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HomeMy WebLinkAboutCV STRATEGIES (4)INSURANCE NOT ON FILE WORK MAY NOT PROCEED A-2023-128-02 CITY CLERK DATE: FEB 2 D 2DA 0'. PW R Cfa) CONSULTANT AGREEMENT BETWEEN THE CITY OF SANTA ANA AND Lk' �Yes� rui CV STRATEGIES FOR PREPARATION OF CONSUMER CONFIDENCE REPORTS AND AUXILIARY SERVICES ON AN ON -CALL BASIS THIS AGREEMENT is made and entered into on this 18th day of July, 2023 by and between CV Strategies ("Consultant"), and the City of Santa Ana, a charter city and municipal corporation organized and existing under the Constitution and laws of the State of California (`City"). RECITALS A. On April 13, 2023 the City issued a Request for Proposal ("RFP") No. 23-014, by which it desired to retain a consultant having special skill and knowledge in the preparation of Annual Consumer Confidence Reports regarding the City's water system and sanitary sewer system, as well as the performance of the following "Auxiliary Services" including, but not limited to: the creation of a Strategic Plan; updating the City website and web based CCR; composing and designing ready for print brochures, postcards letters, and bill inserts for public distribution; development of water related campaigns; targeted outreach for water campaigns; creation of live action media and videos including Public Service Announcements, on an on -call basis for the City's Public Works Agency. B. Consultant submitted a responsive proposal that was among those selected by the City. Consultant represents that it is able and willing to provide such services described in the scope of work that was included in the RFP No. 23-014. C. In undertaking the performance of this Agreement, Consultant represents that it is knowledgeable in its field and that any services performed by Consultant under this Agreement will be performed in compliance with such standards as may reasonably be expected from a professional consulting firm in the field. NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the terms and conditions hereinafter set forth, the parties agree as follows: 1. SCOPE OF SERVICES Consultant shall perform all those services described above and described in the scope of work section included in RFP No. 23-014 on an on -call basis and at the City's sole discretion during the term of this Agreement, the tasks and obligations including all labor, materials, tools, equipment, and incidental customary work required to fully and adequately complete the services described and set forth above, and in the "Scope of Services - Exhibit A", attached hereto and incorporated by reference, and as further described in Consultant's Proposal, attached hereto an incorporated herein by this reference as "Consultant's Proposal - Exhibit B". 2. COMPENSATION a. City neither warrants nor guarantees any minimum or maximum compensation to Consultant under this Agreement. Consultant shall be paid only for actual services performed under this Agreement at the rates and charges identified in Consultant's Fee Page 1 of 9 Proposal, which is attached hereto and fully incorporated herein by this reference as "Compensation - Exhibit C". Consultant is one of three (3) separate consultants selected to provide services on an on -call basis under RFP No. 23-014. The total compensation for services provided by all consultants selected under RFP No. 23-014 shall not exceed the shared aggregate amount of $900,000.00 during the term of this Agreement, including any extension periods, as set forth in Section 3, below. b. Payment by City shall be made within forty-five (45) days following receipt of proper invoice evidencing work performed, subject to City accounting procedures. Payment need not be made for work which fails to meet the standards of performance set forth in the Recitals which may reasonably be expected by City. 3. TERM This Agreement shall commence on July 18, 2023 and end on July 17, 2026 for an initial three-year term, with the option for the City to grant one (1), two-year extension exercisable by a writing by the City Manager and the City Attorney, unless terminated earlier in accordance with Section 15, below. 4. INDEPENDENT CONTRACTOR Consultant shall, during the entire term of this Agreement, be construed to be an independent contractor and not an employee of the City. This Agreement is not intended nor shall it be construed to create an employer -employee relationship, a joint venture relationship, or to allow the City to exercise discretion or control over the professional manner in which Consultant performs the services which are the subject matter of this Agreement; however, the services to be provided by Consultant shall be provided in a manner consistent with all applicable standards and regulations governing such services. Consultant shall pay all salaries and wages, employer's social security taxes, unemployment insurance and similar taxes relating to employees and shall be responsible for all applicable withholding taxes. 5. OWNERSHIP OF MATERIALS This Agreement creates a non-exclusive and perpetual license for City to copy, use, modify, reuse, or sublicense any and all copyrights, designs, and other intellectual property embodied in plans, specifications, studies, drawings, estimates, and other documents or works of authorship fixed in any tangible medium of expression, including but not limited to, physical drawings or data magnetically or otherwise recorded on computer diskettes, which are prepared or caused to be prepared by Consultant under this Agreement ("Documents & Data"). Consultant shall require all subconsultants to agree in writing that City is granted a non-exclusive and perpetual license for any Documents & Data the subconsultant prepares under this Agreement. Consultant represents and warrants that Consultant has the legal right to license any and all Documents & Data. Consultant makes no such representation and warranty in regard to Documents & Data which were provided to Consultant by the City. City shall not be limited in any way in its use of the Documents and Data at any time, provided that any such use not within the purposes intended by this Agreement shall be at City's sole risk. Page 2 of 9 6. INSURANCE Consultant shall procure and maintain for the duration of the contract insurance against claims for injuries to persons or damages to property which may arise from or in connection with the performance of the work hereunder and the results of that work by the Consultant, its agents, representatives, employees or subconsultants. a. Consultant shall not commence work for the City until it has provided evidence satisfactory to the City that it has secured all insurance required under this Section. In addition, Consultant shall not allow any subconsultant to commence work on any subcontract until it has secured all insurance required under this Section. b. Insurance coverage shall be at least as broad as: (i) Commercial General Liability (CGL): Insurance Services Office Form CG 00 O1 covering CGL on an "occurrence" basis, including products and completed operations, property damage, bodily injury and personal & advertising injury with limits no less than $1,000,000.00 per occurrence. If a general aggregate limit applies, either the general aggregate limit shall apply separately to this project/location (ISO CG 25 03 or 25 04) or the general aggregate limit shall be twice the required occurrence limit. (ii) Workers' Compensation insurance as required by the State of California, with Statutory Limits, and Employer's Liability Insurance with limit of no less than $1,000,000.00 per accident for bodily injury or disease. (iii)Professional Liability (Errors and Omissions) Insurance appropriates to the Consultant's profession, with limit no less than $1,000,000.00 per occurrence or claim, $2,000,000.00 aggregate. (iv)lf the Consultant maintains broader coverage and/or higher limits than the minimums shown above, the City requires and shall be entitled to the broader coverage and/or the higher limits maintained by the Consultant. Any available insurance proceeds in excess of the specified minimum limits of insurance and coverage shall be available to the City. c. Other Insurance Provisions. The insurance policies are to contain, or be endorsed to contain, the following provisions: (i) Additional Insured Status. The City, its officers, officials, employees, and volunteers are to be covered as additional insureds on the CGL policy with respect to liability arising out of work or operations performed by or on behalf of the Consultant including materials, parts, or equipment furnished in connection with such work or operations. General liability coverage can be provided in the form of an endorsement to the Consultant's insurance (at least Page 3 of 9 as broad as ISO Form CG 20 10 11 85 or both CG 20 10, CG 20 26, CG 20 33, or CG 20 38; and CG 20 37 forms if later revisions used). (ii) Primary Coverage. For any claims related to this contract, the Consultant's insurance coverage shall be primary insurance primary coverage at least as broad as ISO CG 20 01 04 13 as respects the City, its officers, officials, employees, and volunteers. Any insurance or self-insurance maintained by the City, its officers, officials, employees, or volunteers shall be excess of the Consultant's insurance and shall not contribute with it. (iii)Notice of Cancellation. Each insurance policy required above shall state that coverage shall not be canceled, except with notice to the City. (iv) Waiver of Subrogation. Consultant hereby grants to City a waiver of any right to subrogation which any insurer of said Consultant may acquire against the City by virtue of the payment of any loss under such insurance. Consultant agrees to obtain any endorsement that may be necessary to affect this waiver of subrogation, but this provision applies regardless of whether or not the City has received a waiver of subrogation endorsement from the insurer. (v) Self -Insured Retentions. Self -insured retentions must be declared to and approved by the City. The City may require the Consultant to purchase coverage with a lower retention or provide proof of ability to pay losses and related investigations, claim administration, and defense expenses within the retention. The policy language shall provide, or be endorsed to provide, that the self - insured retention may be satisfied by either the named insured or City. (v i) Acceptability of Insurers. Insurance is to be placed with insurers authorized to conduct business in the state with a current A.M. Best's rating of no less than A: VI I, unless otherwise acceptable to the City. (vii) Verification of Coverage. Consultant shall furnish the City with original Certificates of Insurance including all required amendatory endorsements (or copies of the applicable policy language effecting coverage required by this clause) and a copy of the Declarations and Endorsement Page of the CGL policy listing all policy endorsements to City before work begins. However, failure to obtain the required documents prior to the work beginning shall not waive the Consultant's obligation to provide them. The City reserves the right to require complete, certified copies of all required insurance policies, including endorsements required by these specifications, at any time. (viii) Subcontractors. Consultant shall require and verify that all subcontractors maintain insurance meeting all the requirements stated herein, and Consultant shall ensure that City is an additional insured on insurance required from subcontractors. Page 4 of 9 (ix)Special Risks or Circumstances. City reserves the right to modify these requirements, including limits, based on the nature of the risk, prior experience, insurer, coverage, or other special circumstances. 7. INDEMNIFICATION Consultant agrees to defend, and shall indemnify and hold harmless the City, its officers, agents, employees, consultants, special counsel, and representatives from liability: (1) for personal injury, damages, just compensation, restitution, judicial or equitable relief arising out of claims for personal injury, including death, and claims for property damage, which may arise from the negligent operations of the Consultant, its subconsultants, agents, employees, or other persons acting on its behalf which relates to the services described in section I of this Agreement; and (2) from any claim that personal injury, damages, just compensation, restitution, judicial or equitable relief is due by reason of the terms of or effects arising from this Agreement. This indemnity and hold harmless agreement applies to all claims for damages, just compensation, restitution, judicial or equitable relief suffered, or alleged to have been suffered, by reason of the events referred to in this Section or by reason of the terms of, or effects, arising from this Agreement. The Consultant further agrees to indemnify, hold harmless, and pay all costs for the defense of the City, including fees and costs for special counsel to be selected by the City, regarding any action by a third party challenging the validity of this Agreement, or asserting that personal injury, damages, just compensation, restitution, judicial or equitable relief due to personal or property rights arises by reason of the terns of, or effects arising from this Agreement. City may make all reasonable decisions with respect to its representation in any legal proceeding. Notwithstanding the foregoing, to the extent Consultant's services are subject to Civil Code Section 2782.8, the above indemnity shall be limited, to the extent required by Civil Code Section 2782.8, to claims that arise out of, pertain to, or relate to the negligence, recklessness, or willful misconduct of the Consultant. S. INTELLECTUAL PROPERTY INDEMNIFICATION Consultant shall defend and indemnify the City, its officers, agents, representatives, and employees against any and all liability, including costs, for infringement of any United States' letters patent, trademark, or copyright infringement, including costs, contained in the work product or documents provided by Consultant to the City pursuant to this Agreement. 9. RECORDS Consultant shall keep records and invoices in connection with the work to be performed under this Agreement. Consultant shall maintain complete and accurate records with respect to the costs incurred under this Agreement and any services, expenditures, and disbursements charged to the City for a minimum period of three (3) years, or for any longer period required by law, from the date of final payment to Consultant under this Agreement. All such records and invoices shall be clearly identifiable. Consultant shall allow a representative of the City to examine, audit, and make transcripts or copies of such records and any other documents created pursuant to this Agreement during regular business hours. Consultant shall allow inspection of all work, data, documents, proceedings, and activities related to this Agreement for a period of three Page 5 of 9 (3) years from the date of final payment to Consultant under this Agreement. 10. CONFIDENTIALITY If Consultant receives from the City information which due to the nature of such information is reasonably understood to be confidential and/or proprietary, Consultant agrees that it shall not use or disclose such information except in the performance of this Agreement, and further agrees to exercise the same degree of care it uses to protect its own information of like importance, but in no event less than reasonable care. "Confidential Information' shall include all nonpublic information. Confidential information includes not only written information, but also information transferred orally, visually, electronically, or by other means. Confidential information disclosed to either party by any subsidiary and/or agent of the other party is covered by this Agreement. The foregoing obligations of non-use and nondisclosure shall not apply to any information that (a) has been disclosed in publicly available sources; (b) is, through no fault of the Consultant disclosed in a publicly available source; (c) is in rightful possession of the Consultant without an obligation of confidentiality; (d) is required to be disclosed by operation of law; or (e) is independently developed by the Consultant without reference to information disclosed by the City. 11. CONFLICT OF INTEREST CLAUSE Consultant covenants that it presently has no interests and shall not have interests, direct or indirect, which would conflict in any manner with performance of services specified under this Agreement. 