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HomeMy WebLinkAbout2006-012 - Adopting New City Logo, Retiring the Old City Logo (JWF 3/8/06) RESOLUTION NO. 2006-012 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA ANA FORMALLY ADOPTING A NEW CITY LOGO, RETIRING THE OLD CITY LOGO AND AUTHORIZING AND DIRECTING THE USE AND LICENSING OF THE CITY LOGO IN OFFICIAL CITY COMMUNICATIONS. BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF SANTA ANA AS FOLLOWS: Section 1. The City Council of the City of Santa Ana hereby finds, determines and declares as follows: A. From time to time, the City of Santa Ana has utilized various logos as symbols of business and investment opportunities offered by the City. These logos have been used in addition to the official City Emblem adopted by the Santa Ana Municipal Code which is described in Section 2-210 of the Santa Ana Municipal Code and depicted, among other places, on the City flag. B. The current City logo, depicting the rays of the sun rising behind a stylized city skyline above the script words "Santa Ana", was initially adopted in 1983 by Resolution No. 83-63 (the "1983 Logo"); C. The 1983 logo was modified in 1990 by Resolution No. 90-025 with the addition of the words "Education First" on a ribbon below the logo in recognition that the City had joined forces with Santa Ana's educational institutions and chambers of commerce to promote educational opportunities (the "Revised 1983 Logo"); D. With the passage of time and continued growth and development of Santa Ana, the Revised 1983 Logo deserves updating in order to continue to present a fresh and progressive image of the City of Santa Ana; E. By companion Resolution 2006-013, the City Council has formally adopted three City mottos, "The Golden City", "Education First" ", and "Downtown Orange County, the former two having been long used by the City; Section 1. That certain graphic attached hereto and marked as Attachment "A" is hereby by adopted as the official City Logo (the "2006 Logo"). Resolution No. 2006-012 Page 1 of 3 Section 2. The City Attorney is authorized and directed to take all necessary actions to protect the City's intellectual property interests in the 2006 Logo, and cause it be registered as a service mark of the City with the US Patent and Trademark Office. Section 3. The City Manager is authorized and directed to apply the 2006 Logo to such City documents, publications, brochures and communications (electronic and physical), and on signs, vehicles and buildings, as he or she may deem advisable from time to time. Use of the 2006 Logo shall be in addition to, or in the place of, use and display of the City Emblem as the City Manager may deem appropriate, unless otherwise directed by the City Councilor as provided in the City Charter or Municipal Code. The City Manager is also authorized and directed to use any of the City mottos in conjunction with the 2006 Logo as he or she may deem appropriate from time to time. Section 4. The City Manager is authorized to enter into agreements with private and public entities and person for authorized use of the 2006 Logo when consistent with the intent of this Resolution and upon such terms as he or she may deem reasonable in consultation with the City Attorney. Use of the 2006 Logo by any person without the written consent of the City Manager is hereby prohibited, and the City Attorney is hereby authorized and directed to take any and all action necessary or reasonable to protect the City's ownership of the 2006 Logo. Section 5. The Revised 1983 Logo shall no longer be used, except that existing displays shall continue until replaced in the normal course of business; provided, however, that City staff shall continue to prevent its use by non-authorized persons. It shall remain the property of the City. Section 6. This Resolution shall take effect immediately upon its adoption by the City Council, and the Clerk of the Council shall attest to and certify the vote adopting this Resolution. APP AS TO FORM: , . ty...Attorney R ulion No. 2006-012 Page 2 of 3 AYES: Councilmembers: Alvarez, Pulido, Bist, Christv, Garcia, Solorio (6) NOES: Councilmembers: None (0) ABSTAIN: Council members: None (0) NOT PRESENT: Councilmembers: Bustamante(1) CERTIFICATE OF ATTESTATION AND ORIGINALITY I, PATRICIA E. HEALY, Clerk of the Council, do hereby attest to and certify the attached Resolution No. 2006-012 to be the original resolution adopted by the City Council of the City of Santa Ana on March 20, 2006. Patricia E. Healy Clerk of the Council Date: 3/;;zSf /Ot, , / Resolution No. 2006-012 Page 3 of 3 A IT ACHMENT A (Page 1 of2) 1983 Adopted Logo 2006 Proposed Logo SANTA ANA .~ ATTACHMENT A (Page 2 of2) SANTA ANA .~ SANTA ANA .W SANTA ANA In"'"