HomeMy WebLinkAbout13B - COUNCIL CMTEE RPTSMINUTES OF THE REGULAR MEETING
OF THE CITY COUNCIL COMMITTEE ON
.PARKS, RECREATION, EDUCATION AND YOUTH
JANUARY 9, 2008
CALL TO ORDER
The meeting convened at 5:39 p.m. in the City Hall, Room 831, 20 Civic Center Plaza, Santa
Ana, California: 'i ^
ATTENDANCE
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Council members Present. Michele.: Martinez (Chair),;: Vincent Sarmiento.,and. Sal Tinajero
Councilmember(s) Absent: None
Staff Present:. Cathy Standiford, Assistant City Manager, Gerardo. Mouet,
Executive Director;. Jose Sandoval, Assistant City Attorney;
Ron Ono, Administrative Services Manager; Ron Glazier,...: SA
Zoo Director; Alma Flores, Sr. Management Assistant; Hiram
Uribe, Graphics-Designer
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Public Present Steve .McGuigan, Kathy. Decker
1. APPROVAL OF MINUTES
• Minutes of November 7, 2007 Regular meeting and November 21, 2007 Special
meeting. approved as presented.
2. SANTA.ANA ZOQ MARKETING
Staff presented a power point report on the Santa Ana Zoo Marketing Strategy. Zoo
attendance and revenue realities,.. Zoo strengths, :weaknesses,.. opportunities,: and threats will
tie reviewed through this analysis. The strategy will also review the existing: partnership
marketing approach and how it can be enhanced. Currently, the peak seasons are. spring
and summer; topping 3,000 attendances per day. One of the marketing goals will be to
increase the non-peak season of fall and winter and weekday afternoons. The physical
limitation to increasing attendance will be the parking challenge.
With the. current improvements and events, the Zoo is approximately. 45 percent self
sufficient. The Zoo is centrally located, with great freeway access, the only,AZA accredited
Zoo in Orange: County, strong FOSAZ support, many recent improvements and rides along
with- reasonably admission prices. Concerns would include: not enough public awareness,
limited parking, Zoo not fully developed, existing exhibits needing. renovation, need for.
additional larger and exciting animal exhibits, improving the rundown .appearance
surrounding the outside of the Zoo., the need to provide other attractions or services outside
the Zoo that compliment the Zoo.
PREY Regular Meeting -MINUTES 113 8-1 January 9, 2008
There are still many opportunities for the Zoo. The adjacent properties (Elk's property) can
be developed as a destination place with sufficient parking to enhance the Zoo, there is
potential to raise. funds in Orange County,,new exhibits-:and rides are being planned,
increase the concept of a Neotropic Zoo, develop a regional reputation and destination
place for the Zoo.
Marketing will also focus on cultural, arts, music and food festivals of South and Central
America and Southern Mexico, development of a condor icon and marquee, ~:
signage/banners and cross marketing opportunities with other cultural and entertainment
improvements.
On January 30, 2008 the SA Zoo will be hosting an all-day charette to brainstorm refinement
of the Zoo Master Plan.
Councilmember Sarmiento stated the Zoo is an asset and needs to be taken to another
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IeveL City has other improvements;-such- as the' Boviver`S Museum' and Discovery Science
Center that has improved their marketing and visibility. W~ need to partner with sponsors to
install a marquee, improve visibility and parking.
Councilmember Tnajero indicated we need to have the city focus on this jewel and provide
improvements to re-energize`isibifity and`'marketing`for-the Zoo and to encourage other
developments, such as`restaurarits around the Zoo.
Councilmember Martinez indicated we should use the Zoo for more city, business, and
community events. The Saddleback Hotel should be developed into a mixed use
development that will enhance and support the Zoo`activities.
Discussion ensued.
RECOMMENDED ACTION:
1) Check with Community Development on what it will take to purchase the' Elks
property.
2) Look into improvements on First Street -image, landscaping and signage:
3) Look into streef signage and banners.
4) Look into animal cut=outs on the First Street fence:
5): Idehtify funding or methods to`pave the dirt lot.
6) Look into a possible Zoo' gateway at Elk Lane (similar to Jurassic Park):
7) Look into partnership/sponsorship to install marquee:
3. SUMMER PROGRAM
Staff presented a summary of the 2007 Summer Program: The Parks, Recreation and
Community-Services Agency provided services fo over 38,082 youth this past summer, due
to schools going back to a traditional`cycle: Programs included Summer Day Camp, Free
Lunch and Snack Program, Catalina Island Campout Youth Sports,'Aquatics Program;'
Leisure Classes; Project P.R.LD.E, McFadden Learning and Technology Center Program,
Read and Create Program, Youth Commission, Independence Day Celebration, Madison
Park/PE Bike Trail Adopt-A-Park, and Madison Walk-A-Thou and Faire.
