HomeMy WebLinkAboutItem 21 - Grant Agreement for Installation of Mini Pitch Soccer Field at Cesar Chavez Campesino Park Parks, Recreation, and Community Services
www.santa-ana.org/parks
Item # 21
City of Santa Ana
20 Civic Center Plaza, Santa Ana, CA 92701
Staff Report
July 19, 2022
TOPIC: Grant Agreement for Installation of Mini Pitch Soccer Field at Cesar Chavez
Campesino Park
AGENDA TITLE:
Grant Agreement with Streetfootballworld to install a Mini-Pitch Soccer Field at Cesar
Chavez Campesino Park
RECOMMENDED ACTION
Authorize the City Manager to execute a Grant Agreement with Streetfootballworld for the
installation of a Mini-Pitch Soccer Field at Cesar Chavez Campesino Park, valued at
approximately $150,000 with no installation cost to the City, for the period July 19, 2022
through July 19, 2032, subject to non-substantive changes approved by the City Manager
and City Attorney.
DISCUSSION
Streetfootballworld is a nonprofit organization representing the world's largest community
of organizations implementing programs in the field of football (known in the USA as
soccer) and sport for good. Nearly two decades of building and implementing social
impact strategies through sports—and particularly soccer—in cooperation with a wide
range of partners from the soccer industry, sponsors, governments, and private partners.
The Streetfootballworld network is an initiative created by the organization to connect and
empower community organizations using soccer in specific, and sport in general, as a
tool to drive social impact.
Consumers enjoy PepsiCo products more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more than $70 billion in net
revenue in 2020, driven by a complementary food and beverage portfolio that includes
Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana, and Soda Stream. PepsiCo's
product portfolio includes a wide range of enjoyable foods and beverages, including 23
brands that generate more than $1 billion each in estimated annual retail sales.
Union of European Football Foundation (UEFF) is the governing body of European
football and has been supporting initiatives and programs that help children in difficult
circumstances, working with numerous different partners to develop projects across
Europe and beyond. The foundation aims to help children and safeguard their rights.
Grant Agreement for Installation of a Mini-Pitch Soccer Field at Cesar Chavez Campesino
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July 19, 2022
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Sports and soccer in particular, provide support in the areas of health and children’s
education, as well as promoting access to sporting activity, facilitating children’s personal
development and fostering the integration of minorities.
In partnership with UEFF and Streetfootballworld, PepsiCo has launched a global
initiative (Lay’s RePlay) to transform empty chip bags into sustainable artificial turf fields
(AKA soccer pitches). Each field is created with a shock-absorbing layer called
Ecocept™, which is formed when reclaimed chip packs are converted into rubberized
pellets. Both the turf and the Ecocept™ layer are 100-percent recyclable, with each pitch
producing up to 128 tons fewer greenhouse gas emissions than a standard synthetic
pitch. That’s equivalent to taking up to 27 cars off the road for one whole year.
The City of Santa Ana has been selected to be part of Lay’s RePlay project. Lay’s
RePlay has already installed soccer pitches in the following cities: Johannesburg, South
Africa; Leicester, United Kingdom; Moscow, Russia; Istanbul, Turkey, and Sao Paulo,
Brazil. The City of Santa Ana will be the first location in Northern America to have the
Lay’s RePlay project soccer pitch installed. The City has selected for this facility to be
installed at Cesar Chavez Campesino Park.
The following terms are incorporated into the agreement:
Installation of Soccer Pitch:
Streetfootballworld, with Greenfields, will install the soccer pitch, which will include
lighting and fencing, valued at approximately $150,000. Funding is provided by
Frito-Lay Trading Company and UEFA Foundation for Children.
City shall not pay any amount for installation.
After installation, the City is to commit for a period of ten years to make the facility
available, on mutually agreeable dates, to PureGame (an Orange County Nonprofit
Youth Sports Organization) for programming.
The City will be responsible for maintenance of the facility.
Branding of Soccer Pitch:
Branding requirements will be place for a period of 10 years from the date of
completion of installation.
City agrees to allow certain specified branding elements to remain permanently
affixed to the facility. These branding elements include on-turf branding consisting
of a center circle with the Lay’s logo and a rectangular UEFA Foundation for
Children logo.
City agrees that side panels and rebound walls of the Pitch will be branded with
the logos of Streetfootballworld, Lay’s RePlay, and/or UEFA Foundation for
Children.
Grant Agreement for Installation of a Mini-Pitch Soccer Field at Cesar Chavez Campesino
Park
July 19, 2022
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Limit on Advertising/Promotion:
For the first 12 months after completion of installation, City agrees not to promote
any activities on the facility at the Park funded by commercial sponsors other than
PepsiCo.
For the first ten years after completion of installation, City agrees not to promote
any activities on the facility at the Park funded by any company selling packaged
snacks or soft drinks.
Term:
The Grant Agreement is for a period of ten years and may be extended by a writing
signed by the City Manager and the City Attorney, unless terminated earlier in
accordance with Section 15 of the agreement.
ENVIRONMENTAL IMPACT
There is no environmental impact associated with this action.
