HomeMy WebLinkAboutItem 23 - Parking Enforcement Services Police Department
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Item # 23
City of Santa Ana
20 Civic Center Plaza, Santa Ana, CA 92701
Staff Report
June 20, 2023
TOPIC: Parking Enforcement Services
AGENDA TITLE
Approve Agreement with LAZ Parking California, LLC for Parking Enforcement Services
for the Police Department in an Amount not to Exceed $1,876,888 (General Fund)
RECOMMENDED ACTION
Authorize the City Manager to execute a two-year agreement with LAZ Parking
California, LLC for parking enforcement services, for the period of July 1, 2023 through
June 30, 2025, with the option of three 1-year renewals, in an amount not to exceed
$1,876,888, subject to non-substantive changes approved by the City Manager and City
Attorney.
DISCUSSION
The Santa Ana Police Department’s Traffic Division provides parking enforcement
services using a combination of full-time and part-time City parking enforcement
personnel and contract personnel. The current parking enforcement contract provides
parking enforcement personnel that supplement the enforcement of street sweeping
violations, meter detail, permit parking, and other selective parking enforcement needs.
LAZ Parking Ambassadors provide assistance in the enforcement of five street
sweeping routes. In addition, Parking Ambassadors supplement the enforcement of
various municipal code parking violations, including nighttime permit parking
enforcement. The program's proposed annual billable hours are 2,080 hours for a
Parking Ambassador supervisor and 14,248 hours for Parking Ambassadors.
On February 28, 2023, the Police Department issued a Request for Proposals (RFP
#23-036) for parking enforcement services. On March 14, 2023, a pre-proposal
conference was conducted, and on March 28, 2023, the City received proposals from
two firms. Inter-Con Security and LAZ Parking California, LLC (“LAZ”) each submitted
proposals for consideration. An evaluation committee consisting of representatives from
the Santa Ana Police Department and the Public Works Agency reviewed and rated the
two proposals. The proposals were evaluated according to the following criteria:
Experience of firm personnel (50%)
Cost of proposal (30%)
Parking Enforcement Services
June 20, 2023
Page 2
3
5
4
1
Responsiveness to RFP (10%)
References (10%)
The results of the RFP evaluation are as follows:
Proposer Location Score
LAZ Parking California LLC Costa Mesa, CA 463
Inter-Con Security Pasadena, CA 415
(500 points possible)
The Police Department proposes a two-year agreement with LAZ with the option to
extend the agreement with three (3) one-year renewals. LAZ has been providing
parking enforcement services since 1988 and has current contracts with the cities of
Inglewood, West Hollywood, and Palo Alto. LAZ provides parking enforcement services
24 hours a day using an ample workforce and modern technology. LAZ is based in
Costa Mesa and they specialize in government contracts.
LAZ proposed costs of $938,444 for Year 1 and $938,444 for Year 2. Therefore, the
Police Department is seeking approval of the first two-year agreement only and will
seek additional City Council approval for any subsequent renewal options.
FISCAL IMPACT
Funding is included in the proposed FY 2023-24 budget and future fiscal year funding
will be included in the proposed budget for City Council consideration as follows:
Fiscal
Year
Accounting Unit
– Account No.Fund Description Accounting Unit,
Account Description Amount
FY 23-24 01114405-62300 General Fund Traffic, Contract
Services-Professional $ 938,444
FY 24-25 01114405-62300 General Fund Traffic, Contract
Services-Professional $ 938,444
Total $1,876,888
EXHIBIT(S)
1. Agreement with LAZ Parking
Submitted By: David Valentin, Police Chief
Approved By: Kristine Ridge, City Manager
AGREEMENT WITH LAZ PARKING TO PROVIDE PARKING ENFOREMENT SERVICES
THIS AGREEMENT is made and entered into on this 20TH day of June, 2023 by and between LAZ
Parking California LLC, (“Consultant”), and the City of Santa Ana, a charter city and municipal
corporation organized and existing under the Constitution and laws of the State of California (“City”).
RECITALS
A. On February 28, 2023, the City issued Request for Proposal (“RFP”) No. 23-036, to retain a
Consultant to provide parking enforcement services for the City.
B. On March 28, 2023, Consultant submitted a response to the RFP which has been incorporated by
reference to this Agreement, as though fully set forth herein. In its response, Consultant represents
it is able and willing to provide the services described in the scope of work as described in RFP
No. 23-036.
C. In undertaking the performance of this Agreement, Consultant represents that it is knowledgeable
in its field and that any services performed by Consultant under this Agreement will be performed
in compliance with such standards as may reasonably be expected from a professional consulting
firm in the field.
NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the terms
and conditions hereinafter set forth, the parties agree as follows:
1. SCOPE OF SERVICES
Consultant shall perform the services, the tasks and obligations, including all labor, materials,
tools, equipment, and incidental customary work required to fully and adequately complete the services
described and set forth in Exhibit A, attached hereto and incorporated by reference.
2. COMPENSATION
a. City agrees to pay, and Consultant agrees to accept as total payment for its services for City,
the rates and charges identified in Exhibit B. The total amount to be expended for Year One
(1), shall not exceed $938,444.00 and $938,444.00 for Year Two (2). The total amount to be
expended during the term of this Agreement, including any extension periods, shall not exceed
$1,876,888.00.
b. Payment by City shall be made within forty-five (45) days following receipt of proper invoice
evidencing work performed, subject to City accounting procedures. Pa yment need not be made
for work which fails to meet the standards of performance set forth in the Recitals which may
reasonably be expected by City. If the City does not receive invoices from the Consultant
within sixty (60) days of the date(s) of the service, the City retains the sole discretion to deem
those invoices null and void.
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3. TERM
This Agreement shall commence on July 1, 2023 and continue for a two (2) year term until June
30, 2025, with the option for the City to grant up to three (3), one (1) year renewals upon a writing executed
by the City Manager and City Attorney and approved by the Council, unless terminated earlier in
accordance with Section 15, below.
4. INDEPENDENT CONTRACTOR
Consultant shall, during the entire term of this Agreement, be construed to be an independent
Consultant and not an employee of the City. This Agreement is not intended nor shall it be construed to
create an employer-employee relationship, a joint venture relationship, or to allow the City to exercise
discretion or control over the professional manner in which Consultant performs the services which are
the subject matter of this Agreement; however, the services to be provided by Consultant shall be provided
in a manner consistent with all applicable standards and regulations governing such services. Consultant
shall pay all salaries and wages, employer's social security taxes, unemployment insurance and similar
taxes relating to employees and shall be responsible for all applicable withholding taxes.
5. OWNERSHIP OF MATERIALS
This Agreement creates a non-exclusive and perpetual license for City to copy, use, modify, reuse,
or sublicense any and all copyrights, designs, and other intellectual property embodied in plans,
specifications, studies, drawings, estimates, and other documents or works of authorship fixed in any
tangible medium of expression, including but not limited to, physical drawings or data magnetically or
otherwise recorded on computer diskettes, which are prepared or caused to be prepared by Consultant
under this Agreement (“Documents & Data”). Consultant shall require all subcontractors to agree in
writing that City is granted a non-exclusive and perpetual license for any Documents & Data the
subcontractor prepares under this Agreement. Consultant represents and warrants that Consultant has the
legal right to license any and all Documents & Data. Consultant makes no such representation and
warranty in regard to Documents & Data which were provided to Consultant by the City. City shall not
be limited in any way in its use of the Documents and Data at any time, provided that any such use not
within the purposes intended by this Agreement shall be at City’s sole risk.
6. INSURANCE
Consultant shall procure and maintain for the duration of the contract insurance against claims for
injuries to persons or damages to property which may arise from or in connection with the performance
of the work hereunder and the results of that work by the Consultant, his agents, representatives,
employees or subcontractors.
