:
k. Maintain project communications with the WBC Project Manager.
I. Manage the efforts of S4 involved staff and coordinate S4 activities with the WBC
Project Manager.
m. The Project Manager must ensure that their personnel have ample time, resources and
expertise to carry out their respective tasks and responsibilities.
n. The Project Manager or his designee will participate in the status meeting with the WBC
Project Manager on a monthly basis or as may otherwise be reasonably required to
discuss project status.
o. Provide timely responses, within ten (10) business days, to issues raised by the WBC
Project Manager.
p. Liaison with all Santa Ana -provided third -party vendors and associated systems.
q. Ensure acceptable Change Orders are approved by authorized signature(s).
r. Ensure acceptable Task Completion Letter(s) are approved by the Project Manager or
his designee.
s. Ensure timely payment of invoices.
SOW Format:
Each task includes the following: Title, Objective, Task Description, Responsibilities and
Completion Criteria. The tasks are depicted on the project schedule. All parties recognize that
the SOW is not formatted chronologically with contractual obligations defaulting to Project
Schedule unless otherwise noted.
TASK 8-A: S4 STAKEHOLDER MEETING & PROMOTIONS
Objective:
Manage campaign updates, administration and promotions to the Steering Committee and
Santa Ana Project Manager through activities including, but not limited to a meeting to take
place during August 2018.
Task Description:
25A-13
Provide campaign and promotion updates to the Santa Ana Project Manager through daily and
weekly phone calls, emails and meetings (as needed or requested). Manage the ongoing
reporting and measurement of campaign data including event impressions, media coverage,
social media impressions and website traffic, among others.
Responsibilities:
WBC shall:
a. Coordinate, manage and participate in one Steering Committee meeting
b. Provide daily, weekly and monthly campaign and promotion updates to the Santa Ana
Project Manager
c. Manage the weekly and monthly reporting of campaign measurement
d. Submit task completion letters with task invoices to the Santa Ana Project Manager
Santa Ana shall:
a. Approve campaign progress, updates and promotions
b. Support and facilitate partnering and sponsorship efforts with Steering Committee
Santa Ana shall:
a. Approve campaign progress, updates and promotions
Completion Criteria:
This task is considered complete upon completion of administrative deliverables and when the
Santa Ana Project Manager signs the completion letter for the task.
TASK 8-13: S4 MOBILE APP PROMOTION
Objective:
Update, manage, maintain and track the campaign's mobile app content, platform and
performance 24/7 in accordance with approved processes and protocols. In addition, support
promotional efforts that encourage and drive downloads.
Task Description:
Maintain the campaign's mobile app through daily and weekly management, maintenance and
measurement.
Responsibilities:
WBC shall:
a. Update content as appropriate
b. Manage the hosting of the mobile app platform
Santa Ana shall:
a. Approve app updates, management activities, and promotional support materials
Completion Criteria:
The task is considered complete upon the completion of deliverables and when the Santa Ana
Project Manager signs the task completion letter in September 2018.
TASK 8-C: S4 SOCIAL MEDIA & MICROSITE MANAGEMENT
10
25A-14
Objective:
Update, manage and maintain the campaign's social media channels technical and content
platforms 24/7, all in accordance with the approved processes and protocols for each medium.
In addition, update, manage and maintain the KeepOCSafe.org microsite technical and content
platforms. The microsite will continue to support the campaign's public awareness and
engagement activities.
Task Description:
Maintain the campaign's Twitter, Instagram and YouTube social media platforms through daily
and weekly content updates, management, maintenance and measurement. This includes, but
is not limited to, content research and updates, social media plan and protocol and tracking.
Create and implement at least one Animoto or other video/photo presentation/meme.
Host, maintain and refresh the KeepOCSafe.org microsite through weekly and monthly
technical and content platform updates. These include, and are not limited to, event and
backpack display schedules, photos, media coverage, link updates and more.
Responsibilities:
WBC shall:
a. Share content including, but not limited to, videos, graphics, links and photos, via the
campaign's Twitter, Instagram and YouTube platforms a minimum of 10 times a week
b. Host the KeepOCSafe.org microsite.
c. Manage one technical and content microsite platform update a month.
Santa Ana shall:
a. Approve microsite updates and management activities, along with social media platform
elements.
Completion Criteria:
The task is considered complete upon the completion of deliverables and when the Santa Ana
Project Manager signs the task completion letter in September 2018.
TASK 8-D: S4 CITIZENS & COMMUNITY OUTREACH
Objective:
Continue to conduct community and citizens' outreach to secure the campaign's presence at
events via installation of the giant red backpack or comparable approved promotional display
and through program -branded materials/signage (ex. T -stands, flyers, posters, signs, window
clings, etc.) that are customized and hand -delivered to select countywide venues, community
events or facilities. The aim for all outreach is to build on existing awareness campaign
awareness.
Task Description:
Secure a minimum of 4 total venues/events for display (backpack, panda, T -stands).
Activities include:
25A-15
ii
a. Community & Citizen Events Calendar— create and manage a master annual calendar
for all display installation and materials distribution. This includes research and
venue/event solicitation for the campaign.
b. Secure Future Backpack Installations — outreach to key locations and secure at least
two future backpack installations.
Responsibilities:
WBC shall:
a. Develop the outreach and seek plan approval from the ROC Steering Committee.
b. Execute the outreach in accordance with the approved plan.
Santa Ana shall:
a. Approve plan and promotional elements
Completion Criteria:
This task is considered complete upon the completion of the calendared event outreach and
when the Santa Ana Project Manager signs the task completion letter.
12
25A-16
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