FISCAL IMPACT
The City shall not pay any amount for installation of the field. The fiscal impact associated
with this action is related to the ongoing maintenance of the field, estimated at $10,000-
$20,000 per year. Maintenance of the field will be performed through a combination of
Park Maintenance staff and contracted services.
Funds are budgeted and made available in the following account:
Fiscal
Year
Accounting Unit-
Account #
Fund
Description
Accounting Unit,
Account Description
Amount
FY 22-23 01117651-
Various
General
Fund
Park Maintenance
Service Enhancement,
Various
$10,000-$20,000
Annually
EXHIBIT(S)
1. Agreement
Submitted By: Hawk Scott, Executive Dir. of Parks, Recreation and Community
Services
Approved By: Kristine Ridge, City Manager
Page 1 of 10
#210221v1
GRANT AGREEMENT BETWEEN CITY OF SANTA ANA AND
STREETFOOTBALLWORLD
THIS AGREEMENT is made and entered into on this ______ day of July, 2022 by and between
streetfootballworld plus GmbH, (“Grantor”) a limited liability company based in Berlin, Germany,
acting as the service provider within the Lay’s RePlay project which is funded by Frito-Lay
Trading Company and UEFA Foundation for Children, and the City of Santa Ana, a charter city
and municipal corporation organized and existing under the Constitution and laws of the State of
California (“City” or “Grantee”).
RECITALS
NOW THEREFORE, in consideration of the mutual and respective promises, and subject to
the terms and conditions hereinafter set forth, the parties agree as follows:
A.City has been selected to be part of Lay’s RePlay project. The Lay’s RePlay project
handbook 2021 is incorporated herein by reference. As part of the Lay’s RePlay project,
Lay’s has partnered with the UEFA Foundation for Children to “bring football pitches to
communities across the world, creating a place for them to play the world’s favorite sport;”
B.Lay’s reuses empty chip bags, giving them a second life, and transforms those bags into
football (i.e. soccer) pitches;
C.The RePlay project football pitch will have a net zero carbon footprint when compared to
equivalent 3G installation and will include pitch contents that are 100% recyclable;
D.Lay’s RePlay project has already installed football pitches in Johannesburg, South Africa;
Leicester, United Kingdom; Turin, Italy and Sao Paulo, Brazil; and
E.The City of Santa Ana will be the first location in Northern America to have the Lay’s
RePlay project football pitch installed.
1.GRANT PROVISIONS
A.General Provisions
The Grantor and City have a mutual responsibility to exercise good faith and fairness in all
dealings.
B.Installation of Football Pitch
1)Grantor, as part of the Lay’s Replay project, and working with its Lay’s Replay project
partners UEFA Foundation for Children, Frito-Lay Trading Company, and TenCate
Grass/GreenFields will have installed a football pitch (“Pitch”) at City’s Cesar Chavez
Campesino Park (“Park”).
2)Installation of the Pitch shall also include LED lighting and fencing.
Exhibit 1
Page 2 of 10
#210221v1
3)Installation of the Pitch, LED lighting, fencing and the support of the RePlay partners
through this Grant Agreement shall have a value equivalent to approximately one
hundred and fifty thousand dollars ($150,000.00). The grant is funded by Frito-Lay
Trading Company and UEFA Foundation for children.
4)City shall not pay any amount for installation of the Pitch.
5)Pitch will be in a location at the Park designated by City that is a minimum of 30 meters
x 20 meters. Pitch specifications are outlined generally in the Lay’s RePlay Handbook
2021 attached hereto as Exhibit A. The estimated site plan overview is outlined in
Exhibit B.
6)Pitch will consist of a five-sided community soccer field.
7)Grantor shall ensure that installation of Pitch conforms to all applicable federal, state
and local law.
8)Grantor shall ensure that RePlay partners and/or any subcontractors installing the Pitch
shall obtain all required permits and approvals.
9)Grantor shall ensure that RePlay partners and/or any subcontractors installing the Pitch
shall comply with all applicable building codes.
10)Once Pitch is installed City commits for a period of ten (10) years from the date of
completion of installation to make Pitch available on mutually agreeable dates and time
as part of the implementation and programming run by PureGame, an Orange County
non-profit youth sports organization. In the event that PureGame is no longer in
existence or otherwise unable to provide programming for the Pitch, City commits to
work with another mutually agreeable local non-profit organization that conducts youth
sports programming. Programming by PureGame or any other local non-profit
organization for the Pitch will be subject to a separate agreement between the City and
PureGame or other non-profit.
11)Upon completion of installation, Pitch will be maintained in accordance with its
vendor’s recommendations for user safety.
12)Upon completion of installation, payment of all subcontractors and acceptance of Pitch
by City, City will become responsible for the continued maintenance of Pitch.
C.Branding of Football Pitch
1)Branding set forth in this subsection will be required for a period of ten (10) years from the
date of completion of installation.
2)City agrees to allow certain specified branding elements to remain permanently affixed to
the Pitch. These branding elements include on turf branding consisting of a center circle
with the Lay’s logo and a rectangular UEFA Foundation for children logo.
