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HomeMy WebLinkAbout12A - DT BID SET PH 2019REQUEST FOR COUNCIL ACTION CITY COUNCIL MEETING DATE: NOVEMBER 20, 2018 TITLE: DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT — INTENT TO LEVY ASSESSMENT FOR 2019 (STRATEGIC PLAN NO. 3,4F) TY MANAGER RECOMMENDED ACTION CLERK OF COUNCIL USE ONLY: APPROVED ❑ As Recommended ❑ As Amended ❑ Ordinance on 1s' Reading ❑ Ordinance on 2"d Reading ❑ Implementing Resolution ❑ Set Public Hearing For CONTINUED TO FILE NUMBER Approve the 2019 Assessment Report for the Downtown Santa Ana Business Improvement District (BID), which is administered by two organizations - the Santa Ana Business Council and Downtown Incorporated. 2. Adopt a resolution of intention to levy an annual business license tax assessment for the 2019 calendar year and establish a time and place for a public hearing to be held by the City Council on December 18, 2018 to hear and consider all protests. COMMUNITY REDEVELOPMENT AND HOUSING COMMISSION RECOMMENDATION At its meeting on October 24, 2018, by a vote of 6:0, the Community Redevelopment and Housing Commission approved the following: 1. Recommend that City Council approve the 2018 Assessment Report for the Downtown Santa Ana Business Improvement District (BID), which is administered by two organizations, the Santa Ana Business Council and Downtown Incorporated. 2. Recommend that City Council direct the Executive Director of the Community Development Agency to file the 2018 Business Improvement District Assessment Report with the Clerk of the Council for City Council approval or modification. BACKGROUND On February 6, 1984, the City Council adopted Ordinance No. NS -1715 pursuant to state law, creating a Business Improvement District (BID) in Downtown Santa Ana. The BID was established as a means of providing the Downtown business community with the funding to promote events and create promotional materials, increase the security presence, enhance maintenance of the downtown shopping corridors, and implement streetscape improvements to 12A-1 Downtown Business Improvement District— Intent to Levy Assessment for 2019 November 20, 2018 Page 2 the area. The BID is funded through an additional charge on the business license tax for those businesses within the BID boundary. On October 6, 2003, the City Council appointed the Community Redevelopment and Housing Commission (CRHC) as the Downtown Santa Ana Business Improvement District Advisory Board. As the BID Advisory Board, the CRHC is responsible for making recommendations to the City Council on the expenditure of revenues derived from the levy of assessments, on the classification of businesses, as applicable, and on the method and basis of levying the assessments, including the annual budget. DISCUSSION The 2019 Assessment Report contains the basis and method of levying the assessment, estimated activities and budgets from the two business associations - the Santa Ana Business Council and Downtown Inc., and a map of the BID boundaries (Exhibit 1). The Assessment Report presented for consideration and recommended for approval has been reviewed and was determined to meet state law requirements. After approval of the report, the next course of action is to conduct a public hearing where downtown merchants can vote in favor or against the BID renewal. The Public Hearing is scheduled for December 18, 2018. Terms The City Council activated the current BID on July 1, 2013. To administer the activities of the BID, the City executed operating agreements with Downtown Inc. and the Santa Ana Business Council in an effort to address the needs of the two business associations. These agreements contain provisions to ensure proper administration and distribution of funds such as the annual budget, financial record keeping, fund distribution, board composition and meeting requirements. The Agreements are renewed automatically in one year renewal terms, unless either party gives at least two months' notice of termination, or if the BID is not approved in any given year. Each organization receives approximately $100,000 (collected from the business license tax fee) per calendar year (January through December) and may carry over unspent funds into the next year. If the BID is successfully renewed, each organization will receive an additional allocation of approximately $100,000 in 2019. In FY2017-18, the BID, through the efforts of Downtown Inc. and the Santa Ana Business