HomeMy WebLinkAboutItem 18 - Agreement for Video Production and Technical ServicesCity Manager's Office
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Item # 18
City of Santa Ana
20 Civic Center Plaza, Santa Ana, CA 92701
Staff Report
December 17, 2024
TOPIC: Video Production and Technical Services
AGENDA TITLE
Agreements with Dynamic Video Communications, LLC; JPW Communications, Inc.;
Pegasus Studios; and TV Pro Gear, Inc., for Video Production and Technical Services
RECOMMENDED ACTION
Authorize the City Manager to execute agreements with Dynamic Video Communications,
LLC; JPW Communications, Inc.; Pegasus Studios; and TV Pro Gear, Inc., to provide on -
call video production and technical services for video production of City Council meetings;
other video productions including recorded event videos, live event videos, marketing and
public service announcement (PSA) videos, animated videos, and social media video
content; and audio/visual system design and equipment maintenance, for the period of
January 1, 2025 through December 31, 2026, in a total aggregate amount not to exceed
$600,000, with the option for the City to grant up to two (2), one (1) year renewals,
exercisable in writing by the City Manager and the City Attorney (Core Agreement No. A-
2024-XXX).
GOVERNMENT CODE 484308 APPLIES: Yes
DISCUSSION
For the past four years, the City of Santa Ana has contracted with three companies to
provide various video production and technical services. This included the City's long-
time, primary video services provider for City Council meeting broadcasts. Due to the
retirement of this long-time provider and the expiration of the existing agreements on
December 31, 2024, the City issued a request for proposals (RFP) for Video Production
and Technical Services to replace the current provider for City Council meetings and to
expand the City's options for other types of video production.
Under the RFP, bidders were given five video service options on which they could bid —
Video Production of City Council and other Public Meetings; Annual State of the City
address; Event Video Production; Other Video Production, such as marketing videos,
public service announcements, animated videos, and social media content; and
Video Production and Technical Services
December 17, 2024
Page 2
Cable/Video/Audio Equipment Maintenance and Installation. The City issued the RFP on
PlanetBids.com on September 23, 2024, conducted an optional site walk in the City
Council Chamber on September 30, 2024, and closed the RFP on October 15, 2024. The
City received 13 bids, of which eight were deemed responsive. A selection team,
consisting of staff from the City Manager's Office, City Clerk's Office, Information
Technology, Community Development Agency, and Parks, Recreation, and Community
Services evaluated the proposals and recommend awarding an agreement to four
companies.
The four firms selected have a wide range of video production and technical expertise
among their backgrounds, including livestreaming events, government meetings, event
videos, marketing videos, and informational and PSA videos for government agencies.
The City can utilize each company's strengths and areas of expertise to produce high -
quality, professional videos for City Council meetings and events, to inform the community
about City services and programs, and to promote and market the City. These videos
may be distributed on the City's YouTube channel, social media, website, CTV3 television
channel, other communications platforms, and at public meetings.
Firm
Location
Primary Services
Clients/Experience
Pegasus Studios
Westlake
. City Council
• County of Los Angeles
Village
meetings
• County of Santa
• Equipment
Barbara
maintenance and
. City of Malibu
installation
. City of Moorpark
• Other City
. City of Redondo Beach
meetings if needed
TV Pro Gear, Inc.
Glendale
. Livestream events
• City of Santa Ana
• State of the City
(Fiestas Patrias parade
• Equipment
livestream, Library
maintenance and
renovation video,
installation
Understanding the
• Other video
Budget video)
productions
• City of Pasadena
• City of Newport Beach
• City of Beverly Hills
• Commercial clients
Dynamic Video
Rancho
• Event videos
• City of Santa Ana
Communications,
Santa
. Other video
(event videos,
LLC
Margarita
production
Vietnamese
(marketing, PSAs,
businesses feature,
etc.)
Made in Santa Ana)
• City of Palm Springs
Video Production and Technical Services
December 17, 2024
Page 3
• Los Angeles
Department of Water
and Power
• Commercial clients
JPW
Carlsbad
• Event videos
• City of Santa Ana
Communications,
• Other video
(Santa Ana CARES
Inc.
production
pandemic response
(marketing, PSAs,
marketing and videos)
etc.)
• City of Tustin
• City of San Marcos
• Western Municipal
Water District
Under the agreement with Pegasus Studios, the City will pay a monthly rate of $7,200
that will include production services for both regular and special City Council meetings.
The scope of work includes:
• Two (2) broadcast technicians for all City Council meetings
• Administrative services and management
• Coordination with City staff, scheduling, consultation, staff training on use of
equipment
• Ongoing reporting and documentation of Council Chamber equipment, basic A/V
maintenance, troubleshooting, and reporting
• Coordination with City staff and service vendors for maintenance and repair issues
• Broadcast Services including channel schedule management
TV Pro Gear, Inc. also submitted a proposal to provide City Council meeting services and
has experience in providing this service for other municipalities. Should the need arise,
the City could utilize this company for meeting services as a back-up.
Because the City does not employ videographers, audio/visual engineers, or other video
services staff for citywide video services, it must rely on vendors to fill its video production
and technical services needs. However, by entering into agreements with these four
companies, the City will have a wide range of services, resources, specialized equipment,
and expertise at its disposal. Under the agreements, the City may utilize any of the video
firms on as -needed basis. Each vendor offers different price points for various services,
from which the City may choose the best option (Exhibits 1-4). Execution of an agreement
between the City and the selected firms does not guarantee work throughout the duration
of the contract period. Numerous factors will be evaluated by the City in its delivery of
project and assignments, including technical expertise required.
The approval of the agreement aligns with the City's Five-year Strategic Plan, which has
a Strategic Priority of Efficient City Services that includes Communication and Outreach
to reach and engage all audiences through a variety of communication outlets.
Video Production and Technical Services
December 17, 2024
Page 4
ENVIRONMENTAL IMPACT
There is no environmental impact associated with this action.
FISCAL IMPACT
The agreements allow for a total aggregate amount not to exceed $600,000. This is for
as -needed services, and the City is not obligated to pay out the full amount of the contract.
In the current fiscal year, the City Manager's Office has a video production and services
budget of $200,000. Funds are available for expenditure in the FY 2024-25 General Non -
Departmental account (No. 01105015-62300).
EXHIBIT(S)
1. Agreement with Dynamic Video Communications, LLC
2. Agreement with JPW Communications, Inc.
3. Agreement with Pegasus Studios
4. Agreement with TV Pro Gear, Inc.
Submitted By: Steven A. Mendoza, Assistant City Manager
Approved By: Alvaro Nunez, City Manager
AGREEMENT WITH DYNAMIC VIDEO COMMUNICATIONS, LLC TO PROVIDE
ON -CALL VIDEO PRODUCTION AND TECHNICAL SERVICES
FOR THE CITY OF SANTA ANA
THIS AGREEMENT is made and entered into on this 17TH day of December, 2024 by and between
Dynamic Video Communications, a California limited liability company ("Consultant"), and the
City of Santa Ana, a charter city and municipal corporation organized and existing under
the Constitution and laws of the State of California ("City").
RECITALS
A. On September 23, 2024 the City issued Request for Proposal ("RFP") No. 24-108, by
which it sought qualified consultants to provide on -call video production and technical
services, for service options listed in the RFP, for video production of City Council
meetings; other video productions including recorded event videos, live event videos,
marketing and PSA videos, animated videos, and social media video content; and
audio/visual system design and equipment maintenance.
B. Consultant submitted a responsive proposal that was among those selected by the City.
Consultant represents that it is able and willing to provide the services described in the
scope of work that was included in the RFP. Consultant's proposal shall be incorporated
by reference as though fully attached here to this Agreement.
C. In undertaking the performance of this Agreement, Consultant represents that it is
knowledgeable in its field and that any services performed by Consultant under this
Agreement will be performed in compliance with such standards as may reasonably be
expected from a professional consulting firm in the field.
NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the
terms and conditions hereinafter set forth, the parties agree as follows:
1. SCOPE OF SERVICES
On an on -call basis, and at the City's sole discretion, Consultant shall perform during the
term of this Agreement, the tasks and obligations including all labor, materials, tools, equipment,
and incidental customary work required to fully and adequately complete the services described
and set forth in Exhibit A, attached hereto and incorporated by reference, for Options C and D.
2. COMPENSATION
a. City neither warrants nor guarantees any minimum or maximum compensation to
Consultant shall be paid only for actual services performed under this Agreement at the
rates and charges identified in Exhibit B. Consultant is one of four (4) consultants
selected under RFP 24-108. The total compensation for these services provided by all
such consultants selected under RFP 24-108 shall not exceed the shared aggregate
amount of Six Hundred Thousand Dollars ($600,000) during the term of the
Agreement, including any extension periods.
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b. Payment by City shall be made within forty-five (45) days following receipt of proper
invoice evidencing work performed, subject to City accounting procedures. City and
Consultant agree that all payments due and owing under this Agreement shall be made
through Automated Clearing House (ACH) transfers. Consultant agrees to execute the
City's standard ACH Vendor Payment Authorization and provide required
documentation. Upon verification of the data provided, the City will be authorized to
deposit payments directly into Consultant's account(s) with financial institutions.
Payment need not be made for work which fails to meet the standards of performance
set forth in the Recitals which may reasonably be expected by City.
3. TERM
This Agreement shall commence on January 1, 2025 and continue for a two (2) year term
through December 31, 2026 with the option for the City to grant up to two (2), one (1) year
renewals, exercisable by a writing by the City Manager and the City Attorney, unless terminated
earlier in accordance with Section 15, below.
4. INDEPENDENT CONTRACTOR
Consultant shall, during the entire term of this Agreement, be construed to be an
independent Consultant and not an employee of the City. This Agreement is not intended nor shall
it be construed to create an employer -employee relationship, a joint venture relationship, or to
allow the City to exercise discretion or control over the professional manner in which Consultant
performs the services which are the subject matter of this Agreement; however, the services to be
provided by Consultant shall be provided in a manner consistent with all applicable standards and
regulations governing such services. Consultant shall pay all salaries and wages, employer's social
security taxes, unemployment insurance and similar taxes relating to employees and shall be
responsible for all applicable withholding taxes.
5. OWNERSHIP OF MATERIALS
This Agreement creates a non-exclusive and perpetual license for City to copy, use,
modify, reuse, or sublicense any and all copyrights, designs, and other intellectual property
embodied in plans, specifications, studies, drawings, estimates, and other documents or works of
authorship fixed in any tangible medium of expression, including but not limited to, physical
drawings or data magnetically or otherwise recorded on computer diskettes, which are prepared or
caused to be prepared by Consultant under this Agreement ("Documents & Data"). Consultant
shall require all subcontractors to agree in writing that City is granted a non-exclusive and
perpetual license for any Documents & Data the subcontractor prepares under this Agreement.
Consultant represents and warrants that Consultant has the legal right to license any and all
Documents & Data. Consultant makes no such representation and warranty in regard to
Documents & Data which were provided to Consultant by the City. City shall not be limited in
any way in its use of the Documents and Data at any time, provided that any such use not within
the purposes intended by this Agreement shall be at City's sole risk.
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6. INSURANCE
Prior to undertaking performance of work under this Agreement, Consultant shall maintain
and shall require any subcontractors to obtain and maintain insurance as described below for the
entire Term of this Agreement against claims for injuries to persons or damage to property which
may arise from or in connection with services, products and materials supplied to City. Total cost
of such insurance shall be borne by Consultant.
MINIMUM SCOPE AND LIMIT OF INSURANCE
1. Commercial General Liability (CGL): Insurance Services Office Form CG 00 01
covering CGL on an "occurrence" basis, including products and completed operations,
property damage, bodily injury and personal & advertising injury with limits no less than
$2,000,000 per occurrence and $4,000,000 aggregate. Required policy limits can be met
with primary and umbrella/excess insurance policies.
2. Automobile Liability: Insurance Services Office Form CA 00 01 covering Code 1 (any
auto), with limits no less than $1,000,000 combined single limits. In the event Consultant
does not maintain commercial automobile liability insurance, City will accept evidence of
personal automobile insurance.
3. Workers' Compensation: as required by the State of California, with Statutory Limits,
and Employer's Liability Insurance with limit of no less than $1,000,000 per accident,
policy or employee, for bodily injury or disease. Coverage is not required if Consultant has
no employees and signs request to waive such insurance.
4. Professional Liability Insurance: with limits no less than $1,000,000 per occurrence or
claim, and $2,000,000 aggregate.
If Consultant maintains broader coverage and/or higher limits than the minimum requirements for
each line of coverage shown above, City requires and shall be entitled to the broader coverage
and/or the higher limits maintained by Consultant. Any available insurance proceeds in excess of
the specified minimum limits of insurance and coverage shall be available to City.
Other Insurance Provisions
The above required insurance policies are to contain or be endorsed to contain the following
provisions:
City, its City Council, its officers, officials, employees, agents, and volunteers are to be
covered as additional insureds, under Consultant's CGL, Professional Liability, and
Automobile Liability policies, with respect to any liability arising out of work or operations
performed by or on behalf of the Instructor including materials, parts, equipment, and
personnel furnished in connection with such work or operations.
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2. Consultant's Insurance company(ies) agrees to waive all rights of subrogation against City,
its City Council, its officers, officials, employees, agents, and volunteers for losses paid
under the terms of any policy which arise from work performed by Consultant under this
Agreement.
3. For any claims related to this contract, Consultant's insurance coverage shall be primary
and any insurance maintained by City, its City Council, its officers, officials, employees,
agents, or volunteers shall not contribute with it.
4. A severability of interest provision must apply for all the additional insureds, ensuring that
Consultant's insurance shall apply separately to each insured against whom a claim is made
or suit is brought, except with respect to the insurer's limits of liability.
5. Insurance policies required herein shall provide that coverage shall not be canceled,
suspended, voided, reduced in coverage or in limits, non -renewed by the carrier, or
materially changed except after thirty (30) days prior written notice has been given to City.
Ten (10) days prior written notice shall be provided to City for policy cancellation or non -
renewal due to non-payment of premium.
6. Certificate Holder on each Evidence of Insurance certificate shall be: City of Santa Ana,
Attention: City Manager's Office, 20 Civic Center Plaza, M-31, Santa Ana, CA 92701.
The name and location of project must be included in the Description of Operations section
of each certificate.
Self -Insured Retentions
Self -insured retentions must be declared to and approved by the City. The City may require the
Consultant to purchase coverage with a lower retention or provide proof of ability to pay losses
and related investigations, claim administration, and defense expenses within the retention.
Acceptability of Insurers
Insurance is to be placed with insurers authorized to conduct business in the State of California
with a current A.M. Best rating of no less than ANII, unless otherwise acceptable to City.