3)City agrees to allow for the installation of four (4) fixed boards at the entrance to the Pitch.
4)City agrees that side panels and rebound walls of the Pitch will be branded with the logos
of streetfootballworld, Lay’s RePlay, and/or UEFA Foundation for children.
5)The branding is outlined generally in the Lay’s RePlay Handbook 2021 attached hereto as
Exhibit A.
6)Grantor and/or Lay’s RePlay partners or subcontractors shall obtain all necessary permits
and approvals for signage containing branding.
7)Grantor and/or Lay’s RePlay partners may remove any branding required by this
subsection at any time and for any reason during the Agreement.
Exhibit 1
Page 3 of 10
#210221v1
D. Limit on Advertising/Promotion
1) For the first twelve (12) months after completion of installation, City agrees not to promote
any activities on the Pitch at the Park funded by commercial sponsors other than PepsiCo.
2) For the first ten (10) years after completion of installation, City agrees not to promote any
activities on the Pitch at the Park funded by any company selling packaged snacks or soft
drinks.
2. TERM
This Grant Agreement shall commence on the date first written above for a period of ten
(10) years and may be extended by a writing signed by the City Manager and the City Attorney,
unless terminated earlier in accordance with Section 15, below.
3. INDEPENDENT CONTRACTOR
Grantor and all of Grantor’s partners under Lay’s Replay project shall, during the entire
term of this Agreement, be construed to be independent contractors and not an employee(s) of the
City. This Agreement is not intended nor shall it be construed to create an employer -employee
relationship, a joint venture relationship, or to allow the City to exercise discretion or control over
the professional manner in which Grantor and Grantor’s partners perform the services which are
the subject matter of this Grant Agreement; however, the services to be provided by Grantor and
its partners shall be provided in a manner consistent with all applicable standards and regulations
governing such services. Grantor and its partners shall pay all salaries and wages, employer's social
security taxes, unemployment insurance and similar taxes relating to employees and shall be
responsible for all applicable withholding taxes.
4. INSURANCE
Grantor shall procure and maintain from beginning of the construction works until
acceptance of the installed Pitch by City, insurance against claims for injuries to persons or
damages to property which may arise from or in connection with the performance of the work
hereunder and the results of that work by the Grantor and/or any project partner(s), their agents,
representatives, employees or subcontractors.
A. MINIMUM SCOPE OF INSURANCE- Coverage shall be at least as broad as:
1) Commercial General Liability (CGL): Insurance Services Office Form
CG 00 01 covering CGL on an “occurrence” basis, including products and
completed operations, property damage, bodily injury and personal &
advertising injury with limits no less than $2,000,000 per occurrence. If a
general aggregate limit applies, either the general aggregate limit shall apply
Exhibit 1
Page 4 of 10
#210221v1
separately to this project/location (ISO CG 25 03 or 25 04) or the general
aggregate limit shall be twice the required occurrence limit.
2) Automobile Liability: ISO Form Number CA 00 01 covering any auto
(Code 1), or if Contractor has no owned autos, hired, (Code 8) and non-
owned autos (Code 9), with limit no less than $1,000,000 per accident for
bodily injury and property damage.
3) Workers’ Compensation: as required by the State of California, with
Statutory Limits, and Employer’s Liability Insurance with limit of no less
than $1,000,000 per accident for bodily injury or disease.
B. If the Grantor maintains broader coverage and/or higher limits than the
minimums shown above, City requires and shall be entitled to the broader
coverage and/or the higher limits maintained by Grantor. Any available
insurance proceeds in excess of the specified minimum limits of insurance and
coverage shall be available to the City.
C. Other Insurance Provisions- The insurance policies are to contain, or be
endorsed to contain, the following provisions:
1) Additional Insured Status- The City, its officers, officials, employees,
and volunteers are to be covered as additional insureds on the CGL
policy with respect to liability arising out of work or operations
performed by or on behalf of the Grantor including materials, parts, or
equipment furnished in connection with such work or operations.
General liability coverage can be provided in the form of an
endorsement to the Contractor’s insurance (at least as broad as ISO Form
CG 20 10 11 85 or if not available, through the addition of both CG 20
10, CG 20 26, CG 20 33, or CG 20 38; and CG 20 37 if a later edition is
used).
2) Primary Coverage- For any claims related to this grant agreement, the
Grantor’s insurance coverage shall be primary coverage at least as broad
as ISO CG 20 01 04 13 as respects the City, its officers, officials,
employees, and volunteers. Any insurance or self-insurance maintained
by the City, its officers, officials, employees, or volunteers shall be
excess of the Grantor’s insurance and shall not contribute with it.
3) Notice of Cancellation- Each insurance policy required above shall
provide that coverage shall not be canceled, except with notice to the
City.
4) Waiver of Subrogation- Grantor hereby grants to City a waiver of any
right to subrogation, which any insurer of Grantor may acquire against
the City by virtue of the payment of any loss under such insurance.
Exhibit 1
Page 5 of 10
#210221v1
Grantor agrees to obtain any endorsement that may be necessary to affect
this waiver of subrogation, but this provision applies regardless of
whether or not the City has received a waiver of subrogation
endorsement from the insurer.