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MINIMUM SCOPE OF INSURANCE
Coverage shall be at least as broad as:
1. Commercial General Liability (CGL): Insurance Services Office Form CG 00 01
covering CGL on an “occurrence” basis, including products and completed operations,
property damage, bodily injury and personal & advertising injury with limits no less
than $2,000,000 per occurrence. If a general aggregate limit applies, either the general
aggregate limit shall apply separately to this project/location (ISO CG 25 03 or 25 04)
or the general aggregate limit shall be twice the required occurrence limit.
2. Automobile Liability: ISO Form Number CA 00 01 covering any auto (Code 1), or if
Consultant has no owned autos, hired, (Code 8) and non-owned autos (Code 9), with
limit no less than $1,000,000 per accident for bodily injury and property damage.
3. Workers’ Compensation: as required by the State of California, with Statutory Limits,
and Employer’s Liability Insurance with limit of no less than $1,000,000 per accident
for bodily injury or disease.
If the Consultant maintains broader coverage and/or higher limits than the minimums shown
above, the Entity requires and shall be entitled to the broader coverage and/or the higher limits
maintained by the consultant. Any available insurance proceeds in excess of the specified
minimum limits of insurance and coverage shall be available to the Entity.
Other Insurance Provisions
The insurance policies are to contain, or be endorsed to contain, the following provisions:
Additional Insured Status
The Entity, its officers, officials, employees, and volunteers are to be covered as additional
insureds on the CGL policy with respect to liability arising out of work or operations performed
by or on behalf of the Consultant including materials, parts, or equipment furnished in
connection with such work or operations. General liability coverage can be provided in the
form of an endorsement to the Consultant’s insurance (at least as broad as ISO Form CG 20
10 11 85 or if not available, through the addition of both CG 20 10, CG 20 26, CG 20 33, or
CG 20 38; and CG 20 37 if a later edition is used).
Primary Coverage
For any claims related to this contract, the Consultant’s insurance coverage shall be primary
coverage at least as broad as ISO CG 20 01 04 13 as respects the Entity, its officers, officials,
employees, and volunteers. Any insurance or self-insurance maintained by the Entity, its
officers, officials, employees, or volunteers shall be excess of the Consultant’s insurance and
shall not contribute with it.
Notice of Cancellation
Each insurance policy required above shall provide that coverage shall not be canceled, except
with notice to the Entity.
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Waiver of Subrogation
Consultant hereby grants to Entity a waiver of any right to subrogation which any insurer of
said Contractor may acquire against the Entity by virtue of the payment of any loss under such
insurance. Consultant agrees to obtain any endorsement that may be necessary to affect this
waiver of subrogation, but this provision applies regardless of whether or not the Entity has
received a waiver of subrogation endorsement from the insurer.
Self-Insured Retentions
Self-insured retentions must be declared to and approved by the Entity. The Entity may require
the Consultant to purchase coverage with a lower retention or provide proof of ability to pay
losses and related investigations, claim administration, and defense expenses within the
retention. The policy language shall provide, or be endorsed to provide, that the self-insured
retention may be satisfied by either the named insured or Entity.
Acceptability of Insurers
Insurance is to be placed with insurers authorized to conduct business in the state with a current A.M.
Best’s rating of no less than A:VII, unless otherwise acceptable to the Entity.
Claims Made Policies (note – should be applicable only to professional liability, see below)
If any of the required policies provide claims-made coverage:
1. The Retroactive Date must be shown, and must be before the date of the contract
or the beginning of contract work.
2. Insurance must be maintained and evidence of insurance must be provided for at
least five (5) years after completion of the contract of work.
3. If coverage is canceled or non-renewed, and not replaced with another claims-made
policy form with a Retroactive Date prior to the contract effective date, the
Consultant must purchase “extended reporting” coverage for a minimum of five (5)
years after completion of work.
Verification of Coverage
Consultant shall furnish the Entity with original Certificates of Insurance including all required
amendatory endorsements (or copies of the applicable policy language effecting coverage
required by this clause) and a copy of the Declarations and Endorsement Page of the C GL
policy listing all policy endorsements to Entity before work begins. However, failure to obtain
the required documents prior to the work beginning shall not waive the Consultant’s obligation
to provide them.
The Entity reserves the right to require complete, certified copies of all required insurance
policies, including endorsements required by these specifications, at any time.
Special Risks or Circumstances
Entity reserves the right to modify these requirements, including limits, based on the nature
of the risk, prior experience, insurer, coverage, or other special circumstances.
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7. INDEMNIFICATION
Consultant agrees to defend, and shall indemnify and hold harmless the City, its officers, agents,
employees, contractors, special counsel, and representatives from liability: (1) for personal injury,
damages, just compensation, restitution, judicial or equitable relief arising out of claims for personal
injury, including death, and claims for property damage, which may arise from the negligent operations
of the Contractor, its subcontractors, agents, employees, or other persons acting on its behalf which relates
to the services described in section 1 of this Agreement; and (2) from any claim that personal injury,
damages, just compensation, restitution, judicial or equitable relief is due by reason of the terms of or
effects arising from this Agreement. This indemnity and hold harmless agreement applies to all claims for
damages, just compensation, restitution, judicial or equitable relief suffered, or alleged to have been
suffered, by reason of the events referred to in this Section or by reason of the terms of, or effects, arising
from this Agreement. The Consultant further agrees to indemnify, hold harmless, and pay all costs for the
defense of the City, including fees and costs for special counsel to be selected by the City, regarding any
action by a third party challenging the validity of this Agreement, or asserting that personal injury,
damages, just compensation, restitution, judicial or equitable relief due to personal or property rights arises
by reason of the terms of, or effects arising from this Agreement. City may make all reasonable decisions
with respect to its representation in any legal proceeding. Notwithstanding the foregoing, to the extent
Contractor’s services are subject to Civil Code Section 2782.8, the above indemnity shall be limited, to
the extent required by Civil Code Section 2782.8, to claims that arise out of, pertain to, or relate to th e
negligence, recklessness, or willful misconduct of the Contractor.
8. INTELLECTUAL PROPERTY INDEMNIFICATION
Consultant shall defend and indemnify the City, its officers, agents, representatives, and employees
against any and all liability, including costs, for infringement of any United States’ letters patent,
trademark, or copyright infringement, including costs, contained in the work product or documents
provided by Consultant to the City pursuant to this Agreement.
9. RECORDS
Consultant shall keep records and invoices in connection with the work to be performed under this
Agreement. Consultant shall maintain complete and accurate records with respect to the costs incurred
under this Agreement and any services, expenditures, and disbursements charged to the City for a
minimum period of three (3) years, or for any longer period required by law, from the date of final payment
to Consultant under this Agreement. All such records and invoices shall be clearly identifiable.
Consultant shall allow a representative of the City to examine, audit, and make transcripts or copies of
such records and any other documents created pursuant to this Agreement during regular business hours.
Consultant shall allow inspection of all work, data, documents, proceedings, and activities related to this
Agreement for a period of three (3) years from the date of final payment to Consultant under this
Agreement.
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10. CONFIDENTIALITY
If Consultant receives from the City information which due to the nature of such information is
reasonably understood to be confidential and/or proprietary, Consultant agrees that it shall not use or
disclose such information except in the performance of this Agreement, and further agrees to exercise the
same degree of care it uses to protect its own information of like importance, but in no event less than
reasonable care. “Confidential Information” shall include all nonpublic information. Confidential
information includes not only written information, but also information transferred orally, visually,
electronically, or by other means. Confidential information disclosed to either party by any subsidiary
and/or agent of the other party is covered by this Agreement. The foregoing obligations of non-use and
nondisclosure shall not apply to any information that (a) has been disclosed in publicly available sources;
(b) is, through no fault of the Consultant disclosed in a publicly available source; (c) is in rightful
possession of the Consultant without an obligation of confidentiality; (d) is required to be disclosed by
operation of law; or (e) is independently developed by the Consultant without reference to information
disclosed by the City.