Verification of Coverage
Consultant shall furnish City with original Certificates of Insurance including all required
amendatory endorsements (or copies of the applicable policy language effecting coverage required
by this clause) and a copy of the Declarations and Endorsement Page of the CGL policy listing all
policy endorsements before work begins. However, failure to obtain the required documents prior
to the work beginning shall not waive Consultant's obligation to provide them.
City reserves the right to require complete, certified copies of all required insurance policies,
including endorsements required by these specifications, at any time.
Special Risks or Circumstances
City reserves the right to modify these requirements, including limits, based on the nature of the
risk, prior experience, insurer, coverage, or other special circumstances.
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7. INDEMNIFICATION
Consultant agrees to defend, and shall indemnify and hold harmless the City, its officers,
agents, employees, contractors, special counsel, and representatives from liability: (1) for personal
injury, damages, just compensation, restitution, judicial or equitable relief arising out of claims for
personal injury, including death, and claims for property damage, which may arise from the
negligent operations of the Contractor, its subcontractors, agents, employees, or other persons
acting on its behalf which relates to the services described in section 1 of this Agreement; and (2)
from any claim that personal injury, damages, just compensation, restitution, judicial or equitable
relief is due by reason of the terms of or effects arising from this Agreement. This indemnity and
hold harmless agreement applies to all claims for damages, just compensation, restitution, judicial
or equitable relief suffered, or alleged to have been suffered, by reason of the events referred to in
this Section or by reason of the terms of, or effects, arising from this Agreement. The Consultant
further agrees to indemnify, hold harmless, and pay all costs for the defense of the City, including
fees and costs for special counsel to be selected by the City, regarding any action by a third party
challenging the validity of this Agreement, or asserting that personal injury, damages, just
compensation, restitution, judicial or equitable relief due to personal or property rights arises by
reason of the terms of, or effects arising from this Agreement. City may make all reasonable
decisions with respect to its representation in any legal proceeding. Notwithstanding the foregoing,
to the extent Contractor's services are subject to Civil Code Section 2782.8, the above indemnity
shall be limited, to the extent required by Civil Code Section 2782.8, to claims that arise out of,
pertain to, or relate to the negligence, recklessness, or willful misconduct of the Contractor.
8. INTELLECTUAL PROPERTY INDEMNIFICATION
Consultant shall defend and indemnify the City, its officers, agents, representatives, and
employees against any and all liability, including costs, for infringement of any United States'
letters patent, trademark, or copyright infringement, including costs, contained in the work product
or documents provided by Consultant to the City pursuant to this Agreement.
9. RECORDS
Consultant shall keep records and invoices in connection with the work to be performed
under this Agreement. Consultant shall maintain complete and accurate records with respect to
the costs incurred under this Agreement and any services, expenditures, and disbursements
charged to the City for a minimum period of three (3) years, or for any longer period required by
law, from the date of final payment to Consultant under this Agreement. All such records and
invoices shall be clearly identifiable. Consultant shall allow a representative of the City to
examine, audit, and make transcripts or copies of such records and any other documents created
pursuant to this Agreement during regular business hours. Consultant shall allow inspection of all
work, data, documents, proceedings, and activities related to this Agreement for a period of three
(3) years from the date of final payment to Consultant under this Agreement.
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10. CONFIDENTIALITY
If Consultant receives from the City information which due to the nature of such
information is reasonably understood to be confidential and/or proprietary, Consultant agrees that
it shall not use or disclose such information except in the performance of this Agreement, and
further agrees to exercise the same degree of care it uses to protect its own information of like
importance, but in no event less than reasonable care. "Confidential Information" shall include all
nonpublic information. Confidential information includes not only written information, but also
information transferred orally, visually, electronically, or by other means. Confidential
information disclosed to either party by any subsidiary and/or agent of the other party is covered
by this Agreement. The foregoing obligations of non-use and nondisclosure shall not apply to any
information that (a) has been disclosed in publicly available sources; (b) is, through no fault of the
Consultant disclosed in a publicly available source; (c) is in rightful possession of the Consultant
without an obligation of confidentiality; (d) is required to be disclosed by operation of law; or (e)
is independently developed by the Consultant without reference to information disclosed by the
City.
11. CONFLICT OF INTEREST CLAUSE
Consultant covenants that it presently has no interests and shall not have interests, direct
or indirect, which would conflict in any manner with performance of services specified under this
Agreement.
12. NON-DISCRIMINATION
Consultant shall not discriminate because of race, color, creed, religion, sex, marital status,
sexual orientation, gender identity, gender expression, gender, medical conditions, genetic
information, or military and veteran status, age, national origin, ancestry, or disability, as defined
and prohibited by applicable law, in the recruitment, selection, teaching, training, utilization,
promotion, termination or other employment related activities or any services provided under this
Agreement. Consultant affirms that it is an equal opportunity employer and shall comply with all
applicable federal, state and local laws and regulations.
13. EXCLUSIVITY AND AMENDMENT
This Agreement represents the complete and exclusive statement between the City and
Contractor, and supersedes any and all other agreements, oral or written, between the parties. In
the event of a conflict between the terms of this Agreement and any attachments hereto, the terms
of this Agreement shall prevail. This Agreement may not be modified except by written instrument
signed by the City and by an authorized representative of Contractor. The parties agree that any
terms or conditions of any purchase order or other instrument that are inconsistent with, or in
addition to, the terms and conditions hereof, shall not bind or obligate Consultant or the City. Each
party to this Agreement acknowledges that no representations, inducements, promises or
agreements, orally or otherwise, have been made by any party, or anyone acting on behalf of any
party, which is not embodied herein.
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14. ASSIGNMENT
Inasmuch as this Agreement is intended to secure the specialized services of Contractor,
Consultant may not assign, transfer, delegate, or subcontract any interest herein without the prior
written consent of the City and any such assignment, transfer, delegation or subcontract without
the City's prior written consent shall be considered null and void. Nothing in this Agreement shall
be construed to limit the City's ability to have any of the services which are the subject to this
Agreement performed by City personnel or by other Contractors retained by City.
15. TERMINATION
This Agreement may be terminated by the City upon thirty (30) days written notice of
termination. In such event, Consultant shall be entitled to receive and the City shall pay Consultant
compensation for all services performed by Consultant prior to receipt of such notice of
termination, subject to the following conditions:
a. As a condition of such payment, the Executive Director may require Consultant to
deliver to the City all work product(s) completed as of such date, and in such case
such work product shall be the property of the City unless prohibited by law, and
Consultant consents to the City's use thereof for such purposes as the City deems
appropriate.
b. Payment need not be made for work which fails to meet the standard of
performance specified in the Recitals of this Agreement.
16. WAIVER
No waiver of breach, failure of any condition, or any right or remedy contained in or
granted by the provisions of this Agreement shall be effective unless it is in writing and signed by
the party waiving the breach, failure, right or remedy. No waiver of any breach, failure or right, or
remedy shall be deemed a waiver of any other breach, failure, right or remedy, whether or not
similar, nor shall any waiver constitute a continuing waiver unless the writing so specifies.
17. JURISDICTION - VENUE
This Agreement has been executed and delivered in the State of California and the validity,
interpretation, performance, and enforcement of any of the clauses of this Agreement shall be
determined and governed by the laws of the State of California. Both parties further agree that
Orange County, California, shall be the venue for any action or proceeding that may be brought or
arise out of, in connection with or by reason of this Agreement.
18. PROFESSIONAL LICENSES
Consultant shall, throughout the term of this Agreement, maintain all necessary licenses,
permits, approvals, waivers, and exemptions necessary for the provision of the services hereunder
and required by the laws and regulations of the United States, the State of California, the City of
Santa Ana and all other governmental agencies. Consultant shall notify the City immediately and
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in writing of its inability to obtain or maintain such permits, licenses, approvals, waivers, and
exemptions. Said inability shall be cause for termination of this Agreement.
19. NOTICE
Any notice, tender, demand, delivery, or other communication pursuant to this Agreement
shall be in writing and shall be deemed to be properly given if delivered in person or mailed by
first class or certified mail, postage prepaid, or sent by fax or other telegraphic communication in
the manner provided in this Section, to the following persons:
To City:
City Clerk
City of Santa Ana
20 Civic Center Plaza (M-30)
P.O. Box 1988
Santa Ana, CA 92702-1988
Fax: 714- 647-6956
With courtesy copies to:
City Manager's Office
City of Santa Ana
20 Civic Center Plaza (M-31)
P.O. Box 1988
Santa Ana, California 92702
To Contractor:
Dynamic Video Communications, LLC
Attn: Edward Garcia
30211 Avenida de las Bandera, Suite 200
Rancho Santa Margarita, CA 92688
A party may change its address by giving notice in writing to the other party. Thereafter,
any communication shall be addressed and transmitted to the new address. If sent by mail,
communication shall be effective or deemed to have been given three (3) days after it has been
deposited in the United States mail, duly registered or certified, with postage prepaid, and
addressed as set forth above. If sent by fax, communication shall be effective or deemed to have
been given twenty-four (24) hours after the time set forth on the transmission report issued by the
transmitting facsimile machine, addressed as set forth above. For purposes of calculating these
time frames, weekends, federal, state, County or City holidays shall be excluded.
20. MISCELLANEOUS PROVISIONS
a. Each undersigned represents and warrants that its signature herein below has the
power, authority and right to bind their respective parties to each of the terms of
this Agreement, and shall indemnify City fully, including reasonable costs and
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attorney's fees, for any injuries or damages to City in the event that such authority
or power is not, in fact, held by the signatory or is withdrawn.
b. All Exhibits referenced herein and attached hereto shall be incorporated as if fully
set forth in the body of this Agreement.
IN WITNESS WHEREOF, the parties hereto have executed this Agreement the date and year first
above written.
ATTEST:
Jennifer L. Hall
City Clerk
APPROVED AS TO FORM:
SONIA R. CARVALHO
City Attorney
B
Jonathan T. Martinez
Assistant City Attorney
CITY OF SANTA ANA
Alvaro Nunez
City Manager
CONSULTANT:
Edward Garcia
Owner
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EXHIBIT A
SCOPE OF SERVICES
(9)
CITY OF SANTA ANA
EXHIBIT A
SCOPE OF SERVICES
Contractor shall perform services as set forth below.
I. OPTION A: City Council and other Public Meetings
A. General Responsibilities:
1. Serve as Video Producer/Administrator for all City of Santa Ana Council meetings and
cable -casting events in Council Chambers.
i. Live broadcast and record City Council meetings.
2. Provide production services in live meeting coverage and playback for approximately
twenty-four (24) meetings, including:
i. City Council meetings held on the first and third Tuesdays of the month, and
ii. Possible additional public meetings as selected by the City Clerk and/or City
Manager, as needed.
3. Provide technical assistance for City production crews and staff.
4. Be responsible for all graphics/audio/visual needs during the presentations, which
includes:
i. PowerPoint,
ii. Overheads,
iii. Video roll -ins and presentations,
iv. Review cueing system,
v. Proper use of microphones for Council.
5. Arrange for and design overall look and style of productions.
6. Arrange for input of council graphics prior to the meeting. Run a spell check. Arrange
for graphics to state replays during the meeting, approximately every 30 minutes
during program.
7. Use of video streaming services that integrate with Facebook Live, YouTube Live, or
similar social media platforms.
8. Responsiveness to provide video services for meetings on short notice (24 to 72 hours
in advance.) Proposer should identify staffing levels, availability and how these needs
will be met.
B. Communication with City Staff:
1. Maintain open communications with the Public Affairs Information Officer and City
Clerk's Office for special needs or changes pertinent to the agenda for each council
meeting.
2. Communicate and confirm with the Public Affairs Information Officer regarding Council
meeting coverage and playback related to the city channel. Report technical playback
and Council problems and remedies to the cable office.
City of Santa Ana RFP No. 24-108 Page 16 of 33
(9)CITY OF SANTA ANA
3. Direct communication with City Councilmembers and City Clerk.
C. Staffing Responsibilities:
1. Provide, hire and supervise all video production crew and staff to ensure that the
control room is fully staffed during meetings and to provide a professional, high -quality
video production.
i. Staff shall include Director, Camera Robotics Operator, Audio Operator,
Graphics Designer and Playback Operator. These positions may be
consolidated in one or more persons. City recommends a crew of 2-3 people.
2. Schedule video production staff. Pre -arrange and notify crew of video productions and
changes.
3. Provide for office administration and payroll for video production and playback crew.
4. Provide and be responsible for all production staff training and hands-on use of
equipment for video crews.
D. Training and Support:
1. Provide a training program (remotely or in -person) to a group of up to eight (8) City
staff members.
i. Training shall describe the roles and responsibilities of the Contractor in
providing the video streaming service for City Council/public meetings.
ii. Training shall identify how City Staff can identify and rectify minor problems that
may arise in the rollout of the video streaming services.
2. Provide a main point of contact for City Staff.
i. The main point of contact shall have a thorough understanding of the video
streaming system and be capable of troubleshooting problems remotely with
City Staff who may not be experts in video and audio technology.
E. Other Responsibilities:
1. Provide maintenance of playback equipment located in City Hall as necessary for City
Council meetings.
i. The City of Santa Ana provides the control room equipment, cameras and
equipment located inside the Council Chambers to broadcast and record the
City Council meetings, including computers and other video production
equipment.
II. OPTION B: Annual State of the City Address
1. Contractor shall produce the Mayor's annual State of the City address, including:
i. Hiring and supervising crew for camera operations,
ii. Audio mixing,
iii. Cable running,
iv. Equipment load -in and load -out,
v. Directing the show for video,
City of Santa Ana RFP No. 24-108 Page 17 of 33
CITY OF SANTA ANA
vi. Renting all needed video equipment and
vii. Editing the finished video for playback.
III. OPTION C: Event Video Production
1. On- and off -site video production services in Santa Ana for City -produced events that
may include, but are not limited to:
i. 4th of July Celebration,
ii. Fiestas Patrias,
iii. Santa Ana Fun Run.
2. This shall include all responsibility for graphics, video roll -ins and all audio/visual
needs.
3. Event production may be a recorded event or a live event broadcast.
4. Approximately one event video per month.
IV. OPTION D: Other Video Production
1. On- and off -site video production services in Santa Ana to produce videos tailored for
social media, City TV channel, marketing, website, employee orientation, and other
internal and external uses.
2. These would be brief videos (30 seconds to 5 minutes) and shall include editing for
graphics, captions, animations, video roll -ins and all audio/visual needs.
3. Approximately 1-2 videos per month.
4. Could include occasional longer form videos, such as documentary style or news
broadcast style, requiring additional filming and editing time.
V. OPTION E: Cable/Video/Audio Equipment Maintenance and Installation
1. Confer with City staff to evaluate needs and supervise maintenance activity of all city
owned audio/video facilities, as needed. Said facilities include, but are not limited to,
City Hall, recreation centers, senior centers, stadium, soccer fields, etc.
