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Home My WebLink AboutCorrespondence - Item 30 Becerra, Alexis From: Quinn Su <Quinn.Su@aimbridge.com> Sent: Wednesday, June 25, 2025 11:25 AM To: eComment Cc: Wendy Haase Subject: Santa Ana Tourism Marketing District Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. Dear Santa Ana City Council, Please accept this letter in support of the renewal of the Santa Ana Tourism Marketing District (SATMD). As a Santa Ana Tourism Marketing District hotelier, I have seen firsthand the positive impact Travel Santa Ana has had on the City of Santa Ana over the past four years. These accomplishments include: • Developing strategic sales efforts that support the hotels by driving increased group and leisure business. • Executing inclusive, strategic marketing efforts that promote the city's assets and uniqueness. • Developing a brand for the destination that encompasses Santa Ana's diversity. • Establishing a Marketing Advisory Group to create synergy among Santa Ana marketers. • Curating a Public Art Guide featuring more than 200 murals throughout the city. • Creating the "Santa Ana Enthusiast" ambassador program. Travel Santa Ana's strategic sales and marketing efforts continue to elevate the perception of our city, attracting visitors to our hotels, restaurants, attractions, retail businesses, and events. An estimated 90% of DMOs operate under 10-year agreements, and Travel Santa Ana should be no exception. The organization has proven invaluable in supporting hoteliers and the local tourism industry and should be allowed to continue its efforts without operational disruption. Additionally, the proposed incremental increase would allow Travel Santa Ana with the flexibility to address specific challenges—such as recovering from a downturn in tourism—or to expand marketing efforts into new or underserved markets, while adapting strategies to enhance destination competitiveness and further bolster the local economy. For these reasons, I strongly urge the Santa Ana City Council to approve the renewal of the SATMD and support the continued success of Travel Santa Ana. The organization has demonstrated its commitment to enhancing the city's visibility, economic vitality, and cultural vibrancy. With the renewal and proposed funding structure, Travel Santa Ana will be well-positioned to build on its accomplishments and further contribute to the prosperity of our community. Thank you for your consideration. Sincerely, i Quinn Su General Manager Direct(714) 540'9452 | Hotel (714) 751'2400 | Fax(714) S40'9SSZ 7 Hutton Centre Dr, Santa Ana, CA92707 Zuniga, Diana From: Daniela Valencia < Sent: Wednesday, June 25, 2025 5:07 PM To: eComment Subject: MainPlace Mall's Support for SATMD Renewal Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. Dear Santa Ana City Council, I am writing in strong support of the renewal of the Santa Ana Tourism Marketing District (SATMD). As a proud member of the Travel Santa Ana Marketing Advisory Group, I've seen firsthand the positive impact this destination marketing organization (DMO) has made in our community. Through thoughtful strategy and strong partnerships, Travel Santa Ana continues to elevate our city's profile and support its economic and cultural growth. The Marketing Advisory Group was created to foster alignment and collaboration among Santa Ana's key marketing stakeholders. By exchanging insights—such as demographic research, event calendars, and major community updates—we've built valuable relationships that have led to meaningful cross-promotions and partnerships. At MainPlace Mall, these relationships have had a tangible impact. Through connections developed within the Advisory Group, we've successfully collaborated with neighboring institutions like the Santa Ana Zoo and the Bowers Museum. These partnerships have enriched our event programming and created deeper, more meaningful community engagement—opportunities that came directly from the trusted relationships nurtured through Travel Santa Ana. The DMO's marketing and sales efforts have not only attracted more visitors to Santa Ana but also supported local attractions, restaurants, retail centers, and hotels. Travel Santa Ana has helped shape a more dynamic and visible identity for our city. With an estimated 90% of DMOs operating under 10-year agreements, Travel Santa Ana should be empowered to do the same. The proposed incremental increase in funding will provide flexibility to adjust to evolving challenges and opportunities—such as addressing dips in tourism or expanding outreach into new markets— without compromising momentum. For these reasons, I respectfully urge the City Council to approve the renewal of the SATMD. Doing so will ensure that Travel Santa Ana can continue to champion the city's success, amplify its strengths, and