Loading...
HomeMy WebLinkAbout2003-031 - Approving the Affirmative Marketing Procedures and Minority Outreach Program2/24/03LS RESOLUTION NO. 2003-031 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA ANA APPROVING THE AFFIRMATIVE MARKETING PROCEDURES AND MINORITY OUTREACH PROGRAM BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF SANTA ANA, AS FOLLOWS: Section 1: The City Council of the City of Santa An.a hereby finds, determines and declares as follows: The City of Santa Ana is a participating jurisdiction in Federal grant programs that provide funding for affordable housing. Under the program regulations, the City is required to adopt affirmative marketing procedures and a minority outreach program. The proposed Affirmative Marketing Procedures and Minority Outreach Program (attached hereto as Exhibit 1) were prepared in accordance with Title 24, Section 92.351 of the Code of Federal Regulations. Section 2: The City Council hereby approves the proposed Affirmative Marketing Procedures and Minority Outreach Program and authorizes the Executive Director of the Community Development Agency, or his/her designee, to make any necessary modifications as required by law. Section 3. This Resolution shall take effect immediately upon its adoption by the City Council, and the Clerk of the Council shall attest to and certify the vote adopting this Resolution. ADOPTED this 17th day of March, 2003. U ~g~'~. Pulid0 M~ APPROVED AS TO FORM: Joseph W. Fletcher, City Attorney L~'a'E. Storck Assistant City Attorney Resolution No. 2003-031 Page 1 of 5 AYES: NOES: ABSTAIN: NOT PRESENT: Councilmembers: Councilmembers: Councilmembers: Councilmembers: Christy, Franklin, Garcia, Pulido, Solorio (5) None (0) None (0) Alvarez, Bist (2) CERTIFICATE OF ATTESTATION AND ORIGINALITY I, PATRICIA E. HEALY, Clerk of the Council, do hereby attest to and certify the attached Resolution No. 2003-031 to be the original resolution adopted by the City Council of the City of Santa Ana on March 17, 2003. Clerk of the Council U City of Santa Aha Resolution No. 2003-031 Page 2 of 5 2/24/03LS CITY OF SANTA ANA AFFIRMATIVE MARKETING AND MINORITY OUTREACH PROGRAM AFFIRMATIVE MARKETING PROGRAM The City of Santa Ana is a participating jurisdiction in the federal HOME Investment Partnership Program (HOME) and the Community Development Block Grant Program (CDBG). Federal law requires that all participating jurisdictions adopt affirmative marketing policies that include: A. Methods to inform the public about federal fair housing laws and the City's affirmative marketing policy; B. Requirements and practices o~vners must adhere to in order to carry out this policy; Procedures owners must use to inform and solicit applications from persons in the housing market area who are not likely to apply for the housing without special outreach; D. Records that owners and the City will keep describing the actions they have taken to affirmatively market units and records to assess the results of these actions; and E. A description of how the City will annually assess the success of affirmative marketing actions and determine what corrective actions are needed. The City's affirmative marketing procedures and requireinents for rental and homebuyer projects containing five or more HOME or CDBG-assisted housing units are set forth below. These procedures and requirements constitute the City's Affirmative Marketing Program. These procedures and requirements do not apply to families with Section 8 tenant-based rental housing assistance or families with tenant-based rental assistance provided with HOME funds. A. Methods to inform the public about federal fair housing laws: The City will display the Equal Housing logotype or slogan in housing-related press releases and solicitations for owners, and on the website page for the City's Housing and Neighborhood Development Division. The City will request that the County of Orange include information on the City's HOME and CDBG-assisted rental units in its countywide Affordable Housing List maintained by the County. This list can be found on the intemet at http://~vw.oc.ca, eov/housing/AffordableHousingList.htm. The City will maintain a link to this website on the website page for the City's Housing and EXHIBIT 1 Resolution No. 2003-031 Page 3 of 5 Neighborhood Development Division and for the Santa Ana Housing Authority. Copies of the list will be available at the public ~recelStion counters for the Housing and Neighborhood Development Division and the Santa Ana Housing Authority. B. Requirements and practices owners must adhere to: - The City will require o~ers of City HOME and CDBG-assisted rental units covered under this marketing plan to display the Equal Housing Opportunity logotype or slogan in all correspondence with current or potential tenants, and on lease agreements. The City will require them to display the fair housing poster in their leasing offices, and to develop written procedures for selecting tenants. These procedures must meet the following criteria: o They must be consistent with the purpose of providing housing for very low-income and low-income families; o They must be reasonably related to program eligibility and the applicants' ability to perform the obligations of the lease3 o They must give reasonable consideration to the housing needs of families that would have a federal preference under section 6©(4)(A) of the Act; o They must provide for the selection of tenants from a written waiting list in chronological order of their application, insofar as is practicable; o They must call for prompt written notification to any rejected applicant of the grounds for any rejection. C. Procedures for owners: The City will require owners of City HOME and CDBG-assisted rental units to continuously review the demographic makeup of their tenants. If and when such review indicates that their tenants no longer reflect the City's minority population, they will be required to inform the City of that fact and request City review and approval of steps they will take to correct that deficiency. Compliance with the City's affirmative marketing-requirements and procedures will be made an obligation of all rental property owners receiving HOME or CDBG assistance from the City of Santa Aha, and will be enforceable by means of appropriate actions described in loan documents recorded through the County of Orange. D. Record keeping: The City ~vill require owners of its HOME and- CDBG-assisted rental units covered under this marketing plan to make an annual report to the City detailing the steps they have taken to comply with this program. They will also be required to report on the ethnicity of their tenants, as well as rents, income levels, and other household characteristics. Reports will be made on a form that is acceptable to Resolution No. 2003-031 Page 4 of 5 EXHIBIT 1 2/24/03LS the City of Santa Ana, and that will enable the City Io ~pture the data it needs to evaluate owner compliance with this program.. The City will maintain records on owner reports and its evaluation of those reports for a period of not less than ten years after expiration of the affordability period required by applicable HUD regulations. E. Annual assessment: °.% Upon receipt of owner reports, the City will evaluat~ the ethnic and racial characteristics of tenants being served to determine if they reflect the City's housing market. If they do not, the City will direct the owner to take further affirmative marketing steps to correct the imbalance. The City will track and evaluate the steps taken to ensure they have the desired effect. MINORITY OUTREACH PROGRAM As a participating jurisdiction, the City is also required to adopt certain affirmative steps to ensure maximum feasible participation in HOME hnd CDBG-funded projects by minority business enterprises, women's business enterprises, labor surplus area firms and other small businesses. These affirmative steps are listed below and constitute the City's Minority Outreach Procedures and Requirements Program for HOME and CDBG-funded projects. The City will place qualified small and minority businesses and women's business enterprises on s°licitation lists; The City will assure that small and minority businesses, and women's business enterprises are solicited whenever they are potential sources; The City will divide total requirements, when economically feasible, into smaller tasks or quantities to permit maximum participation by small and minority business, and women's business enterprises; The City will use the services and assistance of the Small Business Administration and the Minority Business Development Agency of the Department of Commerce; and The City will require the prime contractor, if subcontracts are to be let, to take the affirmative steps listed above. The City will annually review the results of these procedures to determine if additional steps should be taken. EXHIBIT 1 Resolution No. 2003-03'i Page 5 of 5