HomeMy WebLinkAbout01-06-04
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CITY OF SANTA ANA
PARK DEVELOPMENT/JOINT USE
CITY COUNCIL COMMITTEE
January 6, 2004
MINUTES
The meeting was convened at 5:50 p.m. in the City Hall, Room 831.
The following Council Members were present:
Jose Solorio
Mike Garcia
Council Member absent:
Claudia Alvarez
Staffs present were: David Ream, City Manager
Rip Ribble, Executive Director, PRCSA
Joe Fletcher, City Attorney
Gerardo Mouet, Assistant Director, PRCSA
Ron Ono, Park Planning/Design Mgr., PRCSA
Mike Lopez, Park Superintendent, PRCSA
Lorraine Lazarine-McCarty, Community Affairs Mgr., PRCSA
1. APPROVAL OF MINUTES
ACTION ITEM: Minutes of November 4, 2003 meeting were approved as submitted.
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2. PEPSI CONTRACT
Staff presented a brief history of the current 5-year agreement with Pepsi Cola Bottling
Group. The agreement will expire in May 2004. Pepsi currently has 30 vending machine in
14 of our park sites that generate an annual revenue of$12,144. With the projected annual
electrical cost of$7,380, the net profit for this service is $4,764.
PRCSA staff surveyed 21 cities regarding beverage vending machine contracts in an attempt
to identify any lucrative type agreements and/or arrangements with beverage companies.
The cities that generate annual revenues of$300,000 to $600,000 are Huntington Beach and
Oakland. Their contracts are comprehensive in scope and include annual cash contributions,
signage, product exposure at events, logos and vending machines on a citywide basis.
ACTION ITEM:
1) Explore discussions with Huntington Beach to review what the city did on
executing the beverage contract. Look into the possibility of contracting with
persons with expertise in these types of negotiations.
2) Staff to explore and submit request to vendors for ideas to increase the
revenue on the beverage contracts.
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3. STADIUM PROGRAM UPDATE (MARIACHI FESTIVAL)
The 3rd annual Mother's Day Celebration is scheduled for Saturday, May 8, 2004, 2:00 p.m.
to 5 :00 p.m. at the Santa Ana Stadium. Staff presented the proposed entertaiument for the
event and possible sponsors. Information packets have been prepared which contain
information on the 2003 event. Staff will coordinate a targeted letter campaign soliciting
sponsorship. Last year the event drew 2,500 people and generated $10,288 in ticket sales and
$24,000 in private cash donations. The total expenditures last year were $31,000.
Staff will be working hard on pre-advertisement and the entertainment quality will be higher.
This year's projected budget is $46,000. Staff is projecting corporate sponsorship donations
in the amount of$36,000 and ticket sales in the amount of$IO,OOO.
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4. CARNIVAL UPDATE
Staff gave a brief presentation on the history of carnivals in parks and the action city council
took to limit activity to eight carnivals per year. In 2003, contracts were awarded to Acosta
and Associates and "0" Enterprise. This year Centennial Regional Park will no longer be a
carnival site due to the construction of Hector Godinez High School.
The 2004 carnival schedule is as follows:
. March 12-14 E1 Salvador Park
. April 2-4 CC Campesino
. April 16-18 Madison
. May 29-31 Jerome
. June 25-28 Rosita
. July 2-5 El Salvador
. August 26-28 Jerome
. Pending Madison
Acosta Associates
"0" Enterprises
To be selected
Acosta Associates
"0" Enterprises
"0" Enterprises
"0" Enterprises
To be selected
ACTION ITEM: Execute proposed plan for another year and re-bid the carnival contract
the following year.
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5. PUBLIC COMMENTS
. None
6. COMMITTEE MEMBER COMMENTS
. Provide status memorandum on Joint Use Agreement with school district.
. Provide report on tennis courts and programs.
7. ITEMS FOR FUTURE MEETINGS:
. Status on the Dan Young Youth and Adult Soccer field (How are we going to
program)
. Pocket Soccer Fields, i.e. asphalt soccer courts
8. NEXT MEETING:
Due to elections on March 2,
meeting adjourned to March 9, 2004 - 5:45p.m.
City Hall, Room 831
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fl'lJon "Rip" Ribble, Exe utive Director
. Parks, Recreation an Community Services Agency
City Council Committee on 2
Park Development/Joint Use Facilities - Minutes
January 6, 2004