12. NON-DISCRIMINATION Consultant shall not discriminate because of race, color, creed, religion, sex, marital status, sexual orientation, gender identity, gender expression, gender, medical conditions, genetic information, or military and veteran status, age, national origin, ancestry, or disability, as defined and prohibited by applicable law, in the recruitment, selection, teaching, training, utilization, promotion, termination or other employment related activities or any services provided under this Agreement. Consultant affirms that it is an equal opportunity employer and shall comply with all applicable federal, state and local laws and regulations. 13. EXCLUSIVITY AND AMENDMENT This Agreement represents the complete and exclusive statement between the City and Consultant, and supersedes any and all other agreements, oral or written, between the parties. In the event of a conflict between the terms of this Agreement and any attachments hereto, the terms of this Agreement shall prevail. This Agreement may not be modified except by written instrument signed by the City and by an authorized representative of Consultant. The parties agree that any terms or conditions of any purchase order or other instrument that are inconsistent with, or in addition to, the terms and conditions hereof, shall not bind or obligate Consultant or the City. Each party to this Agreement acknowledges that no representations, inducements, promises or agreements, orally or otherwise, have been made by any party, or anyone acting on behalf of any Page 6 of 9 party, which is not embodied herein. 14. ASSIGNMENT Inasmuch as this Agreement is intended to secure the specialized services of Consultant, Consultant may not assign, transfer, delegate, or subcontract any interest herein without the prior written consent of the City and any such assignment, transfer, delegation or subcontract without the City's prior written consent shall be considered mill and void. Nothing in this Agreement shall be construed to limit the City's ability to have any of the services which are the subject to this Agreement performed by City personnel or by other consultant and/or consultants retained by City. 15. TERMINATION This Agreement may be terminated by the City upon thirty (30) days written notice of termination. In such event, Consultant shall be entitled to receive and the City shall pay Consultant compensation for all services performed by Consultant prior to receipt of such notice of termination, subject to the following conditions: a. As a condition of such payment, the Executive Director may require Consultant to deliver to the City all work product(s) completed as of such date, and in such case such work product shall be the property of the City unless prohibited by law, and Consultant consents to the City's use thereof for such purposes as the City deems appropriate. b. Payment need not be made for work which fails to meet the standard of performance specified in the Recitals of this Agreement. 16. WAIVER No waiver of breach, failure of any condition, or any right or remedy contained in or granted by the provisions of this Agreement shall be effective unless it is in writing and signed by the party waiving the breach, failure, right or remedy. No waiver of any breach, failure or right, or remedy shall be deemed a waiver of any other breach, failure, right or remedy, whether or not similar, nor shall any waiver constitute a continuing waiver unless the writing so specifies. 17. JURISDICTION - VENUE This Agreement has been executed and delivered in the State of California and the validity, interpretation, performance, and enforcement of any of the clauses of this Agreement shall be determined and governed by the laws of the State of California. Both parties further agree that Orange County, California, shall be the venue for any action or proceeding that may be brought or arise out of, in connection with or by reason of this Agreement. 18. PROFESSIONAL LICENSES Consultant shall, throughout the term of this Agreement, maintain all necessary licenses, permits, approvals, waivers, and exemptions necessary for the provision of the services hereunder Page 7 of 9 and required by the laws and regulations of the United States, the State of California, the City of Santa Ana and all other governmental agencies. Consultant shall notify the City immediately and in writing of its inability to obtain or maintain such permits, licenses, approvals, waivers, and exemptions. Said inability shall be cause for termination of this Agreement. 19. NOTICE Any notice, tender, demand, delivery, or other communication pursuant to this Agreement shall be in writing and shall be deemed to be properly given if delivered in person or mailed by first class or certified mail, postage prepaid, or sent by fax or other telegraphic communication in the manner provided in this Section, to the following persons: To City: Jennifer L. Hall City Clerk City of Santa Ana 20 Civic Center Plaza (M-30) P.O. Box 1988 Santa Ana, CA 92702-1988 Fax: 714- 647-6956 With courtesy copies to: Nabil Saba Executive Director of Public Works Agency City of Santa Ana 20 Civic Center Plaza P.O. Box 1988 Santa Ana, California 92702 To Consultant: Erin La Combe Chief Executive Officer CV Strategies 73700 Dinah Shore Drive Palm Desert, CA 92211 Phone:760-641-0739 A party may change its address by giving notice in writing to the other party. Thereafter, any communication shall be addressed and transmitted to the new address. If sent by mail, communication shall be effective or deemed to have been given three (3) days after it has been deposited in the United States mail, duly registered or certified, with postage prepaid, and addressed as set forth above. If sent by fax, communication shall be effective or deemed to have been given twenty-four (24) hours after the time set forth on the transmission report issued by the transmitting facsimile machine, addressed as set forth above. For purposes of calculating these Page 8 of 9 time frames, weekends, federal, state, County or City holidays shall be excluded. 20. MISCELLANEOUS PROVISIONS a. Each undersigned represents and warrants that its signature herein below has the power, authority and right to bind their respective parties to each of the terms of this Agreement, and shall indemnify City fully, including reasonable costs and attorney's fees, for any injuries or damages to City in the event that such authority or power is not, in fact, held by the signatory or is withdrawn. b. All Exhibits referenced herein and attached hereto shall be incorporated as if fully set forth in the body of this Agreement. IN WITNESS WHEREOF, the parties hereto have executed this Agreement the date and year first above written. ATTEST: �� i ,Cit � — APPROVED AS TO FORM: SONIA R. CARVALHO City Attorney By: JdNATHAN T. MARTIKEZ Assistant City Attorney RECOMMENDED FOR APPROVAL: At K--mot ' Scw NABIL SABA Executive Director Public Works Agency CITY OF SANTA ANA: 561. , Interim City Manager CONSULTANT: ERIN LA COMBE Chief Executive Officer Page 9 of 9 EXHIBIT A SCOPE OF SERVICES CITY OF SANTA ANA Exhibit A RFP NO.: 23-014 CONSUMER CONFIDENCE REPORT (CCR) AND AUXILIARY SERVICES Appendix ATTACHMENT 1: SCOPE OF WORK City of Santa Ana RFP 23-014 Consumer Confidence Report (CCR) and Auxiliary Services Page 12 CITY OF SANTA ANA Exhibit A RFP NO.: 23-014 CONSUMER CONFIDENCE REPORT (CCR) AND AUXILIARY SERVICES A. INTRODUCTION AND BACKGROUND The City of Santa Ana Public Works Agency —Water Resources Division oversees and maintains the daily operations of the Water System and Sanitary Sewer System. The City's water system it's comprised of approximately 478 miles of water mains, and the sewer system has approximately 390 miles of sewer mains. We serve all the City of Santa Ana and their 333,000 residents and businesses. We strive to provide award winning potable water and good public service to each resident and business in the City. The City is seeking agencies and professionals interested in providing services through innovative and informative content to improve and relay City messaging for water resources issues and related information. The focus for these services is to create the annual Consumer Confidence Report (CCR), and water content services, and strategic communication pieces as the City focuses on delivering these messages to the residents, businesses and stakeholders. The City is looking for opportunites to better communicate water related issues and to keep everyone informed. B. CONSULTANT RESPONSIBILITIES The selected consultants are intended to, among other items previously stated, assist and provide the City with resources and materials to the City on strategic communication, message delivery and other technical documents such as the preparation of the consumer confidence report (CCR's). The Consultants shall provide all labor, materials, services, and equipment necessary for the services described herein. The Consultant shall possess all permits, licenses, and approvals necessary to provide goods/services required in the Scope of Work. It is the sole responsibility of the consultants to comply with all copyright rules and regulations when it pertains to images, logos, graphics, drawings, and any other intellectual property and materials. C. SCOPE OF SERVICES Public water providers are required by California Health & Safety Code §116470 and California Code of Regulations, Title 22, Article 20 to prepare an annual water quality Consumer Confidence Report (CCR) and provide it to their customers by July 15t of each year. The CCR summarizes information regarding the water quality of the City's local and import water sources, detected contaminants, compliance with drinking water regulations (including monitoring requirements), and educational outreach information. The successful Consultant will need to review the State Water Resources Control Board Division of Drinking Water's annual Preparing Your California Drinking Water Consumer Confidence Report Guidance for Water Suppliers for detailed guidelines. The City of Santa Ana is soliciting proposals from qualified consulting firms to prepare and deliver City of Santa Ana RFP 23-014 Consumer Confidence Report (CCR) and Auxiliary Services Page 13 t•3WK01a&9_1zIII fib\k"I Exhibit A RFP NO.: 23-014 CONSUMER CONFIDENCE REPORT (CCR) AND AUXILIARY SERVICES a comprehensive Water Quality Consumer Confidence Report and provide the following auxiliary support services described herein: I. Interactive and web based CCR — (Attachment 4: Additional Provisions, Fee Item #1) • Attend meetings with City Staff to coordinate the content and the format of the web -based WQCCR (Assume two (2), two-hour meetings); • City will provide water quality data (imported, groundwater, etc.) to Consultant; • Archive previous years Water Quality Consumer Confidence Reports; • Prepare workflow procedure in developing Water Quality Consumer Confidence Report's water quality tables and all constituents; • Collect, prepare and edit and format 12 water related articles for the web -based WQCCR; • Supply City -specific graphics, icons, symbols, photos and pictures to be used, for the development of the web -based WQCCR at its various sections such as the PWA Director and Water Manager's message, water conservation, water quality, drought, WQCCR, water capital improvement construction projects, rate notices, Food Oil & Grease (FOG) Management & Control Program, etc.; • Supply other graphics, photos, pictures and other related visual material & effects to support the production of the web -based WQCCR; • Maintain and continuously update the information and facts on the City's web -based WQCCR (Assume four (4) annual updates); • Make available in PDF format for printing the entire WQCCR in English and Spanish; • Final Water Quality Consumer Confidence Report and PDF files will be submitted to City Staff by June 1st of each year. • It is the responsibility of the Consultant to comply with the all the copyright rules and regulations when it pertains to photos, pictures, logos, graphics, drawings, and all written material. II. Strategic Plan - (Attachment 4: Additional Provisions, Fee Item #2) Consultant will create a custom, multi -year Strategic Plan for the City's Water Resources Division that will thoroughly describe strategic goals, core values, priorities, objectives, action steps, and key performance indicators; and will support its implementation. Submitted proposals will need to provide deliverables and implementation schedule. Strategic Assessment: Gather input, feedback evaluate City's existing Strategic Plan to establish a framework for Division's 2023 Strategic Plan. Goals: • Assess current strategic efforts • Gather input from City management, staff, stakeholders • Evaluate existing directive/documents • Determine Division's needs • Identify opportunities for accomplishing goals • Establish direction for workshops • Create groundwork for strategic plan development City of Santa Ana RFP 23-014 Consumer Confidence Report (CCR) and Auxiliary Services Page 14 CITY OF SANTA ANA Exhibit A RFP NO.: 23-014 CONSUMER CONFIDENCE REPORT (CCR) AND AUXILIARY SERVICES Deliverables: • Interviews summaries • SWOT analysis • Internal analysis • Workshops topic and questions Strategic Plan Workshops: Consultant will plan and facilitate targeted, comprehensive workshops to identify future goals. Goals: • Facilitate fruitful, collaborative discussions • Solicit input for plan creation • Work out policy goals • Motivate staff to maintain the Plan up to date and useful for ongoing operations Deliverables: • Workshop planning/facilitation • Workshop Summary • Follow-up findings III. Auxiliary Services —(Attachment 4: Additional Provisions, Separate Rates) On -Call Support Services, Printed Products, Etc.: The City is seeking qualified Consultants and communications service providers to provide and assist the City as previously described with the preparation of technical and non -technical documents, messaging campaigns, strategic messaging and general communication suport as needed and not limited to: • Attend meetings with City staff to coordinate and develop tasks, and program management and logistics; • Compose and design ready for print water related direct -mail brochures, postcards, letters and bill inserts for public distribution on topics including, but not limited to: 1) Prop 218 notifications, 2) water conservation, 3) water drought, 4) water campaigns, 5) water capital improvement construction projects, 6) event announcements and others. A total of 24 double sided brochures must be quoted per contract year; • Create all required standard and special messages and public notices regarding water quality standards; • Write and edit water and wastewater system related articles specific to the City of Santa Ana to be printed in newspapers, newsletters, pamphlets, and press releases for a total of 12 per contract year; • Develop an annual water related campaign; • Develop strategies with targeted outreach for water campaign, Water Youth Poster Contest and special events; • Create targeted media list(s) for ongoing initiatives as well as special events; • Work as