RECOMMENDED ACTION: Connect with Santa Ana College to use their pool and campus
for summer programs.
PREY Regular Meeting -MINUTES 1 ~ 8.2 January 9, 2008
4. WILLARD INTERMEDIATE SCHOOL JOINT-USE AGREEMENT
Staff reported the idea of a joint-use agreement on Willard Intermediate School was
reviewed with the SAUSD staff to see if the District was interested in partnering with the
City to apply for funding under Proposition 84 State Grant Funds. Various improvements
were suggested by the District and City staff. This item will be discussed at the next
City/District Joint Committee agenda.
Discussion ensued with the committee members.
5. GODINEZ HIGH SCHOOL MONUMENT AND MARQUEE LOCATION
Staff reported the Santa Ana Unified School District is proposing the installation of a
Marquee and Monument Sign for Godinez Fundamental High School at Centennial Park.
This request was discussed at the Technical Advisory Committee and will be discussed at
the City/District Joint Committee. A rendering and dimensions of the marquee and
monument sign was presented to the PREY Committee.
RECOMMENDED ACTION:
1) Provide information on the City Municipal Code related to Marquees.
2) Provide pictures of the existing site conditions where the marquee and sign is being
proposed.
3) Provide pictures of other SAUSD marquees.
6. CESAR CHAVEZ CELEBRATION
Staff reported that the Cesar Chavez Celebration will be held at Delhi Park on Saturday;
March 22, 2008. A march will start at Cesar Chavez School and end at Delhi Park. Staff is
currently discussing the program line-up.
7. PUBLIC COMMENTS -None at this time
8. COMMITTEE MEMBERS COMMENTS
• Councilmember Martinez indicated she would be forming a committee to review the
possibilities of doing a Veteran's Day Parade. She requested staff survey other cities
if they have a Veteran's Day Parade.
9. STAFF COMMENTS - None at this time
ADJOURNED: 6:55 p.m.
RonlOno
Ad inistrative Services Manager, PRCSA
PREY Regular Meeting -MINUTES 1 ~ B~3 January 9, 2008
SANTA ANA CITY COUNCIL COMMITTEE
PUBLIC SAFETY
Minutes of Meeting
February 26, 2008
CALL TO ORDER
The meeting was convened at 5:15 p.m. at the Santa Ana Police Department, 60 Civic
Center Plaza, 4~' Floor Conference Room, Santa Ana, California.
ATTENDANCE
Council members present: Claudia Alvarez and Sal Tinajero;
Council member absent: David Benavides
Staff present: City Manager Dave Ream, Assistant City Attorney Paula Coleman, Police
Chief Paul Walters, Fire Chief Marc Martin, Police Deputy Chiefs Tony Levatino and
Tony Harrelson, Fire Captain Steve Snyder, Asst to the City Manager Mark Lawrence,
Police Corporal Leo Rodriguez, Police Investigative Specialist Yolanda Pena, and
Recording Secretary Janet Chop.
Public present: Justin Reuter and Doug Irving.
SUMMARY OF DISCUSSIONS
1. APPROVAL OF MINUTES
Approved Minutes of the January 29, 2008 meeting.
2. FIREWORKS JULY 4, 2008
Moved and seconded, continued until the next Public Safety Committee meeting.
3. STUDY OF SAMC CHAPTER 11, DANCE ORDINANCE
PIS Pena presented a review of Santa Ana's Ordinance as compared to similar
cities in Orange County. She said the Police Department recommended no
changes be made to the Ordinance at this time. The Committee had questions
regarding specific locations.
Justin Reuter of Proofs spoke regarding certain modifications that he felt needed
to be made to the Ordinance regarding dancing.
4.
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An email from David Hastie was received and filed.
CSUF COMMUNITY ASSESSMENT PROJECT
Moved and seconded, continued until the next Public Safety Committee meeting.
2007 CRIME RATE STATISTICS
Moved and seconded, continued until the next Public Safety Committee meeting.
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6. DOWNTOWN ISSUES
Corporal Rodriguez of the Civic Center Patrol reviewed what the Civic Center
Patrol is doing in the downtown area and civic center regarding how they are
enforcing illegal behavior from transients in the area.