D. Self-Insured Retentions- Self-insured retentions must be declared to and
approved by the City. The City may require Grantor to purchase coverage with
a lower retention or provide proof of ability to pay losses and related
investigations, claim administration, and defense expenses within the retention.
The policy language shall provide, or be endorsed to provide, that the self-
insured retention may be satisfied by either the named insured or City.
E. Acceptability of Insurers- Insurance is to be placed with insurers authorized
to conduct business in the state with a current A.M. Best’s rating of no less
than A:VII, unless otherwise acceptable to the City.
F. Verification of Coverage- Grantor shall furnish the City with original
Certificates of Insurance including all required amendatory endorsements (or
copies of the applicable policy language effecting coverage required by this
clause) and a copy of the Declarations and Endorsement Page of the CGL policy
listing all policy endorsements to City before work begins. However, failure to
obtain the required documents prior to the work beginning shall not waive the
Grantor’s obligation to provide them. The City reserves the right to require
complete, certified copies of all required insurance policies, including
endorsements required by these specifications, at any time.
G. Special Risks or Circumstances- City reserves the right to modify these requirements,
including limits, based on the nature of the risk, prior experience, insurer, coverage, or
other special circumstances.
H. Grantor will require all partners, subcontractors or other entities performing work
pursuant to this Agreement to provide insurance coverage as required in this subsection
of the Agreement.
5. PREVAILING WAGE
Grantor is aware of the requirements of Californi a Labor Code Section 1720, et seq., and
1770, et seq., as well as California Code of Regulations, Title 8, Section 16000, et seq.,
(“Prevailing Wage Laws”), which require the payment of prevailing wage rates and the
performance of other requirements on “public works” and “maintenance” projects. If the services
being performed are part of an applicable “public works” or “maintenance” project, as defined by
the Prevailing Wage Laws, and the total compensation is $1,000 or more, Grantor agrees to fully
comply with such Prevailing Wage Laws and Grantor agrees that all RePlay partners or
subcontractors will be required to comply with all Prevailing Wage Laws. Grantor shall defend,
indemnify and hold the City, its elected officials, officers, employees and agents free and harmless
from any claim or liability arising out of any failure or alleged failure to comply with the Prevailing
Wage Laws.
Exhibit 1
Page 6 of 10
#210221v1
6. INDEMNIFICATION
Grantor agrees to defend, and shall indemnify and hold harmless the City, its officers,
agents, employees, contractors, special counsel, and representatives from liability for personal
injury, damages, just compensation, restitution, judicial or equitable relief arising out of claims for
personal injury, including death, and claims for property damage, which may arise from the
negligent operations of the Contractor, its subcontractors, agents, employees, or other persons
acting on its behalf which relates to the construction and installation services of the Pitch described
in section 1 of this Agreement except that the indemnification obligation of Grantor for the
maintenance of the Pitch shall cease once the ownership of the Pitch passes to the City as specified
in Section1B(12) of this Agreement. Notwithstanding the foregoing, to the extent services are
subject to Civil Code Section 2782.8, the above indemnity shall be limited, to the extent required
by Civil Code Section 2782.8, to claims that arise out of, pertain to, or relate to the negligence,
recklessness, or willful misconduct of the Grantor.
7. INTELLECTUAL PROPERTY INDEMNIFICATION
Grantor shall defend and indemnify the City, its officers, agents, representatives, and
employees against any and all liability, including costs, for infringement of any United States’
letters patent, trademark, or copyright infringement, including costs, contained in the branding,
signage or documents provided by Grantor or RePlay project partners to the City pursuant to this
Agreement.
8. CONFIDENTIALITY
If Grantor receives from the City information which due to the nature of such information
is reasonably understood to be confidential and/or proprietary, Grantor agrees that it shall not use
or disclose such information except in the performance of this Agreement, and further agrees to
exercise the same degree of care it uses to protect its own information of like importance, but in
no event less than reasonable care. “Confidential Information” shall include all nonpublic
information. Confidential information includes not only written information, but also information
transferred orally, visually, electronically, or by other means. Confidential information disclosed
to either party by any subsidiary and/or agent of the other party is covered by this Agreement. The
foregoing obligations of non-use and nondisclosure shall not apply to any information that (a) has
been disclosed in publicly available sources; (b) is, through no fault of the Grantor disclosed in a
publicly available source; (c) is in rightful possession of the Grantor without an obligation of
confidentiality; (d) is required to be disclosed by operation of law; or (e) is independently
developed by the Grantor without reference to information disclosed by the City.
9. CONFLICT OF INTEREST CLAUSE
Grantor covenants that it presently has no interests and shall not have interests, direct or
indirect, which would conflict in any manner with performance of services specified under this
Agreement.
Exhibit 1
Page 7 of 10
#210221v1
10. NON-DISCRIMINATION
Grantor shall not discriminate because of race, color, creed, religion, sex, marital status,
sexual orientation, gender identity, gender expression, gender, medical conditions, genetic
information, or military and veteran status, age, national origin, ancestry, o r disability, as defined
and prohibited by applicable law, in the recruitment, selection, teaching, training, utilization,
promotion, termination or other employment related activities or any services provided under this
Agreement. Grantor affirms that it is an equal opportunity employer and shall comply with all
applicable federal, state and local laws and regulations.