liaison with any partners, etc., to create and maintain communications and enlist City of Santa Ana RFP 23-014 Consumer Confidence Report (CCR) and Auxiliary Services Page 15 CITY OF SANTA ANA Exhibit A RFP NO.: 23-014 CONSUMER CONFIDENCE REPORT (CCR) AND AUXILIARY SERVICES their cooperation in promoting campaigns and events on an as -needed basis; • Develop Water Quality Packet for Water Youth Contest, which will include water related activity worksheets, word scramble, and word search for school aged children (ages 5-12 years old); • Supply specific graphics, icons, symbols, and pictures, and other related visual material to support the production of printable literature to be used for the various water campaigns including, but not limited to water conservation, water quality, WQCCR, water construction projects, the drought, rate notices, and others; • Compose and design posters for water related Public Service Announcements for the City's bus shelters. A total of (4) different designs for each campaign shall be quoted for each contract year; • Assist with copywriting and editing of all promotional materials such as fliers, brochures, advertisements, scripts, PowerPoint presentations, etc., to maintain brand consistency; • Draft presentations, scripts and speaking points for key City spokespeople; • Provide other Support Services and produce printed products; • All material produced under this agreement for release to public must include Spanish and Vietnamese translation; • Strategic communication; • Key messages and narratives; • Presentations, dashboard reports; • Infographics, brochures, illustrations, fact sheets; • Social media messaging, press release, newsletter material; • Outreach campaign materials; • Live action media, short videos; • It is the responsibility of the Consultant to comply with the all the copyright rules and regulations when it pertains to photos, pictures, logos, graphics, drawings, and all written material. D. DISTRIBUTION OF WORK No work shall be allowed to proceed until authorized by City Staff. The proposer can submit their proposals for the Consumer Confidence Report (CCR), and/or for all other services described herein. The proposer will not be disqualified if they submit for only one of the services requested such and the CCR and/or Strategic Plan. ---End of SCOPE OF WORK Section --- City of Santa Ana RFP 23-014 Consumer Confidence Report (CCR) and Auxiliary Services Page 16 EXHIBIT B CONSULTANT'S PROPOSAL EXHIBIT B PROPOSAL Straightline Communications is pleased to respond to the City of Santa Ana's request for proposals (RFP No.: 23-014) to prepare and deliver a comprehensive Water Quality Consumer Confidence Report (WQCCR) as well as provide a range of ancillary services to support the Water Resource Division's outreach initiatives. 2023 SANTA ANA WATER RESOURCES DIVISION �f EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 COVER LETTER One of the most important functions of the City of Santa Ana Public Works Agency is to maintain a healthy, reliable and safe drinking water supply for residents. An essential part of its role is to keep residents informed of ongoing water construction projects, critical announcements such as water rate adjustments, and other important initiatives such as water conservation, groundwater protection, its Food Oil & Grease (FOG) Management & Control Program as well as educational and rebate programs available to the public. The Water Resources Division ("Division") is an award -winning utility that has earned recognition for its best tasting and highest quality tap water; state-of-the-art technology; innovation and exceptional engineering; reliability, efficiency and green approach to public works projects; and community service and impact on quality of life. Among the prestigious organizations that have recognized the Division include: • Berkeley Springs International Water Tasting Festival — Gold, Silver and Bronze Awards • Institute for Sustainable Infrastructure (ISI) — Envision Bronze Award • Southern California Chapter of the American Public Works Association (APWA) — Project of the Year Award • Orange County Engineering Council (OCEC) — Engineering Project Achievement Award • California Municipal Utilities Association (CMUA) — Resource Efficiency & Community Service Awards: Best Water Program and Best Energy Program • California Water Environment Association (CWEA) — Medium Collection System of the Year • IDC Government Insights —Smart Water Award Understanding of Need Straightline Communications ("Straightline") looks forward to the opportunity of building upon the PWA's legacy and successes within the scope of this proposal, which -based on our experience -includes the following: • Interactive, html and printable [PDF] Water Quality Consumer Confidence Report (WQCCR) in English. A Spanish and Vietnamese WQCCR will only be provided as a printable PDF, not an interactive html report. • Ongoing updates to the City's web based WQCCR. • Ongoing updates to the Water Resources section of the City's website. • Marketing collateral such as outdoor ads (bus shelters and electronic billboards), banners, posters, flyers, brochures, direct -mail postcards, bill inserts and letters. Special publications Page 1 2 EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 and informational packets including annual Kids Activity Workbooks and Teacher's Packets to promote the Annual Youth Water Poster Contest. Much of this collateral will be in English, Spanish and Vietnamese. • Media relations including press release writing, story pitching, media outreach and target media list maintenance as needed. • Planning, content development and execution of community outreach campaigns, including... o Annual Youth Water Poster Contest o Every Drop Counts o Water -Wise Landscapes o Fill It From The Tap! o Mayor's Challenge o Santa Ana's Award -Winning Water o Slow The Flow. Save H2O! o Don't Clog with FOG o Cross Connection Control AND SoCal Water$mart Rebate programs • General copywriting and editing including but not limited to: o Water and wastewater system articles for the City's various communication channels including Santa Ana Green, Nixel, website [santa-ana.org] o Posts for the City's social media channels o Rate notices o Awards submissions o Speaking points, scripts, and development of PowerPoint and other multi -media presentations • Other ancillary services to support the Water Resources Division such as research, outside vendor and promotional item sourcing, attendance at select meetings and events, program management and logistics, and strategic partnership development as needed. Following this letter, we present our firm profile and experience, relevant project experience, an organizational chart and team bios. Client references are included in Attachment 3 of the Appendix. Our Scope of Services under Attachment 1 further outlines our understanding of the Division's needs, our approach, a detailed explanation of activities, an implementation plan and a timeline to complete the deliverables. A corresponding budget or Fee Proposal is included under Page 1 3 I00711e1Yil PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 separate cover and submitted via the PlanetBids system as instructed in the City of Santa Ana's RFP. We have reviewed and concur with all provisions as contained in the sample "Standard Agreement" provided by the City of Santa Ana under Attachment 4 of RFP No.: 23-014. We look forward to answering any questions you may have regarding this proposal and thank you again for the opportunity to respond to your RFP. Lind aFlanlon President Straightline Communications LLC Page 1 4 May 10, 2023 Date EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 QUALIFICATIONS & EXPERIENCE Straightline Communications LLC is a strategic public relations and marketing firm based in Los Angeles, California. Since 1991, our overriding focus is to develop meaningful solutions for companies and organizations to influence their target markets and achieve their goals. We've supported large companies across a broad range of industries, and we've helped start-up ventures get on their feet. We've also aided non-profit organizations to develop core messages to create mindshare about social issues. Large and small, we value each of our clients and are proud of the long-term client relationships we've maintained over the years. As a value driven agency, we operate on a cost-efficient basis but have the wherewithal to service all our clients' needs —drawing on a diverse range of in-house and third -party resources. Our structure allows us to bring together the right teams and resources at the right time. We move fluidly with our clients, adjusting according to their needs. Our biggest asset is our associates who are experienced professionals that come from large corporate or PR agency settings. What does all this mean to clients? We deliver large agency strategic thinking and services without high overhead costs and layers of account management. Our current clients include Lockton Insurance Brokers, LLC; City of Santa Ana Public Works; City of Beverly Hills; Phoenix House and SportsCorp Ltd. Due to our structure and current workload, Straightline is fully capable of fulfilling all services and deliverables outlined in this proposal. RELEVANT EXPERIENCE Over the years, Straightline Communications has developed marketing collateral for various municipal water agencies including West Basin Municipal Water District, Central Basin Municipal Water District —and more recently —Mesa Water District and City of Beverly Hills. Projects for these agencies include quarterly newsletters and annual water quality reports for water customers, as well as the development of an RFP for Brand Identity Guidelines based on our expertise in campaign and corporate branding. The wide range of services we have provided to the City of Santa Ana's Water Resources Division over the past +16 years, and more recently, Public Works Agency and City Manager's Office include: Page 1 5 EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 • Development and management of most all of the above -mentioned community outreach campaigns • Creation of strategic partnerships with Westfiield's MainPlace, Santa Ana Zoo, Bowers Museum and Santa Ana Unified School District to promote the Division's Annual Youth Water Poster Contest • Event planning • Social media campaigns • Writing, design and production of annual water quality reports, city calendars, as well as special calendars for the City's 150t" Anniversary and the 2020 Census • Promotional items for the Water Resources Division and 2020 Census including pens, pencils, crayon boxes, placemats, USBs, sketchbooks, t-shirts, mason jars, food scrapers, tote bags, water pitchers, sports bottles, and water conservation kits • Content creation for the PWA's section of Santa-ana.org • Design and oversight of a special water quality report microsite (santaanaccr.org) • Design of monument and outdoor signage and banners for the City • Development of a full line of marketing collateral • Interviewing and copywriting for press releases as well as articles in Santa Ana Green, Nixel and Cosas newsletter The campaigns Every Drop Counts! and Fill it From The Tap!, which we created to promote water conservation and Santa Ana's high quality drinking water, have earned awards and recognition by the California Municipal Utilities Association (CMUA). We have developed presentations, speeches, and talking points for the (1) Mayor's Challenge; (2) Tree People's "Walking Water" event —attended by heads of the State Water Board, LADWP, Metropolitan Water District, LA Mayor's Office, Food and Water Watch, Owens Valley Committee, and LA Sanitation/One Water; (3) Southern California Spain Investment Summit; (4) William C. Velazquez Institute Latino Academy on Water Policy; (5) American Society of Civil Engineers; and (5) At the Tap: Tools to Identify & Address Community Drinking Water Concerns in Los Angeles County. EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 We have also developed full multi -media presentations for the City of Santa Ana's AM] and IP3 projects, South Main Street Public Arts Program, Water Conservation and FOG Control programs, and Neighborhood Block Beautification Contest, to name a few. We believe our experience is extensive and can fully meet the scope of services outlined in this proposal. STRAIGHTLINE TEAM We enjoy working closely with clients as their in-house public relations and marketing team, participating in monthly meetings to stay apprised of any new issues and new developments as well as to report on our ongoing PR, marketing and community outreach activities. We will continually evaluate and refine goals. We will recommend alternative courses of action and add creative perspective when needed. ORGANIZATIONAL CHART Page 1 7 EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 G u • IW.Ito] 11: 1Dr, Linda O'Hanlon is president of Straightline Communications LLC, where she directs all facets of public relations/marcom activities for clients and counsels senior management on strategic issues and planning. Her expertise includes structuring and implementing consumer, business - to -business and internal communications programs involving strategic planning, media and community relations as well as the development of marketing collaterals and corporate advertising. Over the course of her 35-year career in communications, she has helped deliver results for well-known companies such as Time Life, Holiday Inn, Coldwell Banker, Entertainment Partners, Motion Picture Television Fund (MPTF), Lockton, Forest City Properties, and UCLA. She has structured, implemented and managed community outreach campaigns for public water agencies and integrated corporate communications programs for companies in industries ranging from real estate, hospitality, legal, and financial services to manufacturing, healthcare and insurance. • Positioned client executives as ACA thought leaders in the entertainment industry, securing interviews and stories in national business publications including Wall Street Journal, Bloomberg/Businessweek, Inc., USA Today, Kaiser Health News, US News & World Report, MarketWatch and CFO magazine. • Spearheaded a national media campaign for Coldwell Banker, achieving coverage in all major markets among local network news, national syndicated television and radio programs, daily newspapers, and national publications such as Wall Street Journal and USA Today. • Established a bilateral consumer and business -to -business communications program for a real estate organization, achieving in the first year +100 articles in trade publications and newspapers statewide. • On behalf of a regional bank, implemented a cohesive sales and account retention program involving corporate positioning and message development, industry -targeted letters, customer satisfaction surveys, direct mail and advertising. In addition to organizing client events and industry panel discussions on behalf of select clients, she has also managed event publicity for the UCLA Surgery Department, UCLA Center on Aging (now known as the UCLA Longevity Center), and Phoenix House. Her 34 years of experience consulting executives and emerging businesses leaders has given her a deep understanding of the importance of transformational leadership. She became an Associate Certified Coach accredited by the International Coach Federation (ICF) and a Certified Professional Coach (CPC) and Energy LeadershipTm Index Master Practitioner (ELI- MP) through the Institute for Professional Excellence in Coaching (iPEC) to help organizations with leadership development. EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 TEAM BID Jessica Padilla Bowen Jessica brings more than 20 years of experience in government and nonprofit communication. She spent 15 years working