2. Review and make recommendation for the repair and /or replacement of said
audio/video facilities.
3. Develop purchase lists, install, integrate and upgrade systems or equipment as
needed.
4. Troubleshoot system, system repair, system alignment, calibration and design.
5. Design layout of electrical circuitry for existing and /or acquired audio/video
equipment.
6. Establish and maintain equipment log and data base to keep inventory and records of
maintenance and to track equipment performance.
7. Help establish and enforce City policies for equipment use. Provide operation
instruction for staff.
City of Santa Ana RFP No. 24-108 Page 18 of 33
(9)CITY OF SANTA ANA
8. Prepare preventative maintenance schedules and execute said maintenance on a
routine basis.
9. Coordinate equipment repair with outside agencies.
10. Supervise annual asset inventories and tagging of new assets, as needed.
11. Coordinate acquisition of new production equipment.
12. Facilitate and supervise use of facilities or equipment by outside agencies, persons,
other City employees or cable franchisee staff.
13. Provide updates to City staff on progress of equipment installation, maintenance,
building projects and anticipated completion dates.
14. Conduct regular security checks on the City's production equipment.
15. Assist City Clerk and other staff on use of Council Chambers: video, audio, lighting,
PowerPoint, Elmo or other technical needs.
16. Facilitate completion of production services requested by City staff (including making
dubs, editing and shooting videos, setting up equipment, programming videos on the
city TV channel, delivering equipment, setting up operating facilities as needed.)
17. Vendor may utilize consultants/subcontractors to assist as required at the discretion
of and with approval from the City Manager's Office.
18. Ensure compliance with local, state, and federal safety codes and regulations.
VI. Other Services Not Mentioned
1. In addition to the designated proposal cost categories provided below, Proposers are
encouraged to provide cost proposals for services that are not described in this RFP
but may be of benefit to the City with regard to video streaming services.
City of Santa Ana RFP No. 24-108 Page 19 of 33
EXHIBIT B
COMPENSATION
Fee Proposal including hourly rates if applicable
39
PRICE SUMMARY SHEET
REQUEST FOR PROPOSALS
Enter below the proposed hourly rate(s) to perform work described in the Scope of Work,
Exhibit A. Prices shall be fully -burdened rates to include hourly rate. qeneral and administration,
overhead and profit....
SCHEDULE I — HOURLY RATE SCHEDULE:
Key Personnel:
Name
Job Function
Fully -Burdened
Hourly Rate
Effective through
June 30, 2027
Edward Garcia
Pre -Production Lead
$ 85.00
Sarah D.
Pre -Production Support
$ 65.00
Edward Garcia
Producer
$ 95.00
Edward Garcia
Director
$ 175.00
Andres Andrede
Production Support
$ 155.00
Peter Smith
Video Finishing
$ 65.00
FOR COST ANALYSIS PURPOSES:
Provide fully -burdened hourly rates for the above -designated job categories. The fully -burdened
hourly rates will be included in the resulting agreement should your proposal be selected for
award.
Page 1
50
40
Other Labor Charges:
Job Function
Fully -Burdened
Hourly Rate
Production Team consisting of
$
LD, Mixer, Lighting, Audio &
$
Expendable = 250 per hour
$
250.00
Music Sweetening Session
$
100.00
Color Grading
$
75.00
VFX
$
150.00
Post Production Editing
$
125.00
Drone/Gimbal
$
185.00
SCHEDULE II ---- OTHER DIRECT COSTS SCHEDULE
Type of ODC
Quantity
Unit Rate
Budget Amount
1.
2.
3.
4.
5.
6.
7.
8.
Mileage for travel shall be reimbursed at the current IRS mileage rates.
documentation must accompany invoice.
51
41
DYNAMIC VIDEO
COMMUNICATIONS
LIMITED LIABILITY COMPANY
November 8th, 2024
Jacques Lam / Buyer, Finance & Management Services Agency
City of Santa Ana
20 Civic Center Plaza
Santa Ana, California 92701
REF: VIDEO PRODUCTION and Technical Services — RFP 24.108
Dear Ms. Lam,
We are excited to take on the challenge of creating unique content!
Below, you will find clarification on pricing for specific types of projects. Please note
that several factors can influence the budget based on the creative aspects and the
event's requirements. The quotes provided will be based on our experience with
medium-sized events.
Full Day Event = $5990-6500.00
Pre -Production Lead
Director / Producer
Live Event Audio Engineer & Mixer
Camera Operator A
Camera Operator / Drone / Gimbal
Editorial
Mix / Grade / Finishing
Interview News -Style / Branded Content = $5500-6800.00
Pre Production Lead
Outline / Writer
Production Lead / Director / Producer
Audio Engineer
Camera Operator A
Camera Operator / Drone / Gimbal
Editorial
Mix / Grade / Finishing
Half Day Shoot = $3275.- 4200.00
Without Editing
Production Lead / Director / Producer
Camera Operator / Drone / Gimbal
Full Day Shoot - $4200. - 5900.00
Without Editing
Pre Production Lead
Director / Producer
Audio Engineer
Camera Operator / Gimbal
Post -production is estimated at 1750.00. If you have any questions, please feel free to
reach out. Thank you for your consideration!
Respectfully,
Edward Garcia, Producer / Director / Project Manager
DYNAMIC VIDEO COMMUNICATIONS, LLC
30211 Avenida de las Banderas
Suite 200
Rancho Santa Margarita, CA 92688
Edwardgarcia2@mac.com
949 232 3220
DVCCONTENT.COM
AGREEMENT WITH JPW COMMUNICATIONS, INC. TO PROVIDE
ON -CALL VIDEO PRODUCTION AND TECHNICAL SERVICES
FOR THE CITY OF SANTA ANA
THIS AGREEMENT is made and entered into on this 17TH day of December, 2024 by and between
JPW Communications, a California corporation ("Consultant"), and the City of Santa Ana, a
charter city and municipal corporation organized and existing under the Constitution and laws of
the State of California ("City").
RECITALS
A. On September 23, 2024 the City issued Request for Proposal ("RFP") No. 24-108, by
which it sought qualified consultants to provide on -call video production and technical
services, for service options listed in the RFP, for video production of City Council
meetings; other video productions including recorded event videos, live event videos,
marketing and PSA videos, animated videos, and social media video content; and
audio/visual system design and equipment maintenance.
B. Consultant submitted a responsive proposal that was among those selected by the City.
Consultant represents that it is able and willing to provide the services described in the
scope of work that was included in the RFP. Consultant's proposal shall be incorporated
by reference as though fully attached here to this Agreement.
C. In undertaking the performance of this Agreement, Consultant represents that it is
knowledgeable in its field and that any services performed by Consultant under this
Agreement will be performed in compliance with such standards as may reasonably be
expected from a professional consulting firm in the field.
NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the
terms and conditions hereinafter set forth, the parties agree as follows:
1. SCOPE OF SERVICES
On an on -call basis, and at the City's sole discretion, Consultant shall perform during the
term of this Agreement, the tasks and obligations including all labor, materials, tools, equipment,
and incidental customary work required to fully and adequately complete the services described
and set forth in Exhibit A, attached hereto and incorporated by reference, for Options C, and D.
2. COMPENSATION
a. City neither warrants nor guarantees any minimum or maximum compensation to
Consultant shall be paid only for actual services performed under this Agreement at the
rates and charges identified in Exhibit B. Consultant is one of four (4) consultants
selected under RFP 24-108. The total compensation for these services provided by all
such consultants selected under RFP 24-108 shall not exceed the shared aggregate
amount of Six Hundred Thousand Dollars ($600,000) during the term of the
Agreement, including any extension periods.
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b. Payment by City shall be made within forty-five (45) days following receipt of proper
invoice evidencing work performed, subject to City accounting procedures. City and
Consultant agree that all payments due and owing under this Agreement shall be made
through Automated Clearing House (ACH) transfers. Consultant agrees to execute the
City's standard ACH Vendor Payment Authorization and provide required
documentation. Upon verification of the data provided, the City will be authorized to
deposit payments directly into Consultant's account(s) with financial institutions.
Payment need not be made for work which fails to meet the standards of performance
set forth in the Recitals which may reasonably be expected by City.
3. TERM
This Agreement shall commence on January 1, 2025 and continue for a two (2) year term
through December 31, 2026 with the option for the City to grant up to two (2), one (1) year
renewals, exercisable by a writing by the City Manager and the City Attorney, unless terminated
earlier in accordance with Section 15, below.
4. INDEPENDENT CONTRACTOR
Consultant shall, during the entire term of this Agreement, be construed to be an
independent Consultant and not an employee of the City. This Agreement is not intended nor shall
it be construed to create an employer -employee relationship, a joint venture relationship, or to
allow the City to exercise discretion or control over the professional manner in which Consultant
performs the services which are the subject matter of this Agreement; however, the services to be
provided by Consultant shall be provided in a manner consistent with all applicable standards and
regulations governing such services. Consultant shall pay all salaries and wages, employer's social
security taxes, unemployment insurance and similar taxes relating to employees and shall be
responsible for all applicable withholding taxes.
5. OWNERSHIP OF MATERIALS
This Agreement creates a non-exclusive and perpetual license for City to copy, use,
modify, reuse, or sublicense any and all copyrights, designs, and other intellectual property
embodied in plans, specifications, studies, drawings, estimates, and other documents or works of
authorship fixed in any tangible medium of expression, including but not limited to, physical
drawings or data magnetically or otherwise recorded on computer diskettes, which are prepared or
caused to be prepared by Consultant under this Agreement ("Documents & Data"). Consultant
shall require all subcontractors to agree in writing that City is granted a non-exclusive and
perpetual license for any Documents & Data the subcontractor prepares under this Agreement.
Consultant represents and warrants that Consultant has the legal right to license any and all
Documents & Data. Consultant makes no such representation and warranty in regard to
Documents & Data which were provided to Consultant by the City. City shall not be limited in
any way in its use of the Documents and Data at any time, provided that any such use not within
the purposes intended by this Agreement shall be at City's sole risk.
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6. INSURANCE
Prior to undertaking performance of work under this Agreement, Consultant shall maintain
and shall require any subcontractors to obtain and maintain insurance as described below for the
entire Term of this Agreement against claims for injuries to persons or damage to property which
may arise from or in connection with services, products and materials supplied to City. Total cost
of such insurance shall be borne by Consultant.
MINIMUM SCOPE AND LIMIT OF INSURANCE
1. Commercial General Liability (CGL): Insurance Services Office Form CG 00 01
covering CGL on an "occurrence" basis, including products and completed operations,
property damage, bodily injury and personal & advertising injury with limits no less than
$2,000,000 per occurrence and $4,000,000 aggregate. Required policy limits can be met
with primary and umbrella/excess insurance policies.
2. Automobile Liability: Insurance Services Office Form CA 00 01 covering Code 1 (any
auto), with limits no less than $1,000,000 combined single limits. In the event Consultant
does not maintain commercial automobile liability insurance, City will accept evidence of
personal automobile insurance.
3. Workers' Compensation: as required by the State of California, with Statutory Limits,
and Employer's Liability Insurance with limit of no less than $1,000,000 per accident,
policy or employee, for bodily injury or disease. Coverage is not required if Consultant has
no employees and signs request to waive such insurance.
4. Professional Liability Insurance: with limits no less than $1,000,000 per occurrence or
claim, and $2,000,000 aggregate.
If Consultant maintains broader coverage and/or higher limits than the minimum requirements for
each line of coverage shown above, City requires and shall be entitled to the broader coverage
and/or the higher limits maintained by Consultant. Any available insurance proceeds in excess of
the specified minimum limits of insurance and coverage shall be available to City.
Other Insurance Provisions
The above required insurance policies are to contain or be endorsed to contain the following
provisions:
City, its City Council, its officers, officials, employees, agents, and volunteers are to be
covered as additional insureds, under Consultant's CGL, Professional Liability, and
Automobile Liability policies, with respect to any liability arising out of work or operations
performed by or on behalf of the Instructor including materials, parts, equipment, and
personnel furnished in connection with such work or operations.
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2. Consultant's Insurance company(ies) agrees to waive all rights of subrogation against City,
its City Council, its officers, officials, employees, agents, and volunteers for losses paid
under the terms of any policy which arise from work performed by Consultant under this
Agreement.
3. For any claims related to this contract, Consultant's insurance coverage shall be primary
and any insurance maintained by City, its City Council, its officers, officials, employees,
agents, or volunteers shall not contribute with it.
4. A severability of interest provision must apply for all the additional insureds, ensuring that
Consultant's insurance shall apply separately to each insured against whom a claim is made
or suit is brought, except with respect to the insurer's limits of liability.
5. Insurance policies required herein shall provide that coverage shall not be canceled,
suspended, voided, reduced in coverage or in limits, non -renewed by the carrier, or
materially changed except after thirty (30) days prior written notice has been given to City.
Ten (10) days prior written notice shall be provided to City for policy cancellation or non -
renewal due to non-payment of premium.
6. Certificate Holder on each Evidence of Insurance certificate shall be: City of Santa Ana,
Attention: City Manager's Office, 20 Civic Center Plaza, M-31, Santa Ana, CA 92701.
The name and location of project must be included in the Description of Operations section
of each certificate.
Self -Insured Retentions
Self -insured retentions must be declared to and approved by the City. The City may require the
Consultant to purchase coverage with a lower retention or provide proof of ability to pay losses
and related investigations, claim administration, and defense expenses within the retention.
Acceptability of Insurers
Insurance is to be placed with insurers authorized to conduct business in the State of California
with a current A.M. Best rating of no less than ANII, unless otherwise acceptable to City.
Verification of Coverage
Consultant shall furnish City with original Certificates of Insurance including all required
amendatory endorsements (or copies of the applicable policy language effecting coverage required
by this clause) and a copy of the Declarations and Endorsement Page of the CGL policy listing all
policy endorsements before work begins. However, failure to obtain the required documents prior
to the work beginning shall not waive Consultant's obligation to provide them.
City reserves the right to require complete, certified copies of all required insurance policies,
including endorsements required by these specifications, at any time.
Special Risks or Circumstances
City reserves the right to modify these requirements, including limits, based on the nature of the
risk, prior experience, insurer, coverage, or other special circumstances.