11. CONFLICT OF INTEREST CLAUSE
Consultant covenants that it presently has no interests and shall not have interests, direct or
indirect, which would conflict in any manner with performance of services specified under this
Agreement.
12. NON-DISCRIMINATION
Consultant shall not discriminate because of race, color, creed, religion, sex, marital status, sexual
orientation, gender identity, gender expression, gender, medical conditions, genetic information, or
military and veteran status, age, national origin, ancestry, o r disability, as defined and prohibited by
applicable law, in the recruitment, selection, teaching, training, utilization, promotion, termination or other
employment related activities or any services provided under this Agreement. Consultant affirms that it is
an equal opportunity employer and shall comply with all applicable federal, state and local laws and
regulations.
13. EXCLUSIVITY AND AMENDMENT
This Agreement represents the complete and exclusive statement between the City and Consultant,
and supersedes any and all other agreements, oral or written, between the parties. In the event of a conflict
between the terms of this Agreement and any attachments hereto, the terms of this Agreement shall prevail.
This Agreement may not be modified except by written instrument signed by the City and by an authorized
representative of Consultant. The parties agree that any terms or conditions of any purchase order or other
instrument that are inconsistent with, or in addition to, the terms and conditions hereof, shall not bind or
obligate Consultant or the City. Each party to this Agreement acknowledges that no representations,
inducements, promises or agreements, orally or otherwise, have been made by any party, or anyone acting
on behalf of any party, which is not embodied herein.
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14. ASSIGNMENT
Inasmuch as this Agreement is intended to secure the specialized services of Consultant,
Consultant may not assign, transfer, delegate, or subcontract any interest herein without the prior written
consent of the City and any such assignment, transfer, delegation or subcontract without the City's prior
written consent shall be considered null and void. Nothing in this Agreement shall be construed to limit
the City’s ability to have any of the services which are the subject to this Agreement performed by City
personnel or by other Consultants retained by City.
15. TERMINATION
This Agreement may be terminated by the City upon thirty (30) days written notice of termination.
In such event, Consultant shall be entitled to receive and the City shall pay Consultant compensation for
all services performed by Consultant prior to receipt of such notice of termination, subject to the following
conditions:
a. As a condition of such payment, the Executive Director may require Consultant to deliver
to the City all work product(s) completed as of such date, and in such case such work
product shall be the property of the City unless prohibited by law, and Consultant consents
to the City's use thereof for such purposes as the City deems appropriate.
b. Payment need not be made for work which fails to meet the standard of performance
specified in the Recitals of this Agreement.
16. WAIVER
No waiver of breach, failure of any condition, or any right or remedy contained in or granted by
the provisions of this Agreement shall be effective unless it is in writing and signed by the party waiving
the breach, failure, right or remedy. No waiver of any breach, failure or right, or remedy shall be deemed
a waiver of any other breach, failure, right or remedy, whether or not similar, nor shall any waiver
constitute a continuing waiver unless the writing so specifies.
17. JURISDICTION - VENUE
This Agreement has been executed and delivered in the State of California and the validity,
interpretation, performance, and enforcement of any of the clauses of this Agreement shall be determined
and governed by the laws of the State of California. Both parties further agree that Orange County,
California, shall be the venue for any action or proceeding that may be brought or arise out of, in
connection with or by reason of this Agreement.
18. PROFESSIONAL LICENSES
Consultant shall, throughout the term of this Agreement, maintain all necessary licenses, permits,
approvals, waivers, and exemptions necessary for the provision of the services hereunder and required by
the laws and regulations of the United States, the State of California, the City of Santa Ana and all other
governmental agencies. Consultant shall notify the City immediately and in writing of its inability to
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obtain or maintain such permits, licenses, approvals, waivers, and exemptions. Said inability shall be
cause for termination of this Agreement.
19. MISCELLANEOUS PROVISIONS
a. Each undersigned represents and warrants that its signature herein below has the power,
authority and right to bind their respective parties to each of the terms of this Agreement,
and shall indemnify City fully, including reasonable costs and attorney’s fees, for any
injuries or damages to City in the event that such authority or power is not, in fact, held by
the signatory or is withdrawn.
b. The Agreement is the final and complete agreement and any prior or contemporaneous
agreements for similar services between the parties is superseded by this Agreement. This
shall not apply where the Parties are currently engaged and Consultant is providing services
not contemplated by this Agreement.
c. All Exhibits referenced herein and attached hereto shall be incorporated as if fully set forth
in the body of this Agreement.
20. NOTICE
Any notice, tender, demand, delivery, or other communication pursuant to this Agreement shall be
in writing and shall be deemed to be properly given if delivered in person or mailed by first class or
certified mail, postage prepaid, or sent by fax or other telegraphic communication in the manner provided
in this Section, to the following persons:
To City:
City Clerk
City of Santa Ana
20 Civic Center Plaza (M-30)
P.O. Box 1988
Santa Ana, CA 92702-1988
Fax: 714- 647-6956
With courtesy copies to:
Chief of Police
Santa Ana Police Department
60 Civic Center Plaza
Santa Ana, California 92702
Fax:714-245-8190
To Consultant:
Muhammad Mansoor, Vice President
LAZ Parking California, LLC
949 South Coast Drive, Suite 515
Costa Mesa, CA 92626
Fax: 714-290-4854
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A party may change its address by giving notice in writing to the other party. Thereafter, any
communication shall be addressed and transmitted to the new address. If sent by mail, communication
shall be effective or deemed to have been given three (3) days after it has been deposited in the United
States mail, duly registered or certified, with postage prepaid, and addressed as set forth above. If sent by
fax, communication shall be effective or deemed to have been given twenty-four (24) hours after the time
set forth on the transmission report issued by the transmitting facsimile machine, addressed as set forth
above. For purposes of calculating these time frames, weekends, federal, state, County or City holidays
shall be excluded.
IN WITNESS WHEREOF, the parties hereto have executed this Agreement the date and year first above
written.
ATTEST: CITY OF SANTA ANA
JENNIFER L. HALL KRISTINE RIDGE
City Clerk City Manager
APPROVED AS TO FORM: CONSULTANT: LAZ PARKING
CALIFORNIA, LLC
SONIA R. CARVALHO
City Attorney
By:___________________________ _______________________________
TAMARA BOGOSIAN MUHAMMAD MANSOOR
Senior Assistant City Attorney Vice President
RECOMMENDED FOR APPROVAL:
DAVID VALENTIN
Chief of Police
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Member
Michael Kuziak
Parking Control Enforcement Services
CITY OF SANTA ANA, CA | RFP NO. 23-036 | MARCH 28, 2023 | Table of Contents 1
Parking Control Enforcement
Services
CITY OF SANTA ANA, CA | RFP NO. 23-036 | MARCH 28, 2023
Exhibit ADocuSign Envelope ID: 5C666F1F-E77F-43CE-8AE0-2CDA4FE129A8
Parking Control Enforcement Services
CITY OF SANTA ANA, CA | RFP NO. 23-036 | MARCH 28, 2023 | Table of Contents 2
TABLE OF CONTENTS
Parking Control Enforcement Services
City of Santa Ana, CA | RFP No. 23-026
Table of Contents ........................................................................................................................................................ 2
Cover Letter ................................................................................................................................................................ 3
Services Provided ........................................................................................................................................................ 6
Agreement Statement ................................................................................................................................................. 8
Firm and Team Experience ....................................................................................................................................... 9
Proposed Work Plan ................................................................................................................................................. 14
Attachments ............................................................................................................................................................... 23
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Parking Control Enforcement Services
CITY OF SANTA ANA, CA | RFP NO. 23-036 | MARCH 28, 2023 | Cover Letter 3
COVER LETTER
March 28, 2023
City of Santa Ana, CA
ATTN: Sergeant Richard Shin, Acting Traffic Commander – Police Department
60 Civic Center Plaza
Santa Ana, CA 92701
RE: RFP NO. 23-036 – PARKING CONTROL ENFORCEMENT SERVICES
Dear Sergeant Richard Shin,
We would like to take this opportunity to thank you for allowing LAZ Parking to submit a proposal for the
continuation of our relationship with the City of Santa Ana. LAZ Parking has successfully partnered with the City
and the Santa Ana Police Department to provide parking enforcement services for the past five years. We have put
together a succinct and comprehensive proposal that meets and exceeds the qualifications set forth in the RFP.
