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Home My WebLink About05-04-04 ..... CITY OF SANTA ANA PARK DEVELOPMENT/JOINT USE CITY COUNCIL COMMITTEE May 4, 2004 MINUTES The meeting was convened at 5:45 p.m. in the City Hall, Room 831. The following Council Members were present: Jose Solorio Mike Garcia Claudia Alvarez Staffs present were: Jon 'Rip' Ribble, Executive Director, PRCSA Gerardo Mouet, Assistant Director, PRCSA Mike Vigliotta, Deputy City Attorney Ron Ono, Park PlanninglDesign Manager, PRCSA Larry Chavez, Recreation Supervisor, PRCSA Dolores Ramos, Management Aide, PRCSA Public present: Glen Stroud, PRCSA Board member Maggie Brown, PRCSA Board member ..... 1. APPROVAL OF MINUTES ACTION ITEM: Minutes of March 9, 2004 meeting were approved as submitted. Council member Alvarez arrived at 6:00 pm. 2. UPDATE ON PEPSI CONTRACT Staff presented an update on the 5-year agreement with Pepsi Cola Bottling Group, which expired on May 3,2004. At the request of the committee, staff surveyed 21 cities regarding beverage vending machine contracts in an attempt to identify any lucrative type agreements and/or arrangements with beverage companies. The information received indicated the beverage companies enter into agreements for marketing in areas of high profile and pedestrian exposure. Most contracts with local cities are not focused on marketing, but to sell product in high traffic pedestrian areas. The cities of Huntington Beach and Oakland were able to execute lucrative contracts, due to the high visibility and product exposure at beaches and major sporting events. The City of Garden Grove allowed vending machines at bus shelter locations. '-' Staff contacted Ron Hagen, former Parks and Recreation Director at Huntington Beach and current Associate Consultant with Public Enterprise Group, to obtain guidance on Santa Ana's prospects for executing a better contract with the beverage companies. Mr. Hagen confirmed the information staff obtain from the various cities and indicated he would send us information on how to approach Corporate Partnership Programs and how his company can assist in developing a Feasibility Study for Santa Ana and assist in it implementation. "" ACTION ITEM: . The committee is not interested in vending machines at bus shelters. . Meet with Pepsi and Coca Cola to explore other opportunities. . Review information sent by consultant and present at the next meeting. 3. POLlCYIISSUES ON OPERATION OF THE DAN YOUNG YOUTH SOCCER FIELD Staff presented the Dan Young Youth Soccer Field construction schedule and the Groundbreaking event that will be held on June 5, 2004, at 11 :00 am. Community Development Block Grant funding was part of the funding used to develop the youth field. As part of the funding requirement, rosters were collected from 8 leagues of the Santa Ana Youth Soccer United (SA YSU) on March 11 tho The information collected indicated there are currently 3,235 youth soccer players, instead of the 15,000 youth players originally reported by the leagues. A map ofthe player's location was presented to the committee. The CDBG funding requirement also indicates any revenues generated as a result of the project must be identified in a special account and returned to CDBG or used back into the project site. "" Staff presented the proposed Youth Field Usage Fee that is proposed in the FY 2004/05 City Budget. Currently, field usage by youth groups is free to the organization. The new fee will assess a minimum reservation fee to youth sports organizations for field usage. The fees are structured at a different rate for fields with and without lights and for residents and non- residents. The proposed fees are among the lowest in Orange County and will help the City recover some of the costs of scheduling, maintaining and improving the sports fields in our park system. Upon approval by City Council, the fee would begin on September I, 2004 to accommodate the league season. ACTION ITEM: . Prepare process and notify the youth sports organization by July, prior to the implementation on September 1, 2004 of the proposed fee. 4. STADIUM PROGRAMMING UPDATE Staff presented the 2003 Santa Ana Stadium Usage schedule. The schedule identified the various events held at the Stadium from soccer, football, graduation, car shows, City events, and other usage. The committee requested information on Golden Boy Promotions, if the organization will be having another event at the stadium next year. Staff reported Golden Boy Promotions has a number of events at other locations in the country and are currently booked, therefore will not be scheduling an event next year at the stadium. 5. PUBLIC COMMENTS . Glen Stroud commented on the facility use policy prepared by the Committee on Facilities Use (COFU) in helping to fairly schedule the reservation of fields to the sports organization. '-' May 4, 2004 City Council Committee on 2 Park Development/Joint Use Facilities - Minutes 6. COMMITTEE MEMBER COMMENTS \.. . Requested special meeting prior to May 24th to discuss the Joint Use Policy . Provide information on the Civic Center Act. 7. ITEMS FOR FUTURE MEETINGS: . Pepsi Contract Update . Joint Use Agreement Update . Centennial Park (Hector Godinez High School) Update 8. NEXT MEETING: July 6, 2004-5:45p.m. City Hall, Room 831 Meeting adjourned at 6:50 p.m. ~ Executive Director Parks, Recreation and Community Services Agency ..... \.. City Council Committee on 3 Park Development/Joint Use Facilities - Minutes May 4, 2004