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7. INDEMNIFICATION
Consultant agrees to defend, and shall indemnify and hold harmless the City, its officers,
agents, employees, contractors, special counsel, and representatives from liability: (1) for personal
injury, damages, just compensation, restitution, judicial or equitable relief arising out of claims for
personal injury, including death, and claims for property damage, which may arise from the
negligent operations of the Contractor, its subcontractors, agents, employees, or other persons
acting on its behalf which relates to the services described in section 1 of this Agreement; and (2)
from any claim that personal injury, damages, just compensation, restitution, judicial or equitable
relief is due by reason of the terms of or effects arising from this Agreement. This indemnity and
hold harmless agreement applies to all claims for damages, just compensation, restitution, judicial
or equitable relief suffered, or alleged to have been suffered, by reason of the events referred to in
this Section or by reason of the terms of, or effects, arising from this Agreement. The Consultant
further agrees to indemnify, hold harmless, and pay all costs for the defense of the City, including
fees and costs for special counsel to be selected by the City, regarding any action by a third party
challenging the validity of this Agreement, or asserting that personal injury, damages, just
compensation, restitution, judicial or equitable relief due to personal or property rights arises by
reason of the terms of, or effects arising from this Agreement. City may make all reasonable
decisions with respect to its representation in any legal proceeding. Notwithstanding the foregoing,
to the extent Contractor's services are subject to Civil Code Section 2782.8, the above indemnity
shall be limited, to the extent required by Civil Code Section 2782.8, to claims that arise out of,
pertain to, or relate to the negligence, recklessness, or willful misconduct of the Contractor.
8. INTELLECTUAL PROPERTY INDEMNIFICATION
Consultant shall defend and indemnify the City, its officers, agents, representatives, and
employees against any and all liability, including costs, for infringement of any United States'
letters patent, trademark, or copyright infringement, including costs, contained in the work product
or documents provided by Consultant to the City pursuant to this Agreement.
9. RECORDS
Consultant shall keep records and invoices in connection with the work to be performed
under this Agreement. Consultant shall maintain complete and accurate records with respect to
the costs incurred under this Agreement and any services, expenditures, and disbursements
charged to the City for a minimum period of three (3) years, or for any longer period required by
law, from the date of final payment to Consultant under this Agreement. All such records and
invoices shall be clearly identifiable. Consultant shall allow a representative of the City to
examine, audit, and make transcripts or copies of such records and any other documents created
pursuant to this Agreement during regular business hours. Consultant shall allow inspection of all
work, data, documents, proceedings, and activities related to this Agreement for a period of three
(3) years from the date of final payment to Consultant under this Agreement.
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10. CONFIDENTIALITY
If Consultant receives from the City information which due to the nature of such
information is reasonably understood to be confidential and/or proprietary, Consultant agrees that
it shall not use or disclose such information except in the performance of this Agreement, and
further agrees to exercise the same degree of care it uses to protect its own information of like
importance, but in no event less than reasonable care. "Confidential Information" shall include all
nonpublic information. Confidential information includes not only written information, but also
information transferred orally, visually, electronically, or by other means. Confidential
information disclosed to either party by any subsidiary and/or agent of the other party is covered
by this Agreement. The foregoing obligations of non-use and nondisclosure shall not apply to any
information that (a) has been disclosed in publicly available sources; (b) is, through no fault of the
Consultant disclosed in a publicly available source; (c) is in rightful possession of the Consultant
without an obligation of confidentiality; (d) is required to be disclosed by operation of law; or (e)
is independently developed by the Consultant without reference to information disclosed by the
City.
11. CONFLICT OF INTEREST CLAUSE
Consultant covenants that it presently has no interests and shall not have interests, direct
or indirect, which would conflict in any manner with performance of services specified under this
Agreement.
12. NON-DISCRIMINATION
Consultant shall not discriminate because of race, color, creed, religion, sex, marital status,
sexual orientation, gender identity, gender expression, gender, medical conditions, genetic
information, or military and veteran status, age, national origin, ancestry, or disability, as defined
and prohibited by applicable law, in the recruitment, selection, teaching, training, utilization,
promotion, termination or other employment related activities or any services provided under this
Agreement. Consultant affirms that it is an equal opportunity employer and shall comply with all
applicable federal, state and local laws and regulations.
13. EXCLUSIVITY AND AMENDMENT
This Agreement represents the complete and exclusive statement between the City and
Contractor, and supersedes any and all other agreements, oral or written, between the parties. In
the event of a conflict between the terms of this Agreement and any attachments hereto, the terms
of this Agreement shall prevail. This Agreement may not be modified except by written instrument
signed by the City and by an authorized representative of Contractor. The parties agree that any
terms or conditions of any purchase order or other instrument that are inconsistent with, or in
addition to, the terms and conditions hereof, shall not bind or obligate Consultant or the City. Each
party to this Agreement acknowledges that no representations, inducements, promises or
agreements, orally or otherwise, have been made by any party, or anyone acting on behalf of any
party, which is not embodied herein.
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14. ASSIGNMENT
Inasmuch as this Agreement is intended to secure the specialized services of Contractor,
Consultant may not assign, transfer, delegate, or subcontract any interest herein without the prior
written consent of the City and any such assignment, transfer, delegation or subcontract without
the City's prior written consent shall be considered null and void. Nothing in this Agreement shall
be construed to limit the City's ability to have any of the services which are the subject to this
Agreement performed by City personnel or by other Contractors retained by City.
15. TERMINATION
This Agreement may be terminated by the City upon thirty (30) days written notice of
termination. In such event, Consultant shall be entitled to receive and the City shall pay Consultant
compensation for all services performed by Consultant prior to receipt of such notice of
termination, subject to the following conditions:
a. As a condition of such payment, the Executive Director may require Consultant to
deliver to the City all work product(s) completed as of such date, and in such case
such work product shall be the property of the City unless prohibited by law, and
Consultant consents to the City's use thereof for such purposes as the City deems
appropriate.
b. Payment need not be made for work which fails to meet the standard of
performance specified in the Recitals of this Agreement.
16. WAIVER
No waiver of breach, failure of any condition, or any right or remedy contained in or
granted by the provisions of this Agreement shall be effective unless it is in writing and signed by
the party waiving the breach, failure, right or remedy. No waiver of any breach, failure or right, or
remedy shall be deemed a waiver of any other breach, failure, right or remedy, whether or not
similar, nor shall any waiver constitute a continuing waiver unless the writing so specifies.
17. JURISDICTION - VENUE
This Agreement has been executed and delivered in the State of California and the validity,
interpretation, performance, and enforcement of any of the clauses of this Agreement shall be
determined and governed by the laws of the State of California. Both parties further agree that
Orange County, California, shall be the venue for any action or proceeding that may be brought or
arise out of, in connection with or by reason of this Agreement.
18. PROFESSIONAL LICENSES
Consultant shall, throughout the term of this Agreement, maintain all necessary licenses,
permits, approvals, waivers, and exemptions necessary for the provision of the services hereunder
and required by the laws and regulations of the United States, the State of California, the City of
Santa Ana and all other governmental agencies. Consultant shall notify the City immediately and
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in writing of its inability to obtain or maintain such permits, licenses, approvals, waivers, and
exemptions. Said inability shall be cause for termination of this Agreement.
19. NOTICE
Any notice, tender, demand, delivery, or other communication pursuant to this Agreement
shall be in writing and shall be deemed to be properly given if delivered in person or mailed by
first class or certified mail, postage prepaid, or sent by fax or other telegraphic communication in
the manner provided in this Section, to the following persons:
To City:
City Clerk
City of Santa Ana
20 Civic Center Plaza (M-30)
P.O. Box 1988
Santa Ana, CA 92702-1988
Fax: 714- 647-6956
With courtesy copies to:
City Manager's Office
City of Santa Ana
20 Civic Center Plaza (M-31)
P.O. Box 1988
Santa Ana, California 92702
To Contractor:
JPW Communications, Inc.
Attn: Jenny Windle, CEO
2710 Loker Ave. W, Suite 300
Carlsbad, CA 92010
A party may change its address by giving notice in writing to the other party. Thereafter,
any communication shall be addressed and transmitted to the new address. If sent by mail,
communication shall be effective or deemed to have been given three (3) days after it has been
deposited in the United States mail, duly registered or certified, with postage prepaid, and
addressed as set forth above. If sent by fax, communication shall be effective or deemed to have
been given twenty-four (24) hours after the time set forth on the transmission report issued by the
transmitting facsimile machine, addressed as set forth above. For purposes of calculating these
time frames, weekends, federal, state, County or City holidays shall be excluded.
20. MISCELLANEOUS PROVISIONS
a. Each undersigned represents and warrants that its signature herein below has the
power, authority and right to bind their respective parties to each of the terms of
this Agreement, and shall indemnify City fully, including reasonable costs and
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attorney's fees, for any injuries or damages to City in the event that such authority
or power is not, in fact, held by the signatory or is withdrawn.
b. All Exhibits referenced herein and attached hereto shall be incorporated as if fully
set forth in the body of this Agreement.
IN WITNESS WHEREOF, the parties hereto have executed this Agreement the date and year first
above written.
ATTEST:
Jennifer L. Hall
City Clerk
APPROVED AS TO FORM:
SONIA R. CARVALHO
City Attorney
By:
athan T. Martine
Assistant City Attorney
CITY OF SANTA ANA
Alvaro Nunez
City Manager
CONSULTANT:
Jennifer "'it' Ily signed by
Jennifer Windle
Windle Date: 2024.12.09
10:14:52-08'00'
Jenny Windle
CEO
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EXHIBIT A
SCOPE OF SERVICES
(9)
CITY OF SANTA ANA
EXHIBIT A
SCOPE OF SERVICES
Contractor shall perform services as set forth below.
I. OPTION A: City Council and other Public Meetings
A. General Responsibilities:
1. Serve as Video Producer/Administrator for all City of Santa Ana Council meetings and
cable -casting events in Council Chambers.
i. Live broadcast and record City Council meetings.
2. Provide production services in live meeting coverage and playback for approximately
twenty-four (24) meetings, including:
i. City Council meetings held on the first and third Tuesdays of the month, and
ii. Possible additional public meetings as selected by the City Clerk and/or City
Manager, as needed.
3. Provide technical assistance for City production crews and staff.
4. Be responsible for all graphics/audio/visual needs during the presentations, which
includes:
i. PowerPoint,
ii. Overheads,
iii. Video roll -ins and presentations,
iv. Review cueing system,
v. Proper use of microphones for Council.
5. Arrange for and design overall look and style of productions.
6. Arrange for input of council graphics prior to the meeting. Run a spell check. Arrange
for graphics to state replays during the meeting, approximately every 30 minutes
during program.
7. Use of video streaming services that integrate with Facebook Live, YouTube Live, or
similar social media platforms.
8. Responsiveness to provide video services for meetings on short notice (24 to 72 hours
in advance.) Proposer should identify staffing levels, availability and how these needs
will be met.
B. Communication with City Staff:
1. Maintain open communications with the Public Affairs Information Officer and City
Clerk's Office for special needs or changes pertinent to the agenda for each council
meeting.
2. Communicate and confirm with the Public Affairs Information Officer regarding Council
meeting coverage and playback related to the city channel. Report technical playback
and Council problems and remedies to the cable office.
City of Santa Ana RFP No. 24-108 Page 16 of 33
(9)CITY OF SANTA ANA
3. Direct communication with City Councilmembers and City Clerk.
C. Staffing Responsibilities:
1. Provide, hire and supervise all video production crew and staff to ensure that the
control room is fully staffed during meetings and to provide a professional, high -quality
video production.
i. Staff shall include Director, Camera Robotics Operator, Audio Operator,
Graphics Designer and Playback Operator. These positions may be
consolidated in one or more persons. City recommends a crew of 2-3 people.
2. Schedule video production staff. Pre -arrange and notify crew of video productions and
changes.
3. Provide for office administration and payroll for video production and playback crew.
4. Provide and be responsible for all production staff training and hands-on use of
equipment for video crews.
D. Training and Support:
1. Provide a training program (remotely or in -person) to a group of up to eight (8) City
staff members.
i. Training shall describe the roles and responsibilities of the Contractor in
providing the video streaming service for City Council/public meetings.
ii. Training shall identify how City Staff can identify and rectify minor problems that
may arise in the rollout of the video streaming services.
2. Provide a main point of contact for City Staff.
i. The main point of contact shall have a thorough understanding of the video
streaming system and be capable of troubleshooting problems remotely with
City Staff who may not be experts in video and audio technology.
E. Other Responsibilities:
1. Provide maintenance of playback equipment located in City Hall as necessary for City
Council meetings.
i. The City of Santa Ana provides the control room equipment, cameras and
equipment located inside the Council Chambers to broadcast and record the
City Council meetings, including computers and other video production
equipment.
II. OPTION B: Annual State of the City Address
1. Contractor shall produce the Mayor's annual State of the City address, including:
i. Hiring and supervising crew for camera operations,
ii. Audio mixing,
iii. Cable running,
iv. Equipment load -in and load -out,
v. Directing the show for video,
City of Santa Ana RFP No. 24-108 Page 17 of 33
CITY OF SANTA ANA
vi. Renting all needed video equipment and
vii. Editing the finished video for playback.
III. OPTION C: Event Video Production
1. On- and off -site video production services in Santa Ana for City -produced events that
may include, but are not limited to:
i. 4th of July Celebration,
ii. Fiestas Patrias,
iii. Santa Ana Fun Run.
2. This shall include all responsibility for graphics, video roll -ins and all audio/visual
needs.
3. Event production may be a recorded event or a live event broadcast.
4. Approximately one event video per month.
IV. OPTION D: Other Video Production
1. On- and off -site video production services in Santa Ana to produce videos tailored for
social media, City TV channel, marketing, website, employee orientation, and other
internal and external uses.
2. These would be brief videos (30 seconds to 5 minutes) and shall include editing for
graphics, captions, animations, video roll -ins and all audio/visual needs.
3. Approximately 1-2 videos per month.
4. Could include occasional longer form videos, such as documentary style or news
broadcast style, requiring additional filming and editing time.
V. OPTION E: Cable/Video/Audio Equipment Maintenance and Installation
1. Confer with City staff to evaluate needs and supervise maintenance activity of all city
owned audio/video facilities, as needed. Said facilities include, but are not limited to,
City Hall, recreation centers, senior centers, stadium, soccer fields, etc.
2. Review and make recommendation for the repair and /or replacement of said
audio/video facilities.
3. Develop purchase lists, install, integrate and upgrade systems or equipment as
needed.
4. Troubleshoot system, system repair, system alignment, calibration and design.
5. Design layout of electrical circuitry for existing and /or acquired audio/video
equipment.
6. Establish and maintain equipment log and data base to keep inventory and records of
maintenance and to track equipment performance.
7. Help establish and enforce City policies for equipment use. Provide operation
instruction for staff.
City of Santa Ana RFP No. 24-108 Page 18 of 33
(9)CITY OF SANTA ANA
8. Prepare preventative maintenance schedules and execute said maintenance on a
routine basis.
9. Coordinate equipment repair with outside agencies.
10. Supervise annual asset inventories and tagging of new assets, as needed.
11. Coordinate acquisition of new production equipment.
12. Facilitate and supervise use of facilities or equipment by outside agencies, persons,
other City employees or cable franchisee staff.