11. EXCLUSIVITY AND AMENDMENT
This Agreement represents the complete and exclusive statement between the City and
Grantor, and supersedes any and all other agreements, oral or written, between the parties. In the
event of a conflict between the terms of this Agreement and any attachments hereto, the terms of
this Agreement shall prevail. This Agreement may not be modified except by written in strument
signed by the City and by an authorized representative of Grantor. The parties agree that any terms
or conditions of any document that are inconsistent with, or in addition to, the terms and conditions
hereof, shall not bind or obligate Grantor or the City. Each party to this Agreement acknowledges
that no representations, inducements, promises or agreements, orally or otherwise, have been made
by any party, or anyone acting on behalf of any party, which is not embodied herein.
12. TERMINATION
This Agreement may be terminated by either Grantor or the City for good cause.
A. Good cause shall include:
1) The other Party (1) entering voluntarily into liquidation, or at any time prior to the
expiration of the term of this Agreement, ceasing to carry on business for whatever
reason, or (2) breach of any material term of this Agreement that is not cured within
thirty (30) days of written notice of such breach by the other Part y;
2) The other Party files for bankruptcy or the Party’s assets are subject to foreclosure
proceedings that are not cancelled within four (4) weeks; and/or
3) There is a significant deterioration in the other Party’s financial situation.
B. Notice of termination must be made in writing to the address set forth in this Agreement.
C. City acknowledges that Grantor and the RePlay partners have invested substantial time and
money in the development of Lay’s RePlay pitch. In the event that City terminates this
Agreement prior to the end of the term, City understands that Grantor and its partners will
in turn assess whether the investment period has reached its maturity and breakeven point,
including a cost analysis. Grantor and the RePlay partners will determine whether the
Pitch, its amenities, its branding, and its visible logos will remain intact in their intended
form on the provided location of the Pitch or whether it would be dismantled to serve its
Exhibit 1
Page 8 of 10
#210221v1
purpose elsewhere.
13. WAIVER
No waiver of breach, failure of any condition, or any right or remedy contained in or
granted by the provisions of this Agreement shall be effective unless it is in writing and signed by
the party waiving the breach, failure, right or remedy. No waiver of any breach, failure or right, or
remedy shall be deemed a waiver of any other breach, failure, right or remedy, whether or not
similar, nor shall any waiver constitute a continuing waiver unless the writing so specifies.
14. JURISDICTION - VENUE
This Agreement has been executed and delivered in the State of California and the validity,
interpretation, performance, and enforcement of any of the clauses of this Agreement shall be
determined and governed by the laws of the State of California. Both parties further agree that
Orange County, California, shall be the venue for any action or proceeding that may be brought or
arise out of, in connection with or by reason of this Agreement.
15. PROFESSIONAL LICENSES
Grantor shall be responsible for obtaining and maintaining, throughout the term of this
Agreement, all necessary licenses, permits, approvals, waivers, and exemptions necessary for the
provision of the services hereunder and required by the laws and regulations of the United States,
the State of California, the City of Santa Ana and all other governmental agencies either by Grantor
or by Grantor’s subcontractors. Grantor shall notify the City immediately and in writing of its
inability to obtain or maintain such permits, licenses, approvals, waivers, and exemptions. Said
inability shall be cause for termination of this Agreement.
16. NOTICE
Any notice, tender, demand, delivery, or other communication pursuant to this Agreement
shall be in writing and shall be deemed to be properly given if delivered in person or mailed by
first class or certified mail, postage prepaid, or sent by fax or other telegraphic communication in
the manner provided in this Section, to the following persons:
To City:
Clerk of the City Council
City of Santa Ana
20 Civic Center Plaza (M-30)
P.O. Box 1988
Santa Ana, CA 92702-1988
Exhibit 1
Page 9 of 10
#210221v1
With courtesy copies to:
Executive Director, Parks, Recreation and
Community Services Agency
City of Santa Ana
20 Civic Center Plaza (M-xx)
P.O. Box 1988
Santa Ana, California 92702
To Grantor:
streetfootballworld plus GmbH
Waldenserstr. 2-4, Entrance E
10551 Berlin, Germany
Attention: Johannes Axster, Managing Director
And Agent for Service of Process:
Ms. Lillie Barret-O’Keefe
195 Plymouth Street #509
Brooklyn, NY 112201
A party may change its address by giving notice in writing to the other party. Thereafter,
any communication shall be addressed and transmitted to the new address. If sent by mail,
communication shall be effective or deemed to have been given three (3) days after it has been
deposited in the United States mail, duly registered or certified, with postage prepaid, and
addressed as set forth above. If sent by fax, communication shall be effective or deemed to have
been given twenty-four (24) hours after the time set forth on the transmission report issued by the
transmitting facsimile machine, addressed as set forth above. For purposes of calculating these
time frames, weekends, federal, state, County or City holidays shall be excluded.
