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HomeMy WebLinkAbout1977-20 CRA , . . . . . -¡f EJC:adg 9/13/77 RESOLUTION NO. 77-20 A RESOLUTION OF THE COMMUNITY REDEVELOPMENT AGENCY OF THE CITY OF SANTA ANA APPROVING AN AGREEMENT BETWEEN THE COMMUNITY REDEVELOP- MENT AGENCY OF THE CITY OF SANTA ANA AND KEYSER MARSTON ASSOCIATES, INC., FOR ECONOMIC SERVICES. WHEREAS, the Community Redevelopment Agency of the City of Santa Ana desires to enter into an agreement with Keyser Marston Associates, Inc., for its services in con- ducting economic and financial studies in connection with the Community Redevelopment Projects; and WHEREAS, Keyser Marston Associates, Inc., has agreed to perform the desired services in accordance with the terms and conditions set forth in said agreement. NOW, THEREFORE, BE IT RESOLVED by the Conununi ty Redevelopment Agency of the City of Santa Ana as follows: 1. That certain agreement between the Community Re- development Agency of the City of Santa Ana and Keyser Marston Associates, Inc., entitled "Agreement Between the Community Redevelopment Agency of the City of Santa Ana and Keyser Marston Associates, Inc., for Economic Services," form dated September 13, 1977, is hereby approved. 2. The Chairman is hereby authorized and directed to execute said agreement on behalf of the Community Redevelop- ment Agency of the City of Santa Ana. ADOPTED this by the following vote: 19th September day of , 1977, AYES: MEMBERS: Ward, Ortiz, Garthe NOES: MEMBERS: Bricken, Yamamoto ABSENT: MEMBERS: Evans, Brandt ATTEST: ~~ RICHARD E. GOBLIRSCH Executive Director/ Recording Secretary ~A;'~~-- AVID'L. RANDT, CHAI APPROVED AS TO FORM: ¿S:::;f¿ KEITH L. GOW Agency Legal Counsel 3A .. . . . ." CAPABILITY STATEMENT Land Use Economics Policy - Feasibility - Implementation IŒYSER MARSTON ASSOCIATES, INC. 303 Sacramento Street San Francisco, California 94111 AND 715 San Lorenzo Street Santa Monica, California 90402 3A . Keyser MarstonAssociates.lnc. Land Use Economics Policy, Feasibility. Implementation 303 Sacramento Street San Francisco, California 94111 (415) 398-3050 715 San Lorenzo Street Santa Monica, California 90402 (213) 459-2867 . . Keyser Marston Associates, Inc. is a professional consulting firm established to provide services to public and private sector clients in the areas of land economics, real estate market and financial analysis, and public regulatory policy affecting the use, develop- ment, and redevelopment of land resources. Specific services to the public sector include: land use market and feasibility studies, cost revenue analyses, and consulting in land disposition. The firm of Keyser Marston Associates, Inc. emphasizes, on major urban assignments, a team concept which closely coordinates the various professional services such as urban planning, architecture, engineering, and transportation analysis to provide a multi-disci- pline approach to land use economics. A. Jerry Keyser and Michael Marston, the principals of the firm, have a combined total of nearly thirty years experience as economic and development consultants, and were senior officers of the urban economics division of a major national consulting firm before estab- lishing their own practice. The principals have served as advisors on numerous projects from initial project planning through project implementation. . 3A . . . . KEYSER MARSTON ASSOCIATES, INC. ECONOMIC STUDIES FOR PUBLIC SECTOR CLIENTS FEASIBILITY AND IMPLEMENTATION STUDIES CLIENT TYPE OF STUDY AND LOCATION Pasadena Redevelopment Agency Disposition consulting reuse value estimates for the downtown redevel- opment project. Also, special market and financial analysis for potential developers, Pasadena, California. San Diego Redevelopment Agency Economic/land marketing consulting for the Horton Plaza project, San Diego, California. Community Redevelopment Agency of the City of Los Angeles Market and disposition consulting in the Bunker Hill Urban Renewal project area, Los Angeles, Cali- fornia. Citizens Waterfront Committee Determination 'of the economic feasi- bility and implementation procedures for developing a recreational commer- cial park on the San Francisco Port property; San Francisco, California. State of California, Division of Bay Toll Crossings Economic utilization study for the Transbay Transit Terminal Building, San Francisco, California. Ci ty of Ing1ewood Economic base and financial forecast- ing for the Community Renewal Program, Inglewood, California. Oakland Redevelopment Agency Disposition consulting and reuse value estimates for the Oakland City Center Project; Oakland, California. San Jose Redevelopment Agency Disposition consulting and reuse value estimates for the downtown San Antonio redeve10pment- project, San Jose, California. City of Concord Market, financial and implementation analysis, City of Concord, California. City of Pleasant Hill Economic and financial feasibility of a downtown multi-use project; Pleasant Hill, California. 