13. Provide updates to City staff on progress of equipment installation, maintenance,
building projects and anticipated completion dates.
14. Conduct regular security checks on the City's production equipment.
15. Assist City Clerk and other staff on use of Council Chambers: video, audio, lighting,
PowerPoint, Elmo or other technical needs.
16. Facilitate completion of production services requested by City staff (including making
dubs, editing and shooting videos, setting up equipment, programming videos on the
city TV channel, delivering equipment, setting up operating facilities as needed.)
17. Vendor may utilize consultants/subcontractors to assist as required at the discretion
of and with approval from the City Manager's Office.
18. Ensure compliance with local, state, and federal safety codes and regulations.
VI. Other Services Not Mentioned
1. In addition to the designated proposal cost categories provided below, Proposers are
encouraged to provide cost proposals for services that are not described in this RFP
but may be of benefit to the City with regard to video streaming services.
City of Santa Ana RFP No. 24-108 Page 19 of 33
EXHIBIT B
COMPENSATION
Fee Proposal including hourly rates if applicable
Cost Proposal
26
Cost Proposal
RECOMMENDED ANNUAL NTE CONTRACT AMOUNT
Our recommended initial annual NTE contract amount is $100,000 for services outlined for Option
C and D in the RFP. This is based on the assumption that the desired mix of videos produced will
vary in length, location, and production value. We've provided sample flat free pricing to the right,
as well as a list of variables that could affect pricing. While we do not know exactly how many
videos will be needed, how long they will be, or the desired production quality, we believe this NTE
amount would provide Santa Ana flexibility and economies of scale to repurpose assets for use in
both options, for example.
Contract amounts are increased by 5% at each renewal period to account for anticipated inflation.
Actual prices and hourly rates for renewal periods will be negotiated with the City, and the increase
will not exceed CPI, as noted in the RFP.
$48,000
300
$160
2025-26
$48,000
300
$160
2026-27
$50,400
300
$168
2027-28*
$50,400
300
$168
2028-29*
$52,920
300
$176
2029-30**
$52,920
300
$176
2030-31**
TOTAL: $302,640
OPTION D:
OTHER VIDEO SERVICES
$52,000
432
$120
2025-26
$52,000
432
$120
2026-27
$54,600
432
$126
2027-28*
$54,600
432
$126
2028-29*
$57,330
432
$133
2029-30**
$57,330
432
$133
2030-31**
TOTAL $327,860
*first contract extension
**second contract extension
FLAT FEE FOR SERVICES
15-second reel
$1,500
30-second live action video
$2,500
30-second live -action video with motion graphics
$3,500
60-second live -action video
$4,500
60-second live -action video with motion graphics
$5,500
90-second live action video
$7,500
90-second live action video with motion graphics
$5,500
5-minute video with up to three interviews
$12,000
Location and length of shoots
Availability of b-roll footage provided by client
Number of interviews
Complexity of animation
Additional rounds of revisions beyond the standard of two (2)
27
2024 Hourly fee schedule
President
$300
Sr. Vice President
$275
Vice President
$250
Website Programmer
$225
Sr. Director
$220
Director
$205
Videographer
$200
Photographer
$200
Sr. Manager
$185
Art Director
$185
Sr. Multimedia Designer
$170
Manager
$170
Multimedia Designer
$155
Sr. Specialist
$155
Specialist
$135
Coordinator
$105
Admin Assistant
$100
DIRECT COSTS
APPROACH FOR PREPARING ESTIMATES
JPW will bill on a time and materials basis in 15-minute
increments in accordance with its annual rate sheet.
RATE ADJUSTMENTS
Hourly rates for renewal periods will be negotiated
with the City. The increase will not exceed CPI, as
noted in the RFP.
Client agrees to reimburse JPW monthly for extraordinary out-of-pocket costs and expenses
incurred in performing the functions described above. A customary 20% markup will be added to all
advertising buyouts, printing, stock photography purchases and other costs that are procured on
behalf of the Client.
28
AGREEMENT WITH PEGASUS STUDIOS TO PROVIDE ON -CALL VIDEO
PRODUCTION AND TECHNICAL SERVICES FOR THE CITY OF SANTA ANA
THIS AGREEMENT is made and entered into on this 17TH day of December, 2024 by and between
Pegasus Studios, a California corporation, ("Consultant"), and the City of Santa Ana, a charter city
and municipal corporation organized and existing under the Constitution and laws of the State of
California ("City").
RECITALS
A. On September 23, 2024 the City issued Request for Proposal ("RFP") No. 24-108, by
which it sought qualified consultants to provide on -call video production and technical
services, for service options listed in the RFP, for video production of City Council
meetings; other video productions including recorded event videos, live event videos,
marketing and PSA videos, animated videos, and social media video content; and
audio/visual system design and equipment maintenance.
B. Consultant submitted a responsive proposal that was among those selected by the City.
Consultant represents that it is able and willing to provide the services described in the
scope of work that was included in the RFP. Consultant's proposal shall be incorporated
by reference as though fully attached here to this Agreement.
C. In undertaking the performance of this Agreement, Consultant represents that it is
knowledgeable in its field and that any services performed by Consultant under this
Agreement will be performed in compliance with such standards as may reasonably be
expected from a professional consulting firm in the field.
NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the
terms and conditions hereinafter set forth, the parties agree as follows:
1. SCOPE OF SERVICES
On an on -call basis, and at the City's sole discretion, Consultant shall perform during the
term of this Agreement, the tasks and obligations including all labor, materials, tools, equipment,
and incidental customary work required to fully and adequately complete the services described
and set forth in Exhibit A, attached hereto and incorporated by reference, for Options A, B, C, D,
and E.
2. COMPENSATION
a. City neither warrants nor guarantees any minimum or maximum compensation to
Consultant shall be paid only for actual services performed under this Agreement at the
rates and charges identified in Exhibit B. Consultant is one of four (4) consultants
selected under RFP 24-108. The total compensation for these services provided by all
such consultants selected under RFP 24-108 shall not exceed the shared aggregate
amount of Six Hundred Thousand Dollars ($600,000) during the term of the
Agreement, including any extension periods.
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b. Payment by City shall be made within forty-five (45) days following receipt of proper
invoice evidencing work performed, subject to City accounting procedures. City and
Consultant agree that all payments due and owing under this Agreement shall be made
through Automated Clearing House (ACH) transfers. Consultant agrees to execute the
City's standard ACH Vendor Payment Authorization and provide required
documentation. Upon verification of the data provided, the City will be authorized to
deposit payments directly into Consultant's account(s) with financial institutions.
Payment need not be made for work which fails to meet the standards of performance
set forth in the Recitals which may reasonably be expected by City.
3. TERM
This Agreement shall commence on January 1, 2025 and continue for a two (2) year term
through December 31, 2026 with the option for the City to grant up to two (2), one (1) year
renewals, exercisable by a writing by the City Manager and the City Attorney, unless terminated
earlier in accordance with Section 15, below.
4. INDEPENDENT CONTRACTOR
Consultant shall, during the entire term of this Agreement, be construed to be an
independent Consultant and not an employee of the City. This Agreement is not intended nor shall
it be construed to create an employer -employee relationship, a joint venture relationship, or to
allow the City to exercise discretion or control over the professional manner in which Consultant
performs the services which are the subject matter of this Agreement; however, the services to be
provided by Consultant shall be provided in a manner consistent with all applicable standards and
regulations governing such services. Consultant shall pay all salaries and wages, employer's social
security taxes, unemployment insurance and similar taxes relating to employees and shall be
responsible for all applicable withholding taxes.
5. OWNERSHIP OF MATERIALS
This Agreement creates a non-exclusive and perpetual license for City to copy, use,
modify, reuse, or sublicense any and all copyrights, designs, and other intellectual property
embodied in plans, specifications, studies, drawings, estimates, and other documents or works of
authorship fixed in any tangible medium of expression, including but not limited to, physical
drawings or data magnetically or otherwise recorded on computer diskettes, which are prepared or
caused to be prepared by Consultant under this Agreement ("Documents & Data"). Consultant
shall require all subcontractors to agree in writing that City is granted a non-exclusive and
perpetual license for any Documents & Data the subcontractor prepares under this Agreement.
Consultant represents and warrants that Consultant has the legal right to license any and all
Documents & Data. Consultant makes no such representation and warranty in regard to
Documents & Data which were provided to Consultant by the City. City shall not be limited in
any way in its use of the Documents and Data at any time, provided that any such use not within
the purposes intended by this Agreement shall be at City's sole risk.
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6. INSURANCE
Prior to undertaking performance of work under this Agreement, Consultant shall maintain
and shall require any subcontractors to obtain and maintain insurance as described below for the
entire Term of this Agreement against claims for injuries to persons or damage to property which
may arise from or in connection with services, products and materials supplied to City. Total cost
of such insurance shall be borne by Consultant.
MINIMUM SCOPE AND LIMIT OF INSURANCE
1. Commercial General Liability (CGL): Insurance Services Office Form CG 00 01
covering CGL on an "occurrence" basis, including products and completed operations,
property damage, bodily injury and personal & advertising injury with limits no less than
$2,000,000 per occurrence and $4,000,000 aggregate. Required policy limits can be met
with primary and umbrella/excess insurance policies.
2. Automobile Liability: Insurance Services Office Form CA 00 01 covering Code 1 (any
auto), with limits no less than $1,000,000 combined single limits. In the event Consultant
does not maintain commercial automobile liability insurance, City will accept evidence of
personal automobile insurance.
3. Workers' Compensation: as required by the State of California, with Statutory Limits,
and Employer's Liability Insurance with limit of no less than $1,000,000 per accident,
policy or employee, for bodily injury or disease. Coverage is not required if Consultant has
no employees and signs request to waive such insurance.
4. Professional Liability Insurance: with limits no less than $1,000,000 per occurrence or
claim, and $2,000,000 aggregate.
If Consultant maintains broader coverage and/or higher limits than the minimum requirements for
each line of coverage shown above, City requires and shall be entitled to the broader coverage
and/or the higher limits maintained by Consultant. Any available insurance proceeds in excess of
the specified minimum limits of insurance and coverage shall be available to City.
Other Insurance Provisions
The above required insurance policies are to contain or be endorsed to contain the following
provisions:
City, its City Council, its officers, officials, employees, and agents are to be covered as
additional insureds, under Consultant's CGL, Professional Liability, and Automobile
Liability policies, with respect to any liability arising out of work or operations performed
by or on behalf of the Instructor including materials, parts, equipment, and personnel
furnished in connection with such work or operations.
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2. Consultant's Insurance company(ies) agrees to waive all rights of subrogation against City,
its City Council, its officers, officials, employees, and agents for losses paid under the
terms of any policy which arise from work performed by Consultant under this Agreement.
3. For any claims related to this contract, Consultant's insurance coverage shall be primary
and any insurance maintained by City, its City Council, its officers, officials, employees,
or agents shall not contribute with it.
4. A severability of interest provision must apply for all the additional insureds, ensuring that
Consultant's insurance shall apply separately to each insured against whom a claim is made
or suit is brought, except with respect to the insurer's limits of liability.
5. Insurance policies required herein shall provide that coverage shall not be canceled,
suspended, voided, reduced in coverage or in limits, non -renewed by the carrier, or
materially changed except after thirty (30) days prior written notice has been given to City.
Ten (10) days prior written notice shall be provided to City for policy cancellation or non -
renewal due to non-payment of premium.
6. Certificate Holder on each Evidence of Insurance certificate shall be: City of Santa Ana,
Attention: City Manager's Office, 20 Civic Center Plaza, M-31, Santa Ana, CA 92701.
The name and location of project must be included in the Description of Operations section
of each certificate.
Self -Insured Retentions
Self -insured retentions must be declared to and approved by the City. The City may require the
Consultant to purchase coverage with a lower retention or provide proof of ability to pay losses
and related investigations, claim administration, and defense expenses within the retention.
Acceptability of Insurers
Insurance is to be placed with insurers authorized to conduct business in the State of California
with a current A.M. Best rating of no less than ANII, unless otherwise acceptable to City.
Verification of Coverage
Consultant shall furnish City with original Certificates of Insurance including all required
amendatory endorsements (or copies of the applicable policy language effecting coverage required
by this clause) and a copy of the Declarations and Endorsement Page of the CGL policy listing all
policy endorsements before work begins. However, failure to obtain the required documents prior
to the work beginning shall not waive Consultant's obligation to provide them.
City reserves the right to require complete, certified copies of all required insurance policies,
including endorsements required by these specifications, at any time.
Special Risks or Circumstances
City reserves the right to modify these requirements, including limits, based on the nature of the
risk, prior experience, insurer, coverage, or other special circumstances.
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7. INDEMNIFICATION
Consultant agrees to defend, and shall indemnify and hold harmless the City, its officers,
agents, employees, contractors, special counsel, and representatives from liability: (1) for personal
injury, damages, just compensation, restitution, judicial or equitable relief arising out of claims for
personal injury, including death, and claims for property damage, which may arise from the
negligent operations of the Contractor, its subcontractors, agents, employees, or other persons
acting on its behalf which relates to the services described in section 1 of this Agreement; and (2)
from any claim that personal injury, damages, just compensation, restitution, judicial or equitable
relief is due by reason of the terms of or effects arising from this Agreement. This indemnity and
hold harmless agreement applies to all claims for damages, just compensation, restitution, judicial
or equitable relief suffered, or alleged to have been suffered, by reason of the events referred to in
this Section or by reason of the terms of, or effects, arising from this Agreement. The Consultant
further agrees to indemnify, hold harmless, and pay all costs for the defense of the City, including
fees and costs for special counsel to be selected by the City, regarding any action by a third party
challenging the validity of this Agreement, or asserting that personal injury, damages, just
compensation, restitution, judicial or equitable relief due to personal or property rights arises by
reason of the terms of, or effects arising from this Agreement. City may make all reasonable
decisions with respect to its representation in any legal proceeding. Notwithstanding the foregoing,
to the extent Contractor's services are subject to Civil Code Section 2782.8, the above indemnity
shall be limited, to the extent required by Civil Code Section 2782.8, to claims that arise out of,
pertain to, or relate to the negligence, recklessness, or willful misconduct of the Contractor.
8. INTELLECTUAL PROPERTY INDEMNIFICATION
Consultant shall defend and indemnify the City, its officers, agents, representatives, and
employees against any and all liability, including costs, for infringement of any United States'
letters patent, trademark, or copyright infringement, including costs, contained in the work product
or documents provided by Consultant to the City pursuant to this Agreement.