17. ACCEPTANCE OF SERVICE OF PROCESS
In the event that Grantee is served with a lawsuit or to other service of process related to
or regarding this Grant Agreement, Grantor agrees and specifically accepts that service of process
shall be made on Grantor’s designated agent for service noted below. Grantor agrees that said
agent for service is authorized to accept service of process on behalf of streetfootballworld and
that streetfootballworld expressly agrees to be bound by the terms of this Agreement and to be
subject to personal jurisdiction in Orange County, California, United States of America.
Agent for Service of Process: Ms. Lillie Barret- O’Keefe
195 Plymouth Street #509
Brooklyn, NY 112201
Exhibit 1
Page 10 of 10
#210221v1
18.MISCELLANEOUS PROVISIONS
a.Each undersigned represents and warrants that its signature herein below has the
power, authority and right to bind their respective parties to each of the terms of
this Agreement, and shall indemnify City fully, including reasonable costs and
attorney’s fees, for any injuries or damages to City in the event that such authority
or power is not, in fact, held by the signatory or is withdrawn.
b.This Agreement may be signed electronically and in counterparts with all
counterparts being compiled into one original Agreement.
c.The Agreement is the final and complete agreement and any prior or
contemporaneous agreements for similar services between the parties is superseded
by this Agreement. This shall not apply where the Parties are currently engaged
and Grantor is providing services not contemplated by this Agreement.
c.All Exhibits referenced herein and attached hereto shall be incorporated as if fully
set forth in the body of this Agreement.
IN WITNESS WHEREOF, the parties hereto have executed this Agreement the date and year first
above written.
ATTEST: CITY OF SANTA ANA
Daisy Gomez Kristine Ridge
Clerk of the Council City Manager
APPROVED AS TO FORM:
SONIA R. CARVALHO GRANTOR:
City Attorney
By:
Laura A. Rossini Johannes Axster
Chief Assistant City Attorney Managing Director
Streetfootballworld plus
RECOMMENDED FOR APPROVAL:
Executive Director
Parks, Recreation & Community Services Agency
Exhibit 1
EXHIBIT A
Lay’s RePlay Handbook 2021
Exhibit 1
1
Lay's RePlay
HANDBOOK
Exhibit 1
22
Speaks to:
•Putting packs to good
use for the positive
power of play
Speaks to:
•Creating moments of joy
through the positive power
of football
•Reinvention and reusing
our packs
What does the
name represent?
Lay’s RePlay
Exhibit 1
3
Lay’s RePlay project summary
In partnership with the UEFA Foundation and streetfootballworld,Lay's is
bringing football pitches to communities across the world,creating a place
for them to play the world's favorite sport by reusing empty crisp packs to
give them a second life,transforming them into football pitches
2021 Locations and Timelines
Russia:
Moscow
Sep -Oct
2021
Turkey:
Istanbul
Oct –Nov
2021
UK:
Leicester
September
2021
South Africa:
Johannesburg
June
2021
Brazil:
São Paulo
November
20211ST
UNVEIL
Exhibit 1
4
Lay’s RePlay project components
The Pitch
Providing sustainable infrastructure to local communities in the
form of 5-a-side artificial turf pitches, made with reused chip
packs and are fully recyclable at the end of their life span
Programming
Working with local partners to build long-term educational
sporting programmes, using the positive power of play and
football to address social issues impacting local communities
Important:All programming should be dedicated to >12 year olds according
to PepsiCo marketing to kids guardrails,but this will be checked and
reinforced according to local market regulations /internal code of conduct
Exhibit 1
5
Lay’s RePlay partners
There are a number of partners involved
with Lay's RePlay.
Each has been working hand in hand
from the outset to guarantee the
credibility and long-term impact of this
initiative,leverage each other's support
networks,find efficiencies and ensure the
best outcomes.
Local community partners
The scout
The players
The grounds people
The managers
Exhibit 1
6
Lay’s RePlay partners
Who they are:
UEFA’s corporate and social
responsibility arm, supporting
charity football projects aimed
at helping and safeguarding
children across the globe.
How they are involved
in Lay’s RePlay:
•Lay’s has worked with UEFA
Foundation for Children on
several campaigns.
Together, they’ve given
communities across the
world access to football,
including a previous project
in the Za’atari and Azraq
refugee camps.
Who they are:
Leading international
organization that
harnesses the power of
Football For Good to
tackle social challenges.
How they are involved
in Lay’s RePlay:
•Global project enabler.
•Manage and support local
community partners with
‘on the ground’ work with
local authorities and
communities.
•Responsible for
development of long-term
commitment programs.
Who they are:
Global supplier
of artificial
football pitches.
How they are involved
in Lay’s RePlay:
•Responsible for the
delivery of the Lay’s
RePlay pitches.
Who they are:
Local charitable
organizations.
How they are involved
in Lay’s RePlay:
•Ongoing
implementation
and management
of local long-term
social impact
program.
