HomeMy WebLinkAboutItem 12 - City-Produced Special Events Parks, Recreation, and Community Services Agency
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Item # 12
City of Santa Ana
20 Civic Center Plaza, Santa Ana, CA 92701
Staff Report
February 15, 2022
TOPIC: City-Produced Special Events
AGENDA TITLE:
City-Produced Special Events Update for Fiscal Year 2021-22 and Proposed Events for
Fiscal Year 2022-23
RECOMMENDED ACTION
Receive and file a report regarding City-produced events scheduled for the remainder of
Fiscal Year 2021-22 and proposed City-produced special events for Fiscal Year 2022-23.
DISCUSSION
Since its incorporation, Santa Ana has been characterized as a community that hosts
special events and cultural celebrations, such as festivals, fairs, sporting events, and
other similar events that enhance the vitality, quality of life, and economic prosperity of
the city. As the local government, the City of Santa Ana typically produces annual special
events, referred to as “City-produced events,” that include Plaza Navideña, Fiestas
Patrias, 5k Fun Run, Shakespeare in the Park, 4th of July Celebration, and Día de los
Niños, Día de los Libros.
Due to the COVID-19-related restrictions imposed upon in-person activities such as
events, the City recently canceled several major City-produced events for Fiscal Year
2021-22 (such as the Fourth of July Celebration and Fiestas Patrias). While the decision
was difficult, these events were canceled out of an abundance of caution to limit in-person
activities to limit the spread of COVID-19 and protect residents, staff and the surrounding
community. However, the City hosted two smaller-scale outdoor events: the Revive Santa
Ana 5k Run and Plaza Navideña. In addition, the City hosted the outdoor Movies in the
Park series, offering 14 movies at various parks throughout the community. These events
were coordinated following public health guidance relating to COVID-19, focusing on
preventing the spread of COVID-19.
Taking into consideration COVID-19-relatedpublic health guidance, the City will host the
following City-produced events for the remainder of Fiscal Year 2021-22, which concludes
on June 30, 2022:
City Produced Events
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1. The Egg-cellent Adventure @ Centennial Park
Saturday, April 16, 2022; 9:00 a.m. to 12:00 p.m.
This free egg hunt is for children ages 10 and under and will include activities,
entertainment, pony rides, petting zoo, face painting, arts and crafts, trackless
train, bounce houses and photos with the Easter Bunny. Local food vendors will
also provide tasty drinks and treats for purchase.
2. Día de los Niños, Día de los Libros @ Main Library
Saturday, April 30, 2022; 10:30 a.m. to 2:00 p.m.
Día 2022 celebrates the importance of children, families, and literacy. The
Santa Ana Public Library will highlight a variety of fun-filled activities, including
a community resource fair, entertainment for the entire family, and much more.
The event will take place outside of the Main Library and will expand to the Plaza
of the Sun. The event will be free for attendees.
3. Santa Ana Movies in the Park Series @ Various City Parks
Wednesdays, June 8 through August 10, 2022; 6:00 p.m. to 10:00 p.m.
This free movie series will include 10 outdoor movie screenings of family-friendly
classics and newly released films. Tentative location and dates are as follows:
Date Ward Park Location
6/8/2022 2 Jerome Park
6/15/2022 1 Campesino Park
6/22/2022 2 Thornton Park
6/29/2022 3 Portola Park
7/6/2022 3 Santiago Park
7/13/2022 4 Memorial Park
7/20/2022 4 Lillie King Park
7/27/2022 5 El Salvador Park
8/3/2022 6 Delhi Park
8/10/22 1 Centennial Park
Pre-show activities will include live music, arts and crafts, games, bounce houses
and free opportunity drawings. Movies will begin promptly at dusk. Local food
vendors will provide a variety of tasty drinks and treats for purchase. Free
popcorn will be distributed to guests who arrive early. Guests who would like to
enjoy the movie selection in a second language will have the ability to rent audio
headphones.
City Produced Events
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4. Juneteenth Celebration @ Centennial Park
Saturday, June 18, 2022; 10:00 a.m. to 4:00 p.m.
