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HomeMy WebLinkAboutGENERAL MOTORS, LLCN-2023-234 INSURANCE NOT ON FILE WORK MAY NOT PROCEED CITY CLERK DATE: PROMOTIONAL AGREEMENT WITH GENERAL MOTORS, LLC., [u$),� (0 FOR FIESTAS PATRIAS 2023 Lotn-n-) f1pr THIS PARTNERSHIP AGREEMENT (the "Agreement") is made and entered into this as of the date of last signature below by and between General Motors, LLC., a Delaware limited oliability company ("GM"), and the City of Santa Ana, a charter city and municipal corporation N organized and existing under the Constitution and laws of the State of California ("City"). v RECITALS rz w A. The City is producing its Fiestas Patrias event in Santa Ana on September 16 & 17, 2023 ("Event") and desires to retain GM as a participant for the Event. B. GM represents that it is able and willing to enter into this Agreement for the Event. C. In undertaking the performance of this Agreement, GM represents that it is knowledgeable in its field and that any activities conducted by GM under this Agreement will be performed in compliance with such standards as may reasonably be expected from a professional firm in such field. NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the terms and conditions hereinafter set forth, the parties agree as follows: 1. GM BENEFITS In exchange for the sum and other consideration specified in Exhibit A below, GM shall be entitled to the benefits at the Event as described on Exhibit B, attached hereto and incorporated by reference. GM grants to City the right to use GM's trademark(s), trade name(s), logo designs and company descriptions as prepared and delivered to City by GM in any medium of advertising, marketing materials, and/or promotional goods distributed in conjunction with the Event and in accordance with GM's usage guidelines. 2. CITY RESPOMEXBILITIES In exchange for the benefits specified in Section 1 above and for the sum specified in --Section 3 below, City shall be obligated to provide and perform the responsibilities as described in Exhibit B. 3. PARTNERSHIP FEE For its participation in the Event, GM shall pay to the City a fee as set forth in Exhibit A. GM shall not be entitled to the benefits under this Agreement, or to otherwise participate in the Event, if the fee is not paid in accordance with Exhibit A. Page 1 of 14 4. TERM This Agreement shall commence on the date stated above and continue through September —17,-202-3,- unless -terminated -as-otherwise -provided -in- this -Agreement. 5. INDEPENDENT CONTRACTOR GM shall, during the entire term of this Agreement, be construed to be an independent contractor and not an employee of the City. This Agreement is not intended nor shall it be construed to create an employer -employee relationship, a joint venture relationship, or to allow the City to exercise discretion or control over the professional manner in which GM performs the services which are the subject matter of this Agreement; however, the services to be provided by GM shall be provided in a manner consistent with all applicable standards and regulations governing such services. GM shall pay all salaries and wages, employer's social security taxes, unemployment insurance and similar taxes relating to employees and shall be responsible for all applicable withholding taxes. 6. INSURANCE 6.1. During the term of this Agreement, GM shall maintain and shall require its subcontractors or agents, if any, to obtain and maintain insurance as described below: a. Minimum Scope and Limit of Insurance: (1) Commercial General Liability Insurance. Commercial General Liability "CGL" including products -completed operations, property damage, bodily injury and personal & advertising injury with limits no less than $4,000,000 per occurrence. (2) Automobile Liability. Commercial Auto Liability covering any auto (a limit of no less than $1,000,000 per accident for bodily injury and property damage. (3) Workers' Compensation Insurance. In accordance with California State law, if GM has any employees, is required to be insured against liability for wo'rler's compensation or to undertake self-insurance. Prior to commencing the performance of the work under this Agreement, GM agrees to obtain and maintain any employer's liability insurance with limits not less than $1,000,000 per accident. b. Other Insurance Provisions (1) Additional Insured Status. The City, its officers, officials, employees, and volunteers are to be covered as additional insureds on the CGL policy with respect to liability arising out of work or operations performed by or on behalf of the GM including materials, parts, or equipment famished in connectionwith such work or operations. Page 2 of 14 (2) Primary Coverage. For any claims related to this contract, the GM's insurance coverage shall be primary coverage as respects the City, its officers, officials, employees, and volunteers. Any insurance or self-insurance maintained by the Gity, its-officersrofficials,employees,or- volunteers -shall -be-excess-of-GM-s insurance and shall not contribute