Our desire is to continue to bring as much pride to the City in our management of the parking enforcement program
as you have in your own management of the program. The experience and expertise we have gained over the years,
along with the qualifications of our management team, our local and national presence, and our financial strength
make us a valuable resource to the City. Our proven track record in Santa Ana City is one of the many examples of
our commitment to the success of our customers.
The following proposal makes a compelling case for why LAZ is the ideal company to continue to serve the
SantaAna Police Department for its parking enforcement needs. We know your streets, zones, municipal codes, and
special events intimately. For the past 5 years, we have flexibly adapted to the City’s changing needs and have a
vision for what we can do in the years ahead to continuously improve our service offering. Our proposed solution
presents a risk-free commitment and ensures business continuity along with a best-value price based on our existing
seasoned staff and operational infrastructure, no transition setbacks, and smooth ongoing operations.
At LAZ, our people set us apart. Our Santa Ana Key Personnel include an experienced Project Manager Richard
Kowaltschuk, seasoned Enforcement Supervisor Maria Espinosa, and our dedicated regional GM, Nick Lapating
along with the executive support team made up of subject matter experts and familiar names like Peter Cho and
Muhammad Mansoor. Each of our Santa Ana-contract Key Personnel are committed to the ongoing success and
longevity of the Santa Ana program. You have our full dedication and the commitment of our entire organization.
We want to continue supporting this project, and we will continue to deliver high-quality results and value to your
department.
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Parking Control Enforcement Services
CITY OF SANTA ANA, CA | RFP NO. 23-036 | MARCH 28, 2023 | Cover Letter 4
Our proposal outlines a mutually beneficial solution that will take into account our past performance and our
experience locally and with other customers. Our proposal details the following advantages to the City of Santa
Ana and the Santa Ana Police Department:
• Experienced and dedicated management team with knowledge of Santa Ana streets and who understand the
complexities of the Santa Ana enforcement operations.
• Improved pay scales, incentives, and staff development plans to mitigate turnover.
• Focused enforcement training and extensive field training to ensure consistency.
• Demonstrated quality controls to ensure accuracy of citation issuance and consistency in enforcement activities
with a citizen centric and ambassador approach.
• Strategic plan to address call out and vacancies to back fill open shifts for occasional call outs with equally
qualified personnel.
• Automated systems and applications for Performance Measurement and Special Request tracking to exceed the
City’s RFP requirements.
Santa Ana deserves a partner that understands the uniqueness of the community and the different challenges
associated with delivering consistent and fair parking enforcement that promotes parking equity amongst residents,
businesses, and visitors. We are confident that with the implementation of our proposed services, you will continue
to see measurable results in the short term. Our experienced management team will continue to be responsive and
will successfully serve with a sense of urgency. In addition, we will maintain operational excellence through
continuous training and collaboration with Santa Ana Police Department. We look forward to our continued
partnership with the City of Santa Ana and the Santa Ana Police Department.
Sincerely,
,
Muhammad Mansoor, CAPP
Vice President, Municipal Operations
949 South Coast Drive, Suite 515
Costa Mesa, CA 92626
(714) 290-4854 | mmansoor@lazparking.com
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Parking Control Enforcement Services
CITY OF SANTA ANA, CA | RFP NO. 23-036 | MARCH 28, 2023 | Cover Letter 5
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SERVICES PROVIDED
A description of proposed services to be provided and how they meet the needs of the City as described in Section III – Scope
of Services.
Over the last five years, LAZ Parking under the
supervision and leadership of the Santa Ana Police
department has built a solid framework for this
essential public service. As we have done consistently
over the term of our agreement, LAZ Parking will
continue to provide professional, well-trained Parking
Ambassadors to serve the needs of our community.
Our experience providing enforcement for street
sweeping detail, residential permit parking, the downtown ambassador program, and calls for service have
ingrained us into the community we serve. Led by our dedicated manager Richard Kowaltschuk, our parking
ambassadors receive outstanding leadership and training to equip them when dealing with the public and hostile
situations.
In today’s environment, Santa Ana deserves stability, consistency, and forward-looking innovation from your
parking enforcement provider. Your growth calls for a continued successful partnership with a reputable and
financially stable parking company, one with demonstrated skills and technical ability that provides high levels of
customer service.
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CITY OF SANTA ANA, CA | RFP NO. 23-036 | MARCH 28, 2023 | Services Provided 7
Ability to Provide the Services Prescribed in the Scope of Services:
FUNCTION OR REQUIREMENT YES NO
• Implement parking control enforcement services for the
entire City of Santa Ana
• Adhere to the street sweeping routes, permit parking
districts, parking meter zone locations provided by the
City of Santa Ana Police Department
• Appropriately staff all routes and provide personnel for all
services listed within the RFP document. Additional
services may include traffic control as necessary on either
an emergency or pre-planned basis
• Provide an office space within City limits. The office
space is to be utilized for the sole and exclusive use of
parking enforcement services, and must be large enough
to accommodate all personnel and equipment needed to
adhere to the Agreement
• Santa Ana Police Department Staff shall have the right to
modify, reduce, or remove the number of parking
enforcement schedules, routes, frequency, phases,
standards, and specific days of parking control
enforcement services.
• Santa Ana Police Department Staff shall have the right to
remove contracted personnel with prior notice to the
awarded contractor
Staffing Schedule:
LAZ Parking understands that we are an extension of the Santa Ana Police Department and have worked closely to
provide the staffing to best complement SAPD’s staff. Our staffing schedule meets the minimum requirement
prescribed in the RFP. Our well-trained and knowledgeable staff will continue to provide the valuable community
service the City of Santa Ana deserves.