9. RECORDS
Consultant shall keep records and invoices in connection with the work to be performed
under this Agreement. Consultant shall maintain complete and accurate records with respect to
the costs incurred under this Agreement and any services, expenditures, and disbursements
charged to the City for a minimum period of three (3) years, or for any longer period required by
law, from the date of final payment to Consultant under this Agreement. All such records and
invoices shall be clearly identifiable. Consultant shall allow a representative of the City to
examine, audit, and make transcripts or copies of such records and any other documents created
pursuant to this Agreement during regular business hours. Consultant shall allow inspection of all
work, data, documents, proceedings, and activities related to this Agreement for a period of three
(3) years from the date of final payment to Consultant under this Agreement.
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10. CONFIDENTIALITY
If Consultant receives from the City information which due to the nature of such
information is reasonably understood to be confidential and/or proprietary, Consultant agrees that
it shall not use or disclose such information except in the performance of this Agreement, and
further agrees to exercise the same degree of care it uses to protect its own information of like
importance, but in no event less than reasonable care. "Confidential Information" shall include all
nonpublic information. Confidential information includes not only written information, but also
information transferred orally, visually, electronically, or by other means. Confidential
information disclosed to either party by any subsidiary and/or agent of the other party is covered
by this Agreement. The foregoing obligations of non-use and nondisclosure shall not apply to any
information that (a) has been disclosed in publicly available sources; (b) is, through no fault of the
Consultant disclosed in a publicly available source; (c) is in rightful possession of the Consultant
without an obligation of confidentiality; (d) is required to be disclosed by operation of law; or (e)
is independently developed by the Consultant without reference to information disclosed by the
City.
11. CONFLICT OF INTEREST CLAUSE
Consultant covenants that it presently has no interests and shall not have interests, direct
or indirect, which would conflict in any manner with performance of services specified under this
Agreement.
12. NON-DISCRIMINATION
Consultant shall not discriminate because of race, color, creed, religion, sex, marital status,
sexual orientation, gender identity, gender expression, gender, medical conditions, genetic
information, or military and veteran status, age, national origin, ancestry, or disability, as defined
and prohibited by applicable law, in the recruitment, selection, teaching, training, utilization,
promotion, termination or other employment related activities or any services provided under this
Agreement. Consultant affirms that it is an equal opportunity employer and shall comply with all
applicable federal, state and local laws and regulations.
13. EXCLUSIVITY AND AMENDMENT
This Agreement represents the complete and exclusive statement between the City and
Contractor, and supersedes any and all other agreements, oral or written, between the parties. In
the event of a conflict between the terms of this Agreement and any attachments hereto, the terms
of this Agreement shall prevail. This Agreement may not be modified except by written instrument
signed by the City and by an authorized representative of Contractor. The parties agree that any
terms or conditions of any purchase order or other instrument that are inconsistent with, or in
addition to, the terms and conditions hereof, shall not bind or obligate Consultant or the City. Each
party to this Agreement acknowledges that no representations, inducements, promises or
agreements, orally or otherwise, have been made by any party, or anyone acting on behalf of any
party, which is not embodied herein.
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14. ASSIGNMENT
Inasmuch as this Agreement is intended to secure the specialized services of Contractor,
Consultant may not assign, transfer, delegate, or subcontract any interest herein without the prior
written consent of the City and any such assignment, transfer, delegation or subcontract without
the City's prior written consent shall be considered null and void. Nothing in this Agreement shall
be construed to limit the City's ability to have any of the services which are the subject to this
Agreement performed by City personnel or by other Contractors retained by City.
15. TERMINATION
This Agreement may be terminated by the City upon thirty (30) days written notice of
termination. In such event, Consultant shall be entitled to receive and the City shall pay Consultant
compensation for all services performed by Consultant prior to receipt of such notice of
termination, subject to the following conditions:
a. As a condition of such payment, the Executive Director may require Consultant to
deliver to the City all work product(s) completed as of such date, and in such case
such work product shall be the property of the City unless prohibited by law, and
Consultant consents to the City's use thereof for such purposes as the City deems
appropriate.
b. Payment need not be made for work which fails to meet the standard of
performance specified in the Recitals of this Agreement.
16. WAIVER
No waiver of breach, failure of any condition, or any right or remedy contained in or
granted by the provisions of this Agreement shall be effective unless it is in writing and signed by
the party waiving the breach, failure, right or remedy. No waiver of any breach, failure or right, or
remedy shall be deemed a waiver of any other breach, failure, right or remedy, whether or not
similar, nor shall any waiver constitute a continuing waiver unless the writing so specifies.
17. JURISDICTION - VENUE
This Agreement has been executed and delivered in the State of California and the validity,
interpretation, performance, and enforcement of any of the clauses of this Agreement shall be
determined and governed by the laws of the State of California. Both parties further agree that
Orange County, California, shall be the venue for any action or proceeding that may be brought or
arise out of, in connection with or by reason of this Agreement.
18. PROFESSIONAL LICENSES
Consultant shall, throughout the term of this Agreement, maintain all necessary licenses,
permits, approvals, waivers, and exemptions necessary for the provision of the services hereunder
and required by the laws and regulations of the United States, the State of California, the City of
Santa Ana and all other governmental agencies. Consultant shall notify the City immediately and
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in writing of its inability to obtain or maintain such permits, licenses, approvals, waivers, and
exemptions. Said inability shall be cause for termination of this Agreement.
19. NOTICE
Any notice, tender, demand, delivery, or other communication pursuant to this Agreement
shall be in writing and shall be deemed to be properly given if delivered in person or mailed by
first class or certified mail, postage prepaid, or sent by fax or other telegraphic communication in
the manner provided in this Section, to the following persons:
To City:
City Clerk
City of Santa Ana
20 Civic Center Plaza (M-30)
P.O. Box 1988
Santa Ana, CA 92702-1988
Fax: 714- 647-6956
With courtesy copies to:
City Manager's Office
City of Santa Ana
20 Civic Center Plaza (M-31)
P.O. Box 1988
Santa Ana, California 92702
To Contractor:
Pegasus Studios
Attn: Robert Schwieger, President
5760 Lindero Canyon Rd. #1151
Westlake Village, CA 92362
A party may change its address by giving notice in writing to the other party. Thereafter,
any communication shall be addressed and transmitted to the new address. If sent by mail,
communication shall be effective or deemed to have been given three (3) days after it has been
deposited in the United States mail, duly registered or certified, with postage prepaid, and
addressed as set forth above. If sent by fax, communication shall be effective or deemed to have
been given twenty-four (24) hours after the time set forth on the transmission report issued by the
transmitting facsimile machine, addressed as set forth above. For purposes of calculating these
time frames, weekends, federal, state, County or City holidays shall be excluded.
20. MISCELLANEOUS PROVISIONS
a. Each undersigned represents and warrants that its signature herein below has the
power, authority and right to bind their respective parties to each of the terms of
this Agreement, and shall indemnify City fully, including reasonable costs and
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attorney's fees, for any injuries or damages to City in the event that such authority
or power is not, in fact, held by the signatory or is withdrawn.
b. All Exhibits referenced herein and attached hereto shall be incorporated as if fully
set forth in the body of this Agreement.
IN WITNESS WHEREOF, the parties hereto have executed this Agreement the date and year first
above written.
ATTEST:
Jennifer L. Hall
City Clerk
APPROVED AS TO FORM:
SONIA R. CARVALHO
City Attorney
B
onathan T. Martine
Assistant City Attorney
CITY OF SANTA ANA
Alvaro Nunez
City Manager
CONSULTANT:
zee6";tzc4ye�f�
Robert Schwieger
President
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EXHIBIT A
SCOPE OF SERVICES
(9)
CITY OF SANTA ANA
EXHIBIT A
SCOPE OF SERVICES
Contractor shall perform services as set forth below.
I. OPTION A: City Council and other Public Meetings
A. General Responsibilities:
1. Serve as Video Producer/Administrator for all City of Santa Ana Council meetings and
cable -casting events in Council Chambers.
i. Live broadcast and record City Council meetings.
2. Provide production services in live meeting coverage and playback for approximately
twenty-four (24) meetings, including:
i. City Council meetings held on the first and third Tuesdays of the month, and
ii. Possible additional public meetings as selected by the City Clerk and/or City
Manager, as needed.
3. Provide technical assistance for City production crews and staff.
4. Be responsible for all graphics/audio/visual needs during the presentations, which
includes:
i. PowerPoint,
ii. Overheads,
iii. Video roll -ins and presentations,
iv. Review cueing system,
v. Proper use of microphones for Council.
5. Arrange for and design overall look and style of productions.
6. Arrange for input of council graphics prior to the meeting. Run a spell check. Arrange
for graphics to state replays during the meeting, approximately every 30 minutes
during program.
7. Use of video streaming services that integrate with Facebook Live, YouTube Live, or
similar social media platforms.
8. Responsiveness to provide video services for meetings on short notice (24 to 72 hours
in advance.) Proposer should identify staffing levels, availability and how these needs
will be met.
B. Communication with City Staff:
1. Maintain open communications with the Public Affairs Information Officer and City
Clerk's Office for special needs or changes pertinent to the agenda for each council
meeting.
2. Communicate and confirm with the Public Affairs Information Officer regarding Council
meeting coverage and playback related to the city channel. Report technical playback
and Council problems and remedies to the cable office.
City of Santa Ana RFP No. 24-108 Page 16 of 33
(9)CITY OF SANTA ANA
3. Direct communication with City Councilmembers and City Clerk.
C. Staffing Responsibilities:
1. Provide, hire and supervise all video production crew and staff to ensure that the
control room is fully staffed during meetings and to provide a professional, high -quality
video production.
i. Staff shall include Director, Camera Robotics Operator, Audio Operator,
Graphics Designer and Playback Operator. These positions may be
consolidated in one or more persons. City recommends a crew of 2-3 people.
2. Schedule video production staff. Pre -arrange and notify crew of video productions and
changes.
3. Provide for office administration and payroll for video production and playback crew.
4. Provide and be responsible for all production staff training and hands-on use of
equipment for video crews.
D. Training and Support:
1. Provide a training program (remotely or in -person) to a group of up to eight (8) City
staff members.
i. Training shall describe the roles and responsibilities of the Contractor in
providing the video streaming service for City Council/public meetings.
ii. Training shall identify how City Staff can identify and rectify minor problems that
may arise in the rollout of the video streaming services.
2. Provide a main point of contact for City Staff.
i. The main point of contact shall have a thorough understanding of the video
streaming system and be capable of troubleshooting problems remotely with
City Staff who may not be experts in video and audio technology.
E. Other Responsibilities:
1. Provide maintenance of playback equipment located in City Hall as necessary for City
Council meetings.
i. The City of Santa Ana provides the control room equipment, cameras and
equipment located inside the Council Chambers to broadcast and record the
City Council meetings, including computers and other video production
equipment.
II. OPTION B: Annual State of the City Address
1. Contractor shall produce the Mayor's annual State of the City address, including:
i. Hiring and supervising crew for camera operations,
ii. Audio mixing,
iii. Cable running,
iv. Equipment load -in and load -out,
v. Directing the show for video,
City of Santa Ana RFP No. 24-108 Page 17 of 33
CITY OF SANTA ANA
vi. Renting all needed video equipment and
vii. Editing the finished video for playback.
III. OPTION C: Event Video Production
1. On- and off -site video production services in Santa Ana for City -produced events that
may include, but are not limited to:
i. 4th of July Celebration,
ii. Fiestas Patrias,
iii. Santa Ana Fun Run.
2. This shall include all responsibility for graphics, video roll -ins and all audio/visual
needs.
3. Event production may be a recorded event or a live event broadcast.
4. Approximately one event video per month.
IV. OPTION D: Other Video Production
1. On- and off -site video production services in Santa Ana to produce videos tailored for
social media, City TV channel, marketing, website, employee orientation, and other
internal and external uses.
2. These would be brief videos (30 seconds to 5 minutes) and shall include editing for
graphics, captions, animations, video roll -ins and all audio/visual needs.
3. Approximately 1-2 videos per month.
4. Could include occasional longer form videos, such as documentary style or news
broadcast style, requiring additional filming and editing time.
V. OPTION E: Cable/Video/Audio Equipment Maintenance and Installation
1. Confer with City staff to evaluate needs and supervise maintenance activity of all city
owned audio/video facilities, as needed. Said facilities include, but are not limited to,
City Hall, recreation centers, senior centers, stadium, soccer fields, etc.
2. Review and make recommendation for the repair and /or replacement of said
audio/video facilities.
3. Develop purchase lists, install, integrate and upgrade systems or equipment as
needed.
4. Troubleshoot system, system repair, system alignment, calibration and design.
5. Design layout of electrical circuitry for existing and /or acquired audio/video
equipment.
6. Establish and maintain equipment log and data base to keep inventory and records of
maintenance and to track equipment performance.
7. Help establish and enforce City policies for equipment use. Provide operation
instruction for staff.
City of Santa Ana RFP No. 24-108 Page 18 of 33
(9)CITY OF SANTA ANA
8. Prepare preventative maintenance schedules and execute said maintenance on a
routine basis.
9. Coordinate equipment repair with outside agencies.
10. Supervise annual asset inventories and tagging of new assets, as needed.
11. Coordinate acquisition of new production equipment.
12. Facilitate and supervise use of facilities or equipment by outside agencies, persons,
other City employees or cable franchisee staff.
13. Provide updates to City staff on progress of equipment installation, maintenance,
building projects and anticipated completion dates.
14. Conduct regular security checks on the City's production equipment.
15. Assist City Clerk and other staff on use of Council Chambers: video, audio, lighting,
PowerPoint, Elmo or other technical needs.
16. Facilitate completion of production services requested by City staff (including making
dubs, editing and shooting videos, setting up equipment, programming videos on the
city TV channel, delivering equipment, setting up operating facilities as needed.)
17. Vendor may utilize consultants/subcontractors to assist as required at the discretion
of and with approval from the City Manager's Office.
18. Ensure compliance with local, state, and federal safety codes and regulations.
VI. Other Services Not Mentioned
1. In addition to the designated proposal cost categories provided below, Proposers are
encouraged to provide cost proposals for services that are not described in this RFP
but may be of benefit to the City with regard to video streaming services.
City of Santa Ana RFP No. 24-108 Page 19 of 33
EXHIBIT B
COMPENSATION
Fee Proposal including hourly rates if applicable
ff
COST PROPOSA
Ll
PEGASUS
UIDIO,
Cost Proposal
Our cost proposal includes a flat rate to cover broadcast services and a broadcast
system managed solution, as well as optional hourly rates for as -requested services. All
costs will be billed monthly.
Cost Proposal -Option A
Administrative services and management.
Includes coordination with city staff,
$7,200 per month
scheduling, consultation, training, ongoing
$86,400 per fiscal year
reporting and documentation.
Basic AN maintenance, troubleshooting
and reporting. Coordination with staff and
service vendors for maintenance and
repair issues.
Broadcast Services including channel
schedule management.