Council, accomplished several successful events and promotions that drew thousands of visitors to Downtown Santa Ana. These events and promotions included: First Saturday Artwalk, Savor Santa Ana, Boca De Oro Literary Festival, Santa Ana Media Summit, Outdoor Cinnema Series, Santa Ana Sidewalk Sales (monthly), and the Downtown Santa Ana newsletter. Both organizations also maintain social media accounts with over 60,000 active followers. STRATEGIC PLAN ALIGNMENT Approval of this item allows the City to meet Goal #3 (Economic Development), Objective 4 (Continue to pursue objectives that shape downtown Santa Ana into a thriving, culturally diverse, 12A-2 Downtown Business Improvement District — Intent to Levy Assessment for 2019 November 20, 2018 Page 3 shopping, dining, and entertainment destination), Strategy F (Partner with downtown business and merchant associations to program events that showcase restaurants, shopping and entertainment venues). FISCAL IMPACT There is no direct fiscal impact associated with this action. The City collects the BID revenue from businesses within the BID boundary and distributes funding to each organization, in accordance with approved operating agreements. Revenues will be deposited equally in the BID Trust and Agency Fund for Downtown Inc. and Santa Ana Business Council in account (nos. 09301001- 24036 and 09301001-24043) respectively, and distributions to each organization will be made from the same accounts. Steven A. Mendoza Executive Director Community Development Agency APPROVED AS TO FUNDS AND ACCOUNTS: `/ Kathryn Dowhs, CPA Executive Director W Finance and Management Services Agency Exhibits: 1. 2019 Assessment Report a) Attachment A - Business Improvement District Boundary b) Attachment B - 2019 Annual Assessment Formula c) Attachment C - Proposed Budget Summary 2. Resolution 3. Downtown Annual Report 12A-3 12A-4 EXHIBIT 1 DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT 2019 ASSESSMENT REPORT Background On February 6, 1984, the City Council adopted Ordinance No. NS -1715 pursuant to Section 36500, et seq., of the 1979 State of California Streets and Highways Code, creating a Business Improvement District (BID) in Downtown Santa Ana. On October 6, 2003, the City Council appointed the Community Redevelopment and Housing Commission (CRHC) as the Downtown Santa Ana Business Improvement District Advisory Board. As the BID Advisory Board, the CRHC is responsible for making recommendations to the City Council on the expenditure of revenues derived from the levy of assessments, on the classification of businesses, as applicable, and on the method and basis of levying the assessments (including the annual budget). The BID was established as a means of providing the Downtown business community with the funding to promote the Downtown through events and advertising pieces; funding to increase security and enhance the overall aesthetics of the area; and also to maintain the downtown shopping corridors. Improvement Area Boundaries The geographic boundaries of the district remain unchanged from the original 1984 area, and they include over 600 retail, service, and professional members (see Attachment A). Assessment Formula The formula for the BID tax levy also remains unchanged from the original 1984 ordinance and is based on the category and/or sales volumes of the business (see Attachment B). 2019 Budget Plan Based on the feedback from the two Associations, Downtown Inc. and the Santa Ana Business Council, the 2019 BID Budget focuses on the continuation of promotions and marketing of the BID. Some of the promotion and marketing will be focused on Downtown events and advertising pieces, which are all designed to enhance the overall aesthetics of the area and also to maintain the downtown shopping corridors. Detailed breakdowns of the two groups' budgets are attached (Attachment C). The assessments from the 2019 BID are estimated at $200,000 to be split evenly by Downtown Inc. and the Santa Ana Business Council—the two business groups that have spearheaded this BID process. Any remaining funds from the previous year will be incorporated into a reserve fund for the groups' 2019 budgets. This reserve funding may be used for additional events and promotions throughout the year. In 2019, the two representative business associations are proposing to host and/or sponsor a variety of community events and promotions, including: Artwalk (12x) Sidewalk Sales (12x) Boca de Oro: OC Arts and Literature