HomeMy WebLinkAbout25I - CARNIVALS
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REQUEST FOR
COUNCIL ACTION
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CITY COUNCIL MEETING DATE:
CLERK OF COUNCIL USE ONLY:
JANUAR~ 18, 2005
TITLE:
APPROVED
0 As Recommended
0 As Amended
0 Ordinance on 1 sl Reading
0 Ordinance on 2nd Reading
0 Implementing Resolution
0 Set Public Hearing For
AGREEMENTS AND APPROPRIATION
ADJUSTMENT FOR CARNIVALS AT
CITY-OWNED PARKS
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TY MANAGER
CONTINUED TO
FILE NUMBER
RECOMMENDED ACTION
1. Direct the City Attorney to prepare and authorize the City Manager and
the Clerk of the Council to execute an agreement with Acosta and
Associates to provide carnival services at City-owned parks.
2. Direct the City Attorney to prepare and authorize the City Manager and
the Clerk of the Council to execute an agreement with Fiesta de Carnival
to provide carnival services at City-owned parks.
3. Direct the City Attorney to prepare and authorize the City Manager and
the Clerk of the Council to execute an agreement with "0" Entertainment
to provide carnival services at a City-owned park.
4. Approve an appropriation adjustment recognizing projected carnival
revenue in the amount of $44,000 in the Recreation Special Fees and
Donations revenue account (account no. 22-01-5799) and appropriate funds
to the Recreation Special Fees and Donations expenditure account
(account no. 22-231-6291).
DISCUSSION
Requests for Proposal for providing eight carnivals on City-owned parks
were issued and mailed to 31 carnival operators. A pre-proposal conference
was conducted, and three vendors submitted proposals for consideration.
Acosta and Associates, Fiesta de Carnival and "0" Entertainment each
submitted proposals for review. An evaluation committee consisting of
representatives from the Police Department, Fire Department, City
Attorney's Office, Risk Management, Community Development, and Parks,
Recreation and Community Services agencies rated the three proposals. The
committee rated each proposal based on the operator's ability to
successfully conduct small and large carnivals using the following
evaluation criteria:
.
Equipment capability and functionality (20%)
Level of service and support (20%)
.
251-1
Agreements and Appropriation Adjustment
for Carnivals at City-Owned Parks
January 18, 2005
Page 2
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Experience of firm and personnel (20%)
Past performance (40%)
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Traditionally, carnivals conducted at Jerome and Madison parks draw larger
crowds and are more profitable. Conversely, carnivals conducted at Cesar
Chavez/Campesino, Delhi and El Salvador parks draw smaller crowds and
generate less revenue. Therefore, the license fee for the large carnivals
conducted at Jerome and Madison parks will be $7,000 per carnival and the
license fee for small carnivals conducted at Cesar Chavez/Campesino, Delhi
and El Salvador parks will be $4,000 per carnival.
In the small carnival category, Fiesta de Carnival rated highest, scoring
515 out of a maximum 600 points. Acosta and Associates scored 480 points,
followed by "0" Entertainment, which scored 475 points. In the large
carnival category, Fiesta de Carnival again rated highest, scoring 505 out
of a maximum 600 points. "0" Entertainment scored 477 points, followed by
Acosta and Associates, which scored 465 points.
Based on the results of the evaluation scores,
recommended the following 2005 Carnival Schedule:
the evaluation committee
Park Site Carnival Dates Proposed Carnival License
Operator Fee
Cesar Chavez/Campesino March 11-13, 2005 Acosta and Associates $4,000
Delhi Park March 18-20, 2005 Acosta and Associates $4,000
Jerome Park April 1-3, 2005 Fiesta de Carnival $7,000
Cesar Chavez/Campesino May 13-15, 2005 Fiesta de Carnival $4,000
Madison Park May 27-30, 2005 Fiesta de Carnival $7,000
Jerome Park July 1-4, 2005 "0" Entertainment $7,000
EI Salvador August 19-21, 2005 Acosta and Associates $4,000
Madison Park September 2-5, 2005 Fiesta de Carnival $7,000
Total $44,000
251-2
Agreements and Appropriation Adjustment
for Carnivals at City-Owned Parks
January 18, 2005
Page 3
FISCAL IMPACT
The appropriation adjustment will recognize projected carnival revenue in
the amount of $44,000 in the Recreation Special Fees and Donations revenue
account (account no. 22-01-5799) and appropriate funds to the Recreation
Special Fees and Donations expenditure account (account no. 22-231-6291).
Á~J
Gerardo Mou
Executive D'rector
Recreation & Comm. Svcs. Agency
251-3
APPROVED AS TO FUNDS AND ACCOUNT:
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Francisco Gutierrez
Executive Director
Finance & Management Svcs.
IV
Agency
251-4