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Home My WebLink About13A - WDB APPOINTREQUEST FOR COUNCIL ACTION Q!t, CITY COUNCIL MEETING DATE: NOVEMBER 19, 2019 TITLE: APPOINT SIMON GONZALEZ AND JACK HALEY TO THE WORKFORCE DEVELOPMENT BOARD FOR A PARTIAL TERM EXPIRING MAY 31, 2022 (STRATEGIC PLAN NO 5,1) Is/ Kristine Ridq( CITY MANAGER RECOMMENDED ACTION CLERK OF COUNCIL USE ONLY: APPROVED ❑ As Recommended ❑ As Amended ❑ Ordinance on 1s' Reading ❑ Ordinance on 2nd Reading ❑ Implementing Resolution ❑ Set Public Hearing For CONTINUED TO I9IN:@IN] UTAA.14 Appoint Simon Gonzalez and Jack Haley to the Workforce Development Board representing private sector businesses (replacing McGowan and Piwnica) for a partial term expiring May 31, 2022. DISCUSSION On May 17, 2016, the Santa Ana City Council adopted Resolution 2016-031, establishing the Santa Ana Workforce Development Board (WDB), and appointed 25 members. In accordance with the federal Workforce Innovation and Opportunity Act (WIOA) Section 107(b)(2)(A-D), a local WDB is to be comprised of representatives from specific categories and the number of WDB members in the categories be proportional in different ways to the total membership while maintaining a greater than 50 percent representation from the business sector. WDB members are appointed by the City Council under the categories of membership, prescribed by law, as follows: • Representatives from local businesses 13 members • Representative from labor, labor registered 5 members apprenticeship, and/or community based organization) • Representatives from local education institutions 3 members • Representative from government entities 4 members (Dept. of Rehabilitation, Social Services Agency, Employment Development Department (EDD), and Economic Development) The Santa Ana Chamber of Commerce recently submitted a letter nominating Simon Gonzalez, General Manager at D.F. Stauffers Biscuit Company, Inc., and Jack Haley, Principal at Lee and Associates, to represent private sector businesses on the Workforce Development Board (Exhibit 1). The nominees will replace private sector members McGowan and Piwnica who are no longer serving on the board. Appoint Simon Gonzalez and Jack Haley to the Workforce Development Board For a Partial Term Expiring May 31, 2022 November 19, 2019 Page 2 STRATEGIC PLAN ALIGNMENT Approval assists the City in meeting Goal #5 (Community Health, Livability, Engagement and Sustainability). Objective #1 (Establish a comprehensive community engagement initiative to expand access to information and create opportunities for stakeholders to play an active role in discussion public policy and setting priorities). FISCAL IMPACT There is no fiscal impact associated with this item. Steven A. Mendoza Executive Director Community Development Agency Exhibit: 1. Nomination Letter and Resumes — Simon Gonzalez and Jack Haley October 21, 2019 Dear Mayor Pulido and Members of the City Council, The Santa Ana Chamber of Commerce enthusiastically supports the nomination of Simon Gonzalez (Stauffer's Laguna Cookie Company) and Jack Haley (Lee & Associates Commercial Real Estate) to join the join the Workforce Development Board as members from our Santa Ana business community. It is important that our Workforce Development Board have outstanding business leadership from the business community. We feel that Simon and Jack are good representatives from our business community. Appreciate your consideration of these two outstanding people. Sincerely, If avid' A,' C�- David Elliott President/CEO Santa Ana Chamber of Commerce 1631 W. Sunflower Ave #C-35, Santa Ana, CA 92704 (714) 541-5353 EXHIBIT 1 SIMON GONZALEZ EXECUTIVE SUMMARY Successful executive experience in strategic planning, new business development, distribution & logistics, cost accounting, Board -level relationship building and industry networking initiatives in consumer -facing, multicultural marketplaces. Demonstrated record as a Strategic Thinker, Change Agent and Product Champion driving value -based solution in sales, marketing, production planning, import/export and quality control. Recognized as a hands-on business driver in creating and implementing successful business plans and high -impact deals with a conscientious approach; rapid delivery of value-added business growth, optimal revenue results and maximum operating efficiencies. Solid expertise in negotiating and executing corporate transactions, establishing joint ventures and negotiating complex commercial and distribution agreements with business owners, senior management, major vendors and key decision -makers. Self -motivated to achieve focused business performance, develop competitive markets, maintain product quality and meet aggressive business objectives in multi -country marketplaces. Highly skilled in building, training, motivating, mentoring and supervising top -performing teams of cross -discipline management and professionals; fully familiar with P&L, budgeting and cost controls. Extensive stewardship background in building and maintaining efficient organizations and profitable relationships in diverse industries, multinational marketplaces and Anglo/Hispanic cultures. Knowledge of cross-cultural