with it. (3) Notice of Cancellation. Each insurance policy required above shall provide that coverage shall not be canceled, except with notice to the City. (4) Waiver of Subrogation. GM hereby grants to City a waiver of any right to subrogation that any insurer of said GM may acquire against the City by virtue of the payment of any loss under such insurance. GM agrees to obtain any endorsement that may be necessary to affect this waiver of subrogation, but this provision applies regardless of whether or not the City has received a waiver of subrogation endorsement from the insurer. (5) Self -Insured Retentions. GM may self -insure any and all of the insurance obligations in this Agreement. (6) Acceptability of Insurers. Insurance is to be placed with insurers authorized to conduct business in the state with a current A.M. Best's rating of no less than A - or better. (7) Special Risks or Circumstances. City reserves the right to modify these requirements, including limits, based on the nature of the risk, prior experience, insurer, coverage, or other special circumstances. 6.2. City shall provide insurance to GM and with the same requirements and evidence of coverages as stated in Sections 6.1 a and b (1)-(6), 7. INDEMNIFICATION cr 1, GM shall indemnify, defend ano, hold harmless City, its officers, agents and employees (collectively, the "indemnified parties") from and against any and all claims (including, without limitation, claims for bodily injury, death or damage to property), demands, obligations, damages, actions, causes of action, suits, losses, judgments, fines, penalties, liabilities, costs and expenses (including, without limitation, attorney's fees, disbursements and court costs) of every kind and nature whatsoever (individually, a claim; collectively, "claims"), which may arise from or in any maimer are related (directly or indirectly) to a breach of this Agreement by GM or negligent and/or willful acts, errors and/or omissions of GM, its principals, officers, agents, employees, vendors, suppliers, contractors, subcontractors, anyone employed directly by any of them or for whose acts they may be liable for any or all of them. Notwithstanding the foregoing, nothing herein shall be construed to require GM to indemnify the indemnified parties from any claim arising from the sole negligence or willful misconduct of the indemnified parties. This indemnity shall apply to all claims and liability regardless of whether any insurance policies are Page 3 of 14 applicable. The policy limits do not act as a limitation upon the amount of indemnification to be provided by GM. If either Party (the "Receiving Party") receives from the other (the "Disclosing Party") information which clue to the nature of such information is reasonably understood to be confidential and/or proprietary, the Receiving Party agrees that it shall not use or disclose such information except in the performance of this Agreement, and further agrees to exercise the same degree of care it uses to protect its own information of like importance, but in no event less than reasonable care. "Confidential Information" shall include all nonpublic information. Confidential information includes not only written information, but also information transferred orally, visually, electronically, or by other means. Confidential information disclosed to either party by any subsidiary and/or agent of the other party is covered by this Agreement. The foregoing obligations of non-use and nondisclosure shall not apply to any information that (a) has been disclosed in publicly available sources; (b) is, through no fault of the Receiving Party disclosed in a publicly available source; (c) is in rightful possession of the Receiving Party without an obligation of confidentiality; (d) is required to be disclosed by operation of law; or (e) is independently developed by the Receiving Party without reference to information disclosed by the City. 9. CONFLICT OF INTEREST CLAUSE Each Party covenants that it presently has no interests and shall not have interests, direct or indirect, which would conflict in any manner with performance of services specified under this Agreement. 10. NOTICE Any notice, tender, demand, delivery, or other communication pursuant to this Agreement shall be in writing and shall be deemed to be properly given if delivered in person or mailed by first class or certified mail, postage prepaid, or sent by facsimile or other telegraphic communication in the manner provided in this Section, to the following persons: To City: Clerk of the City Council City of Santa Ana 20 Civic Center Plaza (M-30) P.O. Box 1988 Santa Ana, CA 92702-1988 Fax:714-647-6956 Copies to: Parks, Recreation & Community Services Agency City of Santa Ana 20 Civic Center Plaza (M-75) Santa Ana, California 92702 Page 4 of 14 Fax: 714-571-4221 To GM: General Motors, LLC. Multicultural Marketing Manager 30001 Van Dyke Avenue Warren, MI 48093 Copy to: General Motors LLC 300 Renaissance Center Detroit, MI 48265-3000 Attention: Jason L. White Title: Counsel, Sales & Marketing Mail Code: 482-C24-A68 Email: jason.l.white@gm.com A party may change its address by giving notice in writing to the other party. Thereafter, any communication shall be addressed and transmitted to the new address. If sent by mail, communication shall be effective or deemed to have been given three (3) days after it has been deposited in the United States mail, duly registered or certified, with postage prepaid, and addressed as set forth above. If sent by fax, communication shall be effective or deemed to have been given twenty-four (24) hours after the time set forth on the transmission report issued by the transmitting facsimile machine, addressed as set forth above. For purposes of calculating these time frames, weekends, federal, state, County or City holidays shall be excluded. 11. EXCLUSIVITY AND AMENDMENT This Agreement represents the complete and exclusive statement between the City and GM regarding the subject matter herein, and supersedes any and all other agreements, oral or written, between the parties. In the event of a conflict between the terms of this Agreement and any attachments hereto, the terms of this Agreement shall prevail. This Agreement may not be modified except by written instrument signed by the City and by an authorizedrepresentative of GM. The parties agree that any terms or conditions of any purchase order or ether instrument that are inconsistent with, or in addition to, the terms and conditions hereof, shall not bind or obligate GM or the City. Each party to this Agreement acknowledges that no representations, inducements, promises or agreements, orally or otherwise, have been made by any party, or anyone acting on behalf of any party, which are not embodied herein. 12. ASSIGNMENT Inasmuch as this Agreement is intended to secure the specialized services of GM, GM may not assign, transfer, delegate, or subcontract any interest herein without the prior written consent of the City and any such assignment, transfer, delegation or subcontract without the City's prior written consent shall be considered null and void. Nothing in this Agreement shall be construed to limit the City's ability to have any of the services which are the subject to this Agreement performed by City personnel or by other partners retained by City. Page 5 of 14 13. CANCELLLATION OR TERMINATION a—If;because-of-war fire, -strike, -civil -strife -government regulation, -natural -catastrophe, an act of terrorism or public enemy, an act of God, or any reason beyond the reasonable control of City, the Event or any part thereof is prevented from being held or is cancelled by City, City, in its sole discretion, shall determine and refund to GM its proportionate share of the balance of the aggregate partner fees received that remain after deducting expenses incurred by City and reasonable compensation to City. In no case shall the amount of the refund to GM exceed the amount of the fee paid. City reserves the right to cancel any portion of the Event as it deems necessary and appropriate. b. Cancellation by GM will be accepted only in writing. In the event of cancellation by GM, GM will remain obligated for 100% of the fee, and City will retain the right to seek and retain an alternate in City's sole discretion. 14. NONDISCRIMINATION GM shall not discriminate because of race, color, creed, religion, sex, marital status, sexual orientation, age, national origin, ancestry, or disability, as defined and prohibited by applicable law, in the recruitment, selection, training, utilization, promotion, termination or other employment related activities in connection with this Agreement. GM affirms that it is an equal opportunity employer and shall comply with all applicable federal, state and local laws and regulations. 15. JURISDICTION - VENUE This Agreement has been executed and delivered in the State of California and the validity, interpretation, performance, and enforcement of any of the clauses of this Agreement shall be determined and governed by the laws of the State of California. Both parties further agree that Orange County, California, shall be the venue for any action or proceeding that may be brought or arise out of, in connection with or by reason of this Agreement, 16. PROFESSIONAL LICENSES GM shall, throughout the term of this Agreement, maintain all necessary licenses, permits, approvals, waivers, and exemptions necessary hereunder and.requhed by the laws and regulations of the United States, the State of California, the City of Santa Ana and all other governmental agencies. GM shall notify the City immediately and in writing of its inability to obtain or maintain such permits, licenses, approvals, waivers, and exemptions. Said inability shall be cause for termination of this Agreement. 