build on the progress already achieved. Thank you for your consideration. Sincerely, Daniela Valencia Marketing Director 1 MainPlace Mall CENTENNIAL COLLECTION NOTICE:This message is intended only forth e personal and confidential use of the designated recipient(s)named above.If you are not the intended recipient of this message you are hereby notified that any review,dissemination,distribution or copying of this message is strictly prohibited.This communication is for information purposes only and should not be regarded as an offer to sell or lease,or as a solicitation of an offer to buy any financial product,an official confirmation of any transaction,or as an official statement of Centennial Real Estate.or its affiliates.Email transmission cannot be guaranteed to be secure or error-free.Therefore,we do not represent that this information is complete or accurate and it should not be relied upon as such.All information is subject to change without notice.This message may contain information that is privileged,confidential,legally privileged,and/or exempt from disclosure under applicable law. 2 Zuniga, Diana From: Ryan Chase < Sent: Wednesday, June 25, 2025 6:45 PM To: eComment Subject: letter in support of the renewal of the Santa Ana Tourism Marketing District (SATMD) Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. Dear Santa Ana City Council, This letter is in support of the renewal of the Santa Ana Tourism Marketing District (SATMD). As a 4th generation Santa Ana business/property owner and member of the Travel Santa Ana Board of Directors, I have seen firsthand the positive impact the destination marketing organization (DMO) has had on the City of Santa Ana over the past four years. These accomplishments include: 1. Developing a brand for the destination that encompasses all that makes Santa Ana unique; 2. Highlighting local artists to create Santa Ana signatures in place of a traditional logo; 3. Establishing a Marketing Advisory Group to create synergy among Santa Ana marketers; 4. Curating a Public Art Guide featuring more than 200 murals throughout the city; and 5. Creating the "Santa Ana Enthusiast" ambassador program. Travel Santa Ana's strategic sales and marketing efforts continue to elevate the perception of our city, attracting visitors to our hotels, restaurants, attractions, retail businesses, and events. An estimated 90% of DMOs operate under 10-year agreements, and Travel Santa Ana should be no exception. The organization has proven invaluable in supporting hoteliers and the local tourism industry and should be allowed to continue its efforts without operational disruption. In addition, the proposed incremental increase would allow Travel Santa Ana the flexibility to address specific challenges—such as recovering from a downturn in tourism—or to expand marketing efforts into new or underserved markets, while adapting strategies to enhance destination competitiveness and further bolster the local economy. For these reasons, I strongly urge the Santa Ana City Council to approve the renewal of the SATMD and support the continued success of Travel Santa Ana. The organization has demonstrated its commitment to enhancing the city's visibility, economic vitality, and cultural vibrancy. With the renewal and proposed funding structure, Travel Santa Ana will be well-positioned to build on its accomplishments and further contribute to the prosperity of our community. And lastly, wanted to add how lucky we are to have Wendy Haase leading the charge of SATMD, she is doing an amazing job and a huge asset to the City! Thank you for your consideration. i Sincerely, Ryan Chase Managing Partner S&A Management 2 Zuniga, Diana From: Sean O'Harrow <SOHarrow@bowers.org> Sent: Thursday, June 26, 2025 10:13 AM To: eComment Cc: Kelly Radomske (Bishop) Subject: In support of agenda item #30 Attachments: In support of agenda item #30.pdf -Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. Santa Ana,June 26, 2025 Dear Santa Ana City Council, Please accept this letter in support of the renewal of the Santa Ana Tourism Marketing District (SATMD). I believe Travel Santa Ana has had a positive impact on the City of Santa Ana over the past four years. These accomplishments include: • Developing a brand for the destination that reflects Santa Ana's diversity. • Executing inclusive, strategic marketing efforts that promote the city's assets and uniqueness, including the Bowers Museum. • Establishing a Marketing Advisory Group to create synergy among Santa Ana marketers, including the Bowers Museum. • Curating a Public Art Guide featuring more than 200 murals throughout the city. • Supporting our local restaurants through their partnership with Orange County Restaurant Association. • Creating the "Santa Ana Enthusiast" ambassador program. Travel Santa Ana's strategic sales