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HomeMy WebLinkAbout03/26/08 CALLED TO ORDER MINUTES OF THE REGULAR MEETING OF THE SANTA ANA EMPOWERMENT CORPORATION OF THE CITY OF SANTA ANA SANTA ANA, CALIFORNIA MARCH 26, 2008 CHAIRPERSON BLOOM-RAMOS DELHI COMMUNITY CENTER 500 EAST CENTRAL AVENUE SANTA ANA, CA 6:00 P.M. ROLL CALL BOARD MEMBERS present: MARY BLOOM-RAMOS, RICHARD BACIGALUPO, INGRID HARITA, RON GARCIA, CLAUDIA HERNANDEZ, ERLlNDA, MARTINEZ, REGINA MARTINEZ, DAVID REAM, MARK STEEN, VUTHY YAM (10) BOARD MEMBERS absent: ALEX ARJONILLA, BILL FOGARTY, JAMES PRICE, RAUL MEDRANO, MICHAEL METZLER, ROMAN REYNA, JANE RUSSO (7) STAFF present: BEN KAUFMAN, General Counsel DEBORAH SANCHEZ, EMPOWERMENT ZONE MANAGER CESAR CEDENO, Economic Development Specialist II ROSE ANN TRUJILLO, Recording Secretary PLEDGE OF ALLEGIANCE DIRECTOR REAM CONSENT CALENDAR MOTION: Approve staff recommendations on the following Consent Calendar Items. SAEC MINUTES 1 MARCH 26, 2008 CONSENT CALENDAR MOTION: Ream SECOND: Garcia VOTE: AYES: Bloom-Ramos, Bacigalupo, Garcia, Harita, Hernandez, Martinez E., Ream, Martinez R., Steen, Yam (10) None (0) None (0) NOES: ABSTAIN: ABSENT: Arjonilla, Fogarty, Medrano, Metzler, Price, Reyna, Russo (7) MINUTES MOTION: Approve Minutes. 1. Regular Meeting held February 27, 2008 RECORDING SECRETARY POSTING REPORT The following notices were posted pursuant to the Brown Act. Corporation Agendas and Notices are posted on the door of the City Council Chambers at 22 Civic Center Plaza, Santa Ana, CA and City Hall at 20 Civic Center, Santa Ana, CA. MOTION: Instruct the Recording Secretary to enter notice of posting into the Minutes. Notices/Aaendas Meetina Date Date Posted Time Posted 2. 3. Regular Meeting Agenda 02/27/2008 ABSENCES MOTION: 02/22/2008 12:30 p.m. Excuse the absence of the following directors from the current meeting: Arjonilla, Fogarty, Metzler, Price, and Russo (5) SAEC MINUTES 2 MARCH 26, 2008 BUSINESS CALENDAR MOTION: Hernandez SECOND: Garcia VOTE: AYES: Bloom-Ramos, Bacigalupo, Garcia, Harita, Hernandez, Martinez E., Ream, Martinez R., Steen, Yam (10) None (0) None (0) NOES: ABSTAIN: ABSENT: Arjonilla, Fogarty, Medrano, Metzler, Price, Reyna, Russo (7) *** END OF CONSENT CALENDAR *** Agenda Item taken out of order. BOARD TASK FORCE REPORT Education/Marketing Ad Hoc Task Force - Director C. Hernandez presented on the "SAEC Marketina Education Ad Hoc Task Force" and covered the following: . An overview of the Task Force's formation, goal, Empowerment Zone campaign, membership, partners and campaign strategy . The Central Message, "The Power of Education Opens the Door to Opportunity" . Print media schedule and areas covered . Back Pack Campaign partners . Door to door strategy efforts and materials . Outreach to community organizations schedule, participants and goal . Budget & oversight . Measurement of Campaign Effectiveness 4. BUSINESS CALENDAR PHASE VI- DAISY WHEEL SERVICE NAVIGATOR COMPONENT MOTION: Recommend that the Santa Ana Empowerment Corporation Board direct Counsel to prepare and authorize the Executive Director to execute an amendment to the agreement with the Santa Ana WORK Center for implementation of a Phase VI Daisy Wheel Service Navigator Program to serve 520 new Federal Empowerment Zone residents for an amount not to exceed $637,000. SAEC MINUTES 3 MARCH 26, 2008 BUSINESS CALENDAR MOTION: Martinez, E. SECOND: Garcia YOTE: AYES: Bloom-Ramos, Bacigalupo, Garcia, Harita, Hernandez, Martinez E., Ream, Martinez R., Steen, Yam (10) None (0) NOES: ABSTAIN: None (0) ABSENT: Arjonilla, Fogarty, Medrano, Metzler, Price, Reyna, Russo (7) 5. TIME EXTENSION REQUEST FOR THE LATINO EDUCATION ATTAINMENT PROJECT MOTION: Approve a six-month time extension request by KIDWORKS for the Latino Educational Attainment Program (LEA) and direct Counsel to prepare and authorize the Executive Director to execute the contract amendment. MOTION: Hernandez SECOND: Martinez, E. YOTE: AYES: Bloom-Ramos, Bacigalupo, Garcia, Harita, Hernandez, Martinez E., Ream, Martinez R., Steen, Yam (10) None (0) None (0) NOES: ABSTAIN: ABSENT: A~onilla, Fogarty, Medrano, Metzler, Price, Reyna, Russo (7) 6. EDUCATION AWARENESS CAMPAIGN IN THE EMPOWERMENT ZONE MOTION: 1. Authorize the expenditure in an amount not to exceed $15,000 to support an educational awareness campaign targeting Empowerment Zone residents. 2. Direct the Marketing Taskforce to oversee the marketing campaign. SAEC MINUTES 4 MARCH 26, 2008 BUSINESS CALENDAR MOTION: Hernandez SECOND: Harita VOTE: AYES: Bloom-Ramos, Bacigalupo, Garcia, Harita, Hernandez,.Ream, Martinez R., Steen, Yam (9) NOES: ABSTAIN: ABSENT: None (0) Martinez, E. (1) Arjonilla, Fogarty, Medrano, Metzler, Price, Reyna, Russo (7) Dr. E. Martinez abstained from Item 6 due to her position as President of Santa Ana College and association with various education programs BOARD TASK FORCE REPORT Sustainability Design Team-Director E. Martinez Director E. Martinez noted that several meetings have taken place; notes were taken from the Vision meeting for use as a model in the future; and are seriously addressing the Vision COMMENTS 7. PUBLIC COMMENTS - None Ava Steaffens, President/Chief Executive Officer thanked the Empowerment Zone for their assistance. 8. STAFF MEMBER COMMENTS Deborah Sanchez provided an update on the Earned Income Tax Credit assistance and announced upcoming events. 9. BOARD MEMBER COMMENTS Director Hernandez announced an upcoming event by Orange County Community Center Health Series on Friday. Director E. Martinez invited everyone to the annual Kinder Caminata event at Santa Ana College on Friday. SAEC MINUTES 5 MARCH 26, 2008 ADJOURNMENT - 6:44 p.m. to April 23, 2008, 6:00 p.m., Ingardia Brothers Produce, 700 S. Hathaway, Santa Ana, CA. 1?<9S< ~,j~~CI Rose Ann Trujillo Recording Secretary SAEC MINUTES 6 MARCH 26, 2008