17. MISCELLANEOUS PROVISIONS a. Each undersigned represents and warrants that its signature below has the power, authority and right to bind their respective parties to each of the terms of this Agreement, and shall Page 6 of 14 indemnify City fully, including reasonable costs and attorney's fees, for any injuries or damages to City in the event that such authority or power is not, in fact, held by the signatory or is withdrawn. b._All -Exhibits referenced -herein -and -attached -hereto shall -be -incorporated -as -if -fully -set forth in the body of this Agreement. IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date and year below written. Exhibit List: Exhibit A — GM's Obligations Exhibit B — City's Obligations [remainder ofpage intentionally left blank] Page 7 of 14 N-2023-234 ATTEST: CITY OF SANTA ANA Date: C;Qit4,j.lCQ3 Date: lfi APPROVED AS TO FORM: SONIA R. CARVALHO City Attorney By: it Bf9ndon Salvatierra Deputy City Attorney Date: 9/8/23 01JUTOT M. Recreation and Community Services Agency Date: qlj3l,-?, GENERAL MOTORS LLC _Norwtah ole G-eye By: Norman de Greve (Sep 13, 202306:47 EDT) Norman de Greve Chief Marketing Officer Date: Sep 13, 2023 Page 8 of 14 EXHIBIT A EXHIBIT A - GM'S OBLIGATIONS GM agrees to the following: 1 GM will participate in Fiesta Patrias Festival (the "Event"), which will take place on Flower St (the "Venue") in Santa Ana, CA from September 16, 2023 through September 17, 2023. 2. GM agrees to pay to City a total fee of twenty thousand ($20,000.00) (the "Fee") in installments. GM may deduct from the Fee any amounts owed to GM by City. Each Fee installment will be payable within 65 days after GM receives an invoice for the indicated payment. City will issue invoices for each payment as follows: • $10,000.00 to be invoiced on or after the execution date of this Agreement, • $10,000.00 to be invoiced on or after GM's receipt of proof of performance binders acceptable to GM as described in Exhibit B. 3. Provide descriptive artwork, graphic standards and Marks to be used by City in all printed promotional material and wherever useful to maximize GM exposure. Unless otherwise specified in Exhibit B, GM requires seven (7) business days to complete review of materials. Artwork to be provided, as needed, by GM's advertising agency. 4. Designation and prominent recognition of GM as the official title level participant of the Event during the Term of this Agreement. All public identification and recognition of this status shall be made as follows or as otherwise determined by GM: "Santa Ana Fiestas Patrias, Brought To You in part By Chevrolet." Page 9 of 14 EXHIBIT B EXHIBIT B — CITY'S OBLIGATIONS City agrees to the following: 1. Prominent inclusion of one (1) 4-color, one inch by one inch (1 "xl ") GM reference containing GM's Marks, as supplied by Agency, on no less than two hundred (200) VIP Swag Bags, which will be produced and distributed by City to attendees of the Event. 2. Prominent inclusion of one (1) 4-color, GM advertisement, as supplied by Agency, in one (1) regular City mailing to be e-mailed by City to approximately eight thousand (8,000) individuals on City's mailing list. City represents and warrants that it is fully authorized and has obtained all necessary permission and consent in accordance with all applicable laws to use its mailing list for the purposes contemplated herein and for any mailing that includes GM's Marks and/or advertising material. City further represents and warrants that with regard to any mailing it distributes per this paragraph: a) City shall be clearly identified as the sole sender of such mailing, and b) City shall not reference, refer to, or otherwise utilize any GM mailing lists in compiling its own mailing list. 3. Prominent display of one (1) full -color, ten -second (:10) advertisement (the "Feature"), as supplied by Agency, featuring GM and its products, on the size TBD jumbotron ("Jumbotron") located on the stage at the Venue. City warrants to GM that the Jumbotron shall display the Feature no less than one (1) time per hour during the Event. 4. A minimum of two (2) ten second (:10) promotional announcements per day regarding GM's involvement in the Event. Verbiage will be supplied by Agency for broadcast by City. 5. Prominent inclusion of GM advertisement, marks, and/or reference, as supplied by Agency, in a minimum of six (6) City Instagram posts to approximately thirty-eight hundred fifty-five (3,855) City's followers at www.instagram.com/santaanaparks. GM's presence shall constitute approximately ten percent (10%) of each post. City represents and warrants that, in accordance with all applicable laws: (a) it has obtained all necessary permission and consent to use; and (b) is fully authorized to use, its fan page for the purposes contemplated herein and for any posts that includes GM's Marks and/or advertising material. 