and marketing efforts continue to elevate the perception of our city, attracting visitors to our hotels, restaurants, attractions, retail businesses, and events. An estimated 90% of DMOs operate under 10-year agreements, and Travel Santa Ana should be no exception. The organization has proven invaluable in supporting hoteliers and the local tourism industry and should be allowed to continue its efforts without operational disruption. In addition, the proposed incremental increase would allow Travel Santa Ana the flexibility to address specific challenges—such as recovering from a downturn in tourism—or to expand marketing efforts into new or underserved markets, while adapting strategies to enhance destination competitiveness and further bolster the local economy. For these reasons, I strongly urge the Santa Ana City Council to approve the renewal of the SATMD and support the continued success of Travel Santa Ana. The organization has demonstrated its commitment to enhancing the city's visibility, economic vitality, and cultural vibrancy. With the renewal and proposed funding structure, Travel Santa Ana will be well-positioned to build on its accomplishments and further contribute to the prosperity of our community. Thank you for your consideration. i Yours sincerely, --------------------------------- Sean O'Harrow, Ph.D. President&CEO Bowers Museum 2002 North Main Street Santa Ana, CA 92706 U.S.A. T: 714.567.3601 F: 714.567.3603 soharrow@bowers.org BOWERS MUSEUM BOWERS MUSEUM WORLD OF THE TERRACOTTA WARRIORS: NEW ARCHAEOLOGICAL DISCOVERIES IN SHAANXI IN THE 21ST CENTURY Now Open! The information in this e-mail message may be privileged,confidential and protected from disclosure.If you are not the intended recipient,any dissemination, distribution or copying is strictly prohibited.If you think that you have received this e-mail in error,please e-mail the sender and delete all copies. 2 BOWERS MUSEUM Santa Ana,June 26, 2025 Dear Santa Ana City Council, Please accept this letter in support of the renewal of the Santa Ana Tourism Marketing District(SATMD). I believe Travel Santa Ana has had a positive impact on the City of Santa Ana over the past four years. These accomplishments include: • Developing a brand for the destination that reflects Santa Ana's diversity. • Executing inclusive, strategic marketing efforts that promote the city's assets and uniqueness, including the Bowers Museum. • Establishing a Marketing Advisory Group to create synergy among Santa Ana marketers, including the Bowers Museum. • Curating a Public Art Guide featuring more than 200 murals throughout the city. • Supporting our local restaurants through their partnership with Orange County Restaurant Association. • Creating the "Santa Ana Enthusiast" ambassador program. Travel Santa Ana's strategic sales and marketing efforts continue to elevate the perception of our city, attracting visitors to our hotels, restaurants, attractions, retail businesses, and events. An estimated 90%of DMOs operate under 10-year agreements, and Travel Santa Ana should be no exception.The organization has proven invaluable in supporting hoteliers and the local tourism industry and should be allowed to continue its efforts without operational disruption. In addition, the proposed incremental increase would allow Travel Santa Ana the flexibility to address specific challenges—such as recovering from a downturn in tourism—or to expand marketing efforts into new or underserved markets,while adapting strategies to enhance destination competitiveness and further bolster the local economy. For these reasons, I strongly urge the Santa Ana City Council to approve the renewal of the SATMD and support the continued success of Travel Santa Ana. The organization has demonstrated its commitment to enhancing the city's visibility, economic vitality, and cultural vibrancy. With the renewal and proposed funding structure,Travel Santa Ana will be well-positioned to build on its accomplishments and further contribute to the prosperity of our community. Thank you for your consideration. Yours sincerely, Sean O'Harrow, Ph.D President &CEO 2 0 0 2 NORTH MAIN STREET, SANTA A N A, CALIFORNIA 9 2 7 o 6 BOWER5.ORG I TEL 714.567.3600 I FAx 714.567.36o3 if rl Ameriean AccreCraedby /// Aiiian[e of r�' Museum$ Zuniga, Diana From: Susan Backer <SBacker@santaanachamber.com> Sent: Thursday, June 26, 2025 12:59 PM To: eComment Cc: Dave Elliott; wendy@travelsantaana.com Subject: In Support of Agenda Item # 30 Attachments: Letter of Support - Travel Santa Ana.pdf Follow Up Flag: Follow up Flag Status: Completed ,Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. Please see attached. Thank you, Regards, Susan J. Backer Executive Assistant/Santa Ana Chamber of Commerce P: (714) 541-5353 Ext. 116 GNl: (714)614-4829 i. E: sbacker(o)santaanachamber.com