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HomeMy WebLinkAboutBARRIOS & ASSOCIATES, LLC DBA COMMUNICATIONS LAB (5)INSURANCE ON FILE WORK MAY PROCEED UNTIL INSURANCE EXPIRES 11 0111202$ CITY CLERK DATE. JUL 11 2025 0: PD (P) FOURTH AMENDMENT TO AGREEMENT WITH BARRIOS & ASSOCIATES TO PROMOTE COMMUNITY OUTREACH AND PROMOTIONAL SERVICES A-2021-200-04 C'MO$ So I8"R[9261.S' FOURTH AMENDMENT to the above -referenced agreement is entered into on 12TH day of June, 2025, by and between Barrios & Associates, LLC, dba Communications LAB, a California limited liability company ("Consultant'), and the City of Santa Ana, a charter city and municipal corporation organized and existing under the Constitution and laws of the State of California ("City"). RECITALS A. The parties entered into Agreement No. A-2021-200 (`Agreement') dated August 17, 2021, to engage a Consultant having special skill and knowledge in the field of community outreach and promotional services related to the ReadyOC (ROC) Emergency Preparedness Campaign and the "If You See Something, Say SomethingTM" (S4) Public Awareness Campaign. B. On July 18, 2022, the parties entered into a First Amendment to the Agreement (A-2021- 200-01) to update the Scope of Services for FY 2022-23, and replaced Exhibits A and B to the Agreement with Exhibits A-1 and 13-1 to the First Amendment. C. On August 15, 2023, the parties entered into a Second Amendment to the Agreement (A- 2021-200-02) to update the Scope of Services for FY 2023-24, and replaced Exhibits A-1 and B-1 to the Agreement with Exhibits A-2 and B-2 to the Second Amendment. D. On June 10, 2024, the parties entered into a Third Amendment to the Agreement (A-2021- 200-03) to update the Scope of Services for FY 2024-25, and replaced Exhibits A-2 and 13- 2 to the Agreement with Exhibits A-3 and B-3 to the Third Amendment. The parties also exercised the first option to extend the Agreement through June 30, 2025. E. As provided by Section 1 of the Agreement, the parties will amend the scope of services on a yearly basis no later than Q3 of the previous fiscal year (FY). Such amendment, as provided by the Agreement, may be done administratively without additional approval by the City Council. The parties understand that additional changes, including revisions to compensation, are subject to approval by the City Council for the City of Santa Ana. E. The parties now wish to amend the Agreement to revise the Scope of Services for FY 2025- 26. In addition, the parties have opted to exercise the final one-year extension to the term of the Agreement. No other changes are contemplated by this Fourth Amendment to the Agreement. The Parties therefore agree: Section 1, Scope of Services, is hereby amended to update the Scope of Services for FY 2025- 26, and replace Exhibits A-3 and B-3 to the Agreement with Exhibits A-4 and B-4 to this Fourth Amendment, attached hereto. Page 1 of 2 2. Section 2, Term, is hereby amended to further extend the term of the Agreement from July 1, 2025-June 30, 2026. 3. Except as modified by this Fourth Amendment, all terms and conditions of the Agreement, as amended, shall remain in full force and effect. IN WITNESS WHEREOF, the parties hereto have executed this Fourth Amendment to the Agreement on the date and year first written above. KvwaaWY APPROVED AS TO FORM SONIA R. CARVALHO City Attorney By' NATHAN T. MARUKEZ Assistant City Attorney FOR APPROVAL c ROBERT RODRIGUEZ Chief of Police CITY OF S TA ANA LVARO NUNEZ City Manager BARRIOS & ASSOCIATES, LLC By: Arianna Barrios Title: CEO Page 2 of 2 Exhibit A-4 ReadydC Orange County' emergenryprepamdnessmsouree EXHIBIT A-4 FY25-26 READYOC STATEMENT OF WORK General Information: The following Statement of Work (SOW) defines the principal activities and responsibilities of all parties for public outreach services to support the ReadyOC (ROC) Emergency Preparedness Initiative. This scope of work shall stand as an agreement between the City of Santa Ana (here -in -after Santa Ana) and Communications LAB (here -in -after Comm LAB) for the contracted period (FY 25-26). Comm LAB will supply the following services: Marketing: • Brand Management • Collateral (fact sheets, brochures, t(folds, etc.) • Video Production Digital Marketing • Website Maintenance Newsletter Development Social Media a. Content Development b. Graphic Design c. Reporting Metrics Advertising: • Social Media/Search Engine/Key Word ads • Paid Advertising Earned Media: • Broadcast Media Placements (English -language & Ethnic Media Outlets) • Print Media Placements (English -language & Ethnic Media Outlets) • Media/corporate promotions • Media Training • Public Information Support Outreach -Education -Partnerships: • Publicity Service Announcements (PSA) • Local Stakeholder Outreach • Elected Officials Outreach • Partner Outreach Project Management • Project Administration Services • Routine Meeting with ROC Strategy Team • KPI Reports ReadyOC statement of Work/}Cl FY25-26 � )FQ CommunicationsLAB Ready(C�C Orange County5 emergency preparedness resource No deviation of this SOW will be allowed without written consent from the Santa Ana Project Manager. Nevertheless, Santa Ana recognizes that projects of this magnitude will likely encounter various unforeseeable events that may cause tasks to overlap or change, and such change will be permissible with the written approval of the Santa Ana Project Manager. This SOW is contingent upon both Comm LAB and Santa Ana fulfilling their respective responsibilities as defined in the Agreement and within this document. Contents The following are included with this SOW: • Task Categories • Sub Tasks • Task Descriptions & Narratives • Project Schedule • Milestone Payment Schedule General Project Management Responsibilities Project management occurs throughout the project and is involved in every task. The overall project management activities are listed here for reference. Comm LAB Responsibilities: a. Maintain project communications with Santa Ana's Project Manager. b. Manage the efforts of the Comm LAB team and coordinate Comm LAB activities with the Santa Ana Project Manager. c. Conduct on -site status meetings with Santa Ana's Project Manager when reasonably required at the discretion of Santa Ana to discuss project status. d. Provide timely responses, within 48 hours (2) business days, to issues raised by Santa Ana's Project Manager. e. Prepare and submit, no later than the fifth business day of each month, a status activity report that includes: the accomplishments of the previous month, activities planned for the current month and any update to the project schedule. f. Prepare and submit project Change Proposals to Santa Ana's Project Manager as necessary. g. Prepare and submit Task Completion Letter(s) with appropriate invoices to Santa Ana's Project Manager. Santa Ana Responsibilities: a. Maintain project communications with the Comm LAB Project Manager. b. Manage the efforts of ROC involved staff and coordinate ROC activities with the Comm LAB Project Manager. c. The Project Manager must ensure that personnel have ample time, resources, and expertise to carry out their respective tasks and responsibilities. Read OC Statement of Work �J`l FY 25 26vV CommunicationsLAB ReadyLC Orange County emegenrypreporedness resource d. The Project Manager or his designee will participate in status meetings with the Comm LAB Project Manager on a monthly basis or as may otherwise be reasonably required to discuss project status. e. Provide timely responses, within 48 hours (2) business days, to issues raised by Santa Ana's Project Manager f. Liaison with all Santa Ana -provided third -party vendors and associated systems. g. Ensure acceptable Change Orders are approved by authorized signature(s). h. Ensure acceptable Task Completion Letter(s) are approved by the Project Manager or his designee. L Ensure timely payment of invoices. j. Ensure Comm LAB access to server and network equipment and work areas on a 24x7 basis, with pre -authorization for off -hours if applicable. k. Provide workspace for Comm LAB personnel as reasonably requested. SOW Format: Each task includes the following: Title, Objective, Task Description, Responsibilities and Completion Criteria. The tasks are depicted on the project schedule as follows: Task Category, Sub -Task, General description, Completion date, Sub -Task Budget Allocation. All parties recognize that the SOW is not formatted chronologically with contractual obligations defaulting to the Project Schedule unless otherwise noted. TASK 1: DIGITAL COMMUNICATIONS Objective: Develop routine email communications (electronic newsletter) to support ReadyOC's overall communications strategy. The newsletter distribution system and database retention will promote ReadyOC's distribution and overall reach. Task Description: Through various digital story -telling tactics, we will utilize the internal database for email distribution of a monthly email newsletter that will support the following: a. ROC Micro -campaigns: develop content supporting approved messages and themes that promote audience awareness of approved ROC micro -campaigns (i.e., natural disaster preparedness and active shooter awareness) b. ROC messaging: promotion of general ReadyOC information, tools, resources, etc. c. Local Emergency tie-ins such as weather -related events. Responsibilities: Comm LAB shall: a. Create content and graphics for monthly ROC newsletter that aligns to program objectives, approved messaging, and micro -campaigns. b. Distribute monthly newsletter to ROC database. c. Conduct ongoing efforts to maintain and grow ROC database through organic sign-ups and paid advertising collection mechanisms. d. Provide metrics and statistics as part of the monthly KPI report to Santa Ana Project Manager. ReadyOC Statement of Work l� �: FY 25-26 � CommunicafionsLAB Rea dy dC Orange Counlys emergency preparedness resource Santa Ana shall: a. Review, edit and approve newsletter drafts for distribution as needed. Completion Criteria: This task is considered complete when each administrative subtask below is delivered to the satisfaction of the Santa Ana Project Manager who will in turn sign the completion letter as confirmation. TASK 1-A: NEWSLETTER DISTRIBUTION (Q3 20251 Objective: Distribute monthly newsletter to internal ROC database, partners, and stakeholders to deliver updates and relevant ROC information. Task Description: Create monthly newsletters for distribution. Content development includes, but is not limited to, writing newsletter copy, promoting partner news, generating story graphics, and online programming. Responsibilities: Comm LAB shall: a. Develop monthly newsletter with approval of Santa Ana Project Manager. b. Distribute monthly newsletter in accordance with the approved plan. Santa Ana shall: a. Approve newsletter plan and approve subsequent newsletters before public distribution. Completion Criteria: This task is considered complete when each administrative subtask below is delivered to the satisfaction of the Santa Ana Project Manager who will in turn sign the completion letter as confirmation. Completion date