6. Prominent inclusion of GM advertisement, marks, and/or reference, as supplied by Agency, in a minimum of two (2) City Instagram posts to approximately thirty thousand five hundred (30,500) City's followers at www.instagram.com/cityofsantaana. GM's presence shall constitute approximately ten percent (10%) of each post. City represents and warrants that, in accordance with all applicable laws: (a) it has obtained all necessary permission and consent to use; and (b) is fully authorized to use, its fan page for the purposes contemplated herein and for any posts that includes GM's Marks and/or advertising material. Page 10 of 14 7. Prominent inclusion of GM advertisement, marks, and/or reference, as supplied by Agency, in a minimum of two (2) City Facebook posts to approximately twenty-eight thousand (28,000) City's followers at www.facebook.com/cityofsantaana. GM's presence shall constitute -approximately -ten percent(10%)-of-each -post. Cityrepresents-an warrants that, in accordance with all applicable laws: (a) it has obtained all necessary permission and consent to use; and (b) is fully authorized to use, its fan page for the purposes contemplated herein and for any posts that includes GM's Marks and/or advertising material. 8. Prominent inclusion of GM advertisement, marks, and/or reference, as supplied by Agency, in a minimum of six (6) City Facebook posts to approximately thirty-four hundred (3,400) City's followers at www.facebook.com/santaanaparks. GM's presence shall constitute approximately ten percent (10%) of each post. City represents and warrants that, in accordance with all applicable laws: (a) it has obtained all necessary permission and consent to use; and (b) is fully authorized to use, its fan page for the purposes contemplated herein and for any posts that includes GM's Marks and/or advertising material. 9. Prominent inclusion of GM's Marks and advertising material, as supplied by Agency, on three (3) 4-color, twenty-four inches by thirty-six inches (24" x 36") signs (the "GM Directional Signs "). The GM Directional Signs will be located at the Venue. City warrants to GM that the GM Directional Signs will be on display throughout the duration of the Event and that they will contain the GM's Marks and advertising. City will be responsible for all expenses for the initial design, layout, fabrication, production, installment and maintenance of the GM Directional Signs and the removal of them at the expiration or termination of this Agreement. 10. Prominent inclusion of GM's Marks and advertising material, as supplied by Agency, on two (2) 4-color, six feet by twenty-five feet (6' x 25') signs (the "Stage Banner Signs"). The Stage Banner Signs will be located on the front sides of the stage at the Venue. GM's presence on the Stage Banner Signs will measure no less than three feet by three feet (T x T). City warrants to GM that the Stage Banner Signs will be on display throughout the duration of the Event. City will be responsible for all expenses for the' initial design, layout, fabrication, production, installment and maintenance of the Stage Banner Signs and the removal of them at the expiration or termination of this Agreement. 11. Prominent inclusion of GM's Marks and advertising material, as supplied by Agency, on thirty (30) 4-color, twenty-four inches by thirty-six inches (24" x 36") signs (the "Promotional Directional Signs"). The Promotional Directional Signs will be located throughout the Venue. GM's presence on the Promotional Directional Signs will measure no less than two inches by two inches (2" x 2"). City warrants to GM that the Promotional Directional Signs will be on display throughout the duration of the Event. City will be responsible for all expenses for the initial design, layout, fabrication, production, installment and maintenance of the Promotional Directional Signs and the removal of them at the expiration or termination of this Agreement. Page 11 of 14 12. Prominent inclusion of GM's Marks and advertising material, as supplied by Agency, on six (6) 4-color, twenty-four inches by thirty-six inches (24" x 36") signs (the "Site Plan Board Signs"). The Site Plan Board Signs will be located throughout the Venue. GM's (2" x 2"). City warrants to GM that the Site Plan Board Signs will be on display throughout the duration of the Event. City will be responsible for all expenses for the initial design, layout, fabrication, production, installment and maintenance of the Site Plan Board Signs and the removal of them at the expiration or termination of this Agreement. 13. One (1) prominent space, measuring approximately ninety (90) feet by eighty-five (85) feet, located in the Chevrolet Program Area at the Venue, for GM and/or a General Motors dealer group to use during the Event for whatever purpose GM chooses, including, but not limited to, the display of its products and services. If GM elects to display vehicles: (a) any vehicles displayed by GM (the "GM Display Vehicles") will be for static display purposes only; (b) GM will arrange for appropriate transportation of the GM Display Vehicles to and from the display location(s); (c) Specific model and option content will be determined by GM; (d) GM shall ensure that the vehicles are maintained in a clean condition while on display; (e) City will be solely responsible for obtaining any necessary license or permit for the display; (0 as to GM Display Vehicles, each party, on behalf of itself and anyone holding under or through such party, waives all rights against the other for damages to its premises and property; and (g) GM will remove the GM Display Vehicles at specific dates and times to be mutually agreed upon by the parties, but not later than midnight on the day this Agreement expires. 