HomeMy WebLinkAbout39A - RENAME IMPERIAL PROMENADE
CITY COUNCIL MEETING DATE:
CLERK OF COUNCIL USE ONLY:
REQUEST FOR
COUNCIL ACTION
JULY 17, 2006
TITLE:
STREET NAME NO. 2006-01 TO RENAME
IMPERIAL PROMENADE AND A PORTION
OF HUTTON CENTRE DRIVE AS
MACARTHUR PLACE - NEXUS COMPANIES,
APPLICANT
; O~a~
CITY MANAGER
APPROVED
D As Recommended
D As Amended
D Ordinance on 151 Reading
o Ordinance on 2nd Reading
D Implementing Resolution
D Set Public Hearing For
CONTINUED TO
FILE NUMBER
RECOMMENDED ACTION
Receive and file the staff report and affirm the renaming of Street Name
No. 2006-01.
PLANNING COMMISSION ACTION
On June 12, 2006, the Planning Commission adopted a resolution approving
the renaming of Imperial Promenade and a portion of Hutton Centre Drive
as MacArthur Place by a vote of 6: 0 (Rodriguez absent) (Exhibit A).
Further, the Commission continued indefinitely the renaming of the
portion of Hutton Centre Drive that surrounds the lake at the request of
the applicant.
FISCAL IMPACT
There is no fiscal impact associated with this action.
~VL
ay M. Trevino
cut1.ve D1.rector
Planning & Building Agency
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39A-1
REQUEST FOR
Planning Commission Action
PLANNING COMMISSION SECRETARY
PLANNING COMMISSION MEETING DATE:
JUNE 12, 2006
TITLE:
PUBLIC HEARING - STREET NAMING NO. 2006-01
TO RENAME IMPERIAL PROMENADE AND HUTTON
CENTRE DRIVE AS MACARTHUR PLACE AND HUTTON
CENTRE LOOP AS HUTTON DRIVE
APPROVED
o As Recommended
o As Amended
o Set Public Hearing For
DENIED
o Applicant's Request
o Staff Recommendation
CONTINUED TO
Prepared by Vince Fregoso
~ Executive Director
-----.Ka 1. , AA
~L~
Plannin anager
RECOMMENDED ACTION
Adopt a resolution approving Street Naming No. 2006-01.
DISCUSSION
In June 2005, the City Council approved numerous entitlements for Nexus
Development Corporation to allow a mixed-use project within Hutton
Centre. The entitlements allow three 25-story residential towers, a 279-
unit mid-rise residential project, a five-story condominium/office
building and about 14,000 square feet of retail and restaurant space.
In conjunction with this project, Nexus has been preparing a marketing
and branding program for the Hut ton Centre and MacArthur Place areas.
After considering several alternatives, Nexus is proposing to brand the
Hutton Centre district "MacArthur Place," effectively joining both sides
of MacArthur Boulevard into one major development area. Included in the
branding program is a request to rename three existing streets.
Pursuant to Sections 33-5 through 33-8 of the Santa Ana Municipal Code,
public streets may be renamed if the new name assists in identifying a
distinct development area.
The first street segment, located north of MacArthur Boulevard within
MacArthur Place, is currently identified as Imperial Promenade. This
segment is proposed to be changed to MacArthur Place. One building, the
Austin Building (at 3 Imperial Promenade) will require a change of
address. The second segment, located south of MacArthur Boulevard and
north of Sandpointe Avenue, is currently known as Hutton Centre Drive.
This segment is proposed to be changed to MacArthur Place (Exhibit 1).
No building addresses are located on this street segment. Finally, the
third street name proposed to be changed is Hutton Centre Loop, which is
proposed to be changed to Hutton Drive.
EXHIBIT A
39A-2
Street Naming No. 2006-01
June 12, 2006
Page 2
The street name changes are anticipated to have minimal impact on
existing businesses, including the approximately 40 tenants of the 3
Imperial Promenade building. Listed below are the current and proposed
addresses of the buildings existing and/or proposed along these street
segments:
Current Address
Proposed Address
Status
3 Imperial Promenade
3 MacArthur Place
Existing
1 Hutton Centre
10 MacArthur Place
Proposed
(Cinema Tower)
2 to 7 Hutton Centre
2 to 7 Hutton Drive
Existing
9 Hutton Centre
9 MacArthur Place
Proposed
(North Lake Tower)
15 MacArthur Place
Proposed
(South Lake Tower)
10 Hutton Centre
12 MacArthur Place
Proposed
(Cinema Loft)
In order to maintain continuity with the City's addressing system and
the existing addresses within Hutton Centre, the future buildings will
be addressed in sequence with the existing addresses. This addressing
approach will allow for quick identification and a more immediate
response time by the City's emergency response functions. This request
has been reviewed by both the Fire and Police Departments and will not
have any adverse affect on their ability to provide emergency response
services.
Nexus has met with several stakeholders in the area regarding the street
renaming proposal, including the property owner for 3 Imperial
Promenade, the only building directly impacted by the request. The
building property owner does not oppose the street name change as
proposed (Exhibit 2). As part of the public hearing notification
process, the City has also mailed notices to the 40 tenants currently
occupying the building. Nexus has proposed delaying the implementation
of the street name change until 90 days after the top off of 9 Hutton
Centre, which is approximately 90 days prior to occupancy of the Lake
Towers project. This will allow the 3 Imperial Promenade tenants
39A-3
Street Naming No. 2006-01
June 12, 2006
Page 3
additional time to revise stationery and other print material.
Additionally, Nexus has obtained support from the Hutton Centre
Association on both the street name and branding program for the area.
