HomeMy WebLinkAbout25G - UASI PUBLIC EDUCATION CAMPAIGN
CITY COUNCIL MEETING DATE:
REQUEST FOR
COUNCIL ACTION
AUGUST 7, 2006
TITLE:
F COUNCIL USE ONLY:
APPRO ED
D As Recommended
D As Amended
D Ordinance on 1" Reading
D Ordinance on 2'd Reading
D Implementing Resolution
D Set Public Hearing For
AGREEMENT WITH ALLISON &
PARTNERS FOR UASI PUBLIC
EDUCATION CAMPAIGN
CITY MANAGER
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RECOMMENDED ACTION
Direct the City Attorney to prepare and authorize the City Manager and the
Clerk of the Council to execute an agreement wi h Allison & Partners to
provide public education campaign on terrorism a d emergency preparedness
in an amount not to exceed $180,000.
DISCUSSION
On August 16, 2004, the City Council accepted $15 million Urban Area
Security Initiative (UASI) grant from the federa Department of Homeland
Securi ty, through the State of California, Offi e of Homeland Security.
This initiative was designed to enhance the domes ic preparedness of urban
areas by ensuring that all emergency first responders have adequate
equipment, training, and systems to prevent, resp nd to, and recover from
acts of terrorism. The grant provides total reimbursement to local
agencies for equipment purchases and training ap roved and authorized by
the federal Office of Domestic Preparedness.
In a collaborative effort, the cities of San a Ana and Anaheim are
leveraging UASI grant funds to bring a public educ tion campaign concerning
terrorism and emergency preparedness. After a Request for Proposal (RFP)
was completed by the City of Anaheim, the mark ting firm of Allison &
Partners was selected and retained. The City of Anaheim UASI has
implemented preliminary phases of the "ReadyOC" ca paign countywide.
Under the terms of this agreement, additional pha es of the campaign will
include a "ReadyOC" Community Liaison, strategic pans for community events
and media relations, and "Response Training" m rketing. In order to
continue the efforts within the Santa Ana Urban Ar a, staff recommends that
the City enter this agreement with Allison & Partn rs.
25G-1
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Agreement for Public
Education Campaign
August 7, 2006
Page 2
FISCAL IMI?ACT
Funds are available in the FY 2004 UASI Grant 0 her Contractual Services
account (account no. 125-331-6291-33107).
APPROVED] S TO FUNDS AND ACCOUNTS:
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Paul M. Walters
Chief of Police
Police Department
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Francisco Gutierrez
Executive Director
Finance & Mgmt. Services
25G-2
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Agency