will be September 30, 2025. TASK 1-13: NEWSLETTER DISTRIBUTION (Q4 2025) Objective: Distribute monthly newsletter to internal ROC database, partners, and stakeholders to deliver updates and relevant ROC information. Task Description: Create monthly newsletters for distribution. Content development includes, but is not limited to, writing newsletter copy, promoting partner news, generating story graphics, and online programming. Responsibilities: Comm LAB shall: a. Develop monthly newsletter with approval of Santa Ana Project Manager. b. Distribute monthly newsletter in accordance with the approved plan. Santa Ana shall: ReadyOC Statement of Work k �� A FY 25-26 CommunicationsLAB El ReadyCk Orange County's emergenrypreparedness msourre a. Approve newsletter plan and approve subsequent newsletters before public distribution. Completion Criteria: This task is considered complete when each administrative subtask below is delivered to the satisfaction of the Santa Ana Project Manager who will in turn sign the completion letter as confirmation. Completion date will be December 31, 2025. TASK 1-C: NEWSLETTER DISTRIBUTION (Ql 20261 Objective: Distribute monthly newsletter to internal ROC database, partners, and stakeholders to deliver updates and relevant ROC information. Task Description: Create monthly newsletters for distribution. Content development includes, but is not limited to, writing newsletter copy, promoting partner news, generating story graphics, and online programming. Responsibilities: Comm LAB shall: a. Develop monthly newsletter with approval of Santa Ana Project Manager. b. Distribute monthly newsletter in accordance with the approved plan. Santa Ana shall: a. Approve newsletter plan and approve subsequent newsletters before public distribution. Completion Criteria: This task is considered complete when each administrative subtask below is delivered to the satisfaction of the Santa Ana Project Manager who will in turn sign the completion letter as confirmation. Completion date will be March 31, 2026. TASK 1-D: NEWSLETTER DISTRIBUTION (Q2 20261 Objective: Distribute monthly newsletter to internal ROC database, partners, and stakeholders to deliver updates and relevant ROC information. Task Description: Create monthly newsletters for distribution. Content development includes, but is not limited to, writing newsletter copy, promoting partner news, generating story graphics, and online programming. Responsibilities: Comm LAB shall: c. Develop monthly newsletter with approval of Santa Ana Project Manager. d. Distribute monthly newsletter in accordance with the approved plan. Santa Ana shall ReadyOC Statement of Work r A., FY 25-26 �iyvVVj CommunicationsLAB ReadyC5C Orange County's emergency preparedness resource b. Approve newsletter plan and approve subsequent newsletters before public distribution. Completion Criteria: This task is considered complete when each administrative subtask below is delivered to the satisfaction of the Santa Ana Project Manager who will in turn sign the completion letter as confirmation. Completion date will be June 30, 2026. TASK 2: WEBSITE & MOBILE MAINTENANCE Objective: Update, manage, host, and maintain the ReadyOC website and provide recommendations for updates to improve the user experience, SEC, and functionality Task Description: Provide routine updates to the ROC website including content, imagery, SEO optimization, and navigation. Responsibilities: See sub -tasks for specifics Completion Criteria: This task is considered complete when all budgeted sub -tasks have been completed in their entirety per the Project Schedule. TASK 2-A: WEBSITE & MOBILE MAINTENANCE (SUMMER/FALL 2025) Objective: Update, manage, host, and maintain the ReadyOC website and provide recommendations for updates to improve the user experience, SEC, and functionality. Task Description: Provide routine updates of the ROC website including content, imagery, SEO optimization, and navigation. Responsibilities: Comm LAB shall: a. Update the ROC website with any additions/changes provided by the Santa Ana Project Manager b. Conduct routine maintenance, content updates, SEO optimization, blog posts, page additions, and partner information updates as needed. c. Ensure all site hosting, server, domain registration, and SSL certificates are maintained and kept up to date. d. Assist with transition to desired .GOV domain(s) as needed. Santa Ana shall: a. Provide any edits and/or additions to the ROC website. b. Approve any update and/or additions to the ROC website. Completion Criteria: This task will be implemented throughout the performance period and deemed complete when the Santa Ana Project Manager signs the task completion letter. Completion is planned to occur on Dec. 31, 2025. ReadyOC Statement of Work FY 25-26 V CommunicationsLAB Ready�C Orange [aunty's emergency preparedness resource TASK 2-B: WEBSITE & MOBILE MAINTENANCE (WINTER/SPRING 20261 Objective: Update, manage, host, and maintain the ReadyOC website and provide recommendations for updates to improve the user experience, SEO, and functionality. Task Description: Provide routine updates of the ROC website including content, imagery, SEO optimization, and navigation. Responsibilities: Comm LAB shall: e. Update the ROC website with any additions/changes provided by the Santa Ana Project Manager f. Conduct routine maintenance, content updates, SEO optimization, blog posts, page additions, and partner information updates as needed. g. Ensure all site hosting, server, domain registration, and SSL certificates are maintained and kept up to date. h. Assist with transition to desired .GOV domain(s) as needed. Santa Ana shall: c. Provide any edits and/or additions to the ROC website. d. Approve any update and/or additions to the ROC website. Completion Criteria: This task will be implemented throughout the performance period and deemed complete when the Santa Ana Project Manager signs the task completion letter. Completion is planned to occur on June 30, 2026. TASK 3: SOCIAL MEDIA OUTREACH Objective: Develop consistent social media content based on messaging strategies for ReadyOC initiative objectives and micro -campaigns. The content will be focused on increasing user engagement and website traffic. Task Description: Develop contemporary and engaging social media content in various formats including graphics, memes, surveys, video, gifs, etc. This content will be used for ReadyOC's social media posts, social media advertising, and digital advertising. Responsibilities: Comm LAB shall: a. Develop social media calendars with draft imagery for review/approval. b. The calendar will include social media platforms, date of publication, copy for social media post, graphic, links, hashtags. c. Schedule protect team meetings to review social media calendar as needed. d. Implement any updates and/or edits to the social media calendar. e. Post time -sensitive content at the direction of the Santa Ana Project Manager f. Provide social media KPI reports on engagement, traffic, and trends. ReadyOC Statement of Work ,;% ��:; FY 25-26 i rvyQr CommunicationsLAB ReadyC Orange (ountyY emergencypreporedness resource Santa Ana shall: a. Provide feedback and input for social media calendar as needed. b. Attend social media calendar meetings when requested. c. Provide any time -sensitive social media messaging to staff when appropriate. Completion Criteria: This task is considered complete when all administrative tasks are delivered and the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 3-A: READYOC SOCIAL MEDIA CONTENT DEVELOPMENT (Q3 25) Objective: Develop consistent social media content based on approved messaging strategies for ReadyOC objectives and micro -campaigns. The content will be focused on increasing user engagements and driving website traffic. Task Description: Develop contemporary and engaging social media content in various formats including graphics, memes, surveys, video, gifs, etc. This content will be used for both the ReadyOC Social media timeline calendar, as well as social media advertising. a. Develop Social media calendar. b. Post time -sensitive information on social media channels. c. Keep Social media channels updated. Responsibilities: Comm LAB shall: a. Develop a 6-week social media calendar with draft respective imagery for Santa Ana Project Manager approval. b. The calendar will include social media platforms, date of publication, copy for social media post, graphic, links, hashtogs. c. Schedule 6-week social media calendar meetings to review social media calendar when needed. d. Implement any updates and/or edits to the social media calendar. e. Cross -post content from Safe OC and Program Partners as appropriate. f. Post time -sensitive content at the direction of the Santa Ana Project Manager g. Provide 6-week social media KPI reports on post engagement, traffic, and trends. Santa Ana shall: a. Provide feedback and input for social media calendar. b. Attend 6-week social media calendar meetings when needed. c. Provide any time -sensitive social media messaging to staff when appropriate. Completion Criteria: This task is considered complete when all administrative tasks are delivered and the Santa Ana Project Manager signs the completion letter for each subtask noted below. Planned completion is Sept. 30, 2025. ReadyOC Statement of Work FY 25-26 V o s CommunicationsLAB Ready CC Orange Countyi emergency preparedness resource TASK 3-13: READYOC SOCIAL MEDIA CONTENT DEVELOPMENT (Q4 25) Objective: Develop consistent social media content based on approved messaging strategies for ReadyOC objectives and micro -campaigns. The content will be focused on increasing user engagements and driving website traffic. Task Description: Develop contemporary and engaging social media content in various formats including graphics, memes, surveys, video, gifs, etc. This content will be used for both the ReadyOC Social media timeline calendar, as well as social media advertising. a. Develop Social media calendar. b. Post time -sensitive information on social media channels. c. Keep Social media channels updated. Responsibilities: Comm LAB shall: a. Develop a 6-week social media calendar with draft respective imagery for Santa Ana. Project Manager approval. b. The calendar will include social media platforms, date of publication, copy for social media post, graphic, links, hashtags. c. Schedule 6-week social media calendar meetings to review social media calendar when needed. d. Implement any updates and/or edits to the social media calendar. e. Cross -post content from Safe OC and Program Partners as appropriate. f. Post time -sensitive content at the direction of the Santa Ana Project Manager g. Provide 6-week social media KPI reports on post engagement, traffic, and trends. Santa Ana shall: a. Provide feedback and input for social media calendar. b. Attend 6-week social media calendar meetings when needed. c. Provide any time -sensitive social media messaging to staff when appropriate. Completion Criteria: This task is considered complete when all administrative tasks are delivered and the Santa Ana Project Manager signs the