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Home My WebLink AboutWSA_POWERPOINT - ED COUNCIL STUDY SESSION 3 15 10.PPT [CO Santa Ana City Council Santa Ana City Council Study SessionStudy Session Economic Development DivisionEconomic Development Division March 15, 2010March 15, 2010 Economic Development (ED)Economic Development (ED) MissionMission Create a Sustainable and Prosperous Local Economy that Provides a Higher Quality of Life for Santa Ana Residents & Businesses Economic DevelopmentEconomic Development •Job Training and Placement•Staff to the Workforce •Business Attraction & Investment Board and Retention •Vocational Training Committees •Business Liaison •Youth •Workforce Strategic Planning •Business Expansion•Adult •Contract Administration •Enterprise Zone•Senior •Marketing •Rapid Response •Workshops/Seminars for •Displaced Workers Business Development •CAL Works & Vocational •Permit Assistance Training (SSA) •Economic and Demographic •Grants/Earmarks/ARRA Analysis Funding •Site Selection Assistance •SAY Employment •Foreign Trade Zone•Youth Council •Downtown Wayfinding•Youth Programs •Recovery Zone Bonds Workforce Business Work Center Investment Outreach Board Current ED ObjectivesCurrent ED Objectives Promote Business Expansion, • Retention, and Attraction Support Infrastructure for Economic • Development Continued Partnerships with Local • Business and Community Associations Current ED ObjectivesCurrent ED Objectives Establish Cohesive Citywide Marketing • Program Continue to Promote Linkages with • Workforce and Economic Development Employee and Employer Training – • Work Experience Programs Current ED ObjectivesCurrent ED Objectives Market new Enterprise Zone (EZ) • Expansion Areas Continue Citywide Branding and Image • Campaign through Website Update and “Good News” Portal Promote Use of International • Trade/Foreign Trade Zone Current ED ObjectivesCurrent ED Objectives Continue to Utilize American Recovery • and Reinvestment Act (ARRA) Funding Continue to Support Entrepreneurship • and Small Businesses Enhance Downtown’s Economic • Vitality with Programs and Services New Business LicensesNew Business Licenses Date# ofNew Business Licenses July 2009277 August 2009305 September 2009246 October 2009283 November 2009227 December 2009227 Business Business OutreachOutreach Business Attraction ToolsBusiness Attraction Tools Marketing • Broker Forums and Tours • Interactive Available Properties • Website (Loopnet) Inventory of Available Properties • Retail Mapping Tools • Site Selection and Permit Assistance • Business Attraction ToolsBusiness Attraction Tools Business Retention ToolsBusiness Retention Tools Rapid Response Site Visits • Business Wellness Surveys • New Business Receptions • 100 Businesses for 100 Days • Entrepreneurship Event Next Event –April 22 nd–“Money: • Where to Find it and How to Get it- TODAY!” Business Retention ToolsBusiness Retention Tools Business Retention VisitsBusiness Retention Visits Business Service RequestsBusiness Service Requests Marketing ToolsMarketing Tools Establish & Continue Image Branding • Campaign Business Portal • Interactive CD-Rom • Trade Show Booth • City Video • Marketing ToolsMarketing Tools Marketing ToolsMarketing Tools Marketing ToolsMarketing Tools Marketing ToolsMarketing Tools Marketing ToolsMarketing Tools Marketing ToolsMarketing Tools Good News PortalGood News Portal Enterprise ZoneEnterprise Zone New 15 year Designation –June 2008 • Expanded Area –February 2010 – • 1,346 acres-Retained over 400 jobs Santa Ana Companies Have Saved • Over $300 Million in State of California Income Taxes Enterprise ZoneEnterprise Zone Enterprise ZoneEnterprise Zone YearNumber of Vouchers Issued 20093,062 20083,456 20073,044 Total since June 200632,838 Recovery Zone Bonds Recovery Zone Bonds FinancingFinancing $5,872,000 in Recovery Zone • Economic Development Bonds $8,807,000 in Recovery Zone • Facility Bonds Work CenterWork Center Santa Ana WORK Center Santa Ana WORK Center Visits in Visits in 20092009 Work Center GoalsWork Center Goals Links Workforce Programs to • Education and Economic Development Provides Training in High Wage, High • Growth Industries Provides On-the-job Training to Supply • a Workforce for Industries with Hiring Needs Work Center ServicesWork Center Services Free Job Training • Job Leads for Unemployed Santa Ana • Residents Recruitment and Screening for • Businesses Resume and Interview Assistance • Outplacement Assistance to Laid off • Individuals Over 4,000 registered clients (Since • July 2009) Work Center ServicesWork Center Services Access to Internet , Faxes and Phone • Bank Prequalification of Enterprise Zone • Eligible Employees for Employers Rapid Response/WARN Notices • Work Center Projects and Work Center Projects and ProgramsPrograms Jobs Resource Center • Free Job Training • SAY Employment • Green Jobs Corps • Recovery Act (ARRA) • Rapid Response • Work Center Projects and Work Center Projects and ProgramsPrograms 482 Adult Job-Seekers • enrolled in On-the-Job Training and Work Experience Programs 132 Youth enrolled in Youth • Training Programs ARRA Funded ProgramsARRA Funded Programs Concorde Career College –Training to • Become Medical Assistants ($175,000) Delhi Community Center –Training for • In-home Childcare Workers ($122,000) Hispanic Business Consultants – • Business Training for Spanish Speaking Business Owners ($57,675) ARRA Funded ProgramsARRA Funded Programs Essergy–Rapid Response Assistance • for Small Businesses in Santa Ana ($150,000) Goodwill Industries –Entrepreneurial • Training for Low-Income Santa Ana Residents ($180,830) Santa Ana Unified School District/ROP – • Provide Green Educational Training for 60 youth ($30,000) ARRA Funded ProgramsARRA Funded Programs SAY Employment-554 Low Income • Santa Ana Youth Employed for the Summer ($2,100,000) Youth ProgramsYouth Programs Green Jobs Corps –Provides Green • Technology Training for 23 Santa Ana Youth ($84,410) Youth Service Provider NetworkYouth Service Provider Network Orange County Conservation Corps – • 13 enrollments ($164,754) Taller San Jose –14 enrollments • ($118,539) Children’s Therapeutic Art Center –18 • enrollments ($146,147) OC Youth Council –8 enrollments • ($42,488) Youth Service Provider NetworkYouth Service Provider Network Success Bound In-School –30 • enrollments ($153,300) Orangewood Children’s Foundation – • 20 enrollments ($96,687) Rapid ResponseRapid Response Early Intervention –Identify • Businesses “At-Risk” in Advance of WARN Resource Response Team –Including • Economic Development, Workforce, City, and Other Resources to Help: Avert or Minimize the Scope of the • Layoff Ease Their Transition to Potentially • Avoid Future Layoffs Rapid ResponseRapid Response Over2,400 Individuals and 25 • Companies Received Rapid Response Assistance Microsoft Elevate AmericaMicrosoft Elevate America Voucher Donation Program • General E-Learning • IT Professional Learning • Microsoft Certification Exams • Santa Ana Received 2,169 Vouchers • Measurable Economic ImpactMeasurable Economic Impact Vouchers/DetailDollar AffidavitsEquivalent Enterprise Zone3,062 vouchers$31,333,446 Empowerment Zone455 affidavits$1,365,000 FEZ Industrial Produce company:$2,075,000 DevelopmentBondEquipment Acquisition Purchase and Installation EmploymentTraining Trained15 $10,000 PanelWorkers in VOC English & Continuous Improvement Thank YouThank You