3A Keyser MarstonAssociotes.lnc. . . . . KEYSER MARSTON ASSOCIATES, INC. ECONOMIC STUDIES FOR PUBLIC SECTOR CLIENTS POLICY ECONOMICS CLIENT TYPE OF STUDY AND LOCATION San Francisco Planning and Urban Research Association (SPUR) and HUD Fiscal and economic impact analysis of intensive high-rise commercial de- velopment; San Francisco, California. City of Pinole Economic and fiscal analysis for re- development planning alternatives including financing plans and fis- cal impact studies; Pino1e, California. u. S. Corps of Engineers and The City of North Bonneville Economic and fiscal analysis pertinent to the comprehensive plan, and environ- mental assessment report for reloca- tion of the City of North Bonneville, Washington, necessitated by construc- tion of a second powerhouse at Bonne- ville Dam on the Columbia River. Pasadena Redevelopment Agency ¡ Costjbenefit and socio-economic impact studies for downtown retail development; Pasadena, California. City of Santa Monica Consultation on cost/revenue analysis for selection among development altern- atives for a large site in Santa Monica, California,. Ci ty of Napa Fiscal cost/revenue analysis and econ- omic impact evaluation in a general plan revision process; Napa, California. Communi ty Redeve lopment Agency of the City of Los Angeles Socio-economic impact and financial feasibility analysis of a circulation/ distribution program for the Los Angeles CBD; Los Angeles, California. City of San Rafael Economic analysis of open space and housing elements of a new general plan leading to recommendations for plan implementation in the San Rafael plan- ning area; San Rafael, California. Metropolitan Transportation Commission Analysis of the Nine Counties of the Bay Area as to the social and economic impact of the proposed regional trans- portation plan; San Francisco Bay Area, California. Keyser Marston As~ociate3A . . . . KEYSER MARSTON ASSOCIATES, INC. ECONOMIC STUDIES FOR PRIVATE SECTOR CLIENTS CLIENT TYPE OF STUDY AND LOCATION Kaiser Aetna Cost/revenue analysis of Laguna Seca Ranch for a 1,000 acre residential and commercial development 'adjacent to Monterey, California. Inland Steel Development Corporation Residential - Condottdnium feasibil- ityeva1uation; Monterey, California. Terra California (Rossmoor Leisure World) Analysis of the financial impact on existing residents of doubling the size of the present project; Walnut Creek, California. Yerby Corporation Economic consultant for San Francisco Executive Park, a multi-""'" aO-acre project, featuring office and hotel uses with special emphasis on the implementation and fiscal impact of the project on the City and County of San Francisco, California. Singer Housing Retail - Market analysis for retail opportunities; San Leandro, California. Portman Properties Retail demand anal~is for Embarcadero Center; ~San Francisco, California. Felice Winery Land use feasibility analysis of Winery Village, USA; Morgan Hill, California. Harden Properties Cost(benefit analysis of residential development on Harden property; Salinas, California. Thomas L. Karsten Associates and Amoco Realty Company Market analysis of retail potential for a multi-use project in downtown Los Angeles, California. Home Savings & Loan Association Market review for proposed industrial project; San Jose, California. Market evaluation of proposed office complexes at Redwood Shores, Redwood City, California and Menlo Park, California. Residential market analysis; Menlo Park, California and multi-use site evaluation study; La Mesa, California. Keyser Marston ASSOCiaM. A. . . . . A. JERRY KEYSER Principal, Keyser Marston Associates, Inc. Former vice President and Member of the Board, Larry smith and Company, Inc. ¡ and President, Urban Economics Division of Larry Smith and Com- pany, Inc., San Francisco, California. Education and background information is summarized as follows: Undergraduate degree in political science and economics Cornell University, New York Master's degree in real estate and finance Columbia University Graduate School of Business, New York Mr. Keyser is a member of the Lambda Alpha Honorary Land Economics Fraternity. He has served as a member of the Statewide Technical Advisory Connnittee For Review of Community Redevelopment Law and Tax Increment Financing. He is a former Member of the Board and Chairman of the Planning Connnittee for the San Francisco Planning and Urban Research Association (SPUR). He is also a member of the National Association of Housing and Redevelopment Officials, and an officer of the Land executives Association. He has been a guest lecturer of Urban Economics at the universíty of California, Berkeley; at Merritt College, Oakland; and at California State University at Sacramento. ì Mr. Keyser has supervised and undertaken a wide variety of assignments. A partial list includes: -- Market, disposition, and tax increment financial feasibility anal- ysis for the Redevelopment Agency of the City of San Diego, Horton Plaza, San Diego, California. -- Market, disposition, and tax increment financial feasibility anal- ysis for the