dynamics and international business practices in Latin America, US and the Caribbean through frequent travel and long-term residency. US Citizen; fluent in Spanish. CORE COMPENTENCIES • Production Management • Strategic Planning • Business Planning • P&L/ Budgeting • Competitive Analysis • Contract Negotiations • KPI Management • Technology Integration • Cost Reductions • Quality Assurance • Turnaround Strategies • Multi -Lingual EXPERIENCE D.F. Stauffers Biscuit Company, Inc. Santa Ana, CA 2017- Present General Manager Responsible for all aspects ofManufacturing, Planning & Scheduling, P&L, budgeting, cost controls, quality assurance, human resources, Warehousing & Distribution, Plant Sanitation and maintenance. For a $60 million processor and distributor ofbaldng products. • Complete transformation of business mentality, putting together a new management team and establishment of clear objectives and expectations from the new team. • Improved People Safety, Product Safety and Facilities Safety. • Development of middle management team, making them accountable for results and empowering them to make decisions leading to cost reductions and increase on productivity. EXHIBIT 1 SIMON GONZALEZ • Cost reduction initiatives by $Imillion in terms of labor costs reduction and equipment efficiency improvements • Production volume growth over 20% Vs previous year in 2017 and over 50% in 2018. • Created a TEAMWORK environment and a very positive work environment for the 400 employees at the plant. • Execution of key capital projects to add more production capacity and to automate part of the manufacturing processes. • New product development and launching these within expected time frame. Bumble Bee Seafoods LLC, Santa Fe Springs, CA 2012- 2016 Vice President/General Manager Tuna Operations In Charge of all Tuna Canning Operations with a 8-member cross discipline management team, 320 employees. Also responsible for the manufacturing co -packing agreement, supervising two Bumble Bee staff at co -packer facilities; and responsble for a yearly $ 275 million operating budget. • Personally leading the transformation process of this operation in terms of raising people morale and providing the correct management team to improve f raucial performance of the business. • Actively involved on improving plant efficiency from 76% to 85% thru better planning and production controls. • Successful completion of the integration of additional productions lines from Puerto Rico operation into Santa Fe Springs plant. • Direct involvement on developing a strong Safety culture in the entire organization. Bumble Bee Seafoods LLC, Puerto Rico 2011- 2012 General Manager In Charge of all Tuna Canning Operations with a 7-member cross discipline management team, 230 employees and a yearly $ 102 million operating budget. Personally leading the transformation process of this operation in terms ofraising people morale and providing the correct management team to improve financial performance ofthe business. Personally involved on the decision of closing Puerto Rican operations and move production volumes to US, to maximize company sinergies and cost reduction targets. Bumble Bee Seafoods LLC, Trinidad & Tobago 2007 — 2011 General Manager In charge of all production plant operations with a 6-member cross -discipline management team, 320 employees and a yearly $30 million operating budget for this consumer food product manufacturer. Personally coach, mentor and empower management and staff to achieve maximum operational productivity. Frequently involved in industry associations and community social responsibility initiatives. • Succeeded in turning this unit around from last to #1 position in the entire company for 2 years straight in KPI areas of productivity, quality, and safety and financial. • Efficiently reduced headcount by over 100% over 3 years, generating annual savings of $2.5 million. • Instituted LEAN manufacturing methodologies and improved fish yield from 57% to 60% with a highly empowered team, resulting in $1.5 million in savings annually. • Saved another $500,000 each year through the implementation of KAISAN teams in all critical business areas. Euro Caribe Packing Company, Carolina, Puerto Rico Chief Executive Officer 2002 — 2007 Responsible for all aspects of sales, marketing, operation, P&L, budgeting, cost controls, quality assurance, human resources and banking relations for this $20 million processor and distributor of meat products. • Aggressively expanded sales volume from $12 million to $20 million in only 4 years through persistent account development, key customer negotiations and focused merchandising programs, rescuing this company from imminent closure by the investment bank. • Developed and rolled out new product lines and branding strategies, including new Deli offerings that generated $3 million in new sales each year. • Reduced distribution costs by $300,000 through outsourcing this function and converting union drivers to independent carriers. • Improved all manufacturing facilities with better production processes, GMPs and HACCP plans to comply with USDA requirements. EXHIBIT 1 SIMON GONZALEZ Nestle Puerto Rico Inc. / Nestle Ice Cream