PA Detail Monday Tuesday Wednesday Thursday Friday Saturday Sunday TOTAL HOURS
Acevedo, I.Sweeping/GE 7:15AM-3:45PM 7:15AM-3:45PM 7:15AM-3:45PM 7:15AM-3:45PM 7:15AM-3:45PM 40
Guerra, C.Sweeping/GE 7:15AM-3:45PM 7:15AM-3:45PM 7:15AM-3:45PM 7:15AM-3:45PM 7:15AM-3:45PM 40
Ledesma, J.Sweeping/GE 7:15AM-3:45PM 7:15AM-3:45PM 7:15AM-3:45PM 7:15AM-3:45PM 7:15AM-3:45PM 40
Meinhardt, M.Sweeping/GE 7:15AM-3:45PM 7:15AM-3:45PM 7:15AM-3:45PM 7:15AM-3:45PM 7:15AM-3:45PM 40
Ramirez, R. Sweeping/GE 7:15AM-3:45PM 7:15AM-3:45PM 7:15AM-3:45PM 7:15AM-3:45PM 7:15AM-3:45PM 40
Sigala, E. Meter Detail 10:00AM-4:00PM 10:00AM-4:00PM 10:00AM-4:00PM 10:00AM-4:00PM 24
Wilson, D Meter/RPP/GE 6:00PM-02:30AM 6:00PM-02:30AM 6:00PM-02:30AM 6:00PM-02:30AM 6:00PM-02:30AM 40
Garcia, L. Meter/RPP/GE 6:00PM-02:30AM 6:00PM-02:30AM 6:00PM-02:30AM 6:00PM-02:30AM 6:00PM-02:30AM 40
PA 9 (Open)RPP/GE (Graveyard)11:00PM-7:30AM 11:00PM-7:30AM 11:00PM-7:30AM 11:00PM-7:30AM 11:00PM-7:30AM 40
Espinoza, M. (Lead)RPP/GE 11:00PM-7:30AM 11:00PM-7:30AM 11:00PM-7:30AM 11:00PM-7:30AM 11:00PM-7:30AM 40
Kowaltschuk, R. 7:00AM-4:00PM 7:00AM-4:00PM 7:00AM-4:00PM 7:00AM-4:00PM 7:00AM-4:00PM
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AGREEMENT STATEMENT
Proposal shall include a statement outlining your concurrence or concerns with any and all provisions as contained in
EXHIBIT II – Sample Agreement of this RFP (if any).
LAZ Parking acknowledges that it is willing and able to meet all the City’s proposed terms and conditions as
outlined in EXHIBIT II – Sample Agreement. LAZ Parking does not wish to negotiate a modification of terms and
conditions.
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FIRM AND TEAM EXPERIENCE
About LAZ Parking
A general description of the firm, including size and number of employees working directly with the City on this agreement.
LAZ Parking is the largest and fastest-growing privately-
owned parking operator in the United States and a
pioneer in digital parking technology. Founded in
Hartford, CT, in 1981, with four decades of experience
providing best-in-class parking management and
transportation services, LAZ operates over 1.3 million
parking spaces across the country across 3,500+
locations, 40 states and 450+ cities. LAZ Parking is an
Accredited Parking Organization (APO) and nationally
recognized for its best practices in responsible parking
management, operational excellence, customer experience,
sustainability, safety, and security.
Our portfolio includes major on-street and off-street municipal parking, mass transit parking systems,
entertainment/event parking, commercial, residential buildings, hotels and resorts, office buildings, mixed-use
projects, hospitals and medical complexes, airports, university parking, shuttle services and valet-oriented parking.
For more information, visit www.lazparking.com. LAZ Parking has been a leading parking provider of parking
enforcement and related services since 1981. With over 40 years of industry experience, we understand the
complexity of parking enforcement services. We provide parking enforcement and parking management services
for over 100+ municipal and government agencies and have led the success of high-performance citizen-centric
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CITY OF SANTA ANA, CA | RFP NO. 23-036 | MARCH 28, 2023 | Firm and Team Experience 10
programs across the Golden State, including technology implementation, innovative solutions, and a strong focus
on customer experience.
Currently, LAZ has of team of nine (9) working with the City at this program. We are flexible and ready to ramp up
when needed. The table below provides a snapshot of our current parking enforcement programs in California and
throughout the United States.
ANNUAL CITATIONS ISSUED OPERATIONS/MANAGEMENT PARKING ENFORCEMENT ELECTRONIC HANDHELDS SMART TECHNOLOGY LPR TECHNOLOGY ENFORCE ALL MCS & STATE VCS PERMIT ENFORCEMENT ON STREET ENFORCEMENT OFF-STREET ENFORCEMENT SURFACE LOTS STREET SWEEPING ENFORCE CUSTOMER PHONE SUPPORT TOWING AND BOOTING TRAFFIC DISPATCH SERVICES TRAFFIC CONTROL SERVICES California Municipal Enforcement Clients
City of West Hollywood, CA 200,000
City of Inglewood, CA 90,000
City of Santa Ana, CA 65,000
California State Parks 30,000
City of Manhattan Beach 35,000
City of San Marcos 10,000
City of San Leandro 15,000
City of Salinas, CA 20,000
City of Palo Alto, CA 10,500
City of San Mateo, CA 32,500
National Municipal Enforcement Clients
City of Chicago, IL 550,000
Montgomery County, MD 150,000
New York, NY (MTA, NYCHA) 50,000
South Miami, FL 45,000
Norwalk, CT 40,000
City of Arvada, CO 10,500
The Ohio State University 36,600
Eastern Michigan University 10,000
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ii. Local Address
Firm’s nearest address serving the City of Santa Ana and headquarters address.
Our current parking office that serves exclusively for the City of Santa Ana parking enforcement contract is
located at 215 S. Center Street, Ste.102A, Santa Ana, CA 62703.
LAZ Parking’s regional office is located at 949 South Coast Drive, Ste.515, Costa Mesa, CA 92626
iii. Proposed Project Manager
iii. Name and contact information of the supervising Project Manager/Principal Agent, to be assigned to the agreement. The
Project Manager/Principal Agent shall be the primary contact person to represent your firm and will be the person to conduct
the presentation, if invited to an interview.
RICHARD KOWALTSCHUK, PROPOSED PROJECT MANAGER
A seasoned manager with decades of law enforcement experience under his belt. Richard will
continue to serve the City of Santa Ana Police Department as the Project Manager for the
enforcement program. He has over 37 years of demonstrated law enforcement experience with the
South Pasadena Police Department with eight (8) years as a Lieutenant and 21 years as a Captain serving in both
the Administrative and Operations Divisions. He joined LAZ Parking (LAZ Parking) in 2014 as the Project
Manager for our Inglewood parking contract. He managed the transition activities for this complex parking
program with over 75 employees with much success. He has developed new policy manuals for our California-
based contracts to ensure contract compliance and he often works with LAZ Parking PMs to enhance SOPs for
optimum program performance. He will be responsible for the daily operational activities as well as overall contract
compliance. He understands the best management practices and procedures and has knowledge of applicable
parking laws and regulations, including those related to the storage of vehicles pursuant to the California Vehicle
Code. He is experienced in finding the best solutions and practices in enforcement operations and services. He has
extensive experience in customer service dealing with community members and City officials to improve the
quality of life within the community. He is skilled in establishing and standardizing management practices and can
develop strategies for improving the effectiveness and efficiency of parking enforcement systems.
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MARIA ESPINOZA, PROPOSED SUPERVISOR (LEAD)
Maria has over 16 years in parking enforcement. Maria has been an integral part of the enforcement
operation in Santa Ana since 2014. Maria’s experience and dedication have been instrumental in the
program’s success. Maria works closely with the PAs to help staff understand parking enforcement
principles and coaches the team on how to effectively identify violations and write good citations.
NICK LAPATING – REGIONAL GENERAL MANAGER
Nick Lapating has worked for LAZ Parking for 16 years. He has held a variety of positions including
Location Manager, Operations Manager, and Project Manager. His experience has been in different
markets including Los Angeles and Mile High City of Denver, Colorado. Nick is currently the
General Manager for Orange County. He has also been involved with the start-up and organization of a diverse set
of parking operations including municipalities, hotels, restaurants, hospitals, and commercial facilities.
JARED SVENDSEN - REGIONAL VICE PRESIDENT, SOUTHWEST
Jared Svendsen is a California native. He began working for LAZ Parking's West Coast Division in
1997 as a front-line valet while attending San Diego State University. After graduation, he went on to
work for a national real estate trust, where he gained experience in all facets of Property
Management. During his 20-year career with LAZ he has worked at all levels of management and has been
involved with the planning, implementation, and management of the region’s largest operations. He currently
serves as the Vice President for the Southwest Region, which includes the San Diego, Orange County, and Arizona
markets. Jared holds a BS degree in Social Science from SDSU where he graduated summa cum laude.