14. One (1) prominent space, measuring approximately eighty (80) feet by twenty-five (25) feet, located at the Venue, for GM and/or a General Motors dealer group to use during the Event for whatever purpose GM chooses, including, but not limited to, the display of its products and services. If GM elects to display vehicles: (a) any vehicles displayed by GM (the "GM Display Vehicles") will be for static display purposes only; (b) GM will arrange for appropriate transportation of the GM Display Vehicles to and from the display location; (c) Specific model and option content will be determined by GM; (d) GM shall ensure that the vehicles are maintained in a clean condition while on display; (e) City will be solely responsible for obtaining any necessary license or permit for the display(s); (f) as to GM Display Vehicles, each party, on behalf of itself and anyone holding under or through such party, waives all rights against the other for damages to its premises and property; and (g) GM will remove the GM Display Vehicles at specific dates and times to be mutually agreed upon by the parties, but not later than midnight on the day this Agreement expires. 15. Prominent inclusion of GM's Marks, as supplied by GM or its Agency, on the 4-color, 10' x 8' backdrop (the "Backdrop"), for display during Event for participants to use. City will be responsible for all expenses for the initial design, layout, fabrication, production, installment and maintenance of the Backdrop and the removal of it at the expiration or termination of this Agreement. GM or its Agency shall provide artwork to City as Page 12 of 14 necessary. 16. Mention of GM in a minimum of one (1) press release regarding GM and the Event. The press release) -will -be-produced -and -distributed -by-City -to-approximately -one-hundred sixty-seven (167) media contacts. City will be solely responsible for all costs related to the production and distribution of the releases. Subject to Section 4 (Exclusivity of Performance) of this Agreement, the press releases may not be exclusive to GM and may contain mentions of other participants. City will provide GM with at least seven (7) days advance notice of deadlines to submit press release copy and/or photography specific to GM. 17. GM will receive a minimum of one (1) GM -dedicated out -of -home digital stadium marquee billboard advertisements, (the "Digital Stadium Marquee Billboards"), to be placed by City on behalf of GM in a high -traffic, high -visibility location within Santa Ana, CA, from September 8, 2023 through September 17, 2023. The Digital Stadium Marquee Billboard will consist of a five-foot four -inch (5'4") by twelve -foot by three- inch (12'3") area. Agency will provide GM creative materials for City to produce and place. 18. GM Marks in the form of one (1) stand-alone logo with link optional taglines, and sponsorship identification, (the "Internet Marks"), one hundred twenty-five by fifty (125x50) pixels in size each, linking to GM's website, www.chevrolet.com, from highly visible locations sitewide on City's official website, www.santa-ana.org/fiestas-patrias/. GM will also receive sponsorship identification as "The Official Vehicle of Santa Ana Fiestas Patrias" on the City's website. The Internet Marks will be placed and provided by City upon content approval of GM. The Internet Marks will be active and accessible to the general public upon execution of this Agreement, through September 2023. 19. The right for GM to hire a mutually agreed upon list of third -party vendor representatives to conduct research in the defined Chevrolet Program Area Venue during the Event. GM agrees to collect signed waivers from willing participants to ensure that the collection of all private information is provided voluntarily. Such research activities will include, but not be limited to, such vendor representatives conducting on -site interviews and collecting phone numbers and other personal information, and, except as noted above, unless otherwise mutually agreed upon by the parties, will not be limited to a particular timeframe or area at the Venue. 20. Two (2) proof of performance binders to include, but not be limited to, samples of printed materials, photographs of the Venue and Event showing the GM signage, attendance, GM's display areas, , and any other materials that will show proof of City's performance related to this Agreement. City will ship the binders to GM's agency, Jack Morton Worldwide, at: 2000 Brush Street, Suite 301, Detroit, MI 48226 to the attention of Tori Savage. 21. The right for GM and its affiliated companies to independently administer or hire, at their expense, a third -party vendor to administer a consumer ride and drive activity in Page 13 of 14 conjunction with GM's sponsorship of the Event. Page 14 of 14