Festival Historic Street Breakfast 150 Years Free Outdoor Film Screenings Media Summit Annual Forum Savor Santa Ana Art Round Table Downtown Spirit Awards Caged Chameleon Events Black Friday/ Small Business Saturday Soundwave Festival Bridal Expo Downtown Neighborhood Mixers Celebrating Santa Ana History Event Festival of Lights Patchwork Flashmob Contests Weekly live music on Calle Cuatro Other programming for the associations will include ongoing social media marketing, funding for the Downtown Restaurant Association, Bridal Association, Art Association, Professional Internship Programs, downtown stakeholder meetings, holiday promotions, website development and maintenance, and ongoing support for small businesses. 12A-5 W a� n, W c N Ln 3 O rD3 e'Y LA f rt I 0 a a ATTACHMENT A BUSINESS IMPROVEMENT DISTRICT BOUNDARY J FLOWER St. n ❑ ❑ F 2 D s ❑ 77- 3 ROSS ST. F r � i hSBIRCH ST. El ~❑ ❑ �❑ SYCAMORE ST SYCAMORE S . ❑I❑ ❑ ❑ F F MAIN ST ❑ 1:1 ❑ F-1 ❑ El El BUSH ST. El ❑ El SPURGEON ❑ ❑ 12A-6 e ATTACHMENT B `11PKIa iMO:7iiiMA_1 The following businesses located within the boundaries of the Business Improvement District (BID), classified under City Ordinance NS 1690 as Amusement Services, Pawnbrokers, Service Station and Classification A, including, but not limited to Retail Sale of Goods, Hotel and Motels, Theaters and Food Establishments, shall pay an amount equal to one and one-half times their annual business license fee. Businesses classified as Commercial Rental Property, Rental Property, Residential and Rooming House shall pay an amount equal to one-quarter times their annual business license fee. All other businesses, including Professions, Trades and Services within the boundaries of the proposed Business District, shall pay an amount equal to their annual business license fee. Once the assessment formula is established, it cannot be changed without written notice to all businesses within the boundaries of the proposed Business Improvement District and a public hearing held by the City of Santa Ana. 12A-7 ATTACHMENT C DOWNTOWN BUSINESS IMPROVEMENT DISTRICT PROPOSED BUDGETS SUMMARY 2019 OPERATING FUND REVENUE 2019 BID Assessments—Projected Prior Year Carry Forward (Estimated) TOTALREVENUE Downtown Inc. (DTI) Tax Revenue $200,000 0 $200,000 Assessment $100,000 Tax Expenses Personnel Cost $42,500 -- Director, Administrative Support Contractors/Professional Services $15,000 -- Event Producers, Program Coordinators, Production Staff Meetings/Stakeholders Groups/Trainings $7,500 --Restaurant Assoc., Arts Meetings, staff and Stakeholders Development Marketing/Promotions/Events $15,000 --Maps, Guides, Savor Santa Ana, Artwork Communication $12,500 --Newsletter, Social Media, Translation, Design, Videos, Photos Office/Operation/Technology $7,500 --Office Supplies, Web Hosting, Subscription Technology/Software DTI TOTAL EXPENDITURES (2019) $100,000 12A-8 Santa Ana Business Council (SABC) Tax Revenue Assessment $100,000 Tax Expenses Administration/Personnel Cost $37,000 Education, PR & Communication Consulting, Insurance, Accounting Contractors/Professional Services/Sponsorships $21,454 -- General Labor, Sub -Contract Services Meetings/Stakeholders Groups/Trainings $8,500 --Media Summit, Downtown Open Forum, Bi -Weekly Meetings, Other Marketing/Promotions/Events $10,500 --Music, Entertainment, Contract Services, Contests, Collaborative Events Communication $18,200 --Newsletter, Social Media, Translation, Design, Videos, Photos, Postcards, Flyers, T -Shirts Office/Operation/Technology $4,346 Office Supplies, Web Hosting, Subscription Technology/Software SABC TOTAL EXPENDITURES (2019) $100,000 TOTAL BID EXPENDITURES $200,000 12A-9 12A-10 EXHIBIT 2 ROH —11/20/18 RESOLUTION NO. 2018- A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA ANA DECLARING ITS INTENTION TO LEVY AN ASSESSMENT FOR THE DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT FOR THE YEAR 2019 BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF SANTA ANA AS FOLLOWS: Section 1. The City Council of the City of Santa Ana hereby, finds, determines and declares as follows: A. By Ordinance No. NS -1715, adopted February 6, 1984, the City Council of the City of Santa Ana established the Downtown Santa Ana Business Improvement Area pursuant to sections 36500 et seq. of the California Streets and Highways Code; and B. As provided in Ordinance No. NS -1715, the City Council is authorized to levy an assessment in the following amounts for the improvements