PETER CHO, CAPP – SENIOR OPERATIONS MANAGER, GOVERNMENT
SERVICES
Peter joined LAZ Parking as part of the acquisition of Serco in 2021 as the Senior Operations
Manager. In this role, Peter provides operational support to all legacy Serco parking programs and
ensures consistency and operational compliance throughout LAZ Parking’s Government Services
programs. A proven leader with over twenty-five years in the Parking Industry. His experience includes working
and transitioning complex municipal and commercial parking programs. As a subject matter expert in municipal
on-and off-street parking operations, Peter is familiar with the latest technology and supports our new and existing
operations.
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MUHAMMAD MANSOOR, CAPP – VP, MUNICIPAL SERVICES
A familiar name in the parking industry, Muhammad serves as the subject matter expert for LAZ
Parking’s Government Services Business Unit. Muhammad ensures high-quality service delivery
across all our municipal operations and has direct responsibility over the decisions for all on street
parking contracts throughout the U.S. During his 22-year parking career, Muhammad has led the implementation of
cutting-edge technology and helped cities develop the state of design tools and redefine transportation practices to
transform urban spaces into urban places and stands by as a subject matter expert ready and willing to assist in this
contract. Muhammad is a Certified Administrator of Public Parking (CAPP) and received his certification in 2022.
ROBERT MARONEY, CAPP – VP, GOVERNMENT & UNIVERSITY SERVICES
Rob joined LAZ Parking in 2015 as the Vice President of Government Services. Based in Richmond,
VA, Rob handles overseeing and supporting our rapidly expanding Government Services market,
which includes municipal agencies and public private partnerships. With over 20 years of experience,
Rob brings extensive experience in government operations, management, and consulting. He started
his career in municipal government, and during his 12+ year career with Norfolk, VA, he served as the Director of
Parking. Rob was also the Director of Parking and Transportation for Virginia Commonwealth University,
overseeing the university’s parking, transportation, and fleet management programs. He currently serves on the
Board of Directors for the Parking Association of the Virginias and is an active member of several national and
regional parking associations. Rob holds a Government and Fine Arts degree from the College of William & Mary
and is a Certified Administrator of Public Parking (CAPP).
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PROPOSED WORK PLAN
i. Approach to Enforcement
i. Anticipated approach to performing services as specified herein
To meet the objectives set forth in this RFP by the City of Santa Ana and its Police department, it is LAZ Parking’s
commitment to continue to provide a knowledgeable, well-trained, and motivated team focused on a balanced
approach to fair and consistent parking enforcement. We have dedicated ourselves to providing professional and
ethical parking enforcement services with the goal of improving the overall safety and quality of life for residents,
visitors, and businesses in the City. LAZ Parking’s years of industry experience have given us firsthand knowledge
of the most important aspects of providing parking enforcement services. We have taken the time to develop and
refine best practices for every detail related to the delivery of our services. We make a crucial, noticeable difference
by offering better processes with a proactive management style and through a comprehensive employee screening,
onboarding, and training process. These capabilities come only through experience, knowledge, forethought,
practice, and discipline. The highlighted areas of this section further illustrate our approach to organizing and
implementing the parking enforcement services desired by the City and the ways in which we differentiate
ourselves from our competitors and deliver higher quality.
Task 1 – Personnel- Recruiting, Training & Responsibilities
PERSONNEL REQUIREMENTS
Building a strong, skilled workforce that understands their roles and responsibilities is just part of what LAZ
Parking does. We continue to foster the employees we have throughout our projects and carefully select new
employees as positions become available. All new employees will meet all City and LAZ Parking employment
requirements. LAZ Parking will comply with all existing Government codes and Santa Ana Police Department
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policies. LAZ Parking will also comply with all the City’s standards and requirements for employees and
acknowledges that the City reserves the right to be involved in the recruitment and selection process of new
contract enforcement personnel.
Recruiting & Hiring Process
LAZ Parking has a comprehensive pre-
employment screening and recruitment
program in place to ensure only the most
qualified candidates are chosen for
employment. Pre-employment screening is an
effective risk management tool that promotes
a safe and profitable workplace by helping to
limit the uncertainty inherent in the hiring
process.
LAZ Parking will continue to strive to recruit and retain the most qualified personnel for this contract. We will
adhere to the minimum requirements set forth by the RFP as stated below.
Ability to read, write legibly, speak, and comprehend the English language. (Bilingual fluency in Spanish or other
language approved on the City’s bilingual list is preferred.)
Trained and bonded, a minimum of 21 years of age.
Capable of performing assigned duties.
Pass a background check including review of the employee’s criminal history that would pose a liability for the City
including violent crimes. Convictions for traffic violations will be assessed based on severity, frequency, and time frame.
A High School Diploma or its equivalent.
Be well groomed at all times and, at a minimum, be in compliance with the Police Departments policies related to
grooming standards and tattoos while on duty.
A minimum of eight (8) hours of training on the City’s parking citation forms and procedures including, but not limited
to, use of necessary equipment, vehicle operations, traffic control procedure, etc.
A minimum of eight (8) hours of basic customer service training including, but not limited to, conflict resolution,
handling difficult customers and cultural diversity.
A minimum of four (4) hours training on relevant federal, state and local laws, regulations, rules, policies, guidelines and
procedures. Additional training may be required as determined by City staff.
A current “Guard Card” license issued by the State of California pursuant to the California Business and Professions
Code.
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TRAINING
LAZ Parking is aware of the impact initial and ongoing training has on the
performance of our enforcement officers. Annually our staff in Santa Ana is
issuing over 65,000 citations with a dismissal rate of 0.8%. This metric quantifies
the importance of initial and ongoing training as well as a QA/QC process to
ensure citation accuracy. We believe well-trained officers will ensure a high rate
of enforcement resulting in increased compliance and reducing negative backlash
from citizens who may protest effective enforcement, thus reducing the demands
on both LAZ Parking and Santa Ana PD staff. We will provide extensive in-house
training with a formal induction program for new employees, continuing on-the-
job training, and participation in training offered by Santa Ana Police Department.
New hires go through a combination of classroom and field training, including ride-along training with supervisors
and the Santa Ana Police Department. New hire training typically lasts 1-2 weeks, following the curriculum shown
in the table below.
WEEK 1:
CLASSROOM / FIELD
TRAINING
LAZ Parking on-boarding and orientation
Officer expectations and responsibilities
Professional Demeanor/Customer Service/Conflict Resolution
Driving and Safety Guidelines
Uniform and personal appearance guidelines
Municipal Code and C.V.C. overview
Attendance & shift start/end expectations
Handheld/Printer equipment overview
Injury/Vehicle accident reporting
Radio etiquette
WEEK 2:
FIELD TRAINING
Beat assignment maps
Residential Permit Districts
Calls for service
Officer daily assignment sheet
Appeals process and guidelines
Citation issuance overview and equipment training
Field training with LAZ Supervisor
Field Training with Santa Ana Police Department PCO
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UNIFORMS
LAZ Parking acknowledges that the Santa Ana Police Department
must approve all uniforms. As ambassadors of the City, we
recognize the importance of employee appearance. LAZ Parking
will ensure that our staff is equipped with the proper uniforms and
equipment needed to do their jobs well and safely. LAZ Parking
will provide staff with enough uniform shirts and pants to make
sure they maintain a professional appearance at all times. All staff
will be issued jackets and hats for inclement weather. Additionally,
LAZ Parking will provide staff with, name tags, and badges that
clearly state the staff person’s name.