completion letter for each subtask noted below. Planned completion is Dec. 31, 2025. TASK 3-C: READYOC SOCIAL MEDIA CONTENT DEVELOPMENT M 261 Objective: Develop consistent social media content based on approved messaging strategies for ReadyOC objectives and micro -campaigns. The content will be focused on increasing user engagements and driving website traffic. Task Description: Develop contemporary and engaging social media content in various formats including graphics, memes, surveys, video, gifs, etc. This content will be used for both the ReadyOC Social media timeline calendar, as well as social media advertising. ReadyOC Statement of Work k.1, FY 25-26 \/ V CommunicationsLAB Ready(( Orange County emergency preparedness resource a. Develop Social media calendar. b. Post time -sensitive information on social media channels. c. Keep Social media channels updated. Responsibilities: Comm LAB shall: a. Develop a 6-week social media calendar with draft respective imagery for Santa Ana Project Manager approval. b. The calendar will include social media platforms, date of publication, copy for social media post, graphic, links, hashtags. c. Schedule 6-week social media calendar meetings to review social media calendar when needed. d. Implement any updates and/or edits to the social media calendar. e. Cross -post content from Safe OC and Program Partners as appropriate. f. Post time -sensitive content at the direction of the Santa Ana Project Manager g. Provide 6-week social media KPI reports on post engagement, traffic, and trends. Santa Ana shall: a. Provide feedback and input for social media calendar. b. Attend 6-week social media calendar meetings when needed. c. Provide any time -sensitive social media messaging to staff when appropriate. Completion Criteria: This task is considered complete when all administrative tasks are delivered and the Santa Ana Project Manager signs the completion letter for each subtask noted below. Planned completion is March 30, 2026. TASK 3-D: READYOC SOCIAL MEDIA CONTENT DEVELOPMENT (Q2 26) Objective: Develop consistent social media content based on approved messaging strategies for ReadyOC objectives and micro -campaigns. The content will be focused on increasing user engagements and driving website traffic. Task Description: Develop contemporary and engaging social media content in various formats including graphics, memes, surveys, video, gifs, etc. This content will be used for both the ReadyOC Social media timeline calendar, as well as social media advertising. a. Develop Social media calendar. b. Post time -sensitive information on social media channels. c. Keep Social media channels updated. Responsibilities: Comm LAB shall: a. Develop a 6-week social media calendar with draft respective imagery for Santa Ana Project Manager approval. ReadyOC Statement of Work FY 25-26 CommunicafionsLAB 10 Ready q!rC Orange County's emergency preparedness resource b. The calendar will include social media platforms, date of publication, copy for social media post, graphic, links, hashtags. c. Schedule 6-week social media calendar meetings to review social media calendar when needed. d. Implement any updates and/or edits to the social media calendar. e. Cross -post content from Safe OC and Program Partners as appropriate. f. Post time -sensitive content at the direction of the Santa Ana Project Manager g. Provide 6-week social media KPI reports on post engagement, traffic, and trends. Santa Ana shall: a. Provide feedback and input for social media calendar. b. Attend 6-week social media calendar meetings when needed. c. Provide any time -sensitive social media messaging to staff when appropriate. Completion Criteria: This task is considered complete when all administrative tasks are delivered and the Santa Ana Project Manager signs the completion letter for each subtask noted below. Planned completion is June 30, 2026. TASK 4: SOCIAL MEDIA TOOLKIT Objective: Support ReadyOC's mission by developing and distributing social media toolkits that equip public officials, community partners, educators, and partner organizations with resources to amplify key disaster preparedness messages across digital platforms. Task Description: Design and deliver a series of four social media toolkits aligned with ReadyOC's core preparedness themes. Each toolkit will focus on a specific topic such as emergency planning, building a go -bag, communication during disasters, and seasonal risk awareness. Toolkits will include pre -designed content such as graphics, videos, suggested captions, and campaign hashtags optimized for social media platforms including Facebook, Instagram, Linkedln, and X. Responsibilities: Comm LAB shall: a. Create and deliver four social media toolkits b. Ensure all assets meet platform standards and ReadyOC brand guidelines c. Upload toolkits to ReadyOC.org for public access d. Distribute toolkits to partners and community networks Santa Ana shall: a. Support toolkit distribution through County communication channels b. Provide feedback on partner use and public engagement Completion Criteria: This task is considered complete upon the delivery, approval, and distribution of each toolkit, and when the Santa Ana Project Manager signs the task completion letter for each subtask noted below. ReodyOC Statement of Work FY 25-26 CommunicationSLAB Ready(C�C Orange County s emergen ypreporedness resource TASK 4•A: SOCIAL MEDIA TOOLKIT CONTENT DEVELOPMENT & DISTRIBUTION (Q3 2025) Objective: Promote personal preparedness and public safety by equipping local agencies and organizations with a comprehensive social media toolkit centered on emergency planning. Task Description: Develop and release a Q3 2025 toolkit that supports ReadyOC's "Make a Plan" campaign. The content will help residents understand how to create household emergency plans and encourage families to discuss what to do in a disaster. Responsibilities: Comm LAB shall: a. Create and deliver one toolkit for Q3 2025 b. Ensure all content aligns with ReadyOC messaging and branding c. Upload toolkit to ReadyOC.org and notify partners d. Track and report partner engagement where possible Santa Ana shall: a. Review and approve toolkit content b. Provide feedback for refinement based on community response Completion Criteria: This task will be considered complete when the Q3 toolkit is finalized, uploaded, and distributed, and the Orange County Project Manager signs the task completion letter. Planned completion: end of September 2025. TASK 4-11: SOCIAL MEDIA TOOLKIT CONTENT DEVELOPMENT & DISTRIBUTION (Q4 2025) Objective: Reinforce disaster readiness and support seasonal preparedness messaging through a second social media toolkit released in Q4 2025. Task Description: Develop and distribute a toolkit aligned with winter preparedness and ReadyOC's "Stay Informed" campaign. Topics may include storm readiness, emergency alerts, and staying connected during disruptions. Responsibilities: Comm LAB shall: a. Create and deliver one toolkit for Q4 2025 b. Ensure messaging aligns with seasonal risks and public safety priorities c. Publish toolkit on ReadyOC.org and share with partners d. Provide engagement summary if data is available Santa Ana shall: a. Review and approve toolkit content Completion Criteria: Task completion will occur when the Q4 toolkit is finalized, uploaded, and distributed, and the Orange County Project Manager signs the task completion letter. Planned completion: end of December 2025. TASK 4-C: SOCIAL MEDIA TOOLKIT CONTENT DEVELOPMENT & DISTRIBUTION (Q1 2026) Objective: Release a third toolkit to support community resilience, aligned with ReadyOC's ongoing campaign initiatives to promote public preparedness and safety. Task Description: The Q1 2026 toolkit will feature preparedness messaging and resources tailored to support ReadyOC's priorities for the quarter. Content will encourage residents to take ReadyOC Statement of Work [J�L) ��:� FY 25-26 L CommunicationsLAB WN Ready (L�C Orange Countyt emergency preparedness resource proactive steps toward readiness, with adaptable messaging suitable for a range of audiences and seasonal needs. Responsibilities: Comm LAB shall: a. Create and deliver one toolkit for Q1 2026 b. Ensure consistency with ReadyOC brand and campaign focus c. Upload the toolkit to ReadyOC.com d. Lead distribution through established partner networks Santa Ana shall: a. Approve content and creative materials b. Support promotion and provide feedback Completion Criteria: This task is complete when the Q1 toolkit is approved, published, and distributed, and the Orange County Project Manager signs the task completion letter. Planned completion: March 2026. TASK 4-D: SOCIAL MEDIA TOOLKIT CONTENT DEVELOPMENT & DISTRIBUTION (Q2 2026) Objective: Continue promoting public safety and community preparedness by delivering a final quarterly toolkit focused on summer risks such as wildfires, heat waves, and power outages. Task Description: The Q2 2026 toolkit will support ReadyOC's seasonal risk messaging and help communities prepare for high -heat conditions, poor air quality, and the potential need for evacuation. Responsibilities: Comm LAB shall: a. Develop and deliver one final toolkit for Q2 2026 b. Coordinate closely with the ReadyOC team for alignment c. Upload the toolkit to ReadyOC.com d. Lead distribution through established partner networks Santa Ana shall: a. Review and approve content and assets b. Assist in final outreach and share insights for future campaign planning Completion Criteria: This task is completed once the Q2 toolkit is finalized, approved, and distributed, and the Orange County Project Manager signs the completion letter. Planned completion: June 2026. TASK 5: ADVERTISING (BUDGET) Objective: Deploy social media advertising within the project budget to promote ReadyOC's overall objectives, promotional information, and micro -campaigns. Task Description: Deploy advertising strategy and budget across social media and digital channels to boost awareness of the ROC program through approved messaging and micro -campaigns. a. Boost social media channel content. b. Develop and deploy social media advertisements. c. Develop and deploy Google AdWord advertisements. ReodyOC Statement of Work FY 25-26 LiQ�1 `j� CommunicationsLAB 13 Ready (C�C Orange County emergenrypreparedness resource Responsibilities: Comm LAB shall: a. Execute digital advertising with allocated funds. b. Execute routine advertising programming and monitor results. c. Provide KPI reports at the end of each task monitoring success and opportunities. Santa Ana shall: a. Review KPI report at the end of each subsequent digital marketing task order. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 5-A: READYOC SOCIAL MEDIA/SEARCHADVERTISING (Q3 251 Objective: Deploy social media advertising within the project budget to promote ReadyOC's overall objectives, promotional information, and micro -campaigns. Task Description: Deploy advertising strategy and budget across social media and digital channels to boost awareness of the ROC program through approved messaging and micro -campaigns. a. Boost social media channel content. b. Develop and deploy social media advertisements. c. Develop and deploy Google AdWord advertisements. Responsibilities: Comm LAB shall: a. Execute digital advertising with allocated funds. b. Execute routine advertising programming and monitor results. c. Implement Search Engine Advertising Program d. Provide KPI reports at the end of each task monitoring success and opportunities. Santa Ana shall: a. Review KPI report at the end of each subsequent digital marketing task order. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Sept. 2025. TASK 5-13: READYOC SOCIAL MEDIA/SEARCH ADVERTISING (Q4 25) Objective: Deploy Social media advertising within the project budget to promote ReadyOC's overall objectives, promotional information, and micro -campaigns. ReadyOC Statement of Work , k '1:; FY 25-26 V �/ CommunicafionsLAB 14 ReadyIC Oronge Counly's emergenry preparedness resource Task Description: Deploy advertising strategy and budget across social media and digital channels to boost awareness of the ROC program through approved messaging and micro -campaigns. a. Boost social media channel content. b. Develop and deploy social media advertisements. c. Develop and deploy Google AdWord advertisements. Responsibilities: Comm LAB shall: a. Execute digital advertising with allocated funds. b. Execute routine advertising programming and monitor results. c. Implement Search Engine Advertising Program d. Provide KPI reports at the end of each task monitoring success and opportunities. Santa Ana shall: a. Review KPI report at the end of each subsequent digital marketing task order. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Dec. 2025. TASK 5-C: READYOC SOCIAL MEDIA/SEARCH ADVERTISING (Ql 26) Objective: Deploy Social media advertising within the project budget to promote ReadyOC's overall objectives, promotional information, and micro -campaigns. Task Description: Deploy advertising strategy and budget across social media and digital channels to boost awareness of the ROC program through approved messaging and micro -campaigns. a. Boost social media channel content. b. Develop and deploy social media advertisements. c. Develop and deploy Google AdWord advertisements. Responsibilities: Comm LAB shall: a. Execute digital advertising with allocated funds. b. Execute routine advertising programming and monitor results. c. Implement Search Engine Advertising Program d. Provide KPI reports at the end of each task monitoring success and opportunities. Santa Ana shall: a. Review KPI report at the end of each subsequent digital marketing task order. ReadyOC Statement of Work FY 25-26 V �/ CommunicationslAB 15 Ready(C�C Orange County's emergenrypreparedness resource Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of March 2026. TASK 5-D: READYOC SOCIAL MEDIA/SEARCH ADVERTISING (Q2 26) Objective: Deploy Social media advertising within the project budget to promote ReadyOC's overall objectives, promotional information, and micro -campaigns. Task Description: Deploy advertising strategy and budget across social media and digital channels to boost awareness of the ROC program through approved messaging and micro -campaigns. a. Boost social media channel content. b. Develop and deploy social media advertisements. c. Develop and deploy Google AdWord advertisements. Responsibilities: Comm LAB shall: a. Execute digital advertising with allocated funds. b. Execute routine advertising programming and monitor results. c. Implement Search Engine Advertising Program d. Provide KPI reports at the end of each task monitoring success and opportunities. Santa Ana shall: a. Review KPI report at the end of each subsequent digital marketing task order. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of June 2026. TASK 6: MICRO CAMPAIGN: ROC/ROC COMBO MESSAGING Objective: Continue implementation of previously approved comprehensive plan to promote ReadyOC's emergency preparedness messaging in conjunction with SofeOC'S public safety campaign. The goal is to increase awareness of natural disaster preparedness while also reinforcing the importance of community vigilance and reporting suspicious behavior among Orange County residents. Task Description: Create, establish, and implement a plan that blends ROC's Natural Disaster Preparedness messaging with SOC's messaging. The micro -campaign messaging will be adapted for broad community reach, including young adults and families. The plan will include proposed activities, communications, and schedule. Responsibilities: Comm LAB shall: ReadyOC Statement of Work �;� 'J: FY 25-26 CommunicafionsLAB UR Ready(C Orange County's emergency preparedness resource a. Develop the micro campaign plan, identify partners, outreach channels, activities, promotional materials, schedule, and/or budget. b. Present micro campaign plan for the approval of Santa Ana Project Manager c. Engage Stakeholders and Program Partners to share information and seek cross - promotional opportunities. d. Begin to execute micro -campaign tasks in accordance with the approved plan. Santa Ana shall: a. Approve micro campaign plan for execution and provide input. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 6-A: STAKEHOLDER COLLABORATION fQ4 25) Objective: Continue implementation of previously approved comprehensive plan to promote the Natural Disaster Preparedness initiative by integrating SafeOC's ROC public safety campaign. This combined approach will increase awareness of natural disaster preparedness while emphasizing the importance of community vigilance and reporting suspicious behavior among Orange County residents. Task Description: Research and engage with local partners to shape campaign messaging and support content development that empathizes both preparedness and public safety. This collaboration will help ensure outreach is relevant, community - informed and aligned with both ROC'S and SOC's objectives. This task includes: a. Mapping out effective messaging and action items with stakeholders. b. Identifying stakeholder representatives to participate in natural disaster prep content and public safety messengers. c. Develop content with partners to keep the public Ready & Safe. Responsibilities: Comm LAB shall: a. Create a strategy to appeal to the selected demographic. b. Provide messaging options and taglines for marketing/advertising. c. Create emergency preparedness and ROC content with partners. d. Present strategy to and seek approval of Santa Ana Project Manager e. Begin to execute strategy in accordance with the approved plan. Santa Ana shall: a. Approve messaging and outreach strategy for execution. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Dec. 2025. ReadyOC Statement of Work C �. FY 25-26vV� CommunicationsLAB III Ready (IC Orange Counry's emergency preparedness resource TASK 6-13: CONTENT & MESSAGING DEVELOPMENT W 251 Objective: Develop and produce integrated content and messaging for the Natural Disaster Preparedness micro -campaign that reflects ReadyOC's focus on emergency readiness and SafeOC's ROC public safety messaging. Content will support public education efforts related to earthquakes, wildfires, and other natural disasters, while also promoting community vigilance and threat awareness. Task Description: Create campaign assets and messaging frameworks for use across digital, print, and community platforms. Content will be tailored to diverse Orange County audiences and blend practical disaster preparedness guidance with reminders to stay alert and report suspicious activity. Messaging will be accessible, action -oriented, and reflective of the combined goals of ReadyOC and SafeOC. Responsibilities: Comm LAB shall: a. Create a strategy to appeal to the selected demographics and geographic targeted areas. b. Begin to execute strategy in accordance with the approved plan. c. Provide messaging options and taglines for marketing/advertising. Santa Ana shall: a. Provide feedback and input on messaging and outreach strategies. b. Approve messaging and outreach strategy for execution. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Sept. 2025. TASK 6-C: PUBLIC AWARENESS & OUTREACH (Q4 2025) Objective: Increase public awareness by implementing a coordinated outreach strategy that blends ReadyOC's emergency preparedness and SafeOC's messaging. The goal is to encourage actionable preparedness behaviors and promote community vigilance across Orange County. Task Description: Lead outreach efforts to distribute campaign messaging through digital, print, and in - person channels, increasing visibility and engagement with the combined ReadyOC and SafeOC content. This task will focus on broad public education and engagement, including social media campaigns, localized outreach, and participation in community events. Responsibilities: Comm LAB shall: a. Plan and execute a public outreach schedule that includes digital media, community events, and public -facing collateral ReadyOC Statement of Work 'C�:; FY 25-26 V r V CommunicationsLAB 09 Ready(IC Orange (ounty's emergency preparedness resource b. Leverage existing partnerships and outreach networks to amplify campaign messaging c. Provide status updates to the Santa Ana Project Manager and adjust efforts as needed Santa Ana shall: a. Review and approve the outreach strategy and schedule Completion Criteria: This task is considered complete upon execution of outreach activities and deployment of approved campaign content, with submission of engagement metrics, documentation of outreach efforts, and final approval from the Santa Ana Project Manager. TASK 6-1): PUBLIC AWARENESS & OUTREACH fQl 2026) Objective: Enhance public awareness by executing a second phase of targeted outreach that integrates ReadyOC's emergency preparedness messaging with SafeOC's ROC public safety messaging. This phase aims to engage Orange County residents further and reinforce the importance of disaster readiness, community vigilance, and reporting suspicious activity. Task Description: Lead ongoing public awareness efforts to maintain momentum and deepen engagement with the campaign. Outreach will be expanded to include new digital, print, and in -person channels and targeted community events. The second phase of the public awareness campaign will focus on reinforcing key preparedness messages and the importance of situational awareness. Responsibilities Comm LAB shall: a. Execute ongoing outreach activities, ensuring consistent messaging delivery through approved channels b. Continue community engagement via events, local partnerships, and collaborations with relevant stakeholder c. Provide regular updates to the Santa Ana Project Manager, reporting on key metrics and engagement outcomes Santa Ana shall: a. Review and approve the updated outreach strategy and schedule. b. Provide feedback and input on messaging and outreach strategies. Completion Criteria: This task is considered complete upon completing the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of March 2026. ReadyOC Statement of Work FY 25-26 ld� CommunicationsLAB Ke ReadyC Orange Coun ty's emergency preparedness resource TASK 7: MICRO CAMPAIGN: YOUNG ADULT READINESS Objective: Increase disaster preparedness among young adults in Orange County by launching a targeted outreach campaign that equips them with the knowledge and tools to respond effectively during emergencies such as earthquakes, wildfires, and other natural disasters. Task Description: Develop and implement a micro -campaign designed to reach young adults through relevant platforms and messaging styles. The goal is to make emergency preparedness accessible, actionable, and engaging for this demographic. Outreach efforts will highlight steps they can take to be personally prepared, stay informed, and contribute to community readiness. Responsibilities: Comm LAB shall: a. Develop messaging & strategies focused on young adult disaster preparedness b. Provide an outline to Santa Ana Project Manager for approval. c. Implement approved messaging and strategies tactics. d. Collaborate with local colleges, influencers and community organizations to extend outreach reach Santa Ana shall: a. Provide final approval of micro -campaign approach and overview. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 7-A: STAKEHOLDER COLLABERATION (Q3 251 Objective: Promote disaster preparedness among young adults by collaborating with key stakeholders to develop effective messaging and outreach strategies. This effort aims to build partnerships that enhance campaign reach, ensuring young adults understand how to prepare for natural disasters and take proactive steps in their communities. Task Description: Work with key stakeholders, such as educational institutions, young adult groups, and local influencers, to co -create relevant, engaging content. This collaborative approach will ensure the messaging resonates with young adults and is tailored to their interests, helping to drive increased awareness and action around disaster preparedness. Tasks include: a. Mapping key stakeholders and outlining opportunities for collaboration b. Identifying young adult partners to contribute ideas and/or participate in campaign content ReadyOC Statement of Work FY 25-26 ; �V CommunicationsLAB Ready!C Orange County's emergency preparedness resource Responsibilities: Comm LAB shall: a. Create a strategy to appeal to the selected demographic. b. Create young adult preparedness content with partners & stakeholders. c. Present strategy to and seek approval of Santa Ana Project Manager. d. Begin to execute strategy in accordance with the approved plan. Santa Ana shall: a. Provide feedback and input on messaging and outreach strategies. b. Approve messaging and outreach strategy for execution. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of August 2025. TASK 7-13: CONTENT & MESSAGING DEVELOPMENT (Q3-251 Objective: Develop and produce content and messaging for the Young Adult Readiness micro -campaign to support ReadyOC's mission of preparing Orange County residents specifically young adults for natural disasters and emergencies. The goal is to encourage individual responsibility, practical preparedness habits, and increased awareness of how to respond during emergencies such as earthquakes, wildfires, and other natural disasters. Task Description: Create a messaging strategy and supporting creative assets that speak directly to young adult audiences. The content will emphasize real -world preparedness tips, digital accessibility, and simple steps young adults can take to be ready before disaster strikes. Messaging will be distributed through Readyoc.com, Social media platforms, and other outreach channels. Responsibilities: Comm LAB shall: a. Develop a content and messaging strategy tailored to young adult audiences. b. Provide messaging options, taglines, and creative materials. c. Implement updates from the Santa Ana project manager. d. Begin execution of strategy upon approval. Santa Ana shall: a. Approve materials and provide feedback. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Dec. 2025. ReadyOC Statement of Work FY 25-26 r V y CommunicationsLAB `pal Ready(L�C Orange (aunty's emergen ypreparedness resource TASK 7-C: INFLUENCER PARTNERSHIP PILOT (Q4 25) Objective: Launch a pilot program to hire and collaborate with one or more young adult influencers with a substantial social media following to promote ReadyOC's emergency preparedness messaging. The goal is to increase engagement with young adult audiences in Orange County by delivering relatable, impactful content that encourages disaster readiness through trusted digital voices. Task Description: Identify and contract with a young adult influencer for a small group) who has proven reach, strong engagement, and alignment with ReadyOC's mission. The influencer(s) will be briefed on campaign goals and provided with branded messaging and creative guidelines to help develop and post content on platforms like Instagram and YouTube. The pilot will test influencer effectiveness in driving visibility, preparedness actions, and digital engagement with the ReadyOC brand. Responsibilities Comm LAB Shall: a. Develop a pilot strategy including influencer selection criteria, messaging guidelines, and content deliverable timelines b. Hire one or more young adult influencers with substantial local or regional reach and demonstrated engagement c. Provide content kits, campaign hashtags, creative direction, and post guidelines d. Track pilot performance, including impressions, engagement, reach, and community feedback Santa Ana shall: a. Review and approve the selected influencer(s), messaging, and campaign content b. Provide ongoing input and final approval of pilot strategy and deliverables Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Dec. 2025. TASK 7-D: ONLINE ADVERTISING & SOCIAL BOOSTING CAMPAIGN (Ql 20261 Objective: Expand the reach of the Young Adult Readiness micro -campaign by developing and implementing a targeted online advertising and social media boosting campaign. This effort will promote ReadyOC's emergency preparedness messaging to young adult audiences across Orange County using paid digital placements and promoted posts. Task Description: Develop a paid media strategy to amplify campaign content created for the Young Adult Readiness initiative. The campaign will leverage digital platforms such as ReadyOC Statement of Work FY 25-26 ,Q, CommunicationsLAB 22 ReadyC Orange rounty's emergencypreporedness resource Instagram, YouTube, and streaming services to reach young adults with timely, engaging, and action -oriented preparedness messaging. Paid media tactics will include a combination of promoted videos, Social boosts, banner ads, and platform - specific targeting based on geography, age, and user behavior. Responsibilities: Comm LAB shall: a. Develop a digital advertising and Social media boosting strategy tailored to young adults b. Produce or repurpose creative assets optimized for each platform c. Launch and manage paid campaigns, including scheduling, budgeting, and performance tracking d. Deliver a final KPI report Santa Ana shall: a. Review and approve the campaign plan and creative assets b. Provide input and final approval prior to campaign launch Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of March 2026 TASK 7-E ONLINE CAMPAIGN ADVERTISING & SOCIAL MEDIA BOOSTING (Q2 261 Objective: Sustain momentum for the Young Adult Readiness micro -campaign by expanding online advertising efforts and continuing strategic social media boosting to engage young adults with emergency preparedness content throughout Orange County. Task Description: Building on the success and insights from Ql, Comm LAB will refine and relaunch digital ads and paid social content to sustain campaign visibility and deepen engagement. Messaging will continue to emphasize practical emergency preparedness steps, such as assembling emergency kits, creating communication plans, and staying informed, to empower young adults to take action. Responsibilities: Comm LAB shall: a. Adjust and expand the Ql media strategy based on analytics and audience feedback b. Refresh or enhance creative content for optimal performance and engagement c. Execute paid placements with tailored audience segmentation and retargeting d. Provide KPI reports Santa Ana shall: a. Review and approve updated content, targeting, and campaign structure b. Provide feedback on campaign goals and performance alignment ReadyOC Statement of Work j;-j�� .3-:� FY 25-26 Lo",QV l CommunicafionsLAB 23 Ready(C Orange Countyz ea urgencypreparedness resource Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of June 2026. TASK 8: EARNED MEDIA OUTREACH Objective: Develop and implement media promotions and concentrated publicity outreach to local print, online and/or broadcast outlets to promote ReadyOC programming elements, initiatives, and calendar of activities. Task Description: Develop and implement media promotions including, but not limited to, management and enhancement of ReadyOC's objectives, mission, and micro campaigns. Task includes ongoing measurement and tracking of promotional elements. Activities will include: a. Publicity/Media Outreach- conduct outreach to targeted local and/or national media to achieve a minimum of two earned or sponsored placements during the contract period. Responsibilities: Comm LAB shall: a. Execute outreach to local and/or national media outlets to promote ReadyOC b. Work with partners and stakeholders to acquire public spokespeople when appropriate. c. Plan, develop, and produce any necessary video with approval from the Santa Ana Project Manager. d. Execute distribution in accordance with approved plans. Santa Ana shall: a. Approve the initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 8-A: IDENTIFY & EXECUTE EARNED MEDIA OPPORTUNITIES (PRINT/DIGITAL) (SUMMER/FALL 2025) Objective: Develop and execute media relations activities to entice local print and online publications to promote ROC program elements, initiatives, and activities. Task Description: Develop and implement media promotions including, but not limited to, management and enhancement of the ReadyOC's messaging, values and/or ReadyOC Statement of Work FY 25-26 V y CommunicationsLAB 24 Ready(�IC Orange CountyY emergency preparedness resource micro campaigns. Task includes ongoing measurement and tracking of promotional elements. Activities will include: a. Conduct media outreach to targeted local publications (print/digital) to achieve a minimum of two (2) earned or sponsored placements during the task period. b. Placement of a minimum of two (2) ROC stories on Behind the Badge website. c. Working with publications and our partners to provide necessary information, resources, and ROC spokespeople for any related media stories. Responsibilities: Comm LAB shall: a. Plan and execute earned media outreach strategy for print/digital channels. b. Execute distribution in accordance with approved plans. c. Seek approval of Santa Ana Project Manager on earned media stories. Santa Ana shall: a. Approve initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Dec. 2024. TASK 8-13: IDENTIFY & EXECUTE EARNED MEDIA OPPORTUNITIES (BROADCASTI (SUMMER/FALL 2025) Objective: Develop and execute media relations activities