Nexus has also reviewed the request with Coastal Rim Properties, the
developer of the Promenade pointe (formerly Geneva Commons) and First
American Title Company. Although neither proj ect is directly impacted
by the request, they have indicated support for the street name and
branding of the district.
Approval of the new street name will benefit the community by assisting
in reinforcing the identity of the district. It will also assist in the
implementation of the branding program for the area, which will assist
in generating sales for the project. Staff recommends that the Planning
Commission approve Street Naming No. 2006-01.
CEQA Compliance
In accordance with the California Environmental Quality Act, the
recommended action is exempt from further review pursuant to Section
15301. This Class 1 exemption allows minor alterations to the operation
and licensing of public streets. Categorical Exemption No. 2006-89 will
be filed for this project.
! I
IV/'Z.-L ,;-
Vince Fregoso, A;
Senior PliiD.!ler/
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39A-4
I:
2 Mac;ARTHUR PLACE
LOW RISE
CONDOMINIUMS
MID RISE
CONDOMINIUMS
CINEMA RETAIL
MACARTHUR BLVD.
LOW RISE
CONDOMINIUMS
102 MACARTHUR BLVD
CINEMA TOWER
10 MACARTHUR PLACE
CINEMA lOFTS
1 MACARTHUR PLACE
201 E.
SANDPOINTE AVe.
200E.
SANDPOINTE AVE.
CJ
-
EXISTING
STRUCTURE
PROPOSED
STRUCTURE
MacARTHUR PLACE MASTER PLAN
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1 MacARTHUR PLACE
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DOUBLE TREE HOTEL
FOOD PLAZA
2 HUTTON DRIVE
3 HUTTON DRIVE
LAKE TOWER NORTH
9 MACARTHUR PLACE
LAKE TOWER SOUTH
15 MACARTHUR PLACE
4 HUTTON DRIVE
DOUBLE TReE HOTEL
7 HUTTON DRIVE
5 HUTTON DRIVE
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NEXUS DEVELOPMENT CORPORATION
01 JUNE2OQ6
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3 Imperial PJ'Omenade, Suite 560
South Coast Metro, California 92707
p 17141433.2222
P 17L4J 433.2333
www.riverrockreg.com
June 5, 2006
To The City of Santa Ana:
KPERS Realty Holding #33, Inc. located at 3 Imperial Promenade in the City of Santa Ana,
California, is in agreement with changing the name/address of our building to 3 MacArthur
Place.
Landlord/Owner:
By:
./
3rX~62
KO - 6113/06
RESOLUTION NO. 2006-013
A RESOLUTION OF THE PLANNING COMMISSION
OF THE CITY OF SANTA ANA TO RENAME THE
STREETS IMPERIAL PROMENADE AND HUTTON
CENTRE DRIVE TO MACARTHUR PLACE
BE IT RESOLVED BY THE PLANNING COMMISSION OF THE CITY OF
SANTA ANA AS FOLLOWS:
Section 1. The Planning Commission of the City of Santa Ana hereby finds,
determines and declares as follows:
A. The Planning Commission of the City of Santa Ana held a duly noticed
public hearing on June 12, 2006, on Street Naming No. 2006-01.
B. The Planning Commission took into consideration the policy guidelines
contained in Santa Ana Municipal Code Section 33-6.
C. The streets to be renamed are as follows:
1. Imperial Promenade will become MacArthur Place
2. Hutton Centre Drive south of MacArthur Boulevard and north of
Sandpointe Avenue will become MacArthur Place
D. The Planning Commission continued the renaming of Hutton Centre Drive
(not including Hutton Centre Drive south of MacArthur Boulevard and
north of Sandpointe Avenue) to allow additional public outreach.
E. In accordance with the California Environmental Quality Act, the
recommended action is exempt from further review pursuant to Section
15301. This Class 1 exemption allows minor alterations to the operation
and licensing of public streets. Categorical Exemption No. 2006-89 will be
filed for this project.
Section 2. The Planning Commission of the City of Santa Ana hereby,
approves Street Naming No. 2006-01 as identified in Exhibit "A" attached hereto and
incorporated herein. The renaming of the street shall become effective 90 days after top
off of 9 Hutton Centre.
Section 3. The Planning Manager shall provide 60 days written notice to each of
the affected businesses and tenants prior to the effective date of the renaming of the
above referenced streets.
Resolution No. 2006-013
Page 1 of2
39A-7
Section 4. Should the top off of 9 Hutton Centre fail to occur within 5 years from the
date of adoption of this resolution, this resolution shall become null and void and be of no
further force and effect.
ADOPTED this 12th day of June, 2006 by the following vote:
AYES: Commissioners: Betancourt, Cribb, De La Torre, Gartner, Leo, Lutz
(6)
NOES: Commissioners: None (0)
ABSENT: Commissioners: Rodriguez (1)
ABSTENTIONS: Commissioners: None (0)
Christopher Leo
Chairman
APPROVED AS TO FORM:
Joseph W. Fletcher, City Attorney
By:
Kylee O. Otto
Assistant City Attorney
CERTIFICATE OF ATTESTATION AND ORIGINALITY
I, MARTHA RAMIREZ, Clerk of the Planning Commission, do hereby attest to and
certify the attached Resolution No 2006-013 to be the original resolution adopted by the
Planning Commission of the City of Santa Ana on June 12, 2006.
Date:
Clerk of the Planning Commission
City of Santa Ana
Resolution No. 2006-013
Page 2 of2
39A-8
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EXHIBIT A
39A-9
39A-10