Redevelopment Agency of the city of Pasadena, Cali- fornia. Convention center ecOnomic feasibility study in downtown Monterey for the Redevelopment Agency of the City of Monterey, California. -- Economic impact analysis for the Nine County Bay Area proposed regional transportation plan for the Metropolitan Transportation Commission. -- Economic and fiscal analysis for redevelopment planning alternatives including financing plans and fiscal impact studies, City of Pino1e, California. -- Costjbenefit impact analysis of intensive, high-rise commercial development on the City of S,an Francisco for San Francisco Planning and Urban Research Association (SPUR) and HUD. 3A Keyser MarstonAssociates,lnc. A. JERRY KEYSER Page Two . -- Economic and financial impact evaluation of the Interstate 90 Free- way and Mercer Island, Washington, for the Mercer Island Interstate 90 Design Team. -- Consultation on cost revenue analysis for selection among develop- ment alternatives for a large site in Santa Monica, California. -- Retail p~tential analysis for Portman Properties, E~arcadero Cen- ter; San cFrancisco, California. -- Socio-economic impact analysis of a circulation/distribution pro- gram for the Los Angeles Central Business District. -- Residential condominium feasibility evaluation for Inland Steel; Monterey, California. -- Market analysis of retail opportunity for Singer Housing Company; San Leandro, California. . -- Market demand and economic analysis for Ferry Port Plaza, proposed multi-use pier development on San Francisco Bay. . -- Special market and financial studies leading ~o a redevelopment program in the Sacramento LPA, City Center Project; Sacramento, California. , -- Market, investment, and blight analysis for Hallmark Cards, Crown Center Project; Kansas City, Missouri. -- Impact analysis of BART extension to Livennore-Pleasanton for the BART Livermore-P1easanton extension board. -- Disposition consulting and residual land value estimates for the Oakland Redevelopment Agency, City Center Project; Oakland, Cali- fornia. -- Land use and marketability study for the Oakland Redevelopment Agency; Chinatown, Stanford/Adeline,. and Elmhurst Project; Oakland, California. . -- A study to analyze the business climate and opportuni tJ:es for job development in the State of California and to develop recommenda- tions and actions calculated to enhance the State's advantages and to overcome its current concerns, conducted ~or the California Roundtable. -- Economic base and financial forecasting for the City of Ing1ewood, California, Community Renewal Program. -- Economic base and land use forecasting for the transportation pro- gram of the City of Spokane, and'market and assessment district financing analysis for Spokane's City Center Revitalization Pro- gram, Spokane, Washington. 3A Keyser Marston Associates.lnc. . . . . MICHAEL MARSTON Prinqipal, Keyser Marston Associates, Inc. Former Executive Vice President, Urban Economics Division of Larry Smith and Company, Inc., and Vice President of Larry Smith and Company, Inc. (with the firm for nine years). Mr. Marston has fourteen years exper- ience in land use 'economic consulting in California. He has been lo- cated in San Francisco and worked with A. Jerry Keyser for the entire fourteen years. Education and bac,kground information is summarized as follows: undergraduate studies University of California Berkeley, California Graduate studies London School of Economics, London, England Lecturer at U.S. and English universities on Urban Economics. Lec- turer for Future of American City Center series, broadcast and re- broadcast by the British Broadcasting Corporation over a three- year period. Chairman of Waterfront Committee and member of the Board of Directors, San Francisco Planning and Urban Research Associátion (SPUR). Member of the Board of Trustees, Youth for Service. Vice President and member of the Board of Directors, People for Open Space. Member, Economic Round Table. Member of Land Executives Association. For further references, see Who's Who in the West. The following list presents a representative sample of the projects where Michael Marston has had major analytical and supervisory experience: -- Restoration and rehabilitation feasibility analyses - Napa, San Rafael, Oakland, Pasadena, California. -- Housing assistance studies - Fresno, San Rafael, San Jose, Santa Rosa, California. -- Residential, market and financial studies - Fremont, Concord, Monterey Peninsula, Pasadena, San Diego, Los Angeles, Napa, Fresno, San Jose, Oakland, Martinez, California; Kansas City, Missouri; Bi1oxi, Mississippi; puget Sound area, Washington (new town); Litchfield Park (new town), Scottsdale, Arizona; Oklahoma City, Oklahoma; Portland, Beaverton, Albany, Oregon. -- Central Business District Revitalization - Concord, Napa, San Rafael, Fresno, Centerville (Fremont), Lafayette, San Jose, Pasadena, Cali- fornia; Portland, Ontario, Ashland, Bend, Oregon; Yakima, Washington; and Oklahoma City, Oklahoma. -- Industrial and economic development studies - Sacramento, Fresno, san Jose, San Rafael, California; Fort Worth, Texas; Oklahoma City, Oklahoma. 