to entice local broadcast outlets to promote ROC's objectives. Task Description: Develop and implement media relations strategy including, but not limited to, the creation of media events, press conferences, distribution of press releases, photos, and video, as well as direct outreach to broadcast outlets to inform OC residents about ROC program messaging and encourage reporting. Activities will include: a. Conduct media outreach to targeted broadcast outlets to achieve a minimum of two (2) earned or sponsored placements during the task period. b. Provide necessary support, resources, and dedicated ROC spokespeople for any earned media opportunities. c. Share earned story placements throughout ROC online and social channels. Responsibilities: Comm LAB shall: a. Plan and execute earned media outreach strategy for broadcast channels. b. Execute distribution in accordance with approved plans. ReodyOC Statement of Work FY 25-26 VQQ CommunicationsLAB 25 Ready IC Orange County emergency preparedness resource c. Seek approval of Santa Ana Project Manager on earned media stories. Santa Ana shall: a. Approve initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Dec. 2025. TASK 8-C: IDENTIFY EARNED MEDIA OPPORTUNITIES (PRINT/DIGITAL) (WINTER/SPRING 2026) Objective: Develop and execute media relations activities to entice local print and online publications to promote ROC program elements, initiatives, and activities. Task Description: Develop and implement media promotions including, but not limited to, management and enhancement of the ROC's messaging, values and/or micro campaigns. Task includes ongoing measurement and tracking of promotional elements. Activities will include: a. Conduct media outreach to targeted local publications (print/digital) to achieve a minimum of two (2) earned or sponsored placements during the task period. b. Placement of a minimum of two (2) ROC stories on Behind the Badge website. c. Working with publications and our partners to provide necessary information, resources, and ROC spokespeople for any related media stories. Responsibilities: Comm LAB shall: a. Plan and execute earned media outreach strategy for print/digital channels. b. Execute distribution in accordance with approved plans. c. Seek approval of Santa Ana Project Manager on earned media stories. Santa Ana shall: a. Approve initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of June. 2026. TASK 8-D: IDENTIFY EARNED MEDIA OPPORTUNITIES (BROADCAST) (WINTER/SPRING 20261 Objective: Develop and execute media relations activities to entice local broadcast outlets to promote ROC's objectives. ReodyOC Statement of Work { a,:` FY 25-26 V r CommunicationsLAB 26 Ready(C�C Orange County➢ emergency preparedness resource Task Description: Develop and implement media relations strategy including, but not limited to, the creation of media events, press conferences, distribution of press releases, photos, and video, as well as direct outreach to broadcast outlets to inform OC residents about ROC program messaging and encourage reporting. Activities will include: a. Conduct media outreach to targeted broadcast outlets to achieve a minimum of two (2) earned or sponsored placements during the task period. b. Provide necessary support, resources, and dedicated ROC spokespeople for any earned media opportunities. c. Share earned story placements throughout ROC online and Social channels. Responsibilities: Comm LAB shall: a. Plan and execute earned media outreach strategy for broadcast channels. b. Execute distribution in accordance with approved plans. c. Seek approval of Santa Ana Project Manager on earned media stories. Santa Ana shall: a. Approve initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of June 2026. TASK 9: PROJECT MANAGEMENT & PARTNER RELATIONS Objective: Manage campaign updates and activities including, but not limited to meetings, monthly activity reporting, programming documentation, regular communications and presentations to Santa Ana Project Manager and corresponding agency partners during this task order. Task Description: Provide campaign and promotion updates to the Santa Ana Project Manager through regularly scheduled phone calls and/or emails and meetings (as needed or requested). Manage the ongoing reporting and measurement of campaign data and maintain weekly and monthly communication with the Santa Ana Project Manager including at least one formal meeting/conference call during the quarter, unless otherwise directed and approved by the Santa Ana Project Manager. Responsibilities: Comm LAB shall: a. Coordinate, manage and participate in at least one team meeting. b. Provide monthly or bi-monthly campaign and promotion updates to the Santa Ana Project Manager c. Manage the weekly and monthly reporting of campaign measurement. d. Manage ongoing budget and campaign schedule. ReadyOC Statement of Work j- y FY 25-26 CommunicationsLAB 27 Ready k Orange CounryT emergency preparedness resource Submit task completion letters with task invoices to the Santa Ana Project Manager Santa Ana shall: a. Approve campaign progress, updates and promotions. b. Support and facilitate partnering and sponsorship efforts. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 9-A: PROJECT MANAGEMENT & PARTNER RELATIONS (SUMMER/FALL 20251 Objective: Manage campaign updates and activities including, but not limited to meetings, monthly activity reporting, programming documentation, regular communications, and presentations to Santa Ana Project Manager. Task Description: Provide campaign and promotion updates to the Santa Ana Project Manager through regularly scheduled phone calls and/or emails and meetings (as needed or requested). Manage the ongoing reporting and measurement of campaign data and maintain monthly or bi-monthly communication with the Santa Ana Project Manager including at least one formal meeting/conference call during the quarter, unless otherwise directed and approved by the Santa Ana Project Manager. Responsibilities: Comm LAB shall: a. Provide monthly campaign or bi-monthly promotion updates to the Santa Ana Project Manager b. Manage the weekly and monthly reporting of campaign measurement. c. Manage ongoing budget and campaign schedule. d. Submit task completion letters with task invoices to the Santa Ana Project Manager e. Work with ROC partners to provide regular updated per quarter. Santa Ana shall: a. Approve campaign progress, updates, and promotions. b. Support and facilitate partnering and sponsorship efforts. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for the task. Planned completion and implementation are by the end of December 2025. TASK 9-13: PROJECT MANAGEMENT & PARTNER RELATIONS (WINTER/SPRING 20261 Objective: Manage campaign updates and activities including, but not limited to meetings, monthly activity reporting, programming documentation, regular ReadyOC Statement of Work Tr FY 25-26� CommunicationsLAB 99 Ready(�IC Orange Counry's emergency preparedness resource communications and presentations to Santa Ana Project Manager and corresponding agency partners during this task order. Task Description: Provide campaign and promotion updates to the Santa Ana Project Manager through regularly scheduled phone calls and/or emails and meetings (as needed or requested). Manage the ongoing reporting and measurement of campaign data and maintain monthly or bi-monthly communication with the Santa Ana Project Manager including at least one formal meeting/conference call during the quarter, unless otherwise directed and approved by the Santa Ana Project Manager. Responsibilities: Comm LAB shall: a. Coordinate, manage and participate in at least one team meeting. b. Provide monthly or bi-monthly campaign and promotion updates to the Santa Ana Project Manager c. Manage the weekly and monthly reporting of campaign measurement. d. Manage ongoing budget and campaign schedule. e. Submit task completion letters with task invoices to the Santa Ana Project Manager f. Work with ReadyOC partners to provide regular updates per quarter. Santa Ana shall: a. Approve campaign progress, updates, and promotions. b. Support and facilitate partnering and sponsorship efforts. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for the task. Planned completion and implementation are by the end of June 2026. TASK 10: RECIPROCAL PARTNERSHIPS (FREE PLACEMENTS & POSITIONING) Objective: Provide ReadyOC with broader message awareness through the use of free and reciprocal partnership placements. Task Description: Conduct extensive regional outreach to identify potential partners with ability to provide ROC free messaging placement and positioning that widely broadens ROC's campaign messages and supply printed promotional materials and collateral as needed. Confer with and report progress to the Santa Ana Project Manager through regularly scheduled phone calls and/or emails and meetings (as needed or requested). Manage the ongoing reporting and measurement of task progress and maintain weekly and monthly communication with the Santa Ana Project Manager including at least one formal meeting/conference call during the quarter, unless otherwise directed and approved by the Santa Ana Project Manager. Responsibilities: Comm LAB shall: ReadyOC Statement of Work FY 25-26 CommunicationsLAB 29 Ready(L�C Orange (aunty's emergency preparedness resource a. Develop exhaustive list of potential partners for outreach. b. Coordinate, manage and participate in partnership meetings and phone calls with potential partners. c. Secure potential partnerships and acquire written confirmation. d. Provide generic and customized collateral materials as needed. e. Manage initiative reporting and campaign measurement. f. Manage ongoing budget and campaign schedule. g. Submit task completion letters with task invoices to the Santa Ana Project Manager Santa Ana shall: a. Approve campaign progress, updates, and promotions. b. Support and facilitate partnering and sponsorship efforts. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 10-A• Reciprocal Partnerships -Free Placements & Positioning (SUMMER/FALL 2025) Objective: Provide ReadyOC with broader message awareness through the use of free and reciprocal partnership placements across Orange County. Task Description: Conduct extensive regional outreach to identify potential partners and unique placement opportunities with ability to provide ReadyOC free message placement and positioning that widely broadens awareness of ReadyOC's campaigns. Responsibilities: Comm LAB shall: a. Develop an exhaustive list of potential partners/placements for outreach. b. Coordinate, manage and participate in partnership meetings and phone calls with potential partners. c. Secure potential partnerships and acquire written confirmation. Santa Ana shall: a. Approve campaign progress, updates, and promotions. b. Support and facilitate partnering and sponsorship efforts. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for the task. Planned completion and implementation are by the end of December 2025. TASK 10-13: OUTREACH & CONSIDERATION (WINTER/SPRING 20261 Objective: Provide ROC with broader message awareness through the use of free and reciprocal partnership placements. ReodyOC Statement of Work FY 25-26 1 �/ V%'�, C CommunicationsLAB 191c, Ready (C�C Orange County' emergenry preparedness resomre Task Description: Conduct extensive regional outreach to identify potential partners and unique placement opportunities with ability to provide ReadyOC free message placement and positioning that widely broadens awareness of ReadyOC's campaigns. Responsibilities: Comm LAB shall: a. Develop exhaustive list of potential partners/placements for outreach. b. Coordinate, manage and participate in partnership meetings and phone calls with potential partners. c. Secure potential partnerships and acquire written confirmation. Santa Ana shall: a. Approve campaign progress, updates, and promotions. b. Support and facilitate partnering and sponsorship efforts. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for the task. Planned completion and implementation are by the end of June 2026. TASK 10-C: PRINT PRODUCTION/PROMOTIONAL CONSIDERATION (SUMMER/FALL 20251 Objective: Provide ReadyOC with broader message awareness through the use of free and reciprocal partnership placements. Task Description: Develop, produce, and distribute printed or digital materials, or customized collateral items as needed to support approved reciprocal partnerships and specifications of partnership placement locations and settings. Responsibilities: Comm LAB shall: a. Develop print or digital materials and customized collateral for Reciprocal Partners as agreed to in writing. b. Distribute print or digital materials and customized collateral for Reciprocal Partners as agreed to in writing. Santa Ana shall: a. Approve campaign progress, updates, and promotions. b. Support and facilitate partnering and sponsorship efforts. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for the task. Planned completion and implementation are by the end of December 2025. TASK 10-D: PRINT PRODUCTION/PROMOTIONAL CONSIDERATION (WINTER/SPRING 2026) Objective: Provide ReadyOC with broader message awareness through the use of free and reciprocal partnership placements. ReadyOC Statement of Work FY 25-26 V V CommunicationsLAB 31 ReadyQ�C Orange County's emergenrypreparedness resource Task Description: Develop, produce, and distribute printed or digital materials, or customized collateral items as needed to support approved reciprocal partnerships and specifications of partnership placement locations and settings. Responsibilities: Comm LAB shall: c. Develop print or digital materials and customized collateral for Reciprocal Partners as agreed to in writing. d. Distribute print or digital materials and customized collateral for Reciprocal Partners as agreed to in writing. Santa Ana shall: c. Approve campaign progress, updates, and promotions. d. Support and facilitate partnering and sponsorship efforts. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for the task. Planned completion and implementation are by the end of June 2026. TASK 11: DIGITAL SIGNAGE: DIGITAL BILLBOARDS Objective: Enhance public awareness and community engagement around emergency preparedness by securing strategic digital signage and billboard placements throughout Orange County in support of ReadyOC's outreach mission. Task Overview: Comm LAB will identify and secure digital advertising opportunities across Orange County to amplify ReadyOC messaging. Focus will be placed on high -traffic areas such as transit corridors, community venues, and locations with strong appeal to young adult and general audiences. Responsibilities: Comm LAB shall: a. Identify and prioritize a list of digital signage and billboard vendors and locations b. Manage outreach, vendor communications, and contract negotiations c. Coordinate creative delivery, scheduling, and placement logistics d. Submit documentation, reports, and invoices to the Santa Ana Project Manager Santa Ana Shall: a. Review and approve campaign strategy, creative, and contracts. b. Support and facilitate partnering efforts. Completion Criteria: This task is considered complete upon completing administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. ReadyOC Statement of Work ; FY 25-26�� CommunicationsLAB 32 Ready (L�C Orange Cawdyi emergency preparedness resource TASK 11-A: DEVELOPMENT & CONTRACTING (SUMMER/FALL 20251 Objective: Launch the first phase of the ReadyOC digital media campaign by securing digital signage and billboard placements in key areas across Orange County. Task Overview: Comm LAB will conduct outreach to digital signage providers and billboard vendors to negotiate and secure media placements. Priority will be given to locations that attract broad community audiences, including young adults, such as downtown areas, entertainment venues, and commuter routes. Responsibilities Comm LAB shall: a. Develop a targeted vendor/location list b. Initiate outreach and secure agreements for digital placements c. Coordinate creative specifications and technical requirements Santa Ana shall: a. Review and approve vendor agreements, proposed placements, and messaging Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 11-B: DEVELOPMENT & CONTRACTING (WINTER/SPRING 2026) Objective: Build on initial efforts by securing additional billboard and signage placements to expand the reach of ReadyOC's messaging across Orange County. Task Overview: Identify new opportunities based on previous campaign performance and emerging needs. Additional contracts will be secured to support increased visibility in underserved or high -traffic areas aligned with campaign goals. Responsibilities Comm LAB shall: a. Update the list of vendors and locations b. Lead contract discussions and finalize agreements for additional placements c. Coordinate technical delivery and placement scheduling Santa Ana Will: a. Approve vendor agreements and revised placement strategy b. Provide support for new venue and vendor coordination Completion Criteria: This task is considered complete upon submission of finalized contracts and ReadyOC Statement of Work k FY 25-26 CommunicationsLAB 33 Ready (C�C Orange Caunty's emergency preparedness resource documentation, with formal approval from the Santa Ana Project Manager. Target Completion: June 2026. TASK 11-C: PAID PLACEMENT OC (SUMMER/FALL 20251 Objective: Design and produce digital and/or static billboard creative assets that align with ReadyOC messaging and specifications for contracted placements. Task Overview: Develop and deliver campaign -aligned creative assets for use in secured billboard placements. Content will be tailored to reinforce core emergency preparedness themes and may be adapted for specific micro -campaigns, including outreach to younger demographics. Responsibilities Comm LAB shall: a. Design creative content consistent with ReadyOC branding and campaign goals b. Coordinate with vendors for production, delivery, and confirmation of placements c. Ensure assets meet all technical and contract specifications Santa Ana shall: a. Review and approve final creative and placement plans b. Provide feedback to ensure alignment with campaign objectives Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for the task. Planned completion and implementation are by the end of Dec. 2025. TASK 11-D: PAID PLACEMENT OC (Winter/Spring 2026) Objective: Continue campaign momentum with refreshed creative assets and/or deployment of additional billboard placements. Task Overview: Develop or update new creative content for the second phase of ReadyOC's billboard campaign and coordinate with vendors to ensure on -time deployment. Messaging may be refined to reflect seasonal preparedness or evolving campaign priorities. Responsibilities Comm LAB shall: a. Produce refreshed creative content consistent with campaign branding b. Coordinate delivery and confirm placement schedules with media vendors c. Ensure compliance with contract terms and technical specifications Santa Ana shall: ReadyOC Statement of Work FY 25-26 CommunicationsLAB 34 Ready(C�C Orange County's emergencypreparednesseesource a. Review and approve new creative and updated media plans b. Support continued vendor coordination and campaign alignment Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at end of March 2026. TASK 12: HISPANIC & ASIAN MEDIA RELATIONS & OUTREACH Objective: Extend ReadyOC program reach and awareness through expansion of earned media program to include ethnic media outlets. Task Description: Develop and implement earned media strategies including, but not limited to, in -language media relations activities, seeking value-added advertorial advertising opportunities, and web/social placements to ethnic media outlets that reach Orange County audiences. Task includes: a. Publicity/Media Outreach - conduct outreach to local and/or national Hispanic & Asian media outlets to achieve a minimum of two earned or sponsored placements during the contract period. b. Ongoing measurement and tracking of placement Responsibilities: Comm LAB shall: a. Execute outreach to local and/or national Hispanic & Asian media outlets to promote ReadyOC b. Work with partners and stakeholders to acquire appropriate, bilingual public spokespeople as needed. c. Plan, develop and produce any necessary video with approval from the Santa Ana Project Manager. d. Execute distribution in accordance with approved plans. Santa Ana shall: a. Approve initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon delivery of all administrative tasks outlined below and the Santa Ana Project Manager signs the completion letter. TASK 12-A: IDENTIFY & EXECUTE EARNED MEDIA OPPORTUNITIES (HISPANIC) (SUMMER/FALL 2025) Objective: Conduct media relations, promotions, and concentrated publicity outreach to regional Hispanic media print, online and/or broadcast outlets to promote ROC programming elements, initiatives, and calendar of activities. Task Description: Develop and implement media relations activities including, but not limited to, management and enhancement of ROC's objectives, mission, and campaigns. Conduct in -language media relations activities to ethnic media outlets ReadyOC Statement of Work , `� `y; FY 25-26 aV 41W Q CommunicationsLAB W Ready(C�C Orange Countyt emergency preparedness resource that reach Orange County audiences. Task includes ongoing measurement and tracking of promotional elements. Responsibilities: Comm LAB shall: a. Conduct outreach to regional Hispanic media outlets on behalf of ROC. b. Coordinate with Santa Ana Project Manager and program partners to identify/assign bilingual spokespeople when needed. c. Achieve a minimum of two (2) earned media placements during the contract period. d. Develop and produce any necessary media assets in coordination with the Santa Ana Project Manager. e. Execute distribution in accordance with approved plans. Santa Ana shall: b. Approve initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Dec. 2025. TASK 12-11: IDENTIFY & EXECUTE EARNED MEDIA OPPORTUNITIES (ASIAN) (SUMMER/FALL 2025 Objective: Conduct media relations, promotions, and concentrated publicity outreach to regional Asian media broadcast