and activities of the Downtown Santa Ana Business Improvement Area: (a) For amusement services, pawnbrokers; service stations, retail sales of goods, hotels, motels, theaters, food establishments: an assessment in an amount equal to one and one-half (1.5) the annual business license fee. (b) For commercial and residential rental property: an assessment in an amount equal to one-fourth (0.25) the annual business license fee. (c) For all other businesses: an assessment in an amount equal to the annual business fee. Section 2. The improvements and activities for which the assessment revenues may be used in the Downtown Santa Ana Business Improvement District pursuant to Ordinance No. NS -1715 are as follows: (a) Decoration of any public place. (b) Promotion of public events. Resolution No. 2018 -XXX Page 1 of 3 12A-11 (c) Furnishing of music in any public place. (d) The general promotion of business activities. Section 3. The Downtown Santa Ana Business Improvement District is located as shown on Attachment A, attached hereto and incorporated herein. Section 4. An assessment report is on file with the Clerk of the Council to which reference may be made for a full and detailed description of the improvements and activities to be provided for the year 2019, the boundaries of the area, and the proposed assessments to be levied upon the businesses within the area for the year 2019. Section 5. A public hearing shall be held by the City Council at the City Council Chambers, 22 Civic Center Plaza, Santa Ana, California at its regular meeting of December 18, 2018, at 5:45 p.m., or as soon thereafter as the matter may be heard, for the purpose of determining whether to impose the above said assessment for the year 2019 for the improvements and activities described in the report. Section 6. At the public hearing, written and oral protests may be made in accordance with sections 36524 and 36525 of the California Streets and Highways Code. A protest may be made orally or in writing by any interested person. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. Every written protest shall be filed with the Clerk of the Council at or before the time fixed for the public hearing. Each written protest shall contain a description of the business in which the person subscribing the protest is interested sufficient to identify the business and, if a person subscribing is not shown on the offlcial records of the city as the owner of the business, the protest shall contain or be accompanied by written evidence that the person subscribing is the owner of the business. A written protest which does not comply with this section shall not be counted in determining a majority protest, Section 7. This Resolution shall take effect immediately upon its adoption by the City Council, and the Clerk of the Council shall attest to and certify the vote adopting this Resolution. Resolution No. 2018 -XXX Page 2 of 3 12A-12 ADOPTED this day of , 2018. Miguel A. Pulido Mayor APPROVED AS TO FORM: Sonia "arvalho, City Attorney Attorney AYES: Councilmembers NOES: Councilmembers ABSTAIN: Councilmembers NOT PRESENT: Councilmembers CERTIFICATE OF ATTESTATION AND ORIGINALITY I, MARIA D. HUIZAR, Clerk of the Council, do hereby attest to and certify the attached Resolution No. 2018 -XXX to be the original resolution adopted by the City Council of the City of Santa Ana on Date: Clerk of the Council City of Santa Ana 12A-13 Resolution No. 2018 -XXX Page 3 of 3 12A-14 MW l , Lr EXHIBIT 3 Downtown Santa Ana Downtown Business Improvement District 201712018 DOWNTOWN REPORT Downtown Inc. Santa Ana Business Council Introduction by Ryan Smolar Downtown Inc. Lead Consultant When I look back at 2017, I see a busy year spent bringing downtown together for great meetings, amazing events and shared experiences. In 2017, we doubled the number of opportunities to meet -up and spend time together to strengthen an inclusive downtown vision that is powered by comradery and collaboration across many interest groups and industries. We tackled important issues together like transportation and planning with our "Pizza with a Planner" and "Walk Audit" and we even collectively re-desigined public space through a national arts grant and our first downtown "Place Game." We gave downtown businesses and initiatiors opportunities to speak to each other and share information at our open format "Downtown Open Forum," monthly Caged Chameleon Arts Lunches and at various meet -ups and mixers like