W: www.santaanachamber.com A: 1631 W. Sunflower Ave., Ste. C-35, Santa Ana, CA. 92704 Email Signature by Sign MyEmails.com 1 CHAMBER OF COMMERCE Dear Santa Ana City Council, Please accept this letter in support of the renewal of the Santa Ana Tourism Marketing District (SATMD). As a community leader who played an integral role in forming the SATMD in 2021, and as a former member of the Travel Santa Ana Board of Directors, I have witnessed firsthand the positive impact Travel Santa Ana has had on the City of Santa Ana over the past four years.These accomplishments include: • Developing a brand for the destination that reflects Santa Ana's diversity. • Executing inclusive, strategic marketing efforts that promote the city's assets and uniqueness. • Establishing a Marketing Advisory Group to create synergy among Santa Ana marketers. • Curating a Public Art Guide featuring more than 200 murals throughout the city. • Supporting our local restaurants through their partnership with Orange County Restaurant Association. • Creating the"Santa Ana Enthusiast"ambassador program. Travel Santa Ana's strategic sales and marketing efforts continue to elevate the perception of our city, attracting visitors to our hotels, restaurants, attractions,retail businesses,and events. An estimated 90% of DMOs operate under 10-year agreements, and Travel Santa Ana should be no exception.The organization has proven invaluable in supporting hoteliers and the local tourism industry and should be allowed to continue its efforts without operational disruption. In addition,the proposed incremental increase would allow Travel Santa Ana the flexibility to address specific challenges—such as recovering from a downturn in tourism—or to expand marketing efforts into new or underserved markets,while adapting strategies to enhance destination competitiveness and further bolster the local economy. For these reasons, I strongly urge the Santa Ana City Council to approve the renewal of the SATMD and support the continued success of Travel Santa Ana.The organization has demonstrated its commitment to enhancing the city's visibility, economic vitality, and cultural vibrancy.With the renewal and proposed funding structure,Travel Santa Ana will be well-positioned to build on its accomplishments and further contribute to the prosperity of our community. Thank you for your consideration. Sincerely, � David L. Elliott President/CEO Santa Ana Chamber of Commerce Zuniga, Diana From: Erin Warady <erin.warady@gmail.com> Sent: Thursday, June 26, 2025 3:56 PM To: eComment Subject: In support of agenda item #30 - TMD Renewal for Travel Santa Ana Attachments: City Council _Travel Santa Ana TMD Renewal (1).pdf Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. Please see the attached letter of support for the agenda below. https://sa nta-a na.pri megov.com/Porta I/Meeti ng?meeti ngTem plateld=23644 Erin Warady Board Member, Travel Santa Ana erin.waradv@gmail.com (949)439-8677 www.TravelSantaAna.com 1 June 26,2025 Santa Ana City Council Subject: In support of agenda item#30 on Consent Calendar Dear Santa Ana City Council, Please accept this letter in support of the renewal of the Santa Ana Tourism Marketing District(SATMD). As the Board Secretary for Travel Santa Ana,and a representative for several of the travel partners in Santa Ana,I have seen firsthand the positive impact the destination marketing organization(DMO)has had on the City of Santa Ana over the past four years.For businesses like our hotels,restaurants and arts community,tourism and destination marketing are a HUGE factor,directly impacting our operations and success. These accomplishments include: • Developing a brand for the destination that encompasses all that makes Santa Ana unique • Highlighting local artists to create Santa Ana signatures in place of a traditional logo • Establishing a Marketing Advisory Group to create synergy among Santa Ana marketers • Curating a series of events and happenings featuring our local partners throughout the city Santa Ana's strategic sales and marketing efforts continue to elevate the perception of our city,attracting visitors to our hotels,restaurants,attractions,retail businesses,events,and supporting the diverse range of local businesses. As you may know,an estimated 90%of DMOs operate under 10-year agreements,including Huntington Beach, Murrieta,Oceanside,Ontario,Los Angeles,Pasadena, Santa Barbara,Lancaster,Greater Palm Springs,Burbank, and Torrance. Travel Santa Ana should be no exception. The organization has proven invaluable in supporting hoteliers and the local tourism industry and should be allowed to continue its efforts without operational disruption. In addition,the proposed incremental increase would allow Travel Santa Ana the flexibility to address specific challenges—such as recovering from a downturn