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10/11/85
RESOLUTION NO. 85-120
A RESOLUTION OF THE CITY COUNCIL OF
THE CITY OF SANTA ANA APPROVING
VARIANCE NO. 85-17 TO ALLOW THE
SANTA ANA AUTO MALL IDENTIFICAITON
SIGN
WHEREAS, this Council held a public hearing on
September 24, 1985 on Variance Application No. 85-17 to allow the
Santa Ana Auto Mall Identification Sign at 1505 Auto Mall Drive
at variance with zoning restrictions on the height and size of
such a sign and on the use of an electronic reader board to allow
dealer identification and special messages on such a sign; and
WHEREAS, prior to taking action on said application,
this Council reviewed and approved the negative declaration
(I.S. 85-124) prepared for the project;
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF
THE CITY OF SANTA ANA AS FOLLOWS:
1. Based upon the evidence submitted at the abovesaid
hearing, this Council finds and determines as follows:
(a) There are special circumstances applicable
to the subject property regarding topography and
location which deprive the site of privileges of
adequate signage capabilities. The location of the
proposed on-site sign is depressed from the adjacent
freeway grade by approximately 35 feet. A sign meeting
Code at 35 feet would not be visible to freeway traffic.
While the size of the signage exceeds Code, it will
serve up to eleven auto dealerships, and a large sign
is necessary for visibility and adequate identifica-
tion.
(b) without a sign of the proposed height and size,
adequate business identification is not possible; thus,
the economic viability of the auto businesses would be
severely impacted.
(c) The granting of this variance will permit a
sign with an aesthetically pleasing design and color
mix and which uses high quality, durable materials.
The sign will be an attractive addition to the area
and will provide identity for the City (with the words
"Santa Ana") as well as the dealers. The one dealers'
RESOLUTION NO. 85- 120
PAGE TWO
identification sign being proposed is more acceptable
than the alternative of Dermitting each dealership
individual copy on their respective sites which would
present a cluttering of signs on the Auto Mall sites.
(d) The granting of this variance is consistent
with the General Plan of the City which promotes
employment opportunities, improvement of the economic
base and intensified development in the Industrial
District.
2. Variance 85-17 is hereby approved, subject to the
following limitations, requirements and conditions:
(a) The sign shall not exceed 60 feet in height
or 414 square feet in size.
(b) The design of the sign shall conform to the
design drawings submitted to the City Council at the
time of its hearing on this variance.
ADOPTED this 2~$t day of October
, 1985.
Daniel E. Griset
Mayor
ATTEST:
~can~ce C. Guy
lerk of the Co6ncil
COUNCI LMEMBE RS:
Griset Aye
Johnson -~t
Acosta ~
Hart -A~
Luxembourger ~e
McGuigan Nay
Young ~
APPROVED AS TO FORM:
E-d w-a r'd/~ Coo~er
City A~t~rTm~