Division, Puerto Rico 1997 — 2002 General Manager Directly supervised all levels of sales, marketing, purchasing, distribution, production, and HR and quality assurance at this $16 million plant with 150 employees. Active member of the Dominican Regional Technical Group encompassing Puerto Rico, Cuba and the Dominican Republic. • Transitioned this company over 2 years into a marketing -oriented business after its acquisition by Nestle. • Piloted the development and launch of 3 new impulse ice cream product each to build portfolio offerings, driving 11 % in sales growth per year. • Opened up a new distribution channel by deploying 500 new impulse ice cream cabinets in Puerto Rico. • Worked at Nestle Mexico to streamline several ice cream distribution channel nationwide. Mantecados Nevada / Borden Foods Inc., Puerto Rico 1994 —1997 General Manager In charge of coordinating P&L, budgeting, production planning, sales, marketing, quality control, purchasing, HR, engineering and finance for this $13 million manufacturing facility with 125 employees. Key participant on the corporate Latin America Management and Management Charter teams. • Completely turned around this highly -troubled business, recovered customer loyalty and facilitated new sales, merchandising & marketing efforts. • Launched multiple products every year that generated $3 million in additional sales annually. • Played a key role in the sale and divestiture of this business to Nestle in 1997. PREVIOUS EXPERIENCE Held management and professional positions in plant operations, quality assurance, business process analysis, production planning, shipping/receiving, warehousing and cost reductions. Gained hands-on knowledge of a wide array of consumer -oriented product lines with such industry leaders as Borden Foods and Kraft Foods Panama. consistently recognized for supporting corporate growth, achieving optimal productivity, meeting performance goals and maintaining accurate documentation. EDUCATION Master's Degree in Industrial Administration Universidad Santa Maria La Antiqua, Panama City, Panama Bachelor's Degree in Chemistry University of Panama, Panama City, Panama PROFESSIONAL TRAINING Seminars in various management topics through Nestle, Borden Foods and Kraft, as well as INCAE (Central America Business Administration Institute); 10-hour OSHA General Industry program. Fully familiar with MS Office and proprietary applications. PROFESSIONAL ASSOCIATIONS OpX Leadership Network Represented Bumble Bee Seafoods, in all activities related to this dynamic association Belongs to one of the multifunctional solutions groups, working on workers' safety enhancement. Santa Fe Springs Chamber of Commerce Represented Bumble Bee Seafoods, in all activities related to Santa Fe Springs, CA. Chamber of Commerce. Especially on assigned specific task forces for the improvement of the industry. Santa Ana Chamber of Commerce Represents D.F. Stauffers Biscuit Company, in activities related to Santa .Ana, CA Chamber of Commerce PROFILE As a Principal of the Lee & Associates Orange office, Jack Haley specializes in leasing and sales of user and investment properties. Over the past 28 years Jack has successfully completed over 1,700 Southern California transactions and represented both national and locally based companies in acquiring industrial and office facilities. Jack is consistently a Lee & Associates' Top Producer. O 714.647.9100 CAREER SUMMARY D 714.564.7172 • Over 2 Million square feetand One Hundred Million ($100,000,000.00) in transaction volume over the last 3 years. F 714.543.5285 • Completed over 10 nationwide (outside of California) investment sales. 1haley0lee-associates.com • Extensive knowledge of the Orange County and Inland Empire Industrial Markets. LeeOrange.com • Competitive research and marketing for users, investors, and developers of commercial 1004 W. Taft Avenue, Suite 150 properties. Orange, California 92865 DREID:01064859 EDUCATION • California State Polytechnic University, Pomona Bachelor of Arts (Concentration in Finance, Real Estate &Law, Emphasis in Real Estate Finance & Development) PARTIAL CLIENT LIST ► RREEF ► Calwest RECOGNITIONS/AFFILIATIONS ► Advanced Image • Top 5 Producing Broker, Lee & Associates (2007, 2013, 2015, 2018) ► Tires Warehouse • Top Producing Broker, Lee &Associates (2003, 2005) ► BTL Machine ► Goodwill OC • Member, Board of Directors- Lee & Associates ► Omohundro • Certified Commercial Investment Member (CCIM) ► Poach Secured Storage 0- Tempo Industries ■ CCIMs are considered the elite of commercial real estate, sharing a set of skills that puts ► Moore Packaging them far ahead of the competition. The CCIM designation is granted by the Commercial ► Cheung Rattan Investment Real Estate Institute (CIREI). CCIMs course topics include financial analysis for commercial real estate, commercial brokerage, advanced techniques in sales and marketing, market analysis, tax planning, decision analysis, negotiation, presentation skills, managing and marketing troubled assets, among others. • Member, National Association Industrial Office Parks (NAIOP) LEE& Y � ASSOCIATES COMMERCiAt. REAL ESTATE SERVICES LOCAL EXPERTISE. INTERNATIONAL REACH. WORLD CLASS.