in tourism—or to expand marketing efforts into new or underserved markets,while adapting strategies to enhance destination competitiveness and further bolster the local economy. This expanded reach is critical for all sectors,including those that benefit from increased tourism,like our events,hotels,arts community and others. For these reasons,I strongly urge the Santa Ana City Council to approve the renewal of the SATMD and support the continued success of Travel Santa Ana. The organization has demonstrated its commitment to enhancing the city's visibility,economic vitality,and cultural vibrancy. With the renewal and proposed funding structure,Travel Santa Ana will be well-positioned to build on its accomplishments and further contribute to the prosperity of our community. Thank you for your consideration. Sincerely, Erin Warady, Secretary Board Member Travel Santa Ana Cell: 949-439-8677 Erin.WaradyAGmail.com Zuniga, Diana From: Aaron Saliba <aaron.saliba@hotelzessa.com> Sent: Monday, June 30, 2025 10:28 AM To: eComment Subject: In support of agenda item #30 on Consent Calendar. Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. Dear Santa Ana City Council, Please accept this letter in support of the renewal of the Santa Ana Tourism Marketing District (SATMD). As a Santa Ana Tourism Marketing District hotelier, I have seen firsthand the positive impact Travel Santa Ana has had on the City of Santa Ana over the past four years. These accomplishments include: • Developing strategic sales efforts that support the hotels by driving increased group and leisure business. • Executing inclusive, strategic marketing efforts that promote the city's assets and uniqueness. • Developing a brand for the destination that encompasses Santa Ana's diversity. • Establishing a Marketing Advisory Group to create synergy among Santa Ana marketers. • Curating a Public Art Guide featuring more than 200 murals throughout the city. • Creating the "Santa Ana Enthusiast" ambassador program. Travel Santa Ana's strategic sales and marketing efforts continue to elevate the perception of our city, attracting visitors to our hotels, restaurants, attractions, retail businesses, and events. An estimated 90% of DMOs operate under 10-year agreements, and Travel Santa Ana should be no exception. The organization has proven invaluable in supporting hoteliers and the local tourism industry and should be allowed to continue its efforts without operational disruption. Additionally, the proposed incremental increase would allow Travel Santa Ana with the flexibility to address specific challenges—such as recovering from a downturn in tourism—or to expand marketing efforts into new or underserved markets, while adapting strategies to enhance destination competitiveness and further bolster the local economy. For these reasons, I strongly urge the Santa Ana City Council to approve the renewal of the SATMD and support the continued success of Travel Santa Ana. The organization has demonstrated its commitment to enhancing the city's visibility, economic vitality, and cultural vibrancy. With the renewal and proposed funding structure, Travel Santa Ana will be well-positioned to build on its accomplishments and further contribute to the prosperity of our community. Thank you for your consideration. Sincerely, Aaron Saliba General Manager i Hotel Zessa, a DoubleTree by Hilton Aaron Saliba I General Manager Hotel Zessa,a DoubleTree by HiltonM Formerly DoubleTree by Hilton Santa Ana Orange County Airport %direct: 714.442.1908 1 hotel: 714.825.3333 1 fax: 714.825.3320 Baaron.saliba(�hotelzessa.com 201 E.MacArthur Blvd.Santa Ana,CA 92707 k hotelzessa.com 161hotelzessa H O T E L a zessa a DQUBLETREE by Hilton" L ■ ■ yo* -. Cookie Awaitsti 2 Zuniga, Diana From: Gipson, De'andre <De'andre.Gipson@marriott.com> Sent: Monday, June 30, 2025 3:21 PM To: eComment Subject: "In support of agenda item #30 on Consent Calendar." Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. Dear Santa Ana City Council, Please accept this letter in support of the renewal of the Santa Ana Tourism Marketing District (SATMD). As a Santa Ana Tourism Marketing District hotelier, I have seen firsthand the positive impact Travel Santa Ana has had on the City of Santa Ana over the past four years. These accomplishments include: • Developing strategic sales efforts that support the hotels by driving increased group and leisure business. • Executing inclusive, strategic marketing efforts that promote the city's assets and uniqueness. • Developing a brand for the destination that encompasses Santa Ana's diversity. • Establishing a Marketing Advisory Group to create synergy among Santa Ana marketers. • Curating a Public Art Guide featuring more than 200 murals throughout the city. • Creating the "Santa Ana Enthusiast" ambassador program. Travel Santa