in communication for the City of Carlsbad serving various departments including Community & Economic Development, Public Works, Library & Cultural Arts and more. She also served as Public Information Officer in the City's Emergency Operations Center. In her role with the City of Carlsbad, she served as the communication representative and media contact; crafted strategic messages for website, social media, print and electronic platforms; managed social media, including Facebook, Twitter and e- newsletters; organized special events from annual fundraisers to festivals to community meetings; oversaw the work of photographers and videographers, producing numerous videos for the community; and managed and cultivated relationships with community and civic organizations. She has managed numerous projects, including: • Carlsbad Sea Level Rise Vulnerability Project. This report was an assessment of the City of Carlsbad's vulnerability to future sea -level rise and associated impacts, which include inundation, erosion, and flooding. It explored these impacts as they relate to beaches, public access, parcels, critical infrastructure, transportation, and environmentally sensitive lands. The report used the protection, accommodation, and managed retreat framework to think about various possible adaptation strategies. • Village & Barrio Master Plan, City of Carlsbad. As Community Engagement Project Manager, Jessica played a key role in the implementation of the outreach plan, organizing and promoting community meetings as well as promoting the availability of the plan for public feedback. • Village & Barrio Parking Study and Management Plan. Jessica produced the Community Outreach Plan, which identified outreach strategies to inform the public of the project, as well as gain their participation. She helped organize and promote community meetings as well as intercept and online survey opportunities and solicited and reviewed public feedback. • Tamarack Area Coastal Improvement Project. Jessica produced the Community Outreach Plan, which identified outreach strategies to inform the public of the project, as well as gain their participation. She presented at pop-up events to elicit public feedback on the coastal project, directing documentation of the process through photo and video. Additionally, she organized and promoted community meetings as well as online survey opportunities. Page 1 9 PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 TEAM BIO David Barker David is a creative director and multimedia designer who brings our clients' projects to life. With more than 28 years of experience working in Central London, Sydney and now the US, he oversees all aspects of Straightline's project design process, from the conceptual stages to final product delivery. However, David's true strength is how he thinks: he gets the big picture. He is a creative, visual thinker who takes an idea through multiple stages, shaping the idea into a reality. David is expert at corporate identity, rebranding, packaging, environmental graphics and other design mediums such as electronic billboards, vehicle wraps, and exhibit booths. He has developed branding for campaigns and a wide range of collateral materials including brochures, stationery packages, flyers, tent cards, banners, newsletters, advertisements and signage for Straightline clients. His ability to transcend all areas of design —from initial identity programs, through physical and environmental application, to print and marketing campaigns —makes David an important asset to our creative team. His experience includes working with small businesses, retailers and corporate clients, including well-known brands such as Mikawaya, Gucci, Legal & General, AXA, Sydney Olympics 2000, Disney, Australian Recording Industry, Golden Wonder, Los Angeles Ballet Academy and Meiko. Page 1 10 EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 TEAM BIO Frank Herrera Frank is our award -winning team member who has designed, developed and maintained websites for Straightline clients. He helps brands achieve their social media marketing and management goals using the latest Internet research tools. With more than 15 years of experience working on 100s of projects for clients worldwide, he focuses on developing practical solutions, using a wide array of mature and proven CMS components and plugins, to solve common small business website requirements. He specializes in WordPress and Joomla! programming with an emphasis in marketing, eCommerce, community and membership sites. He designs practical and modern Uls that leverage the capabilities of modern technology. Another area of his expertise is in expanding a CMS' core functionality by integrating RIA technologies, such as JavaScript, Flex, ActionScript, jQuery and third -party APIs. Competencies • Bootstrap • CSS3 • Drupal • HTML5 • Joomla Design • Joomla Security • Landing Page Design & Code • PSD to HTML • Web Design • Web Programming • WordPress Page 1 11 EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 APPENDIX ATTACHMENT 1—SCOPE OF SERVICES ATTACHMENT 2—FEE PROPOSAL, INCLUDING HOURLY RATES [included under separate cover, and submitted via PlanetBids] ATTACHMENT 3—PROPOSER'S REFERENCES ATTACHMENT 4—CERTIFICATIONS NON -COLLUSION AFFIDAVIT NON -LOBBYING CERTIFICATION NON-DISCRIMINATION CERTIFICATION Page 1 12 EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 ATTACHMENT 1 SCOPE OF SERVICES APPROACH Straightline will use a systematic and disciplined approach to producing the WQCCR each year to ensure the City of Santa Ana meets all regulatory requirements well in advance of the State of California's July 1 deadline. Our approach is thorough: each client meeting and conference call is followed -up with a recap listing important points discussed, next steps, deadlines and individuals responsible for each milestone. We remain in continual contact with City staff to keep them apprised of our progress. Reminders are sent to City staff when information and approvals are needed. Within this structure, we strive to be nimble and responsive, always adapting to special circumstances that may arise and meeting client's requests in a timely manner. WQCCR Overview: The City of Santa Ana, Water Resources Division, as with all private and municipal water districts, is required by federal and state agencies to produce and distribute an annual "Water Quality Consumer Confidence Report" (WQCCR) by July 1 each year to inform residents about the source and quality of their drinking water. This mandate was established by Congress in 1996 and expanded the terms of content and format for annual water quality reports that California water systems began distributing in 1990. The WQCCR includes information on water sources, drinking water regulations, monitoring requirements, levels of any detected contaminants, and additional educational information. The WQCCR is designed to help consumers make informed choices that affect their health, educate consumers about the challenges of delivering safe drinking water, and highlight the importance of conserving and protecting this valuable resource. For the past 16 years, Straightline Communications has worked with the City to produce this annual report and has helped the City fulfill this mandate. For the first time in 2012, the City was able to "go green" and meet its requirements with a paperless alternative. Straightline Communications designed, produced and launched www.SantaAnaCCR.org, making the 2012 CCR available for download or to view online. For each new WQCCR, we archived the previous year's report and have created an online repository of WQCCRs dating back to 2006. We also assisted the City in meeting its notification requirements and "good faith" efforts to ensure water customers and all other consumers of Santa Ana water are informed about the WQCCR, its expected date of release, and how they can obtain a copy of the report. These special Page 1 13 EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 communications have included announcements on santa-ana.org, water bills, bill inserts, direct - mail postcard, flyers, bus shelter ads, social media posts and press releases. Implementation Plan: 1. Beginning each February, Straightline will conduct, obtain, and analyze data from various sources to ensure and provide current information regarding water regulations and any variances for California public water suppliers. This includes obtaining and carefully reviewing the CCR Guidance Manual (a document released each year by California's State Water Resources Control Board) to assess changes in report content, format, and distribution, ensuring the CCR is in conformance with state mandates. Straightline will also monitor the Board's website for changes in required content such as terms of newly adopted Maximum Contaminant Levels, Public Health Goals, and other revised regulatory requirements. Straightline is familiar with water quality monitoring regulations for public water systems and has a good understanding of water quality reporting and notification procedures required by federal and state regulatory agencies. 2. Straightline then coordinates a WQCCR kick-off meeting with the Water Resources Manager, Principal Civil Engineer, Water Quality Manager and other City staff to discuss the Division's objectives, projects, programs, initiatives for the year as well as any regional industry issues that need addressing. During the meeting, we will discuss specific content and design themes for the WQCCR, as well as refine our production timeline. Content will include, but not be limited to: • Opening message from the PWA Executive Director and Water Resources Manager. Mandatory Requirements: Information about the City's water system and sources of water (e.g. ground water, imported water etc.); contacts and a list of opportunities for public participation in decisions that affect drinking water quality; statement in other languages about the importance of the report and contact information; definitions of key terms regarding contaminant data; a key of terms and abbreviations; tables for each water source reporting levels of regulated and unregulated detected contaminants; and —if applicable —a Tier 3 public notice for a monitoring violation or other type of violation or situation. The WQCCR also includes mandatory statements about: drinking water contaminants; contaminants that may reasonably be expected to be found in drinking water; the risk of infection for some people who may be more vulnerable to contaminants; and special requirements for certain chemicals which vary year-to-year. • Articles about water and energy conservation tips, other green initiatives, ways to prevent source water pollution, important capital improvement projects completed and in development, rebate programs, landscaping tips, water education programs sponsored by the City, a special section just for kids and more. Page 1 14 EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 Checklists and other helpful tools to detect water leaks, read water meters, ways to save money on water bills, and a list of important City telephone numbers, which has been a popular feature. Supporting graphics and photos such as images of PWA personnel at work, Santa Ana landmarks, native plants, a California map with its water systems, logos, icons, charts and infographics. All graphics and images will comply with all copyright rules and regulations. 3. Straightline will prepare and present an outline of the content along with design concepts and a production timeline. The design concept will be distinctive with its own theme yet maintain the overall WQCCR branding we have established for the City of Santa Ana. This design will be carried throughout the interactive and web based WQCCR, as well as all special communications relating to the WQCCR. 4. Special notification pieces are designed to inform customers about the WQCCR and its expected date of release. Straightline will (1) develop and coordinate water customer bill messages (electronic and print) and/or a bill insert; (2) design a direct -mail postcard; (3) write announcements to be published on the City's website as well as Santa Ana Green, Nixel, and the COSAS newsletter; (4) design bus shelter ads and flyers; and (5) develop a series of social media posts with graphics to promote the WQCCR. 5. Upon the City's approval of the WQCCR content outline and design concept, we will begin working on the editorial content, which will involve client conference calls, research, interviews, copywriting, and editing. Once the editorial content is reviewed and approved by the City, we will submit the content for translation into Spanish and Vietnamese. 6. At this time, Straightline will begin the design process. The design will include laying out each page with editorial content and visuals using the established theme. The design process includes creating new graphics and charts; purchasing stock photography; stylizing, formatting, and proofing the data tables supplied by the Water Resources Division; and coordinating additional images from other City departments and water agencies (when applicable). We will layout three versions: English and Spanish, and Vietnamese. We will execute two rounds of client revisions before generating a final draft. The final draft will be submitted to our proofreader for any typos or minor design inconsistencies, which will be corrected or adjusted at that time before submitting to the client for final approval. 