Dino Perez's "Coloring with the Community." We spent time this year building our community's capacity to communicate by hosting the Santa Ana Media Summit while we maintained our shared communications network of 60,00o social media followers, weekly newsletters, fliering, printing, mapmaking and door-to-door visits. We ran awesome culture and food events including DTSA Artwalk and Savor Santa Ana and we brought the show on the road with Santa Ana Restaurant Week which connected downtown more deeply with other parts of the city. We saw our great partnerships with the City of Santa Ana and Santa Ana Unified School District expand: partnering with the City of Santa Ana constantly on both our and their initiatives and working with the school district on countless events from the "XQ Challenge" to the "School of Choice Faire." We also received more grants and sponsorships than ever before with new partners including the the Santa Ana Chamber of Commerce EDC and National Endowment for the Arts. When I look forward to 2018, I see our focus continue on our key objectives: 1) To continue to facilitate bringing people, affinity groups and whole sectors together, 2) to get neighbors, business clusters and small teams collaborating on big visions through quick and ready implementations, and 3) to keep the parts of downtown connected and working together through communication and building relationships across all disciplines and geographies. Ryan, Smelali Ryan Smolar Lead Consultant, Downtown Inc. 12A-17 Downtown Santa Ana 2017 2017 was a big year! Image Caption: (Left) Mayor Pro Tem Michele M.M..'..'a. rhaf 1 d. of 1 M. t Santa Ana Restaurant Week awards. (Above) We reached our big goals set for 2017 for the Volunteers at Savor Santa Ana 2017 celebrate downtown district: another successful downtown -wide event. 1. Establish parking revenue oversight 3. Increase communication & shared culture We are working closely with the City of Santa Ana to manage new parking revenues and ensure funds are used to benefit the downtown district. 2. Lead the development of a creative economy We doubled our number of meet -ups and events and continued our social media, weekly newsletter, fliering and door-to-door visits. 4. Work closely with the community We are connecting local creatives through our Downtown reached out further than ever, Caged Chameleon arts lunch, SantaAnaArts.org working with every single council district to website and our support of the DTSAArtwalk. connect business and residents across our city. .............................................................................................................................................................................................. 12A-19 4 Downtown Inc. PRESIDENT Ryan Chase BOARD Tish Leon Dennis Dascanio Mike Weisman Jon Gothold Eddie Quillares Logan Crow Mike McGee (Ex -officio) John Chen Yvonne Flores Sarah Mosqueda Noel Aguirre Mike Paxton Lamson Nguyen STAFF & CONTRACTORS Lead Consultant Ryan Smolar Operations Manager Jose Romo Artwalk Coordinator Yenny Bernal Social Media Consultant Robert Gutierrez Event Producer Rachel Potucek MISSION The mission of Downtown Incorporated is to facilitate the enhancement of Downtown Santa Ana as a vibrant shopping, entertainment, business and cultural destination for all. HOW TO REACH US MAIN OFFICE 200 N Main Street, Santa Ana, CA 92701 PHONE NUMBER 714-574-6100 WEBSITE www.downtown-santaana.com Manyphotos in this document are by Brian Feinzimer 12A-20 Santa Ana Business Couneil PRESIDENT Raul Yanez BOARD Arturo Lomeli Claudia Arellanes Bobby Rooker Arturo Arellanes Sonya Garay Sam Romero Won Cha STAFF & CONTRACTORS Lead Consultant Madeleine Spencer Communications Lead Claudia Naffa Communications Maricela Vela MISSION The mission of Santa Ana Business Council is to serve businesses and community. HOW TO REACH US MAIN OFFICE 400 E 4th Street, Santa Ana, CA 92701 PHONE NUMBER 714-973-2000 WEBSITE www.santaanabusinesscouncil.com www.callecuatromarketplace.com 12A-21 b7 Key BID Activities RYAN SMOLAR, MADELEINE SPENCER & JOSE ROMO SUPPORTING THE SANTA ANA COLLEGE PROMISE BREAKFAST AT SANTA ANA HIGH SCHOOL Events & Promotion We produce on-going events like the Pg' DTSA FSrst Saturday Artwalk, Sidewalk Sales and Savor Santa Ana, and support third -party events with logistics and connecting them to our stakeholders. Clean & Safe Pg. Jj0 We help manage and promote downtown's Clean & Safe operations including re-routing services when