7. GRAFFITI ARREST UPDATES
Dep. Chief Harrelson provided a review on the disposition of graffiti arrests on
specific cases for the months of January, February and March 2007, which had
been requested by the Committee.
8. FIRE DEPARTMENT ITEMS OF INTEREST
Moved and seconded, continued to a future meeting.
9. STATE IMPACT ON POLICE AND FIRE DEPARTMENT RESOURCES
Moved and seconded, continued to a future meeting.
10. POLICE AND FIRE DEPARTMENTS ASSESSMENT NEEDS,
Moved and seconded, continued to a future meeting.
11. PUBLIC COMMENTS
No further comments.
12. COMMITTEE MEMBER COMMENTS
No Committee Member comments.
13. ITEMS FOR NEXT MEETING:
A. Fireworks July 4, 2008
B. CSUF Community Assessment Project
C. 2007 Crime Rate Statistics
14. NEXT MEETING DATE: Monday, March 24, 2008, 5:30 PM, Santa Ana
Police Facility, 60 Civic Center Plaza, 4th floor conference room, Santa Ana,
California.
A OURNED: 5:45 PM
PAUL M. WALTERS
Chief of Police
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SANTA ANA CITY COUNCIL COMMITTEE
PUBLIC SAFETY
Minutes of Meeting
March 24, 2008
CALL TO ORDER
The meeting was convened at 5:40 p.m. at the Santa Ana Police Department, 60 Civic
Center Plaza, 4'h Floor Conference Room, Santa Ana, California.
ATTENDANCE
Council members present: Claudia Alvarez, David Benavides and Sal Tinajero;
Staff present: City Manager Dave Ream, Assistant City Attorney Paula Coleman, Police
Chief Paul Walters, Fire Chief Marc Martin, Police Deputy Chief Tony Harrelson, Fire
Marshal Lori Smith, and Recording Secretary Janet Chop.
Public present: Ret. Captain George Saadeh, Drs. William Wood and Eileen Walsh,
Laura Morfin, Iliana Welty-Soto, Kim McPeck, Julie Stroud, and Glen Stroud.
SUMMARY OF DISCUSSIONS
APPROVAL OF MINUTES
Approved Minutes of the February 26, 2008 meeting.
2. FIREWORKS ORDINANCE REVIEW, PLANS FOR JULY 2008
Chief Martin stated that the Fire Department had reviewed the existing Ordinance
and were comfortable that no changes need to be made at this time. The
education and enforcement components of the plan will continue the same as in
2007.
Committee Member Alvarez requested that representatives from Public Works
and Parks, Recreation and Community Services attend the next Public Safety
meeting to discuss the impact of fireworks on park maintenance and street
maintenance.
3. CSUF COMMUNITY ASSESSMENT PROJECT
Chief Walters introduced Retired Captain George Saadeh and Deputy Chief
Tony Harrelson who presented a power point presentation regarding the CSUF
Community Assessment Project. They introduced Drs. William Wood and Eileen
Walsh of Cal State Fullerton University who provided the proposed
comprehensive research assessment of the gang problem in the City and the
areas that would be included in the assessment.
Two members of the EPIC Commission, Laura Morfin and Iliana Welty-Soto, also
spoke regarding the benefits of conducting the assessment.
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Committee members had questions of the CSUF research team and agreed that
a study was needed but many questions need to be answered prior to entering
into an agreement for the assessment project. They also suggested that we
continue working with CSUF toward an August timeline.
4. 2007 CRIME RATE STATISTICS
Due to time constraints, continued until the next Public Safety meeting.
5. TOP TEN PROBLEM LOCATIONS
Due to time constraints, continued until the next Public Safety meeting.
6. PUBLIC COMMENTS
Kim McPeck spoke regarding the time allowed to sell fireworks at the stands.
Glen Stroud spoke regarding training of new Fire Department recruits.
7. COMMITTEE MEMBER COMMENTS
No further comments..
8. ITEMS FOR NEXT MEETING
A. Fireworks, July 4th 2008
B. 2007 Crime Rate
C. Top Ten Problem Locations
9. NEXT MEETING DATE: Tuesday, April 22, 2008, 5:30 PM, Santa Ana
Police Facility, 60 Civic Center Plaza, 4th floor conference room, Santa Ana,
California.
ADJOURNED: 7:30 PM
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PAUL M. WALTERS
Chief of Police
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