Task 2 – Parking Enforcement
Responsibilities
LAZ Parking understands that our staff will be responsible for patrolling the streets of the second-largest City in
Orange County and home to more than 300,000 residents. Most of our team’s working hours, including the
Supervisor, will be spent out in the field. Our deployment time, which includes device and vehicle checks, pass-
down communication and briefing will take no more than 30 minutes. An officer’s end of shift, returning to the
base will take no more than 15 minutes which will allow the maximum time for our team to be in the field.
Issuance of Parking Citations. LAZ Parking staff is fully trained on the handheld ticket writers and software
currently in use by the Santa Ana Police Department. Our PAs are also trained in paper (manual) citations and the
procedures involved. Staff training on the issuance of parking citations also covers proper placement of citations
and how to issue citations for drive-offs, covered VIN numbers, missing license plates, and other unusual
occurrences. In the event the driver of the offending vehicle drives away prior to the parking enforcement officer
placing the citation on the vehicle, the citation is mailed to the registered owner as required by the California
Vehicle Code.
Daily Reporting by Enforcement Personnel. Parking Ambassadors will be required to submit daily reports to
present, suggest, or recommend to his/her supervisor for review and/or action, irregularities dealing with:
• Missing, damaged, or conflicting parking signs,
or curb markings
• Obstructed parking signs, stop signs,
yield signs, or any safety hazard
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• Parking abnormalities or abnormal parking
patterns
• Beat analysis and beat enforcement
• Incidents/Accidents
Handling Support Calls and Customer Service Complaints. Our project manager will make first contact with
residents that have a concern or complaint. If a complaint is toward our supervisor, the investigation will be
handled by his manager or General Manager of LAZ Parking. A detailed report will be submitted to Santa Ana
PD’s Project Manager.
SERVICE LEVEL EXPECTATIONS
Performance Requirements. LAZ Parking accepts each service level outlined in the Statement of Work, with no
exceptions. We will ensure all required service levels for the City are met or exceeded by implementing our
effective approach to measuring, documenting, and reporting service results.
Depth of Support. LAZ understands the importance of having qualified personnel trained as potential back-
ups/fill-ins for call-outs and planned time-off. We are committed to training additional personnel, including
managers to support and work as PAs or Supervisor when needed.
Auditing Procedures and Reporting Samples. LAZ Parking has hands-on experience customizing and
developing reports that best fit the needs of each of our clients and the programs we manage. Each report provides
easy-to-understand factors for the reviewer, with a focus on highlighting performance metrics. Upon award of a
contract, it is our intent to meet with the City of Santa Ana Police Department management and share a variety of
reports currently in use at our other contracts. In partnership with our municipal and government clients, we have
developed complex reporting mechanisms that provide the operations with a consistent level of oversight.
Reporting Procedures. LAZ Parking is passionate about delivering exceptional solutions to our customers. We
will continue to create, develop, implement, and maintain methodologies and procedures to optimize the
management and operations of the Santa Ana Parking enforcement program. Upon contract award, LAZ Parking
will conduct a complete review of all administrative, operational, and procedural documents to incorporate the
negotiated contract terms and final scope of work. We will work with Santa Ana Police Department’s project
manager to define the implementation of the new innovative solutions that are included with our proposal. The
schedule will consist of milestones, including delivery dates for all deliverables, scheduled meetings, reviews,
implementation, and staff training if needed.
LAZ Parking will maintain project files and records per City’s record retention policy and throughout the term of
this contract. All project records (electronic and paper) include operations and maintenance guidelines; meeting
agendas and minutes; management and staffing plans; staffing reports and schedules; updates to these documents;
project staff training; plus all manuals, systems maintenance records, training records, systems plans and
installation records, and other correspondence.
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We propose the status reporting procedure outlined below in the form of a Project Status Reporting Matrix and
some suggested reports for each review type as shown below.
Review Type Frequency Owner Audience Output Sample reports
Management
Status report Bi-weekly LAZ Project
Manager
SAPD
Management
Team
Written status
report with
action items
Daily citation activity report,
Officer productivity report,
Customer call logs, Equipment
condition report
Operational
Review Monthly
LAZ Project
Manager, and
General Manager
SAPD
Management
Team
Written status
report with data
on hours
delivered,
citation volume
GAP report, monthly citation
activity reports, Officer
productivity, dismissal rates,
citation collection, Equipment
Operational
Quarterly
Plan
Quarterly
LAZ Project
Manager and
General Manager
SAPD
Management
Team
Quarterly status
report
High level output of monthly
and weekly reports
Annual
Performance
Review
Annually
LAZ Project
Manager, General
Manager and Vice
President
SAPD
Management
Team
Annual
evaluation of
services and
goals for next
year
Qualitative Evaluation,
Customer Satisfaction
Survey
ii. Suggestions
ii. Suggestions or special concerns the evaluation committee should take into consideration (if any)
PROPOSED INNOVATION AND TECHNOLOGY
License Plate Recognition (LPR): Our proposed innovation will enhance the
parking enforcement operation and bring more efficiency. License plate
recognition (LPR) technology has greatly advanced over the last few years. Many
parking enforcement agencies throughout California have deployed LPR
technology to capture more parking occupancy data and streamline the
enforcement of time-restricted zones, paid parking meters, and scofflaws
increasing compliance and revenue.
Body Camera: Although this technology was not a requirement in the RFP, we
recommend (with legal approval) body cameras to capture PA interaction with the
public. This technology also promotes safety and accountability by the PA and the public during possible
altercations.
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LAZ BUSINESS INTELLIGENCE DASHBOARD
As part of our proposed innovation strategy, we will work with the
Santa Ana Police Department to launch and deploy our proprietary
data visualization tool LAZ Business Intelligence (BI) dashboard for
this contract. We will work closely with the SAPD management team
to develop Key Performance Indicators (KPIs) that could integrated
and compiled into a consolidated report including data points related to
employee productivity, citation accuracy, parking space occupancy and
parking space demand and utilization by day and week over week.
Instead of the pulling separate reports from various technology
platforms such as data ticket, IPS, permitting system etc., LAZ BI
dashboard could be integrated with all technology platforms currently
in use in Santa Ana and serve as a “one-stop-shop” data visualization
tool for SAPD management to review program performance.
LAZ BI dashboard takes the guesswork out of parking management by
turning mountains of disconnected raw data into actionable business
insights. Built in-house on the Microsoft Power BI enterprise platform
by our data analytics team, LAZ BI maximizes the value of your data
to make decisions smarter and faster. We offer our basic solution to the
City of Santa Ana free of charge, and can expand on this, if desired and
as negotiated with the City post contract award.
This infinitely customizable solution provides a single view of the
most critical data points that drive a parking business. As mentioned
above, by creating KPIs, users can monitor areas of operation as a
group or as a single entity in real time, and drill down from high-level
to granular views. We provide the capability to dissect the data down
to individual events or even export the data. As a result, strategic, data-
driven decisions can be made with regard to how to best manage
operations and drive revenues to the bottom line.
LAZ Parking has not included the cost of these innovations in our cost structure as the RFP did not specify
additional technology that would add to the hourly cost. Should the City consider these technologies, we will
provide costs and additional information upon request.
With LAZ BI, you’ll have the
power of knowing what’s driving
your business, right at your
fingertips.
We offer our base solution to the
City of Santa Ana at no upfront
cost and can expand on this
offering to build a custom solution
in the future.
REAL-TIME DATA
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iii. Deliverables and Implementation
Description of deliverables and implementation plan. Proposer shall submit a general description of the deliverables,
implementation plan, and timeline.