necessary and helping activate the streets to keep them safe. Marketing & Communication JS /jj We are building and maintaining a pg. g �l ii strong internal and external communication network for downtown. Meetings & Convenings We attend meetings to represent our 796 Pg stakeholders and we host stakeholder group meetings to gather input on the work we should be doing. One of the strongest groups we manage is the DTSA Restaurant Association. Il� Downtown in 2018 Pg' We have big plans to lead in being facilitators of a vibrant downtown 77�� aa�� Helping Our Stakeholders Pg. R2 We are a nimble nexus between downtown businesses, the city, community, institutions, media and private sector collaborators. ................................................................................................................... 12A-22 TASTE OF SUMMER MIXER AT CIVIC CENTER PLAZA TOWERS AIndhidnal commitment to a "]•oup effort--thatis whatmakes a team %vork, a company work, a society work, a civilization work. Downtown BID by the Numbers 5® Restaurants in Savor Santa Ana Downtown's biggest restaurant event grew to 50 restaurants participating including two food halls! 12 Artwalks We produce an amazing downtown -wide Artwalk every month in coordination with scores of galleries, artists and performance groups and restaurants and bars. S25D 000 Grants We wrote and received $25,000 in grants for free public art performances and community projects. 4, Community Police Our parking revenue agreement with the City created four community - oriented police officers who have made a difference downtown. 9 Wings of the City Statues We worked closely with the City of Santa Ana and the Consulate of Mexico to launch the Wings of the City statues. 200% Non -Assessment Revenue Between grants, ticket sales and sponsorships, our groups were able to earn nearly $100,000 in new revenue beyond the assessment tax to operate the downtown BID. 04 Blocks Cleaned The Downtown Clean & Safe contract cleaned up graffiti and trash, reported issues to the City and power washed downtown's most traversed streets regularly. Video Views received by SAUSD dance teams who competed to win the Calle Cuatro "Downtown Spirit Award" 150 Weekly Newsletters We've been sending out downtown news, resources and events for over 3 years. 109 Artists Indexed We've built an Arts & Culture Registry for Santa Ana to make sure local artists can be found and to ensure Santa Ana stays a creative hub. General Downtown Figures 796 Downtown Businesses Pay into the Downtown BID when they pay their annual business license fee to the City. 99 Historic Buildings Downtown is an architectural treasure trove of historic buildings from the 1890's -1930's 24..7 Downtown Acres The Downtown Historic Santa Ana District is nearly 25 acres centered around 4th/Main St. 12A-23 1984 Year BID Established "...to promote the Downtown through events and advertising pieces; funding to increase security and enhance the overall aesthetics of the area; and also to maintain the downtown shopping corridors." $2.5 Million XQ Challenge SABC partnered with SAUSD and won a big grant to "reinvent high school" here by using downtown as part of the school experience. Marketing & Communication We share content and create collaborations across DTSA I, W1 CflHHS& SAUCE Is: DuNFEN FRIES Y `iJ i 101 • u .�,: q�e 1 t}` t wvd r✓ � r IN - y "r .� �' •� y 5�N� D� ` rz� r � ..k. L t - > o K a� r IL In 2017, Downtown 5. Marketing campaign bits Santa Ana continued like the SABC's "Spirit our extensive marketing Awards" attracted a half - and communications million views, program including: 6. Our Santa Ana Media IVe.)rr:rint:r/!r 1. Social media channels Summit attracted. over 200 for our, brands grew to locals,to learn how to PO/IIrSC II1fC!'na/ 60,000 followers. market,and communicate ay e[ter ind with the press.. conrruunication 2. We've written 150 weekly newsletters. 7. We created new websites 141-dowilown like SantaAnaArts.o g, ever;ydaVorthe 3. We increased the SantaAnaRestaurantWeek. DTSA neighbors on corn, StartupSantaAna.org Nextdoor.com by 250%. and DTSAArtwalk.org to showcase great things d. We doubled our happening in food, culture number of meet -ups to and art. talk about everything from planning to wally audits of the street. k j, .ia r�L ,: [p r I , a Wursthaus has been the most popular restaurant at Savor Santa Ana 2016 and 2017- Between both years they saw over 1,100 new customers go through their door at the events. 