7. As the PDF report is being finalized, Straightline will focus on updating santaanaccr.org with the new WQCCR content. We will archive the previous year's content and create new html pages for the current WQCCR. Updating the site includes CMS extension testing and revisions, the creation of additional web banners and graphics, content proofing, the generation of a new table of contents and changes to the site's navigation. Aside from Page 1 15 EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 completing the online WQCCR, we will manage and update the site throughout the year while provide recommendations to the Water Resources Manager regarding best practices in web design, technology platforms, and navigation as well as ways to best leverage the site for important announcements. STRATEGIC PLAN Strategic planning is an important process for the Water Resources Division to meet its mission and goals. It follows a protocol that establishes priorities, sets goals, specifies timelines, identifies tangible measures of success and puts into motion execution strategies by which each goal is to be achieved. It is also designed to ensure alignment of all departments with its overall core values and mission. From the onset, Straightline will begin the process of strategic planning by holding a series of meetings with the Division's key stakeholders. We would rely on Cesar Barrera to identify who they should be. We will analyze each department's core competencies and strengths as well as identify gaps and opportunities (SWOT analysis). We will then develop a multi -year strategic roadmap to better meet the Division's long-term goals. The multi -year strategic plan should be viewed as a living document that will be updated, refined and adjusted based on new developments, emerging challenges and changes in priorities. For this reason, we will review and reevaluate the plan each year, adjusting as needed. We have outlined our process below as part of our implementation plan. Implementation Plan: Meeting #1: Kick off meeting with stakeholders [allocate a minimum of 4 hours] to gather feedback and discuss: • Purpose of strategic planning • Division's mission/vision, culture, public image and brand • Current priorities/initiatives [stakeholders come prepared to present] • Top challenges [stakeholders come prepared to present] o External -public facing o Internal -interdepartmental Meeting #2: Joint meeting with stakeholders [allocate a minimum of 4 hours] to discuss external [public facing] initiatives/projects & challenges:* • Effectiveness of current initiatives c What is working; what is not? • Emerging challenges Page 1 16 EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 • What solutions most effectively address these challenges? o Create new initiatives/projects and improve/build on existing ones o Feasibility and resources — Do we have the resources [financial and staffing] to allocate to the initiative/project? o How do these initiatives connect to the Division's mission/vision and core values? o Do all communications [written, visual etc.] reflect the Division's brand? o Does the Division's culture align with its core values? • Outreach and communications needs for each initiative/project [existing and new] Will include select one-on-one interviews Meeting #3: Joint meeting with stakeholders [allocate a minimum of 2 hours] to discuss internal [interdepartmental] processes and communications: • Discuss more effective ways to streamline internal processes o Where do projects get hung up? o How can we improve interdepartmental communications and processes to increase efficiency? • Roles and responsibilities • Protocols • Contingencies: Addressing emergencies/unanticipated projects Straightline will then begin the strategic planning process that will include: • Assessing the Division's mission, vision, and core values [if these need refinement] • Assessing the Division's public image and brand [is it aligned with the Division's core values and mission?] • Identifying challenges, needs, areas for improvement, and untapped opportunities [SWOT analysis] • Assessing the effectiveness of the Division's existing Strategic Plan • Establishing a framework for the 2023 Strategic Plan The framework for the new Strategic Plan will: • Provide an executive summary • Include key message points to be incorporated at the Division level in all communications both external and internal • Make recommendations to streamline inter -department communications, processes and projects • Establish priorities and set goals • Outline execution strategies (actionable steps) by which each goal is to be achieved • Identify individuals responsible for each deliverable • Specify timelines • Include a master planning calendar so all departments are on the same page Page 1 17 EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 • Determine measures of success (key performance indicators) • Establish yearly review/reevaluation Meeting #4: Present strategic plan with the master calendar to stakeholders [allocate a minimum of 2 hours] • Each stakeholder will have had time in advance to reviewing the plan and calendar. • Discuss refinements to plan and roll -out o How can we account for contingencies? • Emphasize the importance of collaboration, clear communication and individual stakeholder's responsibility in maintaining the plan as a living document that drives operational decisions. • Discuss a staff event to reinforce the Division's vision, core values, brand and how each member plays a role. Finalize Plan After collecting feedback from stakeholders at our last meeting, we will finalize the strategic plan and provide a comprehensive written report. We will also develop a visually compelling PowerPoint presentation with an overview of the strategic plan for use at meetings and City Council presentations. The presentation will also be used at a staff event which would be designed to introduce and generate excitement for the Water Resource Division's vision, re -set and reaffirm its culture and values; and unify the various departments with a shared purpose and set of objectives. Leadership Coaching Straightline will support the implementation of the Strategic Plan once it is approved. However, strategies are only as good as those who are leading the teams who execute them. Successful implementation of this plan will require buy -in by staff, interdepartmental team building and high engagement. As such, we can introduce a series of group educational workshops and leadership coaching with department heads/supervisors to: • Build their leadership, communications and problem -solving skills • Work more efficiently with their teams • Learn how to help grow and retain staff with improved engagement and productivity While not requested in this RFP, we can tailor a leadership coaching program designed to achieve desire outcomes after learning about the Division's specific challenges and objectives. The program will not only reinforce the Division's organizational objectives but will help each department head/supervisor define and connect his/her personal values and professional role with the Division's mission, culture, initiatives and overall success. A separate fee proposal will be submitted for the leadership coaching program upon request. Page 1 18 EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 Schedule I Timeline Based on a June 12 start date, we propose the following timeline for the Strategic Plan. DATE MILESTONE 12-Jun Project Start 14-Jun Kick-off Meeting 16-Jun Meeting/workshop summary 21-Jun Meeting #2 23-Jun Meeting/workshop summary 28-Jun Meeting #3 12-July SWOT & internal analysis 19-July Follow up findings 28-July Comprehensive, written strategic plan 2-Aug Meeting #4: Presentation of strategic plan 9-Aug Staff event planning TBD Staff luncheon event + presentation ANCILLARY SERVICES & PROJECTS Straightline will design and produce outreach material as well as support all other communications needs of the Water Resources Division throughout each year: • Implement strategies outlined in the plan to promote the City's various initiatives and campaigns, including: Every Drop Counts!, Fill It From The Tap!, Santa Ana's Award - Winning Water, Annual Mayor's Challenge, Annual WQCCR, Annual Youth Water Poster Contest, Slow The Flow. Save H2O% Don't Clog with FOG! as well as the SoCal Water$mart Rebate programs. Based on the Division's objectives, we may create a new campaign that will involve branding, an outreach strategy and timeline, and —if relevant —establishing community partnerships and creating and coordinating a special event. • Recommend and develop artwork for items that promote these campaigns and initiatives. These promotional items —which the Division hands out at community events —may include branded tee-shirts, stress release balls, erasers, rulers, tote bags, sports bottles, water pitchers, shower timers, cell phone holders, pencils/pends, crayon boxes, California Native seeded paper coasters, food scrapers, and yard signs. Page 1 19 EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 • Write, edit, design, and generate camera-ready art for printed pieces that promote the City's initiatives and campaigns including direct mail brochures, flyers, newsletters, postcards, informational and activity packets, banners, posters, bus shelter ads and signage. • Write and edit press releases for distribution to the media and articles for Santa Ana Green, Cosas and Nixel about important water -related announcements, water quality programs, and water construction projects. • Develop submissions for awards by the APWA, OCEC and CMUA and other industry organizations to garner further recognition for the Water Resources Division. • Develop water -related messaging, talking points, and multi -media presentations for City Councilmembers, the PWA Executive Director, and Water Resources Division Manager as needed. • Producing these types of special projects will involve additional client meetings and/or conference calls, research, interviews, copywriting, editing, design, creating new graphics, purchasing stock photography, proofreading, vendor relations, obtaining estimates, and coordinating with City approved vendors. Not included in the fee schedule is actual printing, product purchases, or other significant reimbursable costs such as photography. These reimbursable expenses would be incurred and billed only upon approval by the City. Implementation Plan: 1. As stated above, Straightline will assess, identify and prioritize the focus of the Division's outreach each year in collaboration with the Water Resources Manager, Principal Civil Engineer, Water Quality Manager and other stakeholders. This will be accomplished during annual kick-off meetings as well as regularly scheduled monthly meetings, after which we will review and adjust (if needed) the strategic plan and establish the projects to be carried out. 2. With each project, Straightline will make recommendations for messaging and branding, outline action items, assign tasks, and develop a specific production timeline. 3. We utilize Straightline's online platform [Monday.com] to manage workflow processes, enhance client communication, and keep projects on track more effectively. Page 1 20 EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 SUMMARY OF DELIVERABLES • Creation of the interactive and web based WQCCR o Theme and various design concepts. o Twelve (12) water related articles (all written content for the WQCCR). o All required [mandated] text and special messages and notices. o All graphics, charts, pictures and other visuals to support the WQCCR design. o Design and layout of three (3) 36-page reports in English, Spanish and Vietnamese. A high -quality print PDF and press -quality PDF (with trim marks) will be provided for each. o Archiving the previous WQCCR, web design and programming for the new WQCCR (a total of 20 html web pages), and ongoing updates to santaanaccr.org. • Development of 2023 Strategic Plan o Interviews summaries o SWOT analysis o Internal analysis o Meeting/workshops topic and questions o Meeting/workshop planning/facilitation o Meeting/workshop summary with follow-up findings o Comprehensive, written strategic plan • Ancillary Services and Printed Products o A total of twenty-four (24) double sided brochures (or other print formats such as postcards, letters, bill stuffers, flyers) for public distribution on water -related topics and campaigns. o Development of all required standard and special messages and public notices regarding water quality standards. o Development of all WQCCR notification pieces including one (1) bill insert; one (1) direct -mail postcard; one (1) flyer; one (1) article for the City's various communications channels; (1) bus shelter ad; and three (3) social media posts with graphics to promote the WQCCR. o A total of three (3) bus shelter ads/posters per year to announce other initiatives/campaigns. o Branding, outreach strategy, timeline and supporting outreach materials for one (1) new water related campaign per year. o A total of twelve (12) water -related articles to be published in local newspapers, pamphlets and City newsletters per year. o One (1) Activity Book for Kids with worksheets, word scrambles, word searches, mazes and other activities to support the Youth Water Poster Contest theme each year. Page 1 21 EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 o One (1) Teacher's Packet with information about the Youth Water Poster Contest with rules and guidelines, entry forms and parental release forms. o All artwork to support the production of the other printed collateral and promotional items as outlined in previous section "Ancillary Services & Projects." o All research, writing, editing, translation (as needed) and creative development for written materials and presentations as outlined in previous section "Ancillary Services & Projects." o Meetings, conference calls, emails and other program management to effectively execute activities and products as outlined in previous section "Ancillary Services & Projects." Page 1 22 EXHIBIT B PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 ATTACHMENT 3 PROPOSER'S CLIENT REFERENCES Customer Name: City of Beverly Hills Public Works Department Contact Individual: Melissa Gomez, Senior Management Analyst Address: 345 Foothill Road, Beverly Hills, CA 90210 Telephone: 310.288.2864 Email: mgomez@beverlyhills.org Contract Amount: $21,491 Year: 2021 [Executed] Development of annual Water Quality Report along with accompanying promotional collateral. 2. Customer Name: Mesa Water District Contact Individual: Stacy Taylor, External and Public Affairs Manager Address: 1965 Placentia Ave, Costa Mesa, CA 92627 Telephone: 714.791.0848 Email: stacyt@mesawater.org Contract Amount: $17,850 Year: 2015 Development of RFP for branding guidelines for Mesa Water District. 3. Customer Name: City of Santa Ana, Public Works Agency Contact Individual: Nabil Saba Address: 20 Civic Center Plaza (M-21), P.O. Box 1988, Santa Ana, CA 92702 Telephone: (714) 647-3380 Email: nsaba@santa-ana.org Contract Amount: $600,000 Year: 2022 [Executed] Strategic planning, writing, editing, client counsel and meetings, community outreach, talking points for speeches and presentations, marketing collateral development, outdoor advertising, signage, multi -media presentations. 4. Customer Name: Lockton Insurance Brokers, LLC Contact Individual: Timothy J. Noonan, Chairman Address: 777 South Figueroa Street, Suite 5200, Los Angeles, CA 90017 Telephone: 213.689.0500 Email: tnoonan@lockton.com Retainer Amount: $60,000 Average Yearly Adjusted Amount: $75,000 Year: 2018-2021 [Retainer has grown over the years, since beginning of engagement which dates back to 1996] Strategic planning, writing, editing, client counsel and meetings, media relations, speech writing, multi -media presentations, advertising campaigns, and marketing collateral development. Page 1 23 PROPOSAL—RFP NO: 23-014 Jun 1, 2023 - May 31, 2026 ATTACHMENT 4 CERTIFICATIONS (See following pages) Page 1 24 CITY OF SANTA ANA EXHIBIT B RFP NO.: 23-014 CONSUMER CONFIDENCE REPORT (CCR) AND AUXILIARY SERVICES NON -COLLUSION AFFIDAVIT (Title 23 United States Code Section 112 and Public Contract Code Section 7106) In conformance with Title 23 United States Code Section 112 and Public Contract Code 7106 the BIDDER declares that the bid is not made in the interest of, or on behalf of, any undisclosed person, partnership, company, association, organization, or corporation; that the bid is genuine and not collusive or sham; that the BIDDER has not directly or indirectly induced or solicited any other BIDDER to put in a false or sham bid, and has not directly or indirectly colluded, conspired, connived, or agreed with any BIDDER or anyone else to put in a sham bid, or that anyone shall refrain from bidding; that the BIDDER has not in any manner, directly or indirectly, sought by agreement, communication, or conference with anyone to fix the bid price of the BIDDER or any other BIDDER, or to fix any overhead, profit, or cost element of the bid price, or of that of any other BIDDER, or to secure any advantage against the public body awarding the contract of anyone interested in the proposed contract; that all statements contained in the bid are true; and, further, that the BIDDER has not, directly or indirectly, submitted his or her bid price or any breakdown thereof, or the contents thereof, or divulged information or data relative thereto, or paid, and will not pay, any fee to any corporation, partnership, company association, organization, bid depository, or to any member or agent thereof to effectuate a collusive or sham bid. Note: The above Non -collusion Affidavit is part of the Proposal. BIDDERS are cautioned that making a false certification may subject the certifier to Signed State of Califofnia County of Los Angeles Subscribed and sworn to (or affirmed) before me on this day of , 20_, by , proved to me on the basis of satisfactory evidence to be the person(s) who appeared before me Notary Public Signature Notary Public Seal Page 1 25 City of Santa Ana RFP 23-026 Consumer Confidence Report (CCR) and Auxiliary Services Page 32 CITY OF SANTA ANA EXHIBIT B RFP NO.: 23-014 CONSUMER CONFIDENCE REPORT (CCR) AND AUXILIARY SERVICES NON -LOBBYING CERTIFICATION The prospective participant certifies, by signing and submitting this bid or proposal, to the best of his or her knowledge and belief, that: (1) No Federal appropriated funds have been paid or will be paid, by or on behalf of the undersigned, to any person for influencing or attempting to influence an officer or employee of any Federal agency, a Member of Congress, an officer or employee of Congress, or an employee of a Member of Congress in connection with the awarding of any Federal contract, the making of any Federal grant, the making of any Federal loan, the entering into of any cooperative agreement, and the extension, continuation, renewal, amendment, or modification of any Federal contract, grant, loan, or cooperative agreement. (2) If any funds other than Federal appropriated funds have been paid or will be paid to any person for influencing or attempting to influence an officer or employee of any Federal agency, a Member of Congress, an officer or employee of Congress, or an employee of a Member of Congress in connection with this Federal contract, grant, loan, or cooperative agreement, the undersigned shall complete and submit Standard Form-LLL, "Disclosure of Lobbying Activities," in conformance with its instructions. This certification is a material representation of fact upon which reliance was placed when this transaction was made or entered into. Submission of this certification is a prerequisite for making or entering into this transaction imposed by Section 1352, Title 31, U.S. Code. Any person who fails to file the required certification shall be subject to a civil penalty of not less than $10,000 and not more than $100,000 for each such failure. The prospective participant also agrees by submitting his or her bid or proposal that he or she shall require that the language of this certification be included in all lower tier subcontracts, which exceed $100,000 and that all such subrecipients shall certify and disclose accordingly.