In observance of the Juneteenth holiday, this event will commemorate the
abolishment of slavery in the United States of America and celebrate African
American heritage, culture and achievement. The event will include live music
and dance performances, exhibitors, vendors, food, and fun activities for the
whole family.
Separately, below are the proposed City-produced events for Fiscal Year 2022-23 (from
July 1, 2022 to June 30, 2023), pending budget approval:
1. Summer at the Plaza
July to August 2022
This multi-faceted event series will be a combination of both City and privately
produced event programming. A variety of dynamic and inclusive events will
include the following: roller-skating rink activation, concerts, outdoor movie
screenings, food fair/festival, cultural celebrations, and more.
2. Fourth of July Celebration @ Centennial Park
Monday, July 4, 2022; 5:00 p.m. to 9:30 p.m.
This family-friendly patriotic celebration will include special speakers, live music
performances, exhibitors, vendors, food trucks, arts and crafts, games, bounce
houses and free opportunity drawings. The event will conclude with a 20-minute
fireworks finale.
3. Birch Summer Nights @ Birch Park
Every Friday; August 5 through 26, 2022
This new series will include four outdoor performances at Birch Park.
Performances will include music, dance, theater, film or other forms of interactive
programs. Coordination with downtown businesses and restaurants, as well as
collaboration with the City on cross-promotion and marketing opportunities will
take place. Guests will be invited to bring their own lawn chairs and dinner from
local Santa Ana restaurants.
4. Santa Ana Concerts in the Park Series @ Centennial Park
Thursdays, August 4 through 25, 2022; 6:30 p.m. to 8:30 p.m.
This concert series will include four outdoor concerts of various music styles.
Additional activities will include arts and crafts, games, bounce houses and free
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opportunity drawings. Local food vendors will also provide tasty drinks and treats
for purchase.
5. Celebrating Hispanic Heritage Month @ Various Santa Ana locations
September 15 through October 15, 2022
This citywide marketing campaign will promote and celebrate Hispanic
Heritage month in Santa Ana. The campaign will promote a combination of
City-produced events, as well as events produced by participating non-profit
organizations, businesses, educational institutions and neighborhood
organizations. Event producers with previous experience in creating successful
community events will be encouraged to apply. The City will market and
promote activities, events and programs during the campaign period and will
produce the opening and closing ceremony for the campaign.
6.Indigenous People’s Day Celebration @ Civic Center Plaza
Monday, October 10, 2022 and Monday, October 9, 2023
This new cultural event celebrates the lives and cultures of Indigenous
Americans and provides education on the rich heritage, traditions and
contributions Indigenous people have had on American history. In collaboration
with the Santa Ana Public Library, this event will include music and dance
performances, educational demonstrations and exhibits, traditional food and
artisanal vendors.
7. Santa Ana Winter Village and Plaza Navideña @ Civic Center Plaza
November 19, 2022 – January 7, 2023
Back by popular demand! The Santa Ana Winter Village will return to provide
a wide variety of activities for visitors of all ages, including family-friendly ice
skating, live entertainment, holiday shopping, delicious treats, warm
beverages, and so much more! The opening ceremony for the Winter Village
will include the City’s annual tree lighting ceremony, “Plaza Navideña”.
8.Revive Santa Ana 5K Run @ Flower Street and 6th Street
April 2023
The annual 5K Run is moving to spring 2023! This annual community run
attracts over 2,000 runners of all ages and fitness levels. Winners in each
category will win a commemorative plaque and all participants will receive a
custom medal and t-shirt. The event will also include a health and wellness
resource fair, where attendees can learn about local resources, programs and
services available in their community.
City Produced Events
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At this time, there is no action required by the City Council.
ENVIRONMENTAL IMPACT
There is no environmental impact associated with this action.
FISCAL IMPACT
There is no fiscal impact associated with this action.
EXHIBIT(S)
N/A
Submitted By: Lisa Rudloff, Executive Director of Parks, Recreation and Community
Services
Approved By: Kristine Ridge, City Manager