3A Keyser MarstonAssociates.lnc. . . . . MICHAEL MARSTON Page Two -- Private sector consulting experience on commercial and residential projects, including clients such as Home Savings and Loan Association, ~iser Aetna, Inland Steel Development Corporation, Terra California (Rossmoor, Walnut Creek), Yerby Corporation, Lone Star Industries, Del Monte CCirporation, American Factors (Amfac) , Macy's, and Embar- cadero Center (a joint venture of David Rockefeller and Associates, Trammel Crow, PIC Realty Corporation, a subsidiary of the Prudential Insurance Company of America, and John Portman and Associates. Mr. Marston has supervised and undertaken a wide variety of assignments. A partial list of specific projects includes: -- Economic impact analysis on the relocation of a town as a result of a new powerhouse at Bonneville Dam (for the Army Corps of Engineers), Washington. Analysis of housing needs versus housing affordability in the City of Santa Rosa. -- A study to analyze the business climate and opportunities for job development in the State of California and to develop recommendations and actions calculated to enhance the State's advantages and to over- come its current concerns, conducted for the California Roundtable. -- Economic and financial feasibility of land use projects in the Irvington and Niles areas of Fremont, California. -- Development alternatives evaluation of a 755 acre parcel of varying terrain located adjacent to Gilroy on the west. The evaluation was in terms of residential alternatives for the property owner consistent with the regulatory and policy objectives of the public agencies with jurisdiction over the property. -- An in-depth analysis to develop a broad range program for the de- velopment of market rate housing in the Fresno Central Area. Major tasks included an in-depth market analysis, designation of appropriate development sites and financial analysis. The key issue was the iden- tification of what is required to introduce market rate housing in the city center. Special emphasis was placed on introducing new market rate housing adjacent to and in conjunction with the rehabilitation of the "old town" mixed use area. -- Market evaluation, financial feasibility analysis and coordination with affected public agencies to establish the development program, including' preparation of the development concept plan (which was the basis for the revision of the general plan) for a 250 acre parcel located adjacent to the Sacramento River, in Redding, California. -- Market analysis of 39 acre parcel located in Fremont, adjacent to a proposed regional park, to identify demand for, and probable timing of, development of the property for residential uses including apartments, townhouses and single family homes. Keyser Marston ASSOCi~Ac. . . . . RICHARD L. BOTTI Senior Associate, Keyser Marston Associates, Inc. Former Principal and vice President, Urban Projects, Inc., Los Angeles, Cali- fornia. Former Associate, Larry Smith and Company, San Francisco, California. Education and background information is summarized as follows: Undergraduate Degree in Architecture and Economics uni versi ty of Michigan, Ann Arbor Master's Degree in City Planning Rackham School of Graduate Studies, University of Michigan, Ann Arbor Master's Degree in Business Administration University of California, Berkeley Awards/Activities Research Assistant - Center for Real Estate and Urban Land Economics, Univer- sity of California, Berkeley. Research activities were concentrated on the development of a large, computerized simulation model of the SaIL Francisco Bay Area. Teaching Fellow - College of Architecture and Design, university of Michigan Alpha Rho Chi - Architectural Medal - Awarded by the College of Architecture and Design, University of Michigan in 1965. Awarded in recognition of various school activities. Mr. Botti has supervised and undertaken a wide variety of assignments. partial list of recent clients include: A -- Financial analysis and review of private sector participation of LA CBD People Mover. -- Socio-economic analysis of Santa Monica CBD People Mover. -- Analysis of development strategies for downtown Anaheim. -- Financial analysis and review o~ appropriate merchandising programs for the central area of Culver City. -- Economic and financial analysis, and development of planning and implemen- tation policies for the revitalization of the CBD, Merced, California. -- Analysis of physical and economic problems of developing the Oakland City Center within the context of the urban renewal program in downtown Oakland, California. -- Worked with project architects to develop a physical design within various market, financial, and public constraints placed upon the Ferryport Plaza project, San Francisco, California. 