12A-25 Our downtown events are a major driver of 1 downtown awareness, especially Savor Santa Ana which features 50 restaurants. We collaborated with photographer Brian 2+ Feinzimer to create a library of images as a marketing tool for us, our businesses and third parties (like media and publications). Our social media grew from 50,000 to p 3 60,000 followers Including both BID groups' Instagram/Facebook/Twitter accounts 4We provided food samples at many community events so residents can taste and learn about downtown across our community. 5 We received $25,000 In grants to work with local artists to create a vibrant downtown. Our downtown weekly newsletter serves up 6 5-10 local news stories, opportunities, photo galleries and resources to our businesses, partners, supporters and customers. We also post the newsletter on Nextdooccom and Facebook. Cle1.2 an �i We help keep downtown clean and safe'by coknecting services, stakeholders and the ity, I� , S3}�^'�'" M t l�i4iYcs°SLIM (1. tog",QvLq*6 ,6r.d4 iw] ikw, 1`z[YwTwl:iwa `' t t�YY�trf� [�CR'Cw'C� e�}'�'I'eY+�,§SJ',✓i,}t�s'i�$1� li' �5+`b `4 tieltn� �9 AMR, Aid 'Lflow,blv"'o � �'Q�aJ 9"4 +PFi k.*,R* �.✓� C Ye ��'4tl.�bhn s. 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' _... ... ... ... ....... ....... ........ ................. shy r r. r, . _ su" . � a: ed '.; I�x.'F.E Sita 1 ,•e`. .. s...' $ &."'P.PH, J`°i'il ik7i"':rfM•+'�a'''. DTSA Artwalk* - Every first Saturday of the month Sidewalk. Sale - Every third weekend of the month DTSA Farmers' Market* - Every Sunday Caged Chameleon Arts Lunches • Monthly Arts Mixer Matinee and Outdoor Cinema Series • Film events throughout the year DTSA Walk Audit • January Coloring with the Community - January Artwalk Talk! Open Meeting - January Guanabana & Grants - January Pizza with a Planner - January Meetup at the Market - January Treeversation - March Hola Language Hour - March Boca de Oro Literature Fest*- March Fiesta on 5th Street - April Jane's Walk DTSA - April Cinco de Mayo (Saturday)* • May Santa Ana's 131st Birthday Party • June Hack for Health* • June Santa Ana Media Summit* - July Downtown Busking Challenge July Downtown Open Forum* - August Coding with the Community* - August Downtown Spirit Awards - Early Summer Savor Santa Ana* - September Santa Ana Restaurant Week* - September Wings of the City Launch* - October Ward 2 Forum with Connect -to -Council* • October Place Game: 5th & Broadway - November *City of Santa Ana Partnership Downtowns First Saturday Artwalk is the 1. heartbeat of the city. We. have. grown the event leaps and houndsAhanks to our team, new resources, and more collaborations.. We. builtstrong relationships with online 2 influencers, local bloggers and media who we work with to help spread the word. We.. hire local artists and talent. who the ,3y community are excited to come see. Strong partnerships with SAUSD and SAC . brought.student performances to Artwalk, Savor Santa Ana and for Wings of the. City. The.Buskers Challenge connected local 5 musicians with the downtown district. We had over 100 volunteers help us with G Savor Santa Ana, many of them local youth through the school district and library. Helping Our Stakeholders 'We nurture and connect our stakeholders to thrive through customer service and community �P 4" WL ILI � T e0so O , MOW00=100 ,.a =-WOO r UTS NO heats L? I , 11 . I - I L JIVf , C F 'f , R.' Meetings & Convenings Representing our 796 businesses requires we convene with them often to distribute updates, share best practices, and gather ideas and input it �I - t lbnli•conJy as pod as the compalt)-yoll /feel) 9 There are, hundreds of groups, organizations and individuals affecting downtown every day. We host; and, attend a myriad of meetings to improve, connect and collaborate. Our meetings typically fall into one of a few categories: Two -Way Information Meetings We host on-going meetings with DTSA restaurants, Calle Cuatro merchants, BID group boards, and.. arts stakeholders to distribute information, gather feedback, and solicit new ideas. Representative Meetings We spread our message, open new partnerships, and negotiate new work collaborations with institutions, downtown partners, committees, media, and government authorities. Public Events We host large-scale public events to bring focus to our stakeholders, build their capactities, and connect them together. ER The Santa Ana Media Summit connected downtown and community stakeholders with English and Spanish media to increase the stories told about good work being done in Santa Ana 12A-33 The Santa Ana Media Summit was 1 organized to explore, equip and empower the community and media to overcome how Santa Ana is portrayed in media. 