HomeMy WebLinkAbout25D - PED SAFETY PROGRAM
CITY COUNCIL MEETING DATE:
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REQUEST FOR
COUNCIL ACTION
CLERK OF COUNCIL USE ONLY:
APRIL 18, 2005
TITLE:
APPROVED
0 As Recommended
0 As Amended
0 Ordinance on 1 st Reading
0 Ordinance on 2nd Reading
0 Implementing Resolution
0 Set Public Hearing For
AGREEMENT FOR MARKETING
SERVICES FOR SANTA ANA
INTERAGENCY PEDESTRIAN SAFETY
PROGRAM (PROJECT NO. 05-5007)
CONTINUED TO
FILE NUMBER
RECOMMENDED ACTION
Direct the City Attorney to prepare and authorize the
the Clerk of the Council to execute an agreement
Associates, Inc. to provide marketing services for
pedestrian Safety Program, in the amount not to exceed
option to extend the agreements for one additional year.
Ci ty Manager and
with Maricich &
the Interagency
$99,560, with an
DISCUSSION
In September 2004, the City was awarded $350,000 in grant funding for a
Santa Ana Interagency pedestrian Safety Program. As part of this grant
funded project, a pedestrian safety educational outreach campaign
targeting children and senior citizens will be conducted. A marketing
consultant is needed to oversee this effort.
A Request for Proposals (RFP) for marketing services was mailed out on
December 9, 2004 to five qualified consulting firms. Two more
consultants picked up copies of the RFP from City Hall. The proposals
were due on January 4, 2005. However, the due date was extended to
February 8, 2005 since no consultant submitted a proposal by January 4,
2005. One of the firms was based in Santa Ana. Only one of the seven
consultants submitted a proposal.
The proposal was reviewed by a three-member committee comprised of
Public Works Agency staff. The rating was based on experience,
qualifications, project understanding, scheduling, past performance, and
the overall proposal. Once rated, the sealed bid of the firm was
opened.
25D-1
Agreement
Santa Ana
April 18,
Page 2
for Marketing Services For
Interagency Pedestrian Safety Program
2005
The proposal score and total cost are:
1.
FIRM
Maricich & Associates, Inc.
AVERAGE
SCORE
89
COST
$ 99,560
It is recommended that Maricich & Associates, Inc. be retained for an
amount not to exceed $99,560 for marketing services. The contract will
include an option to extend the agreement for one additional year.
ENVIRONMENTAL IMPACT
There is no environmental impact associated with this action.
FISCAL IMPACT
The total cost of the agreement is not to exceed $99,560 per year.
Funds in the amount of $50,000 are available in the Office of Safety
Grant-Pedestrian Safety fund (account no. 165-338-6291). The remaining
grant monies in the amount of $49,560 will be received in Fiscal Year
2005-2006.
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APPROVED AS TO FUNDS AND ACCOUNTS:
James G. Ross
Executive Director
Public Works Agency
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Francisco Gutierrez
Executive Director
Finance & Management Services Agency
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