3A KeyserMarstonAssociates.lnc. KATE E. FUNK Associate, Keyser Marston Associates, Inc. . Joined Larry Smith and Company in 1968; has been with Keyser Marston since its inception over 5 years ago. Education and background information is summarized as follows: Graduate in political science Smith College, Northampton, Massachusetts Director, In:t;ormation Center of the Wor"ld Affairs Council, Boston. (Work involved the review of large volumes of written material for the preparation of discussion outlines, bibliographies, etc.) 1965- 1967. A partial list of proj ects in which Mrs. Funk has had a major role includes: -- Housing assistance studies in Santa Rosa, San Jose and Frèsno, California. . . -- Tax increment feasibility analysis for projects located in San Rafael, Napa, Concord, San Jose, San Diego, Fremont, California; and Albany, Oregon. -- Economic marketability and planning studies for Marin City, Eureka Fresno, Concord, San Jose, San Diego, San Rafael, Beneèia, Watson- ville, fUd Fremont, California. -- Economic impact analysis on the relocation of a town as a result of a new powerhouse at Bonneville Dam (for the Army Corps of Engineers), Washington. -- Impact analysis on the relocation of a portion of Highway 95 near Lewiston, Idaho. -- Retail Analyses for Eugene and Albany, Oregon; and San Leandro, Redding, Napa, San Rafael, San Jose, San Francisco and San Mateo County, California. -- Rehabilitation analyses for"a commercial area near downtown Oakland, for a building in downtown Napa, and an old mansion in San Rafael. . -- Reuse appraisals in downtown Redding and Pasadena, California; and for a regional shöpping center site in down1;own Oakland. " -- Market, financial, cost/benefit and implementation analyses mixed-use projects such as a $93 million tivo1i-type project San Francisco Waterfront, and a Mexican-American mercado and in downtown San Jose, California. for on the park -- Economic base studies for Topeka, Kansas; Lewiston, Idaho; North Bonneville, Washington; Eureka, Watonsvi11e, Atwater and Fresno, California. 3A KeyserMarstonAssociates.lnc. . . . . TIMJTHY C. KELLY Associate, Keyser Marston Associates, ,Inc. Joined the Urban Economics Division of Larry Smith and Company in 1971; has been with Keyser Marston Associates since its inception over 5 years ago. Education and background information is summarized as follows: undergraduate degree in economics University of California, Los Angeles, California '" Graduate degree in business administration. University of California Los Angeles, California Mr. Kelly served as a business analyst for the South Central Improvement Action Council in South Central Los Angeles. IMPAC is the Los Angeles affiliate of the U.S. Department of Commerce's Office of Minority Busi- ness Enterprise. A partial list of economic studies undertaken by Mr. Kelly includes: -- An analysis of market opportunities for the development of new residential projects in downtown Fresno, California. -- Environmental impact report for the downtown redevelopment project in the City of Pasadena, California. -- Retail feasibility study for the Centrum, a major, multi-use de- velopment in downtown Los Angeles, California. -- Disposition value estimates for major retail centers in Bakersfield, Long Beach, Pasadena, Torrance, and Santa Monica, California. -- Disposition value estimates for major office sites in the downtown redevelopment project in the City of Pasadena, California. -- Operation and maintenance cost analysis of the proposed expansion of Rossmoor, California. -- Statement of mutual benefits and tax, allocation bonding capacities by project area for the over~ll central city, San Bernardino, California. -- Economic impact analysis of Bay Area Rapid Transit (BART) to the Livermore/Pleasanton area (study sponsored by BART). -- Retail market potential for the Embarcadero Center, San Francisco, California. -- Retail, motor lodge, and conference center potential for downtown Bend, Oregon. -- Tax increment analysis for major multi-use project adjacent to downtown Portland, Oregon. 3A KeyserMarstonAssociates. Inc. TIMOTHY C. KELLY Page Two . Land disposition and marketing program for major multi-use projects located in downtown Los Angeles, California. -- Economic and financial feasibility of a major land USe project located in downtown Pleasant Hill, California. Cost benefit analysis of a regional shopping center located in down- town Pasadena, California. -- Retail market feasibility analysis for a specialty retail center located in Morgan Hill, California. -- Retail market feasibility for department store and specialty retail spaces located in downtown Portland, Oregon. Evaluation of condominium conversion feasibility high-rise resi- dential project in San Francisco, California. . Evaluation of condominium potential low-rise residential units in Monterey, California. . -- Review of residential development opportunities for rental and sale units in the Bunker Hill project located in downtown Los Angeles, California. -- Analysis'of the development potential of the Nine-County San Fran- cisco Bay Area, by suhmarket area, for detached and attached single- family units, low-rise condominiums and planned unit development. -- Economic and fiscal analysis for redevelopment planning alternatives including financing plans and fiscal impact studies, in the City of Pino1e, California. -- Market and financial feasibility of a convention center located at Sierra Point in Brisbane, California. -- Economic impact analysis and private sector funding analysis for a People Mover system in downtown Los Angeles. -- Economic and financial feasibility of land use projects in the Irvington and Niles areas of Fremont, California. . 