2 We partnered with the Small Business Development Center to teach a class on social media advertising. 3 The Downtown Open Forum gathered over 200 stakeholders for an open discussion and sharing session. 4 We facilitate monthly Downtown Restaurant Association meetings to connect and empower one of our strongest business clusters. We partner closely with community 5 Institutions like Santa Ana Unified School district which touches 80,000 residents. We Invite local and regional experts as guest speakers to help Inspire and inform our stakeholders. 17 1 -1 IM Looking Ahead Downtown in 2018 In 2018, we're working to .- facilitate a vibrant downtown Make Places Together We are venturing into Placemaking this year and understanding how to help places downtown succeed. We'll be working with groups across downtown to analyze their space in terms of access, sociability, uses/ activations, comfort & image to find ways to kick-off improving the places and managing them better together. Bring People Together We believe connecting, people downtown is the biggest impact we can have on everyone's bottom line. When we gather, by industry or interest, we create innovative partnerships, share knowledge and create a free market for social capital. We hope to master the art of bringing downtown together while continuing to attract outside experts to connect and enhance our ideas and opportunities. Keep it Working Together We have to continue to make sure downtown is well-connected, working together and. communicating inside and out. We cannot underestimate theconstant attention this work needs. We hold the key position to raise everyone's enthusiasm to share and support each others' ideas, passion, energy and commitment to the downtown district. 19 12A-35 zo Afterword by Madeleine Spencer Santa Ana Business Council Lead Consultant Santa Ana Business Council is inspired by city -building and sustainable community development, which is the ability to make development choices which respect the relationship between the three "E's": Economy - Economic activity should serve the common good, be self -renewing, and build local assets and self-reliance. Ecology - Humans are part of nature, nature has limits, and communities are responsible for protecting and building natural assets. Equity - The opportunity for full participation in all activities, benefits, and decision-making of a society. Our business council members are champions for community -building and we continue to work with our partner BID to build our Downtown community on all fronts. Whether it is our Downtown Merchants bringing in local community for free Rooftop Cinema, telling our merchants' "American Dream" stories, watching our youth soar as they celebrate Downtown Spirit Awards, or seeing the smiles on the faces of businesses working to bridge the gap between the public and private sectors, setting the stage for the district's assured economic and cultural presence. Entering the BID I never expected to find a city so full of resources nor the amazing network of old and new businesses, industries, and experts from many fields. I never expected to see and meet so many of the city's emerging leaders. Since beginning to work in the downtown, I have built relationships, found new confidants and personal best friends, something I never expected. The experience of city -building has been phenomenal for me. Most importantly, I have had the awesome opportunity to really get to know our district this year. This has taught me so much about the small business people who have dedicated their whole lives to this city, people who come to work every single day with only a wish and a prayer. Their only prayer is that when they open shop each day, customers will walk through that door and keep the Downtown in business. This kind of belief and tenacity is what keeps the whole city afloat. This perseverence within a city needs to be championed and it is who have made money after a great downtown something that no money can buy. event, we are excited to see our business community work together to shape and activate our dynamic capitol city at the center of the Orange County region. Santa Ana Business Council will continue Lead Consultant Santa Ana Business Council 12A-36 ■ i.