LOCAL COMMUNITY
PARTNERS
Exhibit 1
77
Environmental impact
and NetZero pitches
Lay’s have worked with Good Business,a sustainability
measurement and evaluation consultancy,to conduct
and analyse the environmental impact of the initiative.
Top line findings
A Lay's RePlay pitch will:
•Reduce GHG emissions
by between 62% and 65%
•Decrease microplastic
pollution by more than 99%
•Include pitch contents
that are 100% recyclable
•Have a net zero carbon footprint
Lay’s have made a NetZero commitment for all Lay’s RePlay
pitches,by offsetting all carbon emissions associated with the
build of the pitches
All compared to the equivalent 3G installation
Exhibit 1
8
More than just infrastructure
SOCIAL SKILLS & SOCIETAL VALUES
Developed social skills to tackle specific
community social challenges, including
increased awareness of sustainability within
communities.
ACCESS
Increased access for all members
of communities to sustainable
spaces to play sports .The
sustainable spaces, are
affordable, accessible, and
inclusive.
INCLUSION
ENGAGEMENT
Increased social equities through football for
good programming, and increased sense of
inclusion and belonging as part of the
community.
Established collaboration frameworks
to engage communities via local
partnerships and ownership of space.
The Lay's RePlay project is multifaceted with several components.After constructing the sustainable Lay's pitch through local
stakeholder and community coordination,a 12-month social cohesion programme is launched and delivered on the pitch.
The Lay’s RePlay project impact pillars are:
Exhibit 1
9
Pitch Concept
The 5-a-side artificial turf football pitch is ideal for locations where
communities have limited space to be active,participate in
programmes,and enjoy the game.As a standard,a 40x20m
space with buffer parameters is required;but considerations are
made if the identified land size differs.
The infrastructure project involves multiple stakeholders
collaborating to realise and complete the Lay’s RePlay pitch.On
average,each project may take up to 8 months for completion,
with the bulk of the time invested in securing land permits and
fostering relationships with landowners (usually the government).
During this period,the proper infrastructure plans are already in
the making;including the development of technical specifications
and required materials,close coordination with the community,its
role and engagement around the pitch before,during,and after
completion of the construction.In parallel,chips packs collection
campaigns are coordinated by the Local PepsiCo branches in
different countries.
After the design process,technical details definition,and securing
land and construction permits,the construction process begins.
Exhibit 1
1010
Lay's RePlay pitch construction usually is (but not exclusively)
coordinated by Greenfields,a pitch construction company
based in the Netherlands.
streetfootballworld and Greenfields have already worked on
implementing multiple community pitches and PepsiCo
commissioned Greenfields to integrate the Lay's chips pack
recycled material into the construction of Lay's RePlay pitches.
The pitch construction process is detailed on the next page.
The additional elements,including fencing,goals,and other
elements will then be installed around the pitch by approved
local contractors.
Pitch Construction
Exhibit 1
11
Less weight creates
less carbon
emissions
Increased cycle of
life creates
efficiencies
Less disruption in
surrounding
neighborhoods
Better sports
performance with
less deformation
Advantages of using recycled materials
Artificial turf
How it works
Ecocept™
Made with Lay’s pellets
Subbase
Local ground material
Collection
From local waste &
recycling partnerships
Pelletization
Bags are washed,
shredded & pelletized
Finalization
Turf is laid on top of the
Ecocept
Installation
Pellets create Ecocept
layer of final pitch
Joy
Communities playing on
planet friendly pitches
Exhibit 1
12
Branding is an integral part of the project;as such,it needs to be addressed as one of the first steps to confirm the project's
feasibility in any location.As part of their role as pitch-build and community coordinators,local partners ensure that the pitch
branding scheme receives the necessary permits and approvals.This is the case for the fixed branding elements (such as on-
turf branding and pitch boards),removable branding (such as banners,roll-ups,backdrops,and flags,among others),and
the branded equipment to be used during programmes (such as kits,balls,etc.).
As part of the local coordination efforts,the partners liaise with local authorities to ensure that the proposed branding
scheme is in line with the requirements and regulations in place for the identified location of intervention.
Written confirmations on the branding scheme,issued by the relevant local authorities,should be secured as one of the first
steps to move forward with project implementation.
Pitch Branding Standard 0.8mExhibit 1
13
Pitch Branding
Exhibit 1
14
On-turf and pitch-side branding
The Lay’s RePlay pitches have a set
of fixed branding elements:
•on-turf: Lay’s centre circle and
UEFA Foundation rectangular
logo in proximity of the centre
line;
•pitch sides: flowing global
partners logos
•boards: name board,
sustainability board, pitch rules,
and pitch values. (following
slides)
•All assets will be provided by
PepsiCo
Exhibit 1
15
Branding Boards
Location/Pitch Name
Name board: the name of the pitch is decided together with
local partners and the community. All partner logos included
Sustainability board:highlighting the pitch making process
and includes logos from GreenFields,Community
programming partner and streetfootballworld
Local
partner logo
Local
partner logo
Local
partner logo
1.5m 1.3m 1.5m 1.3m Exhibit 1
16
Branding Boards
1.5m 1.3m 1.5m 1.3m LOCAL PARTNER
LOGO
LOCAL PARTNER
LOGO
Can be adapted according to local organisation rules Should remain consistent across all pitches
Exhibit 1
17
Programme Kits
Lay’s RePlay branded kits and equipment will be provided to the Lay's RePlay programme participants.Quantities for each of the
items will depend on programme figures provided by the local partner.
