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7-12-76
RESOLUTION NO. 76- 71
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF SANTA ANA MODIFYING THE ACTION OF THE
PLANNING COMMISSION ON CONDITIONAL USE PERMIT
APPLICATION NO. 76-6, APPROVING SAID CONDITIONAL
USE PERMIT APPLICATION, AND APPROVING APPEAL NO.
365 FILED THEREON BY PACIFIC OUTDOOR ADVERTISING CO.
WHEREAS, a public hearing was duly held before the City
Council of the City of Santa Ana on July 6, 1976 on Appeal
No. 365 filed by Pacific Outdoor Advertising Co. in opposition
to certain conditions imposed by the Planning Commission upon
its approval of Conditonal Use Permit Application No. 76-6.
NOW, THEREFORE, BE IT RESOLVED, that based on such public
hearing and the oral and documentary evidence submitted therein,
the City Council of the City of Santa Ana does hereby approve
said Appeal No. 365, approve Conditional Use Permit Application
No. 76-6, and modify the action of the Planning Commission thereon
by deleting from the conditions of said approval all those condi-
tions requiring dedication of right-of-way to the City of Santa
ana.
BE IT FURTHER RESOLVED, that the City Council hereby
adopts as its finding of fact for approval of Conditional Use
Permit Application No. 76-6 those "Finding of Fact, Conditional
Use Permit No. CUP 76-6" prepared and submitted by the Planning
Commission, with the exception that section 7, B, 2, subsections
a, b and c, are hereby deleted therefrom.
PASSED AND ADOPTED by the City Council of the City of
Santa Ana at its regular meeting held on the 19th
day of July , 1976.
ATTEST:
~ORENCEI. MALONg
CLERK OF THE COUN~IL~ %
STATE OF CALIFORNIA )
COUNTY OF ORANGE ) ss.
CITY OF SANTA ANA )
I, FLORENCE I. MALONE, do hereby certify that I am the
Clerk of the Council of the City of Santa Ana; that the foregoing
Resolution was introduced to said Council at its regular
meeting held on the 19th day of July , 1976, and was at
said meeting passed and adopted by the following vote, to wit:
AYES, COUNCILMEN: ~vans, Brandt, 0rtiz, Yamamot0, Garthe
NOES,
COUNCILMEN: Bricken~ Ward
ABSENT, COUNCILMEN: None
~OR~NCEI. MALON£
CLERK OF THE COUNCIL
KEITH L. GOW
CITY ATTORNEY
REPORT DATE
Staff: 5/4/76
Commission: 5/10/76, 6/14/76
FINDING OF FACT
CONDITIONAL USE PERMIT 76-6
APPLICANT: Santa Fe Land Improvement Company
ADDRESS & ZONING: 1801 South Grand Avenue
AP 14-172-1, 3
M 1 District
SDM 20-5-9
CUP PURPOSE: To locate three billboards in the M 1 Industrial District.
STAFF RECOMMENDATION: Denial
COMMISSION ACTION AND VOTE: Approved 6/14/76
AYES:
NOES:
ABSENT:
Commissioners Gosse, Acosta, Ankrum, Yates
Commissioners O'Dell, Griset, Winters
Commissioners, None
REASON FOR ACTION:
That the granting of this variance with all attached conditions will not
be detrimental to the public welfare or surrounding property and further
it will not adversely affect the General Plan of the City.
DETAILS OF PROPOSAL:
1. Description of 'Proposal:
The applicant proposes to erect three 12'3" x 24L (294 sq.ft.) free-
standing off-premise advertising signs on three adjoining vacant parcels
of property in the M 1 District. The bottom of thesigns will be 23 feet
above grade, and the total height will be 35'3" above grade. The three
signs are separated by a distance of 500 feet and 800 feet respectively.
All three signs are located 50 feet east of the centerline of Grand
Avenue, which in effect places them immediately adjacent to the ultimate
right of way for Grand Avenue. The signs will be visible to both north
and south bound traffic on Grand Avenue.
2. Area Description:
A. Property: Three parcels as follows:
Parcel l: 538 feet of frontage on Grand Avenue, a depth of 1,590 feet
and an area of approximately 19.6 acres.
Parcel 2: 559 feet of frontage on Grand Avenue, a depth of 1,590 feet
and an area of approximately 20.4 acres.
Parcel 3: 385 feet of frontage on Grand Avenue, a depth of 1,593 feet
and an area of approximately 18.8 acres.
B. Surrounding Development:
North:
East:
South:
West:
Barclays Bank, industrial buildings
vacant property
industrial buildings
industrial buildings, Great Western Reclamation, restaurant
C. Street System:
Grand Avenue is designated as a planned arterial highway.
CUP 76-6 Page 1
CUP 76-6 Santa Fe Land Improvement Company
D. Comparable Applications or Circumstances:
Conditional use permit 75-2, llO S. Harbor Boulevard, to permit the
establishment of an off-premise advertising sign in the C 2 District
was denied by the Planning Commission on 4/15/75 and by the City
Council on 5/12/75.
E. Surrounding Zoning: See attached SDM.
F. Present Use: vacant pPoperty
3. General Plan Compatibility:
The General Plan indicates industrial at this location.
4. Staff Evaluation:
In evaluating the proposal under consideration, staff took into consid-
eration the following: (1) the City of Santa Ana's General Plan, in-
cluding the newly adopted Scenic Corridors Element; (2) the designation
of Grand Avenue as an arterial street providing two entrance points into
the City; (3) the recently adopted ordinance amendment NS-1301 pertaining
to yard, landscaping and offstreet parking requirements in the industrial
use districts; (4) Section 41-638 of the Santa Ana Zoning Ordinance
setting "Standards for granting applications for minor exceptions, vari-
ances and conditional use permits and appeals."