-�� Signed: Title: re dent Firm: Straightline Communications LLC Date: April28, 2023 Page 1 26 City of Santa Ana RFP 23-026 Consumer Confidence Report (CCR) and Auxiliary Services Page 33 CITY OF SANTA ANA EXHIBIT B RFP NO.: 23-014 CONSUMER CONFIDENCE REPORT (CCR) AND AUXILIARY SERVICES NON-DISCRIMINATION CERTIFICATION The undersigned consultant or corporate officer, during the performance of this contract, certifies as follows: The Consultant shall not discriminate against any employee or applicant for employment because of race, color, religion, sex, or national origin. The Consultant shall take affirmative action to ensure that applicants are employed, and that employees are treated during employment without, regard to their race, color, religion, sex, or national origin. Such action shall include, but not be limited to, the following: employment, upgrading, demotion, or transfer; recruitment or recruitment advertising; layoff or termination; rates of pay or other forms of compensation; and selection for training, including apprenticeship. The Consultant agrees to post in conspicuous places, available to employees and applicants for employment, notices to be provided setting forth the provisions of this nondiscrimination clause. 2. The Consultant shall, in all solicitations or advertisements for employees placed by or on behalf of the Consultant, state that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin. 3. The Consultant shall send to each labor union or representative of workers with which he/she has a collective bargaining agreement or other contract or understanding, a notice to be provided advising the said labor union or workers' representatives of the Consultant's commitments under this section, and shall post copies of the notice in conspicuous places available to employees and applicants for employment. 4. The Consultant shall comply with all provisions of Executive Order 11246 of September 24, 1965, and of the rules, regulations, and relevant orders of the Secretary of Labor. 5. The Consultant shall furnish all information and reports required by Executive Order 11246 of September 24, 1965, and by rules, regulations, and orders of the Secretary of Labor, or pursuant thereto, and will permit access to his/her books, records, and accounts by the administering agency and the Secretary of Labor for purposes of investigation, to ascertain compliance with such rules, regulations, and orders. 6. In the event of the Consultant's non-compliance with the nondiscrimination clauses of this contract or with any of the said rules, regulations, or orders, the contract may be canceled, terminated, or suspended in whole or in part and the Consultant may be declared ineligible for further Government contracts or federally assisted construction contracts in accordance with procedures authorized in Execution Order 11246 of September 24, 1965, and such other sanctions may be imposed and remedies invoked as provided in Executive Order 11246 of September 24, 1965, or by rule, regulations, or order of the Secretary of Labor, or as otherwise provided by law. Page 1 27 City of Santa Ana RFP 23-026 Consumer Confidence Report (CCR) and Auxiliary Services Page 34 CITY OF SANTA ANA EXHIBIT B RFP NO.: 23-014 CONSUMER CONFIDENCE REPORT (CCR) AND AUXILIARY SERVICES The Consultant shall include the portion of the sentence immediately preceding paragraph (1) and the provisions of paragraphs (1) through (7) in every subcontract or purchase order unless exempted by rules, regulations, or orders of the Secretary of Labor issued pursuant to Section 204 of Executive Order 11246 of September 24, 1965, so that such provisions will be binding upon each subcontract or purchase order as the administering agency may direct as means of enforcing such provisions, including sanctions for noncompliance; provided, however, that in the event the Consultant becomes involved in, or is threatened with, litigation with a subconsultant or vendor as a result of such direction by the administering agency, the Consultant may request that the United States enter into such litigation to protect the interests of the United States. 8. Pursuant to California Labor Code Section 1735, as added by Chapter 643 Stats. 1939, and as amended, no discrimination shall be made in the employment of persons upon public works because of race, religious creed, color, national origin, ancestry, physical handicaps, mental condition, marital status, or sex of such persons, except as provided in Section 1420, and any consultant of public works violating this Section is subject to all the posed for a violation of the Chapter. Signed: Title: Pr sident Firm: Straightline Communications LLC Date: Aoril28. 2023 Page 1 28 City of Santa Ana RFP 23-026 Consumer Confidence Report (CCR) and Auxiliary Services Page 35 EXHIBIT C COMPENSATION Consultant's Fee Proposal including hourly rates if applicable EXHIBIT C FEE SCHEDULE —RF P NO: 23-014 ATTACHMENT 2 FEE PROPOSAL, INCLUDING HOURLY RATES Certification - I certify that I have read, understand and agree to the terms and conditions of this Request for Proposal. I have examined the ATTACHMENT 1: SCOPE OF WORK. I am familiar with all the existing conditions and limitation that may impact work requests. I understand and agree that I am responsible for reporting any errors, omissions or discrepancies to the City for clarification prior to the submission of my proposal. CCR: Proposal Item Price —Lump Sum Fee (Per Year) must be inclusive of all costs, including, but not limited to, direct and indirect costs for labor, overhead, incidental supplies, travel, mileage, and fuel to produce the annual Water Quality Consumer Confidence Report. Strategic Plan: Proposal Item Price —Lump Sum Fee must be inclusive of all costs, including, but not limited to, direct and indirect costs for labor, overhead, incidental supplies, travel, mileage, and fuel to produce Strategic Plan. Proposer shall submit hourly rates schedule, which shall include but not limited to, direct and indirect costs for labor, for staff per job classification, material, equipment rates, overhead, incidental supplies, travel, mileage, and fuel. Any special materials purchased by the consultant only after discussed and authorized by the City projects manager or designee in writing. Prior to commencement of ancillary services, Consultant shall provide separate quotes, upon request by the City, which shall be approved by the City's Public Works Water Resources Division. Fee Schedule: The undersigned declares that he/she has carefully examined the request for proposal, that he/she has examined the Proposed Scope of Services, and hereby proposes to furnish all material and do all the work required to complete the said work in accordance with said Proposed Scope of Services, for the unit price(s) set forth in the following schedule: TO: CITY COUNCIL OF THE CITY OF SANTA ANA FROM: STRAIGHTLINE COMMUNICATIONS Page 1 1 EXHIBIT C FEE SCHEDULE —RF P NO: 23-014 Item # I Bid Item 1 Consumer Confidence Report (Based on a 36-page print report in 3 languages. Includes notification pieces, an interactive, web -based version (a total of 20 html web pages), and ongoing maintenance of santaanaccr.oro. Unit Amount 1 Lump Sum (Per $22,250 Calendar Year) Consumer Confidence Report Total: 2 Strategic Plan (Includes prepping for, 1 Lump Sum $15,500 attending and providing follow-up on all meetings, workshops and staff event; all interviews; research; and development of all written and multi -media deliverables.) Plan Total: BIDDER INFORMATION: Legal Company Name: Straightline Communication LLC Business address: 14930 Greenleaf Street, Sherman Oaks, CA 91403 Phone Number: (818) 386-1916 Email Address: Authorized Sign Name: Linda 0 Hanlon Title: President 2023 Hourly Rates (billed at 15 min. increments) Principal In Charge Project Manager/Senior Writer (blended rate) ........................... Graphic design/collateral development .................................... Translator.................................................................................. Web Developer/Designer.......................................................... Page 1 2 $200 @ hour ......$185 @ hour ..... $125 @ hour ....... $75 @ hour ..... $125 @ hour CERTIFICATE gf THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION O N CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AM D, BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, th licyl the terms and conditions of the policy, certain policies may require aIN, rs� certificate holder in lieu of such endorsement(s). PRODUCER INSURANCE SUPER STORE.NET 35-400 Bob Hope Dr. Suite 107 Rancho Mirage, CA 92270 OD28797 INSURED CV STRATEGIES, INC. 73-700 Dinah Shore Unit 402 PALM DESERT, CA 92211 DATE (MM/DD LIABILLTY INSURA� (�Eti�����ll.� ��& N�Efl=SCOVERAGE FUPON THE I' O IFICA P. THIS A CON ETWEEN THE ISSUING 1,A ( iA H vedo TION "..UJc�.,jb0ktloGZ.VJ•V does not confer rights to the i c.-14.r i nollnnll CONTACT NAME: (A/CO,No,EXtJ: (760) 770-2827 (A/C,No): (760) 770-0447 E-MAIL ADDRESS: A P Bill@insurancesu erstore.net INSURER(S) AFFORDING COVERAGE NAIC# INSURER A: CF—Lloyds 32727 INSURER B : EMPLOYERS: AM Best "A-" 11512 INSURER C : INSURER D : INSURER E : COVERAGES CERTIFICATE NUMBER: REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR TYPE OF INSURANCE ADDL INSD SUBR WVD POLICY NUMBER POLICY EFF (MM/DD/ YYY) POLICY EXP (MM/DD/ YYY) LIMITS X COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE $ 2,000,000 CLAIMS -MADE CI OCCUR PREMISES (Ea occurrence) $ 50, 000 MED EXP (Any one person) $ 5, 000 ESM0139772256 9/26/2023 9/26/2024 PERSONAL & ADV INJURY $ 4,000,000 A Y Y GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $ 4,000, 000 POLICY C O CI LOC X PRODUCTS - COMP/OPAGG $ 4,000, 000 SIR: $1000 $ OTHER: AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT (Ea accident) $ 4,000, 000 X BODILY INJURY (Per person) $ ANYAUTO ESM0139772256 9/26/2023 9/26/2024 BODILY INJURY (Per accident) $ A ALL OWNED SCHEDULED AUTOS AUTOS NON -OWNED PROPERTY DAMAGE $ HIRED AUTOS AUTOS (Per accident) UMBRELLA LIAB OCCUR EACH OCCURRENCE $ AGGREGATE $ EXCESS LIAB CLAIMS -MADE DIED RETENTION $ $ WORKERS COMPENSATION X PER TH- AND EMPLOYERS' LIABILITY Y N ANY PROPRIETOR/PARTNER/EXECUTIVE EIG 4719708 01 3/05/2024 3/05/2025 STATUTE ER E.L. EACH ACCIDENT $ 1,000,000 B C N/A Y E.L. DISEASE - EA EMPLOYEE $ 1, 000, 000 OFFICER/MEMBER EXCLUDED? (Mandatory in NH) If yes, describe under DESCRIPTION OF OPERATIONS below E.L. DISEASE - POLICY LIMIT $ 1,000,000 Professional $2,000,000 Occ A Errors and Omissions ESM0139772256 9/26/2023 9/26/2024 $2, 000, 000 Agg Cyber Liability SIR:$2500 DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required) City of Santa Ana, its officers, officials, employees, and volunteers are Additional Insureds with respect to General Liability per the attached endorsements as required by written contract. Insurance is Primary and Non -Contributory. Certificate of Insurance shall provide thirty (30) day prior written notice of cancellation. CERTIFICATE HOLDER CANCELLATION City of Santa Ana SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE Risk Management D1V1S10n THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN g ACCORDANCE WITH THE POLICY PROVISIONS. 20 Civic Center Plaza, 4th Floor Santa Ana, CA 92701 AUTHORIZED REPRESENTATIVE `./".F"-",T-p• j.,,.on.�y �ISIE �1i8178�t:lYlCYIf DRR810R e ° REVIEWED & APPROVED BY: ©1988-2014 ACORD COI ACORD25(2014/01) The ACORD name and logo are registered marks of ACORD — �� — Hi5k Management Specialist WORKERS COMPENSATION AND EMPLOYERS LIABILITY INSURANCE POLICY WC 04 03 06 (Ed. 4-84) WAIVER OF OUR RIGHT TO RECOVER FROM OTHERS ENDORSEMENT-CALIFORNIA We have the right to recover our payments from anyone liable for an injury covered by this policy. We will not enforce our right against the person or organization named in the Schedule. (This agreement applies only to the extent that you perform work under a written contract that requires you to obtain this agreement from us.) You must maintain payroll records accurately segregating the remuneration of your employees while engaged in the work described in the Schedule. The additional premium for this endorsement shall be 2 % of the California workers' compensation premium otherwise due on such remuneration. Schedule Person or Organization Job Description With respect to all employees subject to the workers' compensation laws of the state of California, any person or organization for whom the Named Insured has agreed by written contract to furnish this waiver. This policy is subject to a minimum charge of $250 for the issuance of waivers of subrogation This endorsement changes the policy to which it is attached and is effective on the date issued unless otherwise stated. (The information below is required only when this endorsement is issued subsequent to preparation of the policy.) This endorsement, effective 03/05/2023 at 12:01 AM standard time, forms a part of Policy No. EIG 4719708 02 Of the EMPLOYERS PREFERRED INS. CO. Carrier Code 00920 Issued to CV STRATEGIES INC Endorsement No. Premium Countersigned at on By: Authoriz WC 04 03 06 to cE Risk Muaganad DiMsian REVIEWED & RPPROVED BY. - (Ed. 4-84) © 1998 by the Workers' Compensation Insurance Rating Bureau of California. All rights re of e& '�--'Rfsk Management Specialist V///p/p/ii./i/ C f C E8M013S77225O c nctadrnit liability for orsettle or rnakeo/ promise any payment o/ incur any costs and expenses without ouir prior written agreement (which will not be unreasonably vvithhe|d). |nrespect ofUNS0RUNG CLAUSES l2and'7 (SECTON Eonk).hyou notify anincident thatvve agree is reasonably expected to give rise toa cUairm.vvewill accept any cUairmthatarises out of theincident asbeing notified under thisPolicy. We requireyou to provide full details of the incident, including but not irnited to: a. thetime, place and nature ofthe incident; b. themanner inwhich you first becanneaware ofthisincident; c. the reasons why you believe that this incident could give rise to a dainn under this d. theidentity ofthe potential claimant; and e. an indication astothe size ofthe dainnthatcould result from thisincident. |nrespect ofUNS0RUNG CLAUSES 3,4`5and 6,hyou discover acybereventyoumay only incur costs without our prior written consent vvithin thefiet 72 hours following the discovery and any third �pairty costs incurred must be with e company forming part of the approved cUairms panel providers. All other costs may only be incurred vvith the prior written consent of the cUairmsrmanagers (which will not be un/easonab|yvvithhe|d). 