LAZ Parking has a distinct advantage in the sense
that there will be no interruption of service if the
City chooses LAZ Parking as its continuing
partner. We do not take our relationship for
granted and understand that sometimes long-
standing accounts with vendors are not always
positive and long tenure sometimes leads to a lack
of innovation and motivation. We take pride in the
knowledge that we constantly strive to be a true
partner to the City and the Santa Ana Police
Department through the continuous improvement
of processes and proactive enforcement strategies.
Our proposed implementation plan considers the transition timeline for the acquisition and procurement of new
vehicles and a uniform refresh. Our transition timeline begins with the approval of City Council and the subsequent
execution of a new contract.
Working with City Staff. In working with City staff, our management philosophy is simple: effective
communication and working as an extension of the Santa Ana Police Department’s enforcement team results in a
successful and long-term partnership. Our management team, including senior managers, will always be available
to the City and we will be an added resource with an array of corporate support and share best practices learned
from other projects. We will follow these guidelines and apply best practices learned from working with similar
municipal clients nationwide.
Regular Status Meetings. Our supervisor will continue to be in contact with Santa Ana PD’s project manager
daily. We also recommend a standing monthly meeting with LAZ Parking’s General Manager. A quarterly meeting
with LAZ Parking’s Government Services team is recommended to share industry news and proposed initiatives.
SAPD Approval, Feedback, and Involvement. We will seek SAPD approval on operational changes including,
but not limited to, changes to schedules, routes, and/or operations.
Process Improvement and Operational Recommendations. Periodically and as necessary, we will make
operational recommendations to propose enhancements to the current operations and for future innovation through
new technology and improved processes.
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LAZ Parking’s Commitment to Supporting Santa Ana-based Businesses. We will continue to make every
effort to purchase equipment and materials from local vendors and utilize Santa Ana-based suppliers and businesses
for our uniform, vehicle repair, and maintenance needs.
Vehicles. LAZ Parking will furnish brand new 2023 eco-friendly sedans,
such as a Toyota Corolla Hybrid or comparable vehicle. We will also
furnish a brand-new truck in addition to the sedans. We estimate the
timeframe to procure new vehicles will be 30-45 days from contract
execution.
Global Positioning System (GPS) Tracking: Each vehicle will be
equipped with a GPS tracking device.
Safety Lights: All vehicles will be mounted with Alternating Quad Flash Strobe Magnetic Mount in Amber. These
lights will be used when staff is patrolling to warn other vehicles about their vehicle’s slower movement or when
idle.
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ATTACHMENTS
Throughout our proposal, LAZ Parking has referenced a variety of supplemental attachments and
documentation. These are summarized below and included in the following pages.
Contents
1. Exhibit III Proposal Line-Item Pricing
2. Attachment A Proposer’s Certification and Proposal Item
Pricing
3. Attachment B References
4. Attachment C Proposer’s Statement
5. Attachment D Non-Collusion Affidavit
6. Attachment E Non-Lobbying Certification
7. Attachment F Non-Discrimination Certification
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Attachment-01: Exhibit III
PROPOSED PRICING – EXHIBIT III
LAZ Parking is pleased to present two different pricing structures in our bid submitted to the City of Santa Ana.
The first structure is a man-hour worked. All costs are included in these hourly rates.
Man-Hour Rates
Man-Hour Rates were calculated using the starting base labor rate for employees under the Teamsters 911 CBA.
Base starting rate for new employees effective 6/1/2023 is $24.75. That increases to $26.00 effective 6/1/2024.
Tenured employees receive an additional hourly increase over the base rate. Employees working the Graveyard shift
also receive a shift differential. These rates also incorporate the cost of medical insurance and other benefits as
outlined in the CBA.
Factors Contributing to Increased Contract Cost
The increase in the hourly rate of Checkers (Parking Ambassadors) is directly related to the hourly wage increase of
staff represented by Teamsters 911 as mentioned above. The hourly wage increased from a minimum of $18.00 per
hour to the current Union CBA starting wage of $24.75 which reflects a 37.5% increase in the wages alone resulting
in an overall contract cost increase of 33% over the previous contract. Although this is a significant increase, we are
confident that this will benefit the City directly through improved employee retention and keeping employees
dedicated to the Santa Ana enforcement program.
Annual Hours Adjustment
In Exhibit III of the RFP, the annual unit quantity of Checker hours was 11,100 (which equates to less than 6
Checkers). Based on the current roster as well as shifts provided in the addendum, LAZ Parking feels this number
should be 18,408. Those changes were made in the pricing charts above.
LINE DESCRIPTION Quantity UNIT UNIT
QUANTITY
UNIT
PRICE
EXTENDED TOTAL
PRICE
1 Supervisor - Parking Enforcement 1 Hourly 2,080 $73.86 $153,628.80
2 Checker - Parking Enforcement TBD Hourly 18,408 $54.31 $999,738.48
$1,153,367.28
1 Hourly $54.31
3 On-Call - Parking Enforcement 1 Hourly Flat Rate $54.31
$1,153,367.28
$1,153,367.28
$2,306,734.56
EXHIBIT III PROPOSAL LINE ITEM PRICING - MAN HOUR
TOTAL EXTENDED COST YEAR 1
TOTAL EXTENDED COST YEAR 2
TOTAL EXTENDED COST BASE CONTRACT (2 Years)
Total Extended Cost (Add Lines 1 and 2):
Total Extended Cost - Written
(Add Lines 1 and 2)
Additional Hourly Cost per Checker for
Potential Displaced City Employee During Year
One (if Necessary):
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Teamsters 911 CBA Wage Rates and Health & Welfare
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Alternate Pricing Structure
In the second scenario, all costs are also spread across man-hours worked, with the exception of vehicle
leases, insurance, M&O, and fuel. Those costs are shown as a fixed monthly fee. This allows for a lower
man-hour rate but also allows for LAZ to fully cover our costs associated with vehicles.
Key Components
Both scenarios include costs for:
1 FT Project Manager (Supervisor)
5 FT Street Sweeping PA’s
2 FT Meter / Rover PA’s
1 FT RPP / GE (Graveyard)
1 FT Lead PA
1 PT Meter PA
Benefits and Taxes for all employees
GKL and Worker’s Compensation
Administrative Costs
• 5 Enforcement Vehicles
• 1 Supervisor Truck
• Vehicle Insurance, M&O, and Fuel
• Office Rent, Parking and Utilities
• Uniforms
• Cell Phones
• Office Supplies
LINE DESCRIPTION Quantity UNIT UNIT
QUANTITY
UNIT
PRICE
EXTENDED TOTAL
PRICE
1 Supervisor - Parking Enforcement 1 Hourly 2,080 $68.50 $142,480.00
2 Checker - Parking Enforcement TBD Hourly 18,408 $48.95 $901,071.60
3 Fixed Monthly Vehicle N/A Monthly 12 $9,157.00 $109,884.02
$1,153,435.62
1 Hourly $48.95
4 On-Call - Parking Enforcement 1 Hourly Flat Rate $48.95
$1,153,435.62
$1,153,435.62
$2,306,871.25
TOTAL EXTENDED COST YEAR 2
TOTAL EXTENDED COST BASE CONTRACT (2 Years)
EXHIBIT III PROPOSAL LINE ITEM PRICING - MAN HOUR & FIXED FEE
TOTAL EXTENDED COST YEAR 1
Total Extended Cost (Add Lines 1 and 2):
Total Extended Cost - Written
(Add Lines 1 and 2)
Additional Hourly Cost per Checker for
Potential Displaced City Employee During Year
One (if Necessary):
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Attachment-02: Attachment A
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Attachment-03: Attachment B
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Attachment-04: Attachment C
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Attachment-05: Attachment D
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Attachment-06: Attachment E
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Attachment-07: Attachment F
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Exhibit BDocuSign Envelope ID: 5C666F1F-E77F-43CE-8AE0-2CDA4FE129A8