There are approximately seven off-premise advertising signs along Grand
Avenue between Fairhaven Avenue and Dyer Road at present. The total length
of Grand Avenue between Fairhaven Avenue and Dyer Road is approximately
4.5 miles. Therefore, at present, there are approximately 1.5 off-premise
advertising signs per mile along Grand Avenue, which would appear to be
more than adequate to serve the advertising needs of the area.
The Scenic Corridors Element Df the City's General Plan identifies Grand
Avenue as an arterial providing two entrance points into the City. In
discussi.ng the entrance point concept, the Scenic Corridors Plan states
that, "An.entrance point or entryway into the City may constitute a con-
tinuous treatment along the street or entry point, not merely a single sign."
To begin to clutter an arterial street designated as an entryway'into the
City with numerous off-premise advertising signs would be a detriment to
the City's image.
The recently adopted ordinance amendment NS-1301 provided for additional
landscaping requirements and for compact parking stalls in the industrial
use districts. In discussing the landscape setback requirements, it was
stated that: "Landscaped developments are attractive to potential indus-
trial occupants and result in increased desirability of the property.
This is reflected in higher property values and, hence, revenue to the
City. The success, prestige and increased land values of the Irvine
Industrial Complex over the past few year~ have been due in no small
part to the well landscaped, park-like environment established throughout'
the area, an environment created not by one building or one block but
by the entire complex."
As the proposed off-premise advertising signs are to be located in the
southeast industrial area, which presently contains some of the newer and
more attractive industrial and office complexes in the City, and as a
large portion of the southeast industrial area is still undeveloped, it
is staff's feeling that the proposed off-premis~ ~dYertising signs w~u!d
be a detriment to and in conflict with the intended up-grading of the
City's industrial areas as reflected in ordinance amendment NS-1301.
CUP 76-6 Page 2
CUP 76-6 Santa Fe Land Improvement Company"
The City's Sign Ordinance states that, u f-premise advertising signs and
sign structures are not permitted and shall not be constructed or maintained
in any use district other t~an in the C 2, C 3, M 1 and M 2 Districts with
an approved conditional use permit." Section 41-638 of the Zoning Ordinance
states that, "The Council, Planning Commission and Zoning Administrator may
grant according to the procedure outlined in this chapter: (1) conditional
use permits for specific uses located at a particular location when it shall
be deemed:
a)
b)
to be necessary or desirable to provide a service or facility
which will contribute to the general well being of the neigh-
borhood or the community; and
that such use will not, under the circumstances of the par-
ticular case, be detrimental to the health, safety or general
welfare of persons residing or working in the vicinity; and
c) that the proposed use will comply with the regulations and
conditions specified in this chapter for such use; and
d) that granting of this conditional use permit will not adversely
affect the General Plan of the City."
It is the staff's feeling that the proposed project:
a)
is not a necessary or desirable service or facility which will
contribute to the general well being of the neighborhood or the
community~ There are presently seven off-premise advertising
signs along Grand Avenue between Fairhaven Avenue and Dyer Road
which would appear to be adequate to meet the advertising needs
of the area; and
b) it will have an adverse affect on the City's General Plan; and
c) it would begin to create an undesirable visual image along
Grand Avenue.
5. Reasons for Staff Recommendation:
A. The proposed project will not contribute to the general welfare of
the neighborhood or community.
B. The proposed project would have an adveKse effect On the City's General
Plan and specifically the Scenic Corridors Element.
C. The proposed project would begin to crea~e an undesirable visual image
along Grand Avenue.
De
The proposed project., in conjunction with CUP 76-7, would add five
additional off-premise advertising signs along Grand Avenue between
McFadden Avenue and St. Gertrude Place, a distance of approximately
one mile.
6. If the Commission approves the application, the following standard require-
ments must be met:
A. Planning: l, 2, 14
B. Public Works: 5
7. The following requirements must also be met:
A. Planning
* 1) That the sign identified as number 2 on Exhibit A be deleted.
* Condition added by the Planning Commission.
CUP 76-6 Page 3
CUP 76-6
Santa Fe Land Improvement Company
That this conditional use permit shall be subject to review at
two-year intervals, at which time the Planning Department shall
review the subject premises to determine if the required condi-
tions of the conditional use permit have been met and to deter-
mine whether or not any problems have arisen due to this opera-
tion. The Planning Department may, after the review apply
additional conditions. These conditions are subject to review
and approval by the Planning Commission and ,City Council.
3) That the architectural design of subject off-premise advertising
signs shall be subject to Planning Department review and approval.
4)
That the proposed billboards be set back a minimum distance of
20 feet from the ultimate property line on Grand Avenue, in
conformance with the recently approved ordinance amendment NS-1301.
5) That the off-premise advertising signs be removed prior to the
issuance of any building permits on the subject property.
B. Public Works
1) The billboards shall not be located within existing or proposed
street right of way.
2) Dedications:
a} Grand Avenue: Street easement for a width of 50 feet from
centerline to property line.
b)
Lyon Street: Street easement for a width-of 30 feet from
centerline to property line, or 60 feet from property line
to property line or realignment, all as.approved by the
Department of Public Works.
c) Alley: Alley easement for alley corner cutoffs as approved
by the Department of Public Works.
COMPLIANCE WITH C.E.Q.A. PROCEDURES: Negative Declaration
mt
EVERETT WINTERS, CHAIRMAN
SANTA ANA PLANNING COMMISSION
CUP 76-6 Page 4
ZONING D1ST'RICT
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