Participant kits Coach tees –local partner logo can be
printed on the arm
Footballs
Exhibit 1
18
Communication materials
All communication materials for the opening event will be
produced by the local Lay’s team. All assets will follow the
standardised design guidelines applicable to all locations.
Additional materials required for programming can also be
requested
Exhibit 1
1919
Community Engagement
The community engagement piece is integral to pitch
development.The community is not considered a recipient but
rather an essential pillar in the realisation of each pitch and the
decision-making process.
The approach implemented will be participatory,by talking to
community stakeholders,understanding their needs,
appreciating their contexts,and collaborating to find the
optimal solutions for each.Within its partners worldwide,
streetfootballworld works through local community-based
organisations that are part of its network and engages its
affiliate members when the community requests expertise on
community engagement,sustainability,income generation,
and other aspects.
In certain cases,and to gauge communities’interest and sense
of ownership,committees are set up,be it pitch advisory
committees,youth committees,maintenance committees,etc.
All members are part of the community and hence,become
responsible for ensuring that the pitch investment continues to
be a valuable and safe space for all community members.
Photo credits: streetfotballworld
Exhibit 1
2020
The Lay's RePlay project will provide local organisations
and communities worldwide with spaces to play while
supporting community programmes,thus leveraging
football's power to bring people together.
Football for good programmes target community
members and contribute toward community development
by addressing relevant issues in each location and
contributing to community cohesion.
All locations of the Lay's RePlay project will be connected
by a global social impact framework that will measure the
project's overall impact across the globe.
Social Impact 20
In each location,the
objectives will be measured
on key indicators relating to
each local programme's
specificity.
Exhibit 1
2121
The Pitch Opening Event
Once the pitch is built,the local Lay’s team will work
together with the community to organise a pitch
inauguration event,celebrate the partnership between all
involved partners who worked towards completing the
pitch-build
With the community at the core of the celebration,the
inauguration brings together community members and
young people who will primarily use the pitch,partner and
stakeholder representatives,government officials,
community contributors,and the media.
Exhibit 1
222222
2021 Locations
Exhibit 1
23
The Lay’s RePlay project partners are delivering a pitch in Sao Paolo in
collaboration with local partners Fundacao EPROCAD and love.fútbol,
who are working together to deliver the Lay’s RePlay pitch in Brazil.
After delivery of the Lay’s pitch,EPROCAD,based in Sao Paulo,will
implement a 12-month football for good programme that aims to tackle
socioeconomic disadvantages and lack of facilities for young people
and their families by supporting social,emotional,and physical
development through football-based sessions.
Lay’s RePlay: Sao Paulo, Brazil
Exhibit 1
24
In Moscow,the collaboration between the project partners and the city
of Moscow is led by Syndrome of Love who are introduced as the Lay’s
RePlay collaboration partner.For Syndrome of Love’s participants,sport
is considered a tool that can create the infrastructure to allow a person
with Down syndrome to be a contributing member of the community
and the wider society,and will therefore implement a 12-month
programme focusing on social inclusion.
Based on the community’s request,the Lay’s pitch in Moscow will turn
into an Lay’s ice rink during the cold winter season,where programme
participants and pitch users continue to use the pitch in extreme
weather conditions.
Lay’s RePlay: Moscow, Russia
Exhibit 1
25
In collaboration with the Municipality of Greater Istanbul,the Ruffles
RePlay project will be located in Florya.
Kizlar Sahada,an organisation working to empower girls and women in
Turkey,will implement a 12-month Ruffles RePlay programme focusing on
sport educational activities to empower women and girls and reduce
inequality in the community.
Lay’s RePlay: Istanbul, Turkey
Exhibit 1
26
In Johannesburg’s township of Tembisa,a Lay’s pitch will be open to the
community for football programmes and other activities.The pitch will
be part of the LED zone and connected to the ecosystem of community
spaces already available on site.The land is owned by the local
municipality and local partner Amandla holds a long-term lease to
develop the location.
For the 12-month programme piece,Amandla will use football as a
common platform to develop life skills,provide coaching and training as
well as mentor young people,thus enabling them to realise their dreams
and ambitions.
Lay’s RePlay: Johannesburg, South Africa
Exhibit 1
27
The identified location where the Lay’s pitch will be built is in New Parks in
Leicester,which is very close to Beaumont Leys where the Walkers Chips
factory is based.It is a strategic area for the Leicester City FC community
and they already has a running programme.With the support of the
Lay’s RePlay project,Leicester City in the Community will use football-
based sessions to develop youth employability skills and confidence,and
promote inclusivity and pro-social behaviours .
Lay’s RePlay: Leicester, UK
Exhibit 1
2828
IS YOUR LOCATION NEXT?
Exhibit 1
EXHIBIT B
Estimated site plan overview
Exhibit 1