HomeMy WebLinkAbout25M - PROMOTION VIDEO
CITY COUNCIL MEETING DATE:
JUNE 19, 2006
TITLE:
REQUEST FOR
COUNCIL ACTION
CLERK OF COUNCIL USE ONLY:
OJ!; (l~
APPROVED
o As Recommended
o As Amended
o Ordinance on 1 st Reading
o Ordinance on 2nd Reading
o Implementing Resolution
o Set Public Hearing For
AGREEMENT FOR CITYWIDE
PROMOTIONAL VIDEO
CONTINUED TO
FILE NUMBER
CITY MANAGER
RECOMMENDED ACTION
Direct the City Attorney to prepare and authorize the City Manager and
the Clerk of the Council to execute an agreement with Post Modern
Creative, LLC. in an amount not to exceed $45,000 for the production of a
citywide promotional video.
DISCUSSION
The City of Santa Ana is experiencing a renaissance wi th tremendous
growth in new development and investment. In an effort to showcase the
exciting business opportunities in the City, and to highlight Santa Ana's
cultural amenities and historic treasures, the production of a new
citywide promotional video is being proposed.
The video will highlight several of the City'S assets such as the Zoo,
Bowers Museum, and historic downtown. It will also show the new projects
under development including City Place, Skyline at MacArthur Place, The
Cordoba courtyard townhomes, One Broadway Plaza, Promenade Place at
MacArthur Place, and the Santiago Lofts. The video will be shown
throughout the community at neighborhood meetings, various association
gatherings, Chamber of Commerce events and industry tradeshows. It will
also be incorporated into the City'S web site and the new interactive
business attraction CD-Rom which is currently being produced to inform
business owners and developers of Santa Ana's economic development
opportunities and incentive programs.
The Economic Development staff received three cost estimates from Post
Modern Creative, LLC. located in Irvine, Californiai Brian Kelly
productions located in San Diego, California; and Batiz.com located in
Vista, California. Based on the quality of past experience and similar
proj ects, the reasonableness of cost, and the need for a high quality
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Agreement for Citywide Marketing Video
June 19, 2006
Page 2
production in high definition recording, Post Modern Creative, LLC. is
recommended for the production of this new citywide promotional video.
FISCAL IMPACT
Funds for this agreement are available in the General Non-Departmental
Other Contractual Services account (account no. 011-012-6291).
t?L e,u~
APPROVED AS TO FUNDS AND ACCOUNTS:
patricia C. Whitaker
Executive Director
Community Development Agency
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Franci~co G~tierrez fJ
Executlve Dlrector
Finance & Management Services Agency
PCW/MSM/mlr
H:\ACTIONS\2006 CC\AgreeCitywideMarketingVideo 6-19-06.doc
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