31\ KeyserMarstonAssociates, Inc. ~~:....=~,~.......' ~~~".__..--,. . . . . . . --,- _. ---.....- 9/13/77 " . . . (. . AGREEMENT BETWEEN THE COMMUNITY REDEVELOPMENT AGENCY OF THE CITY OF SANTA ANA AND JŒYSER MARSTON ASSOCIA'rES, INC., FOR ECONOMIC SERVICES day of 'l'HIS AGREEMENT, made and entered into this - ,1977, by and between the COMMUNITY REDEVEL- OPMENT AGENCY OF THE CITY OF SANTA ANA, a public body, corporate and politic, hereinafter referred to as -Agency. and Keyser Marston Associates, Inc., a California corporation, hereinafter referred to as .COntractor.. !!!!!!!!!!!! RECITALS: 1. Agency is undertaking certain activities neces- aary for the execution of the Community Redevelopment Project (hereinafter referred to as .Project.), the boundaries of which are delineated on the attached map incorporated herein as Ex- hibit .A.. 2. Agency desires to engage the consulting services of Contractor to prepare economic and financial studies of pro- posals for development within the Redevelopment Project and to render certain technical advice, assistance and services in connection with Agency activities. 3. Contractor represents that it is authorized and qualified to provide such services to Agency. WHEREFORE,~ consideration of the respective and mutual convenants and agreements hereinafter contained and made, and subject to all the terms and conditions hereof, the parties hereto do hereby agree as follows: ~. SA ."~'-~~- . . . . . . -, . f. ,"-, . I EMPLOYMENT OF CONTRACTOR Aqency does hereby employ Contractor to perform the services hereinaf~er set forth in connection with the Project, for the compensation and upon the terms and conditions set forth herein; and Contractor hereby accepts employment and agrees to perform each and all said services for the compensation and upon the terms and conditions set forth herein. II SCOPE OF SERVICES Contractor agrees to render consultation and advice to Agency on economic, financial, marketing and appraisal matters necessary to the implementation of the Project in the form and to the extent specified by Agency when and as needed, such ser- vice to include the following: 1. Consult, assist and advise Agency with respect to marketing, financial and disposition problems, including the financial testing of land use and development concepts proposed by, or to be pre- sented to, prospective developers. !1'l1e purpose of Contractor's services shall be. to assist Agency in identifying and implementing specific devel- opment projects which can be undertaken within 2. the private sector. Evaluate the plans and programs of other consult- ants of Agency, and assist such consultants on matters related to market potential, financial 3. feasibility and economic impact. Undertake detailed economic/financial analysis <I. as may be required related to developer proposals. Identify prospective developers and tenants, and participate in formal and informal discussions and presentation with 8uch prospective developers and tenants, other community officials, and the public. 2. 3A . - ---.C'-;:';'-",,-c..-.',- - .~ . --. --- ,~, . . . . . . '. \. ~ 5. 'Undertake, when required, limited market feasi- bility studies, and the refinement and expansion of marketing strategy and tactics to meet con- cUtions as they develop. 6. Assist in public education and information as to the program and the specifics that would be involved in all aspects of redevelopment pertain- ing to Contractor's expertise. 7. Advise and consult with developers and their architects, as appropriate and at the request of the Executive Director of Agency. III 'rIME OF PERFORMANCE All services to be performed shall commence when and as directed by the Executive Director of Agency and shall be completed within a mutually satisfactory time schedule as appropriate for the required task. Services shall be on an 8as-needed- basis upon specific request issued by the Executive Director. Pursuant to each such request, Contractor shall confirm in writing the task to be performed, qiving a time and fee estimate unless the services required pertain only to atten- dance at meetings. ¿v COMPENSATION Agency agrees to pay and Contractor agrees to accept compensation on an hourly basis for above services rendered .according to the following fee schedule: Principals Senior Associates $SS.OO/hour $<lS.OO/hour Associates $37. SO/hour $27.50/hour Senior Analyst Analyst US. CO/hour $19. SO/hour '1'echnical Staff Administrative Staff $18.00/hour '. 3. 3A ------- ,,-,,' ~&='-'C"~~'-',..