2. Additional insureds We will indennnhy any third pairtyas an additional insured under this Policy, but only in respect otsurns which they become legally obliged to pay (including liability for claimants' costs and expenses) as a result of a cUairm arising solely out of an act committed by you, provided that: a. you contracted in writing to indennnify the third pairty for the cUairm prior to it first being made against thenn;and b. had thecUairm been made against you, thenyou would be entitled to indemnity under thisPohcy. Before we indernnify any additional insured they must: a. prove tousthat theclairmarose solely out ofanact committed byyou;and b. fullycomplywithCONDI lON I as if they were you. Where vveindennnifyathird pairtyasanadditional insured under thisPolicy, thisPolicy will be primary and non-contributory tothe third �pairty"sovvn insunsnce, but only if you and thethind pairty have entered into a contract that contains a provision requiring this. VIS Hi5k Management Specialist �� ��0�� ��' � m�� ESM013S772258 n��~ so whatever is reasonably necessary tosecure this right and will not do anything after the event which gave rise tothe c|ainntoprejudice this right. We will not exercise any rights of recovery against anyeim7ployee. unless this is in respect of any fraudulent or dishonest acts or ornissions as proven by final adjudication, arbitral tribunal or written admission by the eirriployee. Any uecove/iesvviU be applied as follows: a. towards any recovery expenses incurred by us; b. then to us up to the amount ofour payment under this Po|icy, including costs and expenses; c. then to you as recovery of your clecluctiible. 16. Prior subsidiaries Should an entity cease to be a subsidiary after the inception date, cove/ in respect of the entity will continue as if it was still a subsidiary during the period of the poUcy, but only in respect of an act, eoo/, ornission o/ event occurring prior tothe date that it ceased to be a subsidiary. 17. Process for paying privacy breachnotification costs Any privacy breach notification transmitted by you o/ on your behalf must be done with our, prior written consent. We will ensure that notification is compliant with any legal o/ regulatory requirements and contractual obligations. No offer must be made for financial incentives, gifts, coupons, credits or services unless with ouir, prior written consent which will only beprovided if' the offer iscommensurate with the risk of' harm. We will not be liable for any portion of the costs you incur under UNS0RUNG CLAUSE 4 (SECTUON E on|y) that exceed the costs that- you would have incurred had you gained our, prior written consent. In the absence of ouir, prior written consent we will only be liable to pay you the equivalent cost of a notification made using the most cost effective means permissible under the governing law. 18. Waiver of subirogation Notwithstanding CONDP lON 15, we agree to waive our, rights of recovery against any third pairty it prior tothe dairn o/ incident which you reasonably expected to give rise toa dairn, you entered into contract that contains a provision requiring you todothis. 19. Choice ofUavvjurisclictionand serviice of suit In the event of dispute between you and us regarding this Pohcy, the dispute will be governed by the laws of the State of the United States of America shown as the choice of |avv stated in the Declarations page. We ag/ee, at your /equest, to submit to the jurisdiction of a couaofcompetent jurisdiction within the United States ofAmerica. cpcu"�e,�,ummu�ueu�s�umo,�zeua"�nemu�a�e��v�xepma"c�a/co"�uc��umu,uv Hi5k Management Specialist A� Q® CERTIFICATE OF LIABILITY INSURANCE DATE(MM/DD/Y 11/6/2024 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER INSURANCE SUPER STORE.NET 35-400 Bob Hope Dr. Suite 107 Rancho Mirage, CA 92270 CONTACT NAME: HONoEXt: 760 770-2827 FAX A/C,No: 760) 770-0447 E-MAIL ADDRESS:Bill@insurancesuperstore . net OD2 87 97 INSURER(S) AFFORDING COVERAGE NAIC# INSURER A: CF-Lloyds 32727 INSURED CV STRATEGIES, INC. INSURER B : EMPLOYERS : AM Best "A-" 11512 73-700 Dinah Shore Unit 402 INSURERC: PALM DESERT, CA 92211 INSURER D : INSURER E INSURER F : COVERAGES CERTIFICATE NUMBER: REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR LTR TYPE OF INSURANCE ADDL INSD SUBR WVD POLICY NUMBER POLICY EFF MM/DD/YYYY POLICY EXP MM/DD/YYYY LIMITS X COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE $ 2,000, 000 CLAIMS -MADE CI OCCUR PREMISES Ea occurrence $ 50, 000 MED EXP (Any one person) $ 5, 000 A Y ESN0240068513 9/26/2024 9/26/2025 PERSONAL & ADV INJURY $ 4,000, 000 GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $ 4,000, 000 PRO- X POLICY CI ❑ LOC PRO- P PRODUCTS - COMP/OP AGG $ 4,000, 000 SIR: $1000 $ OTHER: AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT Ea accident $ 4,000,000 BODILY INJURY (Per person) $ A X ANYAUTO ALL OWNED SCHEDULED AUTOS AUTOS ESN0240068513 9/26/2024 9/26/2025 BODILY INJURY (Per accident) $ NON -OWNED HIRED AUTOS AUTOS PROPERTY DAMA E (Per accident) $ UMBRELLA LIAB OCCUR EACH OCCURRENCE $ AGGREGATE $ EXCESS LIAB CLAIMS -MADE DED I I RETENTION $ $ B WORKERS COMPENSATION AND EMPLOYERS' LIABILITY ANY PROPRIETOR/PARTNER/EXECUTIVE Y/N OFFICER/MEMBER EXCLUDED? ❑ (Mandatory in NM N/A Y EIG 4719708 03 3/O5/2024 3/05/2025 - X TE ER STATU E.L. EACH ACCIDENT $ 1,000,000 E.L. DISEASE - EA EMPLOYE $ 1 , 0 0 0 , 0 0 0 If yes, describe under DESCRIPTION OF OPERATIONS below E.L. DISEASE - POLICY LIMIT $ 1 , 0 0 0 , 0 0 0 Professional $2,000,000 Occ A Errors and Omissions ESN0240068513 9/26/2024 9/26/2025 $2, 000, 000 Agg C ber Liability SIR:$2500 DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required) APPROVED By Cynthia Mora at 3:50 pm, Dec 23, 2024 r.FRTIFlr.ATF Hnl nFR C.AMr.FI I ATIC)N City of Santa Ana SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE PWA Water Resources THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. 215 S. Center Street Santa Ana, Ca. 92703 AUTHORIZED REPRESENTATIVE ©1988-2014 ACORD CORPORATION. All rights reserved. ACORD25(2014/01) The ACORD name and logo are registered marks of ACORD • cfc ESN0240068513 c_ not admit liability for or settle or make or promise any payment or incur any costs and expenses without our prior written agreement (which will not be unreasonably withheld). In respect of INSURING CLAUSES 1, 2 and 7 (SECTION E only), if you notify an incident that we agree is reasonably expected to give rise to a claim, we will accept any claim that arises out of the incident as being notified under this Policy. We require you to provide full details of the incident, including but not limited to: a. the time, place and nature of the incident; b. the manner in which you first became aware of this incident; c_ the reasons why you believe that this incident could give rise to a claim under this Policy; d. the identity of the potential claimant; and e. an Indication as to the size of the claim that could result from this incident. In respect of INSURING CLAUSES 3, 4, Sand 6, if you discover a cyber event you may only incur costs without our prior written consent within the first 72 hours following the discovery and any third party costs incurred must be with a company forming part of the approved claims panel providers. All other costs may only be incurred with the prior written consent of the claims managers (which will not be unreasonably withheld). 2. Additional insureds We will indemnify any third party as an additional insured under this Policy, but only in respect of sums which they become legally obliged to pay (including liability for claimants' costs and expenses) as a result of a claim arising solely out of an act committed by you, provided that: a. you contracted in writing to indemnify the third party for the claim prior to it first being made against them; and b, had the claim been made against you, then you would be entitled to indemnity under this Policy. Before we indemnify any additional insured they must: a. prove to us that the claim arose solely out of an act committed by you; and b. fully comply with CONDITION 1 as if they were you. Where we indemnify a third party as an additional insured under this Policy, this Policy will be primary and non contributory to the third party's own insurance, but only if you and the third party have entered into a contract that contains a provision requiring this. S cfc ESN0240068513 whatever is reasonably necessary to secure this right and will not do anything after the event which gave rise to the claim to prejudice this right. We will not exercise any rights of recovery against any employee, unless this is in respect of any fraudulent or dishonest acts or omissions as proven by final adjudication, arbitral tribunal or written admission by the employee. Any recoveries will be applied as follows: a. towards any recovery expenses incurred by us; b. then to us up to the amount of our payment under this Policy, including costs and expenses; c. then to you as recovery of your deductible. 16. Prior subsidiaries Should an entity cease to be a subsidiary after the inception date, cover in respect of the entity will continue as if it was still a subsidiary during the period of the policy, but only in respect of an act, error, omission or event occurring prior to the date that it ceased to be a subsidiary. 17. Process for paying privacy breach notification costs Any privacy breach notification transmitted by you or on your behalf must be done with our prior written consent. We will ensure that notification is compliant with any legal or regulatory requirements and contractual obligations. No offer must be made for financial incentives, gifts, coupons, credits or services unless with our prior written consent which will only be provided if the offer is commensurate with the risk of harm. We will not be liable for any portion of the costs you incur under INSURING CLAUSE 4 (SECTION E only) that exceed the costs that you would have incurred had you gained our prior written consent. In the absence of our prior written consent we will only be liable to pay you the equivalent cost of a notification made using the most cost effective means permissible under the governing law. 18. Waiver of subrogation Notwithstanding CONDITION 15, we agree to waive our rights of recovery against any third party if, prior to the claim or incident which you reasonably expected to give rise to a claim, you entered into a contract that contains a provision requiring you to do this. 19. Choice of law, jurisdiction and service of suit In the event of a dispute between you and us regarding this Policy, the dispute will be governed by the laws of the State of the United States of America shown as the choice of law stated in the Declarations page. We agree, at your request, to submit to the jurisdiction of a court of competent jurisdiction within the United States of America. WORKERS COMPENSATION AND EMPLOYERS LIABILITY INSURANCE POLICY WC 04 03 06 (Ed.4-84) WAIVER OF OUR RIGHT TO RECOVER FROM OTHERS ENDORSEMENT-CALIFORNIA We have the right to recover our payments from anyone liable for an injury covered by this policy. We will not enforce our right against the person or organization named in the Schedule. (This agreement applies only to the extent that you perform work under a written contract that requires you to obtain this agreement from us.) You must maintain payroll records accurately segregating the remuneration of your employees while engaged in the work described in the Schedule. The additional premium for this endorsement shall be 2 % of the Califomia workers' compensation premium otherwise due on such remuneration. Schedule Person or Organization Job Description With respect to all employees subject to the workers' compensation laws of the state of California, any person or organization for whom the Named Insured has agreed by written contract to furnish this waiver. This policy is subject to a minimum charge of $250 for the issuance of waivers of subrogation This endorsement changes the policy to which it is attached and is effective on the date issued unless otherwise stated. (The Information below is required only when this endorsement Is Issued subsequent to preparation of the policy.) This endorsement, effective 03/05/2024 Policy No. EIG 4719708 03 Issued to CV STRATEGIES INC Premium Countersigned at at 12:01 AM standard time, forms a part of Of the EMPLOYERS PREFERRED INS. CO. m Carrier Code 00920 By Endorsement No. Authorized Representative WC 04 03 06 (Ed. 4-84) 01998 by the workers' Compensation Insurance Rating Bureau of California. All rights reserved. �►�oRo� CERTIFICATE OF LIABILITY INSURANCE DATE (MMlDDIYYYY) 3/25/2025 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsements . PRODUCER CONTACT NAME: PHONEWGNo. ExII: (760)770-2827 zi No: INSURANCE SUPER STORE,NET 72-877 Dinah Shore Dr Ste 103 -MAIL bill lnsurancesu erstore,net ADDRESSh INSURERS AFFORDING COVERAGE NAIL # Rancho Mirage, CA 92270 INSURER A : CFC 5241 OD28797 INSURED INSURER B ; Employers Compensation Ins. Co 10346 INSURER C : CV STRATEGIES, INC. INSURER D : 73-700 Dinah Shore Unit 402 -- —__._-------------__-._- INSURERE: PALM DESERT, CA 92211 INSURER F : COVERAGES CERTIFICATE NUMBER: REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INST R TYPE OF INSURANCE ADDL INgn wyn SUER POLICY NUMBER POLICY EFF POLICY EXP LIMITS X COMMERCIAL GENERAL LIABILITY � � EACH OCCURRENCE $ 2,000,000 CLAIMS OCCUR DAMAGE TO RENTED PREMISES E occurrenC $ 50,000 -MADE � • MED EXP IAny one person $ 5,000 PERSONAL a ADV INJURY $ 4,000,000 A Y . Y ESN0240068513 9124/2024 9/24/2025 AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $ 4,000,000 hGEN'L POLICY EC ❑ LOC $ 4,000,000 PRODUCTS - COMPIOPAGG $ OTHER: AUTOMOBILE LIABILITY COMBINEDaccident)SINGLE LIMIT fEa $ 4,000,000 x ANY AUTO BODILY INJURY (Per person) $ A OWNED SCHEDULED AUTOS ONLY AUTOS BODILY INJURY Pid$ ESN0240068513 9/2612024 9/2612025 (Per accident) ) HIRED NON -OWNED PROPERTY DAMAGE Ldentl $ AUTOS ONLY AUTOS ONLY (Per UMBRELLA LIAR OCCUR EACH OCCURRENCE $ $ EXCESS LIAR CLAIMS -MADE AGGREGATE DED RETENTION S $ WORNMRS COMPENSATION IPFR OTH- AND EMPLOYERS' LIABILITY YIN STAT T ER E,L,EACHACCIDENT : $ 1,000,000 8 ANY PROPRIETORIPARTNERIEXECUTIVE OFFICERfMEMBEREXCLUDED? NIA Y EIG471970804 3/512025 3/512026 E.L. DISEASE - EA EMPLOYE $ 1,000,000 tMandalwy In NH) If yyes, describe under ------ - _ -- BESCRIPTION OF OPERATIONS below E.L. DISEASE - POLICY LIMIT $ Occurrence 2,000,000 A Professional E & O ESN0240068513 8l2612024 9J21312025 Aggregate 2,000,000 Cyber Liability DESCRIPTION OF OPERATIONS I LOCATIONS I VEHICLES (ACORD 101, Additional Remarks Schedule, may he attached H more space Is required) Project Name: On -Call Public Relations Outreach Services Strategic Communications Support The District, its directors officers, employees, agents ,and Volunteers are named as additional insured on the Certificate of Insurance for general liability. Digitally signed Tu Tran by uy Nguyenn ROVED NN U enDate: 2025.04.02g Y F�7 iz:4za7-o7oo Tran Nguyen at 12:41 pm, Apr 02, 2025 City of Santa Ana PWA Water Resources 215 S. Center Street Santa Ana, Ca. 92703 I IUN SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. AUTHORIZED REPRESENTATIVE 0 1988-2015 ACORD CORPORATION. All rights reserved. ACORD 25 (2016103) The ACORD name and logo are registered marks of ACORD WORKERS COMPENSATION AND EMPLOYERS I.,IABILITY INSURANCE POLICY WC 04 03 06 (Ed. 4-84) WAIVER OF OUR RIGHT TO RECOVER FROM OTHERS ENDORSEMENT-CALIFORNIA We have the right to recover our payments from anyone liable for an injury covered by this policy. We will not enforce our right against the person or organization named in the Schedule. (This agreement applies only to the extent that you perform work under a wl1tten contract that requires you to obtain this agreement from us.) You must maintain payroll records accurately segregating the remuneration of your employees while engaged in the work described in the Schedule. The additional premium for this endorsement shall be 2 _% of the Callfomla workers' compensation premium otherwise due on such remuneration. Schedule Person or Organization Job Description With respect to all employees subject to the workers' compensation laws of the state of California, any person or organization for whom the Named Insured has agreed by written contract to furnish this waiver. This policy Is subject to a minimum charge of $250 for the issuance of waivers of subrogation This endorsement chengee the policy to which it is sttsched and Is effective on the date Issued unless otherwise stated. (The lnfwmWRm below Is roqulmd only when this endofurnent Is Issued subseque t to pfepanmon of IN policy.) This endorsement, effective 03/0512025 at 12:01 AM standard time, forms a part of Policy No. EIG 4719708 04 Of the EMPLOYERS PREFERRED INS. 00. Carrier Code 00920 Issued to CV STRATEGIES INC Endorsement No. Premium $2,800 anq Cotintolsigned at on By' Authorized Repmmntetivs WC 04 03 06 (Ed. 4-84) a 1996 by ttte Workers' Compensation insurance mating 8uroau of Cali(omia. All rights reserved. / A� " CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY)9/16/2025 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER CONTACT NAME: INSURANCE SUPER STORE.NET aONno Ext: (760)770-2827 a/c No: E-MAIL-ADDRESS: billIerstore.netnsurancesu � p 72-877 Dinah Shore Dr Ste 103 INSURER(S) AFFORDING COVERAGE NAIC# Rancho Mirage, CA 92270 INSURERA: CFC Underwriting Limited 32727 OD28797 INSURED INSURERB: Employers Compensation Ins. Co 10346 INSURER C7 CV STRATEGIES, INC. INSURER D7 73-700 Dinah Shore Unit402 INSURER E 7 PALM DESERT, CA 92211 INSURER F : COVERAGES CERTIFICATE NUMBER: REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR LTR TYPE OF INSURANCE ADDL INSD SUBR WVD POLICY NUMBER POLICY EFF MWDD POLICY EXP MM/DD/YYY LIMITS X COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE $ 2,000,000 CLAIMS -MADE � OCCUR DAMAGE TO RENTED (E. occurrence) PREMISESccurrrence)$ 50,000 MED EXP (Any one person) $ 5,000 PERSONAL & ADV INJURY $ 4,000,000 A X Y ES00340494134 9/24/2025 9/24/2026 GEN'L AGGREGATE LIMIT APPLIES PER : GENERAL AGGREGATE $ 4,000,000 POLICY ❑ PRO ❑ LOC JECT PRODUCTS-COMP/OPAGG $ 4,000,000 $ OTHER: AUTOMOBILE LIABILITY (CEO, accidentMBINED SINGLE LIMIT $ 4,000,000 BODILY INJURY (Per person) $ X ANY AUTO A OWNED SCHEDULED AUTOS ONLY AUTOS Y ES00340494134 9/26/2025 9/26/2026 BODILY INJURY (Per accident) $ PROPERTY DAMAGE Per accident $ HIRED NON -OWNED AUTOS ONLY AUTOS ONLY UMBRELLA LIAB OCCUR EACH OCCURRENCE $ AGGREGATE $ EXCESS LIAB CLAIMS -MADE DED RETENTION $ $ B WORKERS COMPENSATION AND EMPLOYERS' LIABILITY Y OFFICER/MEMBEERANY /EXCLUDED? ECUTIVE ❑ (Mandatory in NH) N /A Y EIG4719708 04 3/5/2025 3/5/2026 �/ PER OTH- /� STATUTE ER E.L. EACH ACCIDENT $ 1,000,000 E.L. DISEASE - EA EMPLOYEE $ 1,000,000 If yes, describe under DESCRIPTION OF OPERATIONS below E.L. DISEASE - POLICY LIMIT $ 1,000,000 Occurrence 2,000,000 A Professional E & O Y ES00340494134 9/26/2025 9/26/2026 Aggregate 2,000,000 Cyber Liability DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required) On -Call Public Relations Outreach Services Strategic Communications Support The District, its officers, employees, agents, and volunteers are named as additional insured on the Certificate of Insurance for General Liability. Tu Tran °igltauysigned by Tu Tran Nguyen Nguyen 1D636001Z0700'6 APPROVED By Tu Tran Nguyen at 3:33 pm, Sep 16, 2025 SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE City of Santa Ana THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN PWA Water Resources ACCORDANCE WITH THE POLICY PROVISIONS. 215 S. Center Street AUTHORIZED REPRESENTATIVE Santa Ana, Ca. 92703 © 1988-2015 ACORD CORPORATION. All rights reserved. ACORD 25 (2016/03) The ACORD name and logo are registered marks of ACORD Ocfc ES00340494134 d. the identity of the potential claimant; and e. an indication as to the size of the claim that could result from this incident. In respect of INSURING CLAUSES 3, 4 and 5, if you discover a cyber event you may only incur costs, other than costs incurred to respond to an extortion demand (including any ransom payment), without our prior written consent within the first 72 hours following the discovery and any third party costs incurred must be with a company forming part of the approved claims panel providers. All other costs may only be incurred with the prior written consent of the claims managers (which will not be unreasonably withheld). 2_ Additional insureds We will indemnify any third party as an additional insured under this Policy, but only in respect of sums which they become legally obliged to pay (including liability for claimants' costs and expenses) as a result of a claim arising solely out of an act committed by you, provided that: a. you contracted in writing to indemnify the third party for the claim prior to it first being made against them; and b. had the claim been made against you, then you would be entitled to indemnity under this Policy. Before we indemnify any additional insured they must; a. prove to us that the claim arose solely out of an act committed by you; and b, fully comply with CONDITION 1 as if they were you. Where we indemnify a third party as an additional insured under this Policy, this Policy will be primary and non-contributory to the third party's own insurance, but only if you and the third party have entered into a contract that contains a provision requiring this. Where a third patty is treated as an additional insured as a result of this Condition, any claim made by that third party against you will be treated by us as if they were a third party and not as an insured. 3. Ag reeme nt to pay c I a 1 ms (d uty to defe nd) We have the right and duty to take control of and conduct in your name the investigation, settlement or defense of any claim. We will not have any duty to pay costs and expenses for any part of a claim that is not covered by this Policy_ You may ask the claims managers to consider appointing your own lawyer to defend the claim on your behalf and the claims managers may grant your request if they consider your lawyer is suitably qualified by exper+ence, taking into account the subject matter of the claim, and the cost to provide a defense. CfC ES00340494134 16. Prior subsidiaries Should an entity cease to be a subsidiary after the inception date, cover in respect of the entity will continue as if it was still a subsidiary during the period of the policy, but only in respect of an act, error, omission or event occurring prior to the date that it ceased to be a subsidiary. 17. Proceeds of crime recovery Notwithstanding CONDITION 15, if we have reimbursed you for any claim under INSURING CLAUSES 4 or 5 that subsequently relates to any proceeds of crime that have been forfeited to or seized by any law enforcement authority, or confiscated as part of any legal proceeding, you must: a, notify us as soon as practicable in the event you become aware of the forfeiture, seizure or confiscation,- b. provide us with any assistance we may request in the recovery of these proceeds of crime, including your automatic consent for us to initiate, progress secure and finalize any investigation in the recovery; and c. reimburse to us upon our request that part of any payment we have made which falls within the amount of any proceeds of crime that you have recovered_ 18. Process for paying privacy breach notification costs Any privacy breach notification transmitted by you or on your behalf must be done with our prior written consent. We will ensure that notification is compliant with any legal or regulatory requirements and contractual obligations. No offer must be made for financial incentives, gifts, coupons, credits or services unless with our prior written consent which will only be provided if the offer is commensurate with the risk of harm. We will not be liable for any portion of the costs you incur under INSURING CLAUSE 3 (SECTION C only) that exceed the costs that you would have incurred had you gained our prior written consent. In the absence of our prior written consent we will only be liable to pay you the equivalent cost of a notification made using the most cost effective means permissible under the governing law. 19. Waiver of subrogation Notwithstanding CONDITION 15, we agree to waive our rights of recovery against any third party if, prior to the claim or incident which you reasonably expected to give rise to a claim, you entered into a contract that contains a provision requiring you to do this. 20. Sanctions suspension It is a condition under this Policy that the provision of cover, the payment of any claim and the provision of any benefit will be suspended, to the extent that the provision of the cover, payment of the claim or provision of the benefit would expose us to any sanction, prohibition WORKERS COMPENSATION AND EMPLOYERS LIABILITY INSURANCE POLICY WC 04 03 06 (Ed. 4-84) WAIVER OF OUR RIGHT TO RECOVER FROM OTHERS ENDORSEMENT-CALIFORNIA We have the right to recover our payments from anyone liable for an injury covered by this policy. We will not enforce our right against the person or organization named in the Schedule. (This agreement applies only to the extent that you perform work under a written contract that requires you to obtain this agreement from us.) You must maintain payroll records accurately segregating the remuneration of your employees while engaged in the work described in the Schedule. The additional premium for this endorsement shall be _ 2 % of the California workers' compensation premium otherwise due on such remuneration. Schedule Person or Organization Job Description With respect to all employees subject to the workers` compensation laws of the state of California, any person or organization for whom the Named Insured has agreed by written contract to furnish this waiver. This policy Is subject to a minimum charge of $260 for the issuance of waivers of subrogation This endorsement changes the policy to which it is attached and is effective on the date issued unless otherwise stated. (The information below Is required only when this endorsement is issued subsequent to preparation of the policy.) This endorsement, effective 03/05/2025 Policy No. EIG 4719708 04 Issued to CV STRATEGIES INC at 12:01 AM standard time, forms a part of Of the EMPLOYERS PREFERRED INS. CO. Carrier Code 00920 Endorsement No. Premium $2,800 Countersigned. at on Ely: Authorized Representative WC 04 03 06 (Ed. 4-84) 0 1998 by the Workers' Compensation insurance Rating Bureau of California. All rights reserved. / A� " CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY)2/18/2026 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER CONTACT NAME: INSURANCE SUPER STORE.NET aONno Ext: (760)770-2827 a/c No: E-MAIL-ADDRESS: billIerstore.netnsurancesu � p 72-877 Dinah Shore Dr Ste 103 INSURER(S) AFFORDING COVERAGE NAIC# Rancho Mirage, CA 92270 INSURERA: CFC Underwriting Limited 32727 OD28797 INSURED INSURERB: Employers Compensation Ins. Co 10346 INSURER C7 CV STRATEGIES, INC. INSURER D7 73-700 Dinah Shore Unit402 INSURER E 7 PALM DESERT, CA 92211 INSURER F : COVERAGES CERTIFICATE NUMBER: REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR ADDL SUBR POLICY EFF POLICY EXP LTR TYPE OF INSURANCE INSD WVD POLICY NUMBER MWDD MM/DD/YYY LIMITS X COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE $ 2,000,000 � DAMAGE TO RENTED 50,000 CLAIMS -MADE OCCUR (E. occurrence) PREMISESccurrrence)$ MED EXP (Any one person) $ 5,000 PERSONAL & ADV INJURY $ 4,000,000 A X Y ES00340494134 9/24/2025 9/24/2026 GEN'L AGGREGATE LIMIT APPLIES PER : GENERAL AGGREGATE $ 4,000,000 POLICY ❑ PRO ❑ LOC JECT PRODUCTS-COMP/OPAGG $ 4,000,000 $ OTHER: AUTOMOBILE LIABILITY (CEO, accidentMBINED SINGLE LIMIT $ 4,000,000 BODILY INJURY (Per person) $ X ANY AUTO A OWNED SCHEDULED Y ES00340494134 9/26/2025 9/26/2026 BODILY INJURY (Per accident) $ AUTOS ONLY AUTOS PROPERTY DAMAGE $ HIRED NON -OWNED AUTOS ONLY AUTOS ONLY Per accident UMBRELLA LIAB OCCUR EACH OCCURRENCE $ AGGREGATE $ EXCESS LIAB CLAIMS -MADE DED RETENTION $ $ WORKERS COMPENSATION �/ PER OTH- AND EMPLOYERS' LIABILITY Y /� STATUTE ER E.L. EACH ACCIDENT $ 1,000,000 B /EXCLUDED? ECUTIVE ❑ N /A Y EIG4719708 05 3/5/2026 3/5/2027 1,000,000 OFFICER/MEMBEERANY (Mandatory in NH) E.L. DISEASE - EA EMPLOYEE $ If yes, describe under 1,000,000 DESCRIPTION OF OPERATIONS below E.L. DISEASE - POLICY LIMIT $ Occurrence 2,000,000 A Professional E & O Y ES00340494134 9/26/2025 9/26/2026 Aggregate 2,000,000 Cyber Liability DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required) On -Call Public Relations Outreach Services Strategic Communications Support The District, its officers, employees, agents, and volunteers are named as additional insured on the Certificate of Insurance for General Liability. APPROVED I1C13T1C1l1A TC Uf%l nCo !lA AIrlml 1 A rlf%kl By Tu Tran Nguyen at 3:37 pm, Mar 09, 2026 SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE City of Santa Ana THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN PWA Water Resources ACCORDANCE WITH THE POLICY PROVISIONS. 215 S. Center Street, M-85 AUTHORIZED REPRESENTATIVE Santa Ana, Ca. 92703 Attn: Heidi Chou © 1988-2015 ACORD CORPORATION. All rights reserved. ACORD 25 (2016/03) The ACORD name and logo are registered marks of ACORD WORKERS COMPENSATION AND EMPLOYERS LIABILITY INSURANCE POLICY WC 04 03 06 (Ed. 4-84) WAIVER OF OUR RIGHT TO RECOVER FROM OTHERS ENDORSEMENT-CALIFORNIA We have the right to recover our payments from anyone liable for an injury covered by this policy. We will not enforce our right against the person or organization named in the Schedule. (This agreement applies only to the extent that you perform work under a written contract that requires you to obtain this agreement from us.) You must maintain payroll records accurately segregating the remuneration of your employees while engaged in the work described in the Schedule. The additional premium for this endorsement shall be 2 % of the California workers' compensation premium otherwise due on such remuneration. Schedule Person or Organization Job Description With respect to all employees subject to the workers' compensation laws of the state of California, any person or organization for whom the Named Insured has agreed by written contract to fumish this waiver. This policy is subject to a minimum charge of $250 for the issuance of waivers of subrogation This endorsement changes the policy to which it is attached and is effective on the date issued unless otherwise stated. (The Information below Is required only when this endorsement is issued subsequent to preparation of the policy.) This endorsement, effective 03/05/2026 Policy No. EIG 4719708 05 Issued to CV STRATEGIES INC at 12:01 AM standard time, forms a part of Of the EMPLOYERS PREFERRED INS. CO, Carrier Code 00920 Endorsement No. Premium $3,181 /�.. Countersigned at on By: Authorized Representative WC 04 03 06 (Ed. 4-84) C 1998 by the Workers' Compensation Insurance Rating Bureau of California. All rights reserved.