Two (2) Broadcast Technicians for all City
Council meetings. Technicians will arrive
two (2) hours prior to the meeting start.
Documentation: One time fee for year
$5,000 one time fee in year one only
one only, to create a comprehensive AV
Management Plan, Hybrid Meeting
Support Plan and Backup Broadcasting
Plan documentation.
Additional Meeting Broadcast Services
$125 hr per operator with a 4 hour minimum.
Rate: For additional meeting requests such
Operators will arrive 2 hours prior to meeting
as commission meetings.
start time.
www.pegstudios.com
Cost Proposal -Option B
Annual State of the City Address:
Option 1: Filming using City Broadcast
equipment.
Option 2: Live streaming using Pegasus
equipment.
PEGASUS
UIDIO,
Filming of the live event included in
Option A if utilizing City equipment
(cameras in Hearing Room).
B-roll can be filmed using our
Videography hourly rate of $250 hour.
Editing of events will be billed at
post -production rate of $125 hour.
$6,500 Flat rate to use Pegasus live
stream equipment which includes
cameras, video switcher, and all cables
and support equipment. Live audio PA
and mics not included. Can be used for
off site events.
Cost Proposal -Option C and Option D
Videographer Rate:
$250/hour with 4 hour minimum
Includes one (1) vdeographer, one (1) 4k
resolution camera, tripod or gimbal and
audio kit.
Photography Rate:
$250/hour with 4 hour minimum
Includes one photographer and
equipment
Post Production Rate:
$125 hour
For video editing, graphics, audio mixing
Pre Production Rate:
$125 hour
For planning and coordination services
www.pegstudios.com
PEGASUS
I U U 1 O
Cost Proposal -Option E
AV Engineering Services Rate: (and/or)
For AV Engineering maintenance, repair
and installation service requests.
$250/hour with 4 hour minimum
Programming Rate: (and/or)
$350/hour with 4 hour minimum
For Crestron and other software
programming requests.
Engineering Service Contract
$42,000 per fiscal year.
Monthly site visits with engineering
staff to assess the condition of the AN
systems, perform routine
maintenance, and address any
potential issues proactively.
Total not -to -exceed cost for all services included in Proposal
Estimated total not -to -exceed cost for all Options A-E is $225,000 per fiscal year.
*This cost estimate does not include additional expenses related to equipment costs
or large-scale projects that require full integration teams. For projects involving
substantial upgrades, or technical support beyond the routine scope of work,
additional costs will be quoted separately based on the specific needs of the City.
Thank you for your time and consideration. Please reach out with any questions or
requests for additional information.
Sincerely,
Robert Schwieger
Pegasus Studios
(805) 222-0014
robert@pegstudios.com
www.pegstudios.com
AGREEMENT WITH TV PRO GEAR TO PROVIDE ON -CALL VIDEO PRODUCTION
AND TECHNICAL SERVICES FOR THE CITY OF SANTA ANA
THIS AGREEMENT is made and entered into on this 17TH day of December, 2024 by and between
TV Pro Gear, Inc., a Nevada corporation ("Consultant"), and the City of Santa Ana, a charter city
and municipal corporation organized and existing under the Constitution and laws of the State of
California ("City").
RECITALS
A. On September 23, 2024 the City issued Request for Proposal ("RFP") No. 24-108, by
which it sought qualified consultants to provide on -call video production and technical
services, for service options listed in the RFP, for video production of City Council
meetings; other video productions including recorded event videos, live event videos,
marketing and PSA videos, animated videos, and social media video content; and
audio/visual system design and equipment maintenance.
B. Consultant submitted a responsive proposal that was among those selected by the City.
Consultant represents that it is able and willing to provide the services described in the
scope of work that was included in the RFP. Consultant's proposal shall be incorporated
by reference as though fully attached here to this Agreement.
C. In undertaking the performance of this Agreement, Consultant represents that it is
knowledgeable in its field and that any services performed by Consultant under this
Agreement will be performed in compliance with such standards as may reasonably be
expected from a professional consulting firm in the field.
NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the
terms and conditions hereinafter set forth, the parties agree as follows:
1. SCOPE OF SERVICES
On an on -call basis, and at the City's sole discretion, Consultant shall perform during the
term of this Agreement, the tasks and obligations including all labor, materials, tools, equipment,
and incidental customary work required to fully and adequately complete the services described
and set forth in Exhibit A, attached hereto and incorporated by reference, for Options A, B, C, D,
and E.
2. COMPENSATION
a. City neither warrants nor guarantees any minimum or maximum compensation to
Consultant shall be paid only for actual services performed under this Agreement at the
rates and charges identified in Exhibit B. Consultant is one of four (4) consultants
selected under RFP 24-108. The total compensation for these services provided by all
such consultants selected under RFP 24-108 shall not exceed the shared aggregate
amount of Six Hundred Thousand Dollars ($600,000) during the term of the
Agreement, including any extension periods.
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b. Payment by City shall be made within forty-five (45) days following receipt of proper
invoice evidencing work performed, subject to City accounting procedures. City and
Consultant agree that all payments due and owing under this Agreement shall be made
through Automated Clearing House (ACH) transfers. Consultant agrees to execute the
City's standard ACH Vendor Payment Authorization and provide required
documentation. Upon verification of the data provided, the City will be authorized to
deposit payments directly into Consultant's account(s) with financial institutions.
Payment need not be made for work which fails to meet the standards of performance
set forth in the Recitals which may reasonably be expected by City.
3. TERM
This Agreement shall commence on January 1, 2025 and continue for a two (2) year term
through December 31, 2026 with the option for the City to grant up to two (2), one (1) year
renewals, exercisable by a writing by the City Manager and the City Attorney, unless terminated
earlier in accordance with Section 15, below.
4. INDEPENDENT CONTRACTOR
Consultant shall, during the entire term of this Agreement, be construed to be an
independent Consultant and not an employee of the City. This Agreement is not intended nor shall
it be construed to create an employer -employee relationship, a joint venture relationship, or to
allow the City to exercise discretion or control over the professional manner in which Consultant
performs the services which are the subject matter of this Agreement; however, the services to be
provided by Consultant shall be provided in a manner consistent with all applicable standards and
regulations governing such services. Consultant shall pay all salaries and wages, employer's social
security taxes, unemployment insurance and similar taxes relating to employees and shall be
responsible for all applicable withholding taxes.
5. OWNERSHIP OF MATERIALS
This Agreement creates a non-exclusive and perpetual license for City to copy, use,
modify, reuse, or sublicense any and all copyrights, designs, and other intellectual property
embodied in plans, specifications, studies, drawings, estimates, and other documents or works of
authorship fixed in any tangible medium of expression, including but not limited to, physical
drawings or data magnetically or otherwise recorded on computer diskettes, which are prepared or
caused to be prepared by Consultant under this Agreement ("Documents & Data"). Consultant
shall require all subcontractors to agree in writing that City is granted a non-exclusive and
perpetual license for any Documents & Data the subcontractor prepares under this Agreement.
Consultant represents and warrants that Consultant has the legal right to license any and all
Documents & Data. Consultant makes no such representation and warranty in regard to
Documents & Data which were provided to Consultant by the City. City shall not be limited in
any way in its use of the Documents and Data at any time, provided that any such use not within
the purposes intended by this Agreement shall be at City's sole risk.
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6. INSURANCE
Prior to undertaking performance of work under this Agreement, Consultant shall maintain
and shall require any subcontractors to obtain and maintain insurance as described below for the
entire Term of this Agreement against claims for injuries to persons or damage to property which
may arise from or in connection with services, products and materials supplied to City. Total cost
of such insurance shall be borne by Consultant.
MINIMUM SCOPE AND LIMIT OF INSURANCE
1. Commercial General Liability (CGL): Insurance Services Office Form CG 00 01
covering CGL on an "occurrence" basis, including products and completed operations,
property damage, bodily injury and personal & advertising injury with limits no less than
$2,000,000 per occurrence and $4,000,000 aggregate. Required policy limits can be met
with primary and umbrella/excess insurance policies.
2. Automobile Liability: Insurance Services Office Form CA 00 01 covering Code 1 (any
auto), with limits no less than $1,000,000 combined single limits. In the event Consultant
does not maintain commercial automobile liability insurance, City will accept evidence of
personal automobile insurance.
3. Workers' Compensation: as required by the State of California, with Statutory Limits,
and Employer's Liability Insurance with limit of no less than $1,000,000 per accident,
policy or employee, for bodily injury or disease. Coverage is not required if Consultant has
no employees and signs request to waive such insurance.
4. Professional Liability Insurance: with limits no less than $1,000,000 per occurrence or
claim, and $2,000,000 aggregate.
If Consultant maintains broader coverage and/or higher limits than the minimum requirements for
each line of coverage shown above, City requires and shall be entitled to the broader coverage
and/or the higher limits maintained by Consultant. Any available insurance proceeds in excess of
the specified minimum limits of insurance and coverage shall be available to City.
Other Insurance Provisions
The above required insurance policies are to contain or be endorsed to contain the following
provisions:
City, its City Council, its officers, officials, employees, agents, and volunteers are to be
covered as additional insureds, under Consultant's CGL, Professional Liability, and
Automobile Liability policies, with respect to any liability arising out of work or operations
performed by or on behalf of the Instructor including materials, parts, equipment, and
personnel furnished in connection with such work or operations.
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2. Consultant's Insurance company(ies) agrees to waive all rights of subrogation against City,
its City Council, its officers, officials, employees, agents, and volunteers for losses paid
under the terms of any policy which arise from work performed by Consultant under this
Agreement.
3. For any claims related to this contract, Consultant's insurance coverage shall be primary
and any insurance maintained by City, its City Council, its officers, officials, employees,
agents, or volunteers shall not contribute with it.
4. A severability of interest provision must apply for all the additional insureds, ensuring that
Consultant's insurance shall apply separately to each insured against whom a claim is made
or suit is brought, except with respect to the insurer's limits of liability.
5. Insurance policies required herein shall provide that coverage shall not be canceled,
suspended, voided, reduced in coverage or in limits, non -renewed by the carrier, or
materially changed except after thirty (30) days prior written notice has been given to City.
Ten (10) days prior written notice shall be provided to City for policy cancellation or non -
renewal due to non-payment of premium.
6. Certificate Holder on each Evidence of Insurance certificate shall be: City of Santa Ana,
Attention: City Manager's Office, 20 Civic Center Plaza, M-31, Santa Ana, CA 92701.
The name and location of project must be included in the Description of Operations section
of each certificate.
Self -Insured Retentions
Self -insured retentions must be declared to and approved by the City. The City may require the
Consultant to purchase coverage with a lower retention or provide proof of ability to pay losses
and related investigations, claim administration, and defense expenses within the retention.
Acceptability of Insurers
Insurance is to be placed with insurers authorized to conduct business in the State of California
with a current A.M. Best rating of no less than ANII, unless otherwise acceptable to City.
Verification of Coverage
Consultant shall furnish City with original Certificates of Insurance including all required
amendatory endorsements (or copies of the applicable policy language effecting coverage required
by this clause) and a copy of the Declarations and Endorsement Page of the CGL policy listing all
policy endorsements before work begins. However, failure to obtain the required documents prior
to the work beginning shall not waive Consultant's obligation to provide them.
City reserves the right to require complete, certified copies of all required insurance policies,
including endorsements required by these specifications, at any time.
Special Risks or Circumstances
City reserves the right to modify these requirements, including limits, based on the nature of the
risk, prior experience, insurer, coverage, or other special circumstances.
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7. INDEMNIFICATION
Consultant agrees to defend, and shall indemnify and hold harmless the City, its officers,
agents, employees, contractors, special counsel, and representatives from liability: (1) for personal
injury, damages, just compensation, restitution, judicial or equitable relief arising out of claims for
personal injury, including death, and claims for property damage, which may arise from the
negligent operations of the Contractor, its subcontractors, agents, employees, or other persons
acting on its behalf which relates to the services described in section 1 of this Agreement; and (2)
from any claim that personal injury, damages, just compensation, restitution, judicial or equitable
relief is due by reason of the terms of or effects arising from this Agreement. This indemnity and
hold harmless agreement applies to all claims for damages, just compensation, restitution, judicial
or equitable relief suffered, or alleged to have been suffered, by reason of the events referred to in
this Section or by reason of the terms of, or effects, arising from this Agreement. The Consultant
further agrees to indemnify, hold harmless, and pay all costs for the defense of the City, including
fees and costs for special counsel to be selected by the City, regarding any action by a third party
challenging the validity of this Agreement, or asserting that personal injury, damages, just
compensation, restitution, judicial or equitable relief due to personal or property rights arises by
reason of the terms of, or effects arising from this Agreement. City may make all reasonable
decisions with respect to its representation in any legal proceeding. Notwithstanding the foregoing,
to the extent Contractor's services are subject to Civil Code Section 2782.8, the above indemnity
shall be limited, to the extent required by Civil Code Section 2782.8, to claims that arise out of,
pertain to, or relate to the negligence, recklessness, or willful misconduct of the Contractor.
8. INTELLECTUAL PROPERTY INDEMNIFICATION
Consultant shall defend and indemnify the City, its officers, agents, representatives, and
employees against any and all liability, including costs, for infringement of any United States'
letters patent, trademark, or copyright infringement, including costs, contained in the work product
or documents provided by Consultant to the City pursuant to this Agreement.
9. RECORDS
Consultant shall keep records and invoices in connection with the work to be performed
under this Agreement. Consultant shall maintain complete and accurate records with respect to
the costs incurred under this Agreement and any services, expenditures, and disbursements
charged to the City for a minimum period of three (3) years, or for any longer period required by
law, from the date of final payment to Consultant under this Agreement. All such records and
invoices shall be clearly identifiable. Consultant shall allow a representative of the City to
examine, audit, and make transcripts or copies of such records and any other documents created
pursuant to this Agreement during regular business hours. Consultant shall allow inspection of all
work, data, documents, proceedings, and activities related to this Agreement for a period of three
(3) years from the date of final payment to Consultant under this Agreement.
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10. CONFIDENTIALITY
If Consultant receives from the City information which due to the nature of such
information is reasonably understood to be confidential and/or proprietary, Consultant agrees that
it shall not use or disclose such information except in the performance of this Agreement, and
further agrees to exercise the same degree of care it uses to protect its own information of like
importance, but in no event less than reasonable care. "Confidential Information" shall include all
nonpublic information. Confidential information includes not only written information, but also
information transferred orally, visually, electronically, or by other means. Confidential
information disclosed to either party by any subsidiary and/or agent of the other party is covered
by this Agreement. The foregoing obligations of non-use and nondisclosure shall not apply to any
information that (a) has been disclosed in publicly available sources; (b) is, through no fault of the
Consultant disclosed in a publicly available source; (c) is in rightful possession of the Consultant
without an obligation of confidentiality; (d) is required to be disclosed by operation of law; or (e)
is independently developed by the Consultant without reference to information disclosed by the
City.