- "'_._'--_.~---- . . . . . . ,-..--,,----,"'-""'--""" ': . '. . ~ '~ Agency shall reimburse Contractor at cost £or reim- bursible expenses not included in the above rates. Reimbursi- ble expenses are defined as mileage, subsistence, travel, parking, qraphics, memorandum or report reproduction, and electronic 4ata processing. ~tal compensation paid ~o Contractor shall 'not exceed ~wenty ~housand ãollazs ($20,000). exclusive of said reimbursible expenses. V METHOD OF PAYMENT Contractor shall submit to Agency monthly, a verified .statement in a £orm to be approved. by Agency containing a break- Clown of work ãone ãuring the preceeding month. 'lhe verified :statement as ~o work completed. shall be attached to an invoice stating all claims for work done during the prior month. 'lhe invoice must be submitted. prior to the fifth ãay of each month. Agency shall review such statements and remit payment within thirty (30) working days after the submission of ~imely invoices. VI STAFF OF 'lHE AGENCY' fiothing in ~his contract shall preclude Agency £rom performing with i~s own staff, any of ~he services herein agreed to be performed by Contractor. VII CONFLICT OF 1:NTEREST Contractor agrees that nei~her Contractor nor any individual associated therewith will either directly or indi- rectly represent or assist owners of properties located. .in the Project in regard ~o ~he acquisition of such property by Agency nor divulge ~o any person any information in regarã ~o 8uch acquisition. '1:f ~hi8 contract is terminated., neither the Contractor nor any person associated. therewith shall thereafter 4irectlyor indirectly represent or assist any owner of property within the Project in any matter concerning ~he acquisition of such property by Agency. .c. 3A . . ,-~,~c-..--~-""",=,-,,-.~,=-~~~ - "-~"~--,- .-.- . . . . . . . .. ~ ~ VIII BOLD BARMLESS Contractor shall indemnify and save harmless Agency and the City of Santa Ana, their officers and employees, ~gainst any and all damages to property or injuries to or death of any person or persons, including property and employees or agents of agency and city from any and all claims, demands, 'suits, action or proceedings of any kind or nature including workers' compensation claims, of or by anyone whomsoever, in any way resulting from or arising out of the operations in connection herewith, including operations of subcontractors and acts or omissions of employees or agents of Contractor or its subcontractors. Insurance coverage specified herein con- stitutes the minimum requirements and said requirements shall in no way lessen or limit the liability of Contractor under the terms of this agreement. Contractor shall procure and main- tain, at its own cost and expense, any additional kinds and amounts of insurance which, in its own judgment, may be neces- aary for its proper protection in the prosecution of the work. ~he Contractor shall be held harmless by the Agency in any legal action that may be brought by any displaced person against the Agency or Contractor challenging the denial or approval of a relocation payment or challenging the adequacy of the reloca- tion assistance furnished to such displaced persons.. IX WORKER'S COMPENSATION INSURANCE If Contractor now or at anytime during the course of this agreement qualifies as an employer under Labor Code Section 3300, unless the employee(s) it hires comets) within those persons excluded under the Labor Code, Contractor shall furnish ~ency and the City of Santa Ana with an insurance certificate that it carries such insurance, and that the policy shall not be cancelled nor the coverage reduced except upon thirty (30) days prior written notice to Agency and the City of Santa Ana. s. . . 2A r~~'.~-_._~~" ""'~"...~ ". ", . . . . . . j. f: ._.- -¿...,~._---- ._- -- ----,-- ---_._, ..,----.-... . re x.,..' .~ x INSURANCE Contractor shall obtain at its sole cost and file with the City Clerk of the City of Santa Ana, prior to exercising any right or obligation pursuant to this agreement, a policy or policies of ~iability insurance naming Agency and the City ~fanta Ana, their officers and employees, as insured or addi- tional insured which provides coverage for liability for any and all claims and suits for 4amages or injuries to persons or property resulting from or arising out of the operations, acts, or omissions of Contractor, its officers, agents or employees. Said policy of insurance shall provide coverage for both bodily injury and property damage in not less than the following mini- mum amounts: Five hundred thousand dollars ($500,000) combined single limit, or bodily injury, two hundred fifty thousand dollars ($250,000) per person and five hundred thousand dollars ($500,000) each occurrence; property damage, one hundred thousand dollars ($100,000) each occurrence. Said policy shall also contain a provision that no termination, cancellation or change of coverage of insured or additional insured shall be effective until after . oj -thirty (30) 4ays notice thereof has been qiven in writing to Agency. ~ Contractor shall qive to Agency prompt and timely notice of any claim made or suit instituted. XI EMPLOYMENT OF RESIDENTS Contractor is encouraged by Agency to employ qualified people, when available, from the qeneral project area to assist in providing the services contracted for in this agreement. 