HomeMy WebLinkAbout55D - NEIGHBORHOOD MARKET ANALYSIS
REQUEST FOR
COUNCIL ACTION
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CITY COUNCIL MEETING DATE:
CLERK OF COUNCIL USE ONLY:
JUNE 20, 2005
TITLE:
RESOLUTION AUTHORIZING A
NEIGHBORHOOD MARKET ANALYSIS
BY SOCIAL COMPACT
APPROVED
o As Recommended
o As Amended
o Ordinance on 151 Reading
o Ordinance on 2nd Reading
o Implementing Resolution
o Set Public Hearing For
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CITY MANAGER
CONTINUED TO
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FILE NUMBER
RECOMMENDED ACTION
Adopt a resolution authorizing the preparation of a Santa Ana
Neighborhood Market Drilldown analysis by Social Compact.
COMMUNITY REDEVELOPMENT AND HOUSING COMMISSION RECOMMENDATION
Recommended that
preparation of a
Social Compact.
the Ci ty Council adopt a resolution authorizing the
Santa Ana Neighborhood Market Drilldown analysis by
By a vote of 5:0
Meeting of June 7,
(Robles,
2005.
Sarmiento
absent)
at
its
Regular
DISCUSSION
The Neighborhood Market Drilldown is a pioneering market analysis model
that reveals the hidden strengths of traditionally undervalued
communities. The Drilldown analysis concept was developed as a response
to traditional market analysis, which systematically shortchanges urban
markets. Social Compact works to develop urban market analysis models
that measure the three core market drivers including: a) size/growth,
population change, households and daytime population; b) buying power
(especially cash economy), i. e. aggregate household income, households
without banking relationship; and c) risk and stability.
Social Compact has studied Chicago, Cleveland, Houston, Harlem, and
Washington D.C. and has found that these markets are: a) much larger; b)
changing faster; c) with substantially different land valuations; d) much
safer than perceived; e) have a stronger base of stakeholders; and f)
have greater buying power than expected driven by a substantial cash
economy. When considering where to perform a market analysis, Social
Compact's criteria includes: a) markets poised for change, l.e.
550-1
Resolution Authorizing a
Neighborhood Market Analysis
by Social Compact
June 20, 2005
Page 2
fundamental strengths, misrepresented, underserved; b) key leadership;
and c) active business community.
The proposed study areas, Exhibits 1 and 2, encompass large portions of
the Empowerment Zone and the Downtown. Information sets available
through state and local government are necessary to proceed with the
Drilldown. Staff will assist in obtaining these information sets which
include tax assessment data, building permit information, crime data,
vehicle registration, land use, school data, utility data, financial
institution information and commercial business license records. As was
the case in other cities, the findings from the Drilldown are anticipated
to be of great value in supporting initiatives to improve economic
opportunities in Santa Ana.
Social Compact is a non-profit corporation that is led by business
leaders from across the country and promotes successful business
investment in inner city and rural communities. This leadership includes
the Federal Home Loan Bank of San Francisco, Fannie Mae, First American
Financial, State Farm, Neighborhood Reinvestment, Affinity Bank, the
Principal Financial Group, Washington Mutual and former Governors of the
U.S. Federal Reserve Bank.
The Drilldown analysis is estimated to cost $225,000 and national
financial institutions partnering wi th the Social Compact Board, along
wi th local sponsorships from Neighborhood Housing Services of Orange
County, First American Financial, Santa Ana Federal Empowerment Zone and
Fremont Investment are anticipated to fully fund the study, without a
financial contribution from the City of Santa Ana.
FISCAL IMPACT
There is no fiscal impact associated with this action.
lvt patric~a
U Executl v
Community
fttwa-u0
Whitaker
Director
Development Agency
PCW/SK/mlr
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5/25/05 les
RESOLUTION NO. 2005-060
A RESOLUTION OF THE CITY COUNCIL OF THE
CITY OF SANTA ANA AUTHORIZING THE PREPARATION
OF A SANTA ANA NEIGHBORHOOD MARKET DRILLDOWN
ANALYSIS BY SOCIAL COMPACT
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF SANTA ANA AS
FOLLOWS:
Section 1. The City Council of the City of Santa Ana hereby finds,
determines and declares as follows:
A. Social Compact is a non-profit corporation that is led by business
leaders from across the country, including but not limited to, the
Federal Home Loan Bank of San Francisco, Fannie Mae, First
American Financial, State Farm, Affinity Bank, the Principal Financial
Group, Washington Mutual and former governors of the U.S. Federal
Reserve Bank.
B. The Neighborhood Market Drilldown ("Drilldown") performed by Social
Compact is a pioneering market analysis model that reveals the hidden
strengths of undervalued communities. Social Compact's criteria for
performing a market analysis include reviewing a location that is
poised for change, has strong leaders and is an active business
community. The findings by Social Compact will be of great value in
supporting initiatives to improve economic opportunities in Santa Ana.
C. The City of Santa Ana wishes to provide necessary information sets to
Social Compact for the Drilldown. These information sets include tax
assessment data, building permit information, crime data, vehicle
registration, land use, school data, utility data, financial institution
information and commercial business license records.
D. The neighborhoods that will be associated with the Drilldown study are
depicted on Exhibits 1 and 2. These proposed study areas encompass
large portions of the Santa Ana Empowerment Zone and the
Downtown.
Section 2. The City of Santa Ana authorizes Social Compact to perform
the Santa Ana Neighborhood Market Drilldown for the City, at no financial cost to
the City.
Section 3. The City of Santa Ana hereby authorizes and empowers
550-5
5/25/05 les
the Executive Director of the Community Development Agency or her designee
to provide Social Compact with all of the necessary information in order for it to
perform the Santa Ana Neighborhood Market Drilldown.
Section 4. This Resolution shall take effect immediately upon its
adoption by the City Council, and the Clerk of the Council shall attest to and
certify the vote adopting this Resolution.
ADOPTED this
day of
,2005.
Miguel A. Pulido
Mayor
APPROVED AS TO FORM:
Joseph W. Fletcher, City Attorney
By:
Lisa E. Storck
Assistant City Attorney
AYES: Councilmembers:
NOES: Councilmembers:
ABSTAIN: Councilmembers:
NOT PRESENT: Council members:
CERTIFICATION OF ATTESTATION AND ORIGINALITY
I, PATRICIA E. HEALY, Clerk of Council, do hereby attest to and certify the
attached Resolution No. 2005-060 to be the original resolution adopted by the
City Council of the City of Santa Ana on
Date:
Clerk of Council
City of Santa
550-6
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