Ana's strategic sales and marketing efforts continue to elevate the perception of our city, attracting visitors to our hotels, restaurants, attractions, retail businesses, and events. An estimated 90% of DMOs operate under 10-year agreements, and Travel Santa Ana should be no exception. The organization has proven invaluable in supporting hoteliers and the local tourism industry and should be allowed to continue its efforts without operational disruption. Additionally, the proposed incremental increase would allow Travel Santa Ana with the flexibility to address specific challenges—such as recovering from a downturn in tourism—or to expand marketing efforts into new or underserved markets, while adapting strategies to enhance destination competitiveness and further bolster the local economy. For these reasons, I strongly urge the Santa Ana City Council to approve the renewal of the SATMD and support the continued success of Travel Santa Ana. The organization has demonstrated its commitment to enhancing the city's visibility, economic vitality, and cultural vibrancy. With the renewal and proposed funding structure, Travel Santa Ana will be well-positioned to build on its accomplishments and further contribute to the prosperity of our community. Thank you for your consideration. Sincerely, De'Andre Gipson i General Manager Courtyard By Marriott Costa Mesa South Coast Metro Best, De'Andre Gipson General Manager Courtyard by Marriott Costa Mesa South Coast Metro 3002 South Harbor blvd,Santa Ana,Ca.92794 T 714.545.1001 Be empowered Be inspired MARRIOTT This;c:crv-wnk)at'on contains information from Morriott iw.crnc,_ional,Inc.that moy be Ala rri vtf nfi&ntiol. Except for personol use by the intended recipient,or os expressly authorized try the sender,ary person who recelves this information Is prohibited from disclosing, INTERNATIONAL copying,distributing,ordlor using it. If you hove receitedthlscommunlcotion in error, please immediately delete it and all copies,and promptly notify the sender. Nothing In this oommunicatlon Is Intended to operate os on electronic slgnorture under oppllcpble low- 2 Flores, Dora From:Steve Churm <steve@churm360.com> Sent:Tuesday, July To:eComment Subject:In Support of Agenda Item #30 Santa Ana City Council Attachments:Travel Santa Ana Support Letter .docx Attention: This email originated from outside of City of Santa Ana. Use caution when opening attachments or links. To Whom It May Concern: Please see the attached letter in support of Agenda Item #30 for the July 1 Santa Ana City Council meeting. Thank you for accepting and forwarding this correspondence to the City Council. Best regards, Steve Churm Steve Churm, Principal CHURM|360 LLC 1 CHURM|360 July 1, 2025 Dear Members of the Santa Ana City Council, My name is Steve Churm, principal and founder of Churm360, LLC, and a strong advocate for the City of Santa Ana’s bright future in the heart of Orange County. This City is one of the most important and diverse in the region and it is a leading center of commerce, government and culture. It is also a magnet for tourists who are drawn here because of the City’s rich 154-year history and highly desirable oﬀerings, including museums, year round special events, unique retail and acclaimed dining. In four short years, Travel Santa Ana has become a force mul?plier in a?rac?ng business, leisure, mee?ngs, sports and group travel to the City. Centrally located and easy to access by car, train and air, Santa Ana has tremendous poten?al to grow as a travel and visitor market. With that growth will come sorely needed sales tax revenue for a City facing serious ﬁscal issues before the end of this decade. Because of smart and focused leadership, Travel Santa Ana has already:  Developed a brand for the City that reﬂects Santa Ana’s diversity.  Executed inclusive, strategic marke?ng to promote the City’s assets and uniqueness.  Established a Marke?ng Advisory Group to create synergy and unify promo?onal eﬀorts among the City’s leading stakeholders, community leaders and marke?ng groups.  Curated a Public Art Guide spotligh?ng more than 200 murals from across the City.  Supported local restaurants through key partnerships.  Created the “Santa Ana Enthusiast” ambassador program. For these reasons, I strongly urge the City Council to approve the renewal of the Santa Ana Tourism Marke?ng District (SATMD) and support the con?nued success of Travel Santa Ana. The organiza?on has repeatedly demonstrated its commitment to enhancing the City’s visibility, economic vitality and cultural vibrancy. With the renewal and proposed funding structure, Travel Santa Ana will be well-posi?oned to build on its accomplishments and con?nue contribu?ng to the prosperity of this dynamic community. Thank you for your considera?on Sincerely, STEVE CHURM, Principal and Founder, Churm360