'XII EQUAL OPPORTUNITY Contractor certifies that it will not discriminate against any employee or applicant for employment because of race, color, creed, religion, sex, marital status or national origin or ancestry. Contractor agrees to take affirmative action to insure that applicants are employed, and that employees are -treated during employment, without regard to their race, color, creed, religion, sex, marital status or national origin 6. '~~ ------- ----~------ _c_--"----~--'"""-: '""""'. ,,--'-'=='"~"" "'.-'~-"-- - - ----- ,--"._..~._"_.,~~_.~--_.,"--""--"-~-"'--___--_'n- . . . . . . ': ". ~ ~ or ancestry. Such action shall include, but not be limited to the following: employment, uP-9rading, demotion, or transfer: recruitment or recruitment advertising: layoff or selection for training including apprenticeship. Contractor agrees to post in conspicuous places, available to employees and appli- cants for employment, notices to be provided by Agency setting forth the provisions-of this non-discrimination clause. Contractor will, in all solicitations or advertisements for employees placed by or on behalf of Contractor state that all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, marital status or national origin or ancestry. Contractor agrees to cause the foregoing provisions to be inserted in all subcontracts for any work covered by this agreement, so that such provisions will be binding upon each subcontractor, provided that the foregoing provisions shall not apply to contracts or subcontracts for standard com- mercial supplies or raw materials. XIII SUBCONTRACTORS No performance of this agreement or any portion thereof may be assigned or subcontracted by Contractor without the express written consent of -the Executive Director of Agency. XIV ASSIGNABILITY Contractor shall not assign any interest in this agreement and shall not transfer any interest in this agreement without the prior written approval of the Executive Director of Agency. xv NOTICES Notices to the parties shall, unless otherwise requested in writing. be sent to Agency at 20 Civic Center Plaza. Santa Ana, California 92701, and to Contractor at 303 Sacramento Street, San Francisco, California 94111. 1. . , 3A' ~,,~-"_...",,:., ,""",~~""""""--~-""<' .._~_._"~ .~.c,-- .~- -' ->' ,.,- --. . . . . ,. . . ~ . ". dÞ ;. 4'" XVI 'l'ERMINATION Eit:her party, upon thirty (3D) days notice in writing 1;0 the o~er, may terminate this agreement and COntractor shall only be entitled to compensation for services performed to the expiration of said thirty (30) day notice. XVII OWNERSHIP OF MATERIALS AND DOCUMENTS Any and all sketches, drawings, tracings, filed survey notes, computations, detail and other materials and documents prepared by Contractor shall be the property of Agency from the moment of their preparation and Contractor shall deliver such materials and documents to Agency whenever requested to do so by Agency. XVIII NON-DISCLOSURE "l'he designs, plans, reports, investigations, materials and documents prepared or acquired by Contractor pursuant 'to this agreement (including any duplicate copies kept by Contractor) shall not be shown to any other public or private person or entity except as authorized in writing by Agency. Contractor shall not disclose to any other public or private person or entity any information regarding the activities of Agency, except as authorized in writing by Agency. XIX VALIDITY ~e invalidity in whole or in part of any provision of this agreement shall not void or effect the validity of any provisions of this agreement. XX LAWS GOVERNING 'l'HIS AGREEMENT "l'his agreement shall be governed by and construed ~n accordance with the 1aws of the State of California. 8. 2A --,.~,.-_h__'---'--- -----, (8 . ..... '". . . . . . . . XXI EXCLUSIVITY OF AGREEMENT ~is agreement 8upersedes any and all other agreements ~ither oral or in writing between the parties hereto with respect ~o employment of Contractor by Agency and contains all the con- venants and agreements between the parties with respect to 8uch employment in any manner whatsoever. Each party to this agreement acknowledges that no representations, inducements, promises, or agreements orally or otherwise, have been made by any party, or anyone acting on behalf of any party, which are not embodied herein, and that no other agreement shall be effective unless ~xecuted in writing and signed by both Agency and Contractor. :rN WITNESS WHEREOF, 'l'he parties hereto have executed this agreement on the date and year first above written. COMMUNITY REDEVELOPMENT AGENCY OF ~HE CITY OF SANTA ANA ATTEST: By DAVID L. BRANDT, Chairman RICHARD E. GOBLIRSCH Executive Director APPROVED AS ~O PORM ltEYSER MARSTON ASSOCIATES, J:NC. By 9. r- 3A'