11. CONFLICT OF INTEREST CLAUSE
Consultant covenants that it presently has no interests and shall not have interests, direct
or indirect, which would conflict in any manner with performance of services specified under this
Agreement.
12. NON-DISCRIMINATION
Consultant shall not discriminate because of race, color, creed, religion, sex, marital status,
sexual orientation, gender identity, gender expression, gender, medical conditions, genetic
information, or military and veteran status, age, national origin, ancestry, or disability, as defined
and prohibited by applicable law, in the recruitment, selection, teaching, training, utilization,
promotion, termination or other employment related activities or any services provided under this
Agreement. Consultant affirms that it is an equal opportunity employer and shall comply with all
applicable federal, state and local laws and regulations.
13. EXCLUSIVITY AND AMENDMENT
This Agreement represents the complete and exclusive statement between the City and
Contractor, and supersedes any and all other agreements, oral or written, between the parties. In
the event of a conflict between the terms of this Agreement and any attachments hereto, the terms
of this Agreement shall prevail. This Agreement may not be modified except by written instrument
signed by the City and by an authorized representative of Contractor. The parties agree that any
terms or conditions of any purchase order or other instrument that are inconsistent with, or in
addition to, the terms and conditions hereof, shall not bind or obligate Consultant or the City. Each
party to this Agreement acknowledges that no representations, inducements, promises or
agreements, orally or otherwise, have been made by any party, or anyone acting on behalf of any
party, which is not embodied herein.
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14. ASSIGNMENT
Inasmuch as this Agreement is intended to secure the specialized services of Contractor,
Consultant may not assign, transfer, delegate, or subcontract any interest herein without the prior
written consent of the City and any such assignment, transfer, delegation or subcontract without
the City's prior written consent shall be considered null and void. Nothing in this Agreement shall
be construed to limit the City's ability to have any of the services which are the subject to this
Agreement performed by City personnel or by other Contractors retained by City.
15. TERMINATION
This Agreement may be terminated by the City upon thirty (30) days written notice of
termination. In such event, Consultant shall be entitled to receive and the City shall pay Consultant
compensation for all services performed by Consultant prior to receipt of such notice of
termination, subject to the following conditions:
a. As a condition of such payment, the Executive Director may require Consultant to
deliver to the City all work product(s) completed as of such date, and in such case
such work product shall be the property of the City unless prohibited by law, and
Consultant consents to the City's use thereof for such purposes as the City deems
appropriate.
b. Payment need not be made for work which fails to meet the standard of
performance specified in the Recitals of this Agreement.
16. WAIVER
No waiver of breach, failure of any condition, or any right or remedy contained in or
granted by the provisions of this Agreement shall be effective unless it is in writing and signed by
the party waiving the breach, failure, right or remedy. No waiver of any breach, failure or right, or
remedy shall be deemed a waiver of any other breach, failure, right or remedy, whether or not
similar, nor shall any waiver constitute a continuing waiver unless the writing so specifies.
17. JURISDICTION - VENUE
This Agreement has been executed and delivered in the State of California and the validity,
interpretation, performance, and enforcement of any of the clauses of this Agreement shall be
determined and governed by the laws of the State of California. Both parties further agree that
Orange County, California, shall be the venue for any action or proceeding that may be brought or
arise out of, in connection with or by reason of this Agreement.
18. PROFESSIONAL LICENSES
Consultant shall, throughout the term of this Agreement, maintain all necessary licenses,
permits, approvals, waivers, and exemptions necessary for the provision of the services hereunder
and required by the laws and regulations of the United States, the State of California, the City of
Santa Ana and all other governmental agencies. Consultant shall notify the City immediately and
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in writing of its inability to obtain or maintain such permits, licenses, approvals, waivers, and
exemptions. Said inability shall be cause for termination of this Agreement.
19. NOTICE
Any notice, tender, demand, delivery, or other communication pursuant to this Agreement
shall be in writing and shall be deemed to be properly given if delivered in person or mailed by
first class or certified mail, postage prepaid, or sent by fax or other telegraphic communication in
the manner provided in this Section, to the following persons:
To City:
City Clerk
City of Santa Ana
20 Civic Center Plaza (M-30)
P.O. Box 1988
Santa Ana, CA 92702-1988
Fax: 714- 647-6956
With courtesy copies to:
City Manager's Office
City of Santa Ana
20 Civic Center Plaza (M-31)
P.O. Box 1988
Santa Ana, California 92702
To Contractor:
TV Pro Gear, Inc.
Attn: Scott Donovan, General Manager
1630 Flower St.
Glendale, CA 91201
A party may change its address by giving notice in writing to the other party. Thereafter,
any communication shall be addressed and transmitted to the new address. If sent by mail,
communication shall be effective or deemed to have been given three (3) days after it has been
deposited in the United States mail, duly registered or certified, with postage prepaid, and
addressed as set forth above. If sent by fax, communication shall be effective or deemed to have
been given twenty-four (24) hours after the time set forth on the transmission report issued by the
transmitting facsimile machine, addressed as set forth above. For purposes of calculating these
time frames, weekends, federal, state, County or City holidays shall be excluded.
20. MISCELLANEOUS PROVISIONS
a. Each undersigned represents and warrants that its signature herein below has the
power, authority and right to bind their respective parties to each of the terms of
this Agreement, and shall indemnify City fully, including reasonable costs and
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attorney's fees, for any injuries or damages to City in the event that such authority
or power is not, in fact, held by the signatory or is withdrawn.
b. All Exhibits referenced herein and attached hereto shall be incorporated as if fully
set forth in the body of this Agreement.
IN WITNESS WHEREOF, the parties hereto have executed this Agreement the date and year first
above written.
ATTEST:
Jennifer L. Hall
City Clerk
APPROVED AS TO FORM:
SONIA R. CARVALHO
City Attorney
",,,,.--' Jonathan T. Martinez,,.-
'
Assistant City Attorney
#454868v1
CITY OF SANTA ANA
Alvaro Nunez
City Manager
CONSULTANT:
. )vgvv-
Scott Donavan
General Manager
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EXHIBIT A
SCOPE OF SERVICES
(9)
CITY OF SANTA ANA
EXHIBIT A
SCOPE OF SERVICES
Contractor shall perform services as set forth below.
I. OPTION A: City Council and other Public Meetings
A. General Responsibilities:
1. Serve as Video Producer/Administrator for all City of Santa Ana Council meetings and
cable -casting events in Council Chambers.
i. Live broadcast and record City Council meetings.
2. Provide production services in live meeting coverage and playback for approximately
twenty-four (24) meetings, including:
i. City Council meetings held on the first and third Tuesdays of the month, and
ii. Possible additional public meetings as selected by the City Clerk and/or City
Manager, as needed.
3. Provide technical assistance for City production crews and staff.
4. Be responsible for all graphics/audio/visual needs during the presentations, which
includes:
i. PowerPoint,
ii. Overheads,
iii. Video roll -ins and presentations,
iv. Review cueing system,
v. Proper use of microphones for Council.
5. Arrange for and design overall look and style of productions.
6. Arrange for input of council graphics prior to the meeting. Run a spell check. Arrange
for graphics to state replays during the meeting, approximately every 30 minutes
during program.
7. Use of video streaming services that integrate with Facebook Live, YouTube Live, or
similar social media platforms.
8. Responsiveness to provide video services for meetings on short notice (24 to 72 hours
in advance.) Proposer should identify staffing levels, availability and how these needs
will be met.
B. Communication with City Staff:
1. Maintain open communications with the Public Affairs Information Officer and City
Clerk's Office for special needs or changes pertinent to the agenda for each council
meeting.
2. Communicate and confirm with the Public Affairs Information Officer regarding Council
meeting coverage and playback related to the city channel. Report technical playback
and Council problems and remedies to the cable office.
City of Santa Ana RFP No. 24-108 Page 16 of 33
(9)CITY OF SANTA ANA
3. Direct communication with City Councilmembers and City Clerk.
C. Staffing Responsibilities:
1. Provide, hire and supervise all video production crew and staff to ensure that the
control room is fully staffed during meetings and to provide a professional, high -quality
video production.
i. Staff shall include Director, Camera Robotics Operator, Audio Operator,
Graphics Designer and Playback Operator. These positions may be
consolidated in one or more persons. City recommends a crew of 2-3 people.
2. Schedule video production staff. Pre -arrange and notify crew of video productions and
changes.
3. Provide for office administration and payroll for video production and playback crew.
4. Provide and be responsible for all production staff training and hands-on use of
equipment for video crews.
D. Training and Support:
1. Provide a training program (remotely or in -person) to a group of up to eight (8) City
staff members.
i. Training shall describe the roles and responsibilities of the Contractor in
providing the video streaming service for City Council/public meetings.
ii. Training shall identify how City Staff can identify and rectify minor problems that
may arise in the rollout of the video streaming services.
2. Provide a main point of contact for City Staff.
i. The main point of contact shall have a thorough understanding of the video
streaming system and be capable of troubleshooting problems remotely with
City Staff who may not be experts in video and audio technology.
E. Other Responsibilities:
1. Provide maintenance of playback equipment located in City Hall as necessary for City
Council meetings.
i. The City of Santa Ana provides the control room equipment, cameras and
equipment located inside the Council Chambers to broadcast and record the
City Council meetings, including computers and other video production
equipment.
II. OPTION B: Annual State of the City Address
1. Contractor shall produce the Mayor's annual State of the City address, including:
i. Hiring and supervising crew for camera operations,
ii. Audio mixing,
iii. Cable running,
iv. Equipment load -in and load -out,
v. Directing the show for video,
City of Santa Ana RFP No. 24-108 Page 17 of 33
CITY OF SANTA ANA
vi. Renting all needed video equipment and
vii. Editing the finished video for playback.
III. OPTION C: Event Video Production
1. On- and off -site video production services in Santa Ana for City -produced events that
may include, but are not limited to:
i. 4th of July Celebration,
ii. Fiestas Patrias,
iii. Santa Ana Fun Run.
2. This shall include all responsibility for graphics, video roll -ins and all audio/visual
needs.
3. Event production may be a recorded event or a live event broadcast.
4. Approximately one event video per month.
IV. OPTION D: Other Video Production
1. On- and off -site video production services in Santa Ana to produce videos tailored for
social media, City TV channel, marketing, website, employee orientation, and other
internal and external uses.
2. These would be brief videos (30 seconds to 5 minutes) and shall include editing for
graphics, captions, animations, video roll -ins and all audio/visual needs.
3. Approximately 1-2 videos per month.
4. Could include occasional longer form videos, such as documentary style or news
broadcast style, requiring additional filming and editing time.
V. OPTION E: Cable/Video/Audio Equipment Maintenance and Installation
1. Confer with City staff to evaluate needs and supervise maintenance activity of all city
owned audio/video facilities, as needed. Said facilities include, but are not limited to,
City Hall, recreation centers, senior centers, stadium, soccer fields, etc.
2. Review and make recommendation for the repair and /or replacement of said
audio/video facilities.
3. Develop purchase lists, install, integrate and upgrade systems or equipment as
needed.
4. Troubleshoot system, system repair, system alignment, calibration and design.
5. Design layout of electrical circuitry for existing and /or acquired audio/video
equipment.
6. Establish and maintain equipment log and data base to keep inventory and records of
maintenance and to track equipment performance.
7. Help establish and enforce City policies for equipment use. Provide operation
instruction for staff.
City of Santa Ana RFP No. 24-108 Page 18 of 33
(9)CITY OF SANTA ANA
8. Prepare preventative maintenance schedules and execute said maintenance on a
routine basis.
9. Coordinate equipment repair with outside agencies.
10. Supervise annual asset inventories and tagging of new assets, as needed.
11. Coordinate acquisition of new production equipment.
12. Facilitate and supervise use of facilities or equipment by outside agencies, persons,
other City employees or cable franchisee staff.
13. Provide updates to City staff on progress of equipment installation, maintenance,
building projects and anticipated completion dates.
14. Conduct regular security checks on the City's production equipment.
15. Assist City Clerk and other staff on use of Council Chambers: video, audio, lighting,
PowerPoint, Elmo or other technical needs.
16. Facilitate completion of production services requested by City staff (including making
dubs, editing and shooting videos, setting up equipment, programming videos on the
city TV channel, delivering equipment, setting up operating facilities as needed.)
17. Vendor may utilize consultants/subcontractors to assist as required at the discretion
of and with approval from the City Manager's Office.
18. Ensure compliance with local, state, and federal safety codes and regulations.
VI. Other Services Not Mentioned
1. In addition to the designated proposal cost categories provided below, Proposers are
encouraged to provide cost proposals for services that are not described in this RFP
but may be of benefit to the City with regard to video streaming services.
City of Santa Ana RFP No. 24-108 Page 19 of 33
EXHIBIT B
COMPENSATION
Fee Proposal including hourly rates if applicable
TV 'PR6 GEAR
1. Cost Proposal:
OPTION A: City Council and other Public Meetings
To give an accurate assessment and correct pricing it would be ideal to discuss the
expectations of the city for the position currently occupied by Tom Bystry. Given the idea that
there would be 24 meetings per year.
a. Yearly - $100,000 to cover the main contact and team
b. 3pm -12am per meeting (includes additional set up
c. $100/hour depending on the role.
d. $4,000/meeting
e. Any unforeseen items that pop up. No amount known.
f. $100,000
OPTION B: Annual State of the City Address — This will depend on scope and amount of
outside equipment needed
a. Yearly - $6,000 to cover team and equipment
b. 2pm -12am per meeting (includes additional set up)
c. $100/hour depending on the role.
d. $6,000/event
e. Any unforeseen items that pop up. No amount known.
f. $7,000
OPTION C/D: Event Video Production/Other Video Production
a. Yearly - $60,000 to cover teams and equipment
b. 10 hour day for crew (includes additional set up)
c. $100/hour depending on the role.
d. $6,000-$8,000/event
e. Any unforeseen items that pop up. No amount known.
f. $9,000
1630 Flower St. Glendale, CA 91201 (818) 246-7100 www.tvprogear.com
TV PRo GEAR
VI. OPTION E: Cable/Video/Audio Equipment Maintenance and Installation
a. Yearly - $5,000-10,000 — All depends on needs
b. totally depends on needs
c. $100/hour depending on need
d. Depends on equipment needed
e. Any unforeseen items that pop up. No amount known.
f. $5,000-10,000 —totally depends on needs
Regarding pricing, it is very contingent on the needs. I would like to have a follow up conversation given
your decision to discuss in more detail as things are very dependent on specifics.
1630 Flower St. Glendale, CA 91201 (818) 246-7100 www.tvprogear.com