outlets to promote ROC programming elements, initiatives, and calendar of activities. Task Description: Develop and implement media promotions, including, but not limited to, managing and enhancing ReadyOC's objectives, mission, and micro -campaigns. Conduct in - language media relations activities to broadcast ethnic media outlets that reach Orange County audiences. This task includes ongoing measurement and tracking of promotional elements. Responsibilities: Comm LAB shall: a. Execute media pitches and outreach to local broadcast Asian Media outlets to promote ReadyOC. b. Plan, develop and produce necessary video assets with approval from the Santa Ana Project Manager. c. Execute distribution in accordance with approved plans. Santa Ana shall: c. Approve initiative concepts, production, and distribution plan. ReadyOC Statement of Work y;y; FY 25-26 �yy 40 Q COnVnIUniCatlanSLAB 36 Ready(�IC Orange (aunty's emergency preparedness resource Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Dec. 2025. TASK 12-C: IDENTIFY & EXECUTE EARNED MEDIA OPPORTUNITIES (HISPANIC) (WINTER/SPRING 20261 Objective: Conduct media relations, promotions, and concentrated publicity outreach to regional Hispanic media print, online and/or broadcast outlets to promote ROC programming elements, initiatives, and calendar of activities. Task Description: Develop and implement media relations activities including, but not limited to, management and enhancement of ROC's objectives, mission, and campaigns. Conduct in -language media relations activities to ethnic media outlets that reach Orange County audiences. Task includes ongoing measurement and tracking of promotional elements. Responsibilities: Comm LAB shall: a. Conduct outreach to regional Hispanic media outlets on behalf of ROC. b. Coordinate with Santa Ana Project Manager and program partners to identify/assign bilingual spokespeople when needed. c. Achieve a minimum of two (2) earned media placements during the contract period. d. Develop and produce any necessary media assets in coordination with the Santa Ana Project Manager. e. Execute distribution in accordance with approved plans. Santa Ana shall: d. Approve initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of June 2026. TASK 12-D: IDENTIFY & EXECUTE EARNED MEDIA OPPORTUNITIES (ASIAN) (WINTER/SPRING 2026) Objective: Conduct media relations, promotions, and concentrated publicity outreach to regional Asian print and broadcast media outlets to promote ROC programming elements, initiatives, and calendar of activities. Task Description: Develop and implement media promotions including, but not limited to, management and enhancement of ReadyOC's objectives, mission, and micro campaigns. Conduct ReadyOC Statement of Work FY 25-26 ��� CommunicationsLAB 37 Ready(C�C Orange County's emergency preparedness resource in -language media relations activities to Asian media outlets that reach Orange County audiences. Task includes ongoing measurement and tracking of promotional elements. Responsibilities: Comm LAB shall: a. Execute media pitches and outreach to local broadcast Asian Media outlets to promote ReadyOC. b. Plan, develop and produce necessary video assets with approval from the Santa Ana Project Manager. c. Execute distribution in accordance with approved plans. Santa Ana shall: a. Approve initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of June 2026. TASK 13: BACK -TO -SCHOOL ORIENTATION (COLLEGES) MESSAGING Objective: Increase regional awareness of ROC's emergency preparedness programs and resources through partnerships with regional colleges and universities. Task Description: Conduct extensive outreach to potential higher -education partners and seek commitments to include ROC messaging and materials during back -to - campus orientation programs and events for new and returning students, focusing on Freshman Orientation in particular. Activities will include: a. Comprehensive list of potential partners and appropriate contacts. b. Conduct outreach and secure partnership commitments. c. Coordinate with partners to provide or develop messaging for student audiences. d. Develop and/or distribute scripts and collateral materials to partner campuses. e. Monitor and report on initiative efficacy. Responsibilities: Comm LAB shall: a. Comprehensive list of potential partners and appropriate contacts. b. Conduct outreach and secure partnership commitments. c. Coordinate with partners to provide or develop messaging for student audiences. d. Develop and/or distribute scripts and collateral materials to partner campuses. e. Attend on -campus start of term events as needed. f. Monitor and report on initiative efficacy. ReadyOC Statement of Work FY 25-261VvV� CommunicationsLAB lin ReadyC Orange (aunty's emergency preparedness resource Santa Ana shall: a. Approve partnerships and any partner -specific materials or distribution plans. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 13-A: OUTREACH & COORDINATION (Q3 251 Objective: Increase regional awareness of ROC's emergency preparedness programs and resources through partnerships with regional colleges and universities. Task Description: Conduct extensive outreach to potential higher -education partners and seek commitments to include ROC messaging and materials during back -to - campus orientation programs and events for new and returning students, focusing or Freshman Orientation in particular. Activities will include: a. Comprehensive list of potential partners and appropriate contacts. b. Conduct outreach and secure partnership commitments. c. Coordinate with partners to provide or develop messaging for student audiences. Responsibilities: Comm LAB shall: a. Comprehensive list of potential partners and appropriate contacts. b. Conduct outreach and secure partnership commitments. c. Coordinate with partners to provide or develop messaging for student audiences. Santa Ana shall: a. Approve partnerships and any partner -specific materials or distribution plans. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Sept. 2025. TASK 13-13: PRINT PRODUCTION & DISTRIBUTION (Q3 251 Objective: Increase regional awareness of ROC's emergency preparedness programs and resources through partnerships with regional college and university. Task Description: Produce and distribute ROC messaging and materials, or partner - specific messaging and materials, during back -to -campus orientation programs and events for new and returning students with a focus on Freshman Orientation. ReadyOC Statement of Work FY 25-26 V CommuniccationsLAB i Ready(C Orange Caunty's emergency preparedness resource Activities will include: a. Develop and/or produce scripts and collateral materials for partner campuses. b. Distribute scripts and collateral materials for partner campuses. c. Attend on -campus start -of -term events as needed. d. Monitor and report on initiative efficacy. Responsibilities: Comm LAB shall: a. Develop and/or produce scripts and collateral materials for partner campuses. b. Distribute scripts and collateral materials for partner campuses. c. Attend on -campus start -of -term events as needed. d. Monitor and report on initiative efficacy. Santa Ana shall: b. Approve any partner -specific materials or distribution plans. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Sept. 2025. *** PROJECT SCHEDULE & BUDGET OUTLINE PROVIDED ON NEXT PAGE *** ReadyOC Statement of Work FY 25-26 communicationslAB 40 Al N ReadyQ1`C Orange CDunty s emergenrypreparednessresourre Ready OC FY 25-26 Budget S, SOW By Task Task Task Desch Non I Quarter I Cost TASK Dlsmlwlron piss SL501WImk l-Bller D6lxbWron 0425 §I,Sn1Wlaskltller DlHxbullon 0126 't. .WTask l-Dller EDIGITALOMMUNICATIONSto:kl-Aller D6lxbullon 0226 a'. .WTASK2 MOBILE MAIMENANCE Task 2-Ae/ 5ocial Channel Mantenance (5wnmar/Tnn 0125 $1,0.Aanhar,2Ble/ social Channel Maintenance WlnbgSedus) 0226 $1.0.AWTASK3 EDIA OUTREACH task. ReotlyOC Social Media Conlenl Development p325 Sb,07l.W Tmk. ReotlyOC Socal MCEio Conlenl Development p425 jnan.W task3C I RootlyOC Spml Metlio Cement Development p126 §40 W task3 ReadEOC Social Metlio Content Development .2. 14OY. Task SOCIALMEDIA TOOLKIT Task 4A sa.,CC taalkil Conlenl Deve opmenlB Distribution p325 §2D'AO.W Task 413 K—rd'ac toalkll Content Development 6 DisId Wian 0s2a $2WD.W Tasks RaotlyOCtaolkll Content Devabpmanl AOkltlbulbn 01. $Z.. ImkA RoodyOC Toold Content Development a O4lxbulnn 02. $Z.. TASK ADVERDSING(BUDGEO .k. Rea,JOl Soc 1.saio/Semen Ativetlltlrg Gum $42sOJ Task. Read OC Socal Metlio/$corm AtivMlurg uNaS §bp]1p] Park SC rear C snclol Mrnandramcb gtiversinn 01. Postal. ReMyOC Soclol Metlio/Semch AWerlBina .2. $a J50.0] TASKS MICRO CAMPAIGN: ROC/SOC COMBO M5G task 6-A Stakendtler Collan al— d2a 325WW Task bB Content a Messngxg.—Inpment 0325 $ISWW Task PUE6C Awmeness a Outreach pn 25 j;pAW Task 6-D Padtc Awareness a Outreach OI26 j;gA.W TASK MICRO CAMPAIGN: Young Adult Readiness Task JA SlakeMltler Callohorollm 0325 $2W]D] Task JA Conlenl a Messaging D-.1h,s ent 0325 $25O]m on, J-C InOuencer Porl—hip Pilot task J-p Online Campaign AtivarlBln0P5ociol MCCio BoosHna 01. $25O]D] Task 11 CntlneCompotgnAW.disarg 85ocpl Medo Boosting .2. $25W.M TASKS EARNED MEDIA OUTREACH Task B-A Idenlxy Eametl Media Opporhannes l 0firri AgInal l summerJFOII 0425 $u."' Task. idenlify Eametl Metlio OWWwntim(Bro dead) ISummer/Fall p425 ¢S.", Task 6C Idenlay Frvnetl Metlio OppWcnilles lPrinl/Dgxall I Wlnln/Spring 0226 task6D IdenRly Earned Mayo Opportunities Broodcosll IWmler/Spxng 0226 $a.—m TASK PROJECT MANAGEMENT L PARTNER RELANONS Task 9-A RecdyOC NGect Mampement a Penner Relations l5urnrner/Folll 042S m.—has losk9-B ReadVOC norect Margpement a Paxnar sairlians Winter/Sping) 0221 §25D1W TASK 10 Reciprocal Partnerships (free Placements Its Posltianing) Task IRA ou4each Is Coed nation Summs/Fa RI oa 25 Maus. ToikIRB OWeach is Coordination Winter I scangl 0221 13 ` 00 Task lgC Print Production I Promotional Cansidesulim Panare.,/Poll A291 0025 $1..", ioskl0.D Print Protluclbn/Pran 10-1 Consideralian annare/SWtng A2G) 0226 $I..0" TASK 11 Digital Signage: Digital Billboards Task 11 -A Development aCEnincllng ISummer/foil) On. $1.2NI.W Took 11E Development a Conlmctlrg Winter 1 SMng) OI 26 $1.2N1.W Task 11-C Pod Placement in OC ISummer/Poll) Oa25 $7.5W.W Task 11-D Paist Placement in OC BMinler/Springl 02. $7.5W.00 TASK 12 Hispanic A Asian Media Relations It. Outreach Task IN Identity Earned Mad,.Oppc,lunitw, ann,onicl l Summa/full O<25 §25W.W Task l2-B Idenfiy Earned Media 00ponunBies pulonl Is nmer/fall 0421 j25W.W Task I Identity Earnec Metlio Oppoxrmitles Hisponlcl l Winla/Spurn 0226 §25AW Task I1D Identify Eametl Metlio Oppo,lunllles Asian) I Wmlx/Sging O2M §25W,W TASK 13 Back -To -School Orientated (Colleges) Messaging mfk 11A Dmreaenaeoadmanon o125 $Z.ad To0,1311 Print P,otluclien a Pslxbulian 0325 j25WW sumOTRI $W..5W.W CONTINGENCY sits.. Pre)ect Tofal $159.50D.00 Q Indicates NewTask for R 25-26 ReadyOC Statement of Work ; } j FY 25-26 1� CommunicotionsLAB an=, k 0325 coo $ 27,500.00 $ 49,500.00 $ 22,250.0 $ 47,750.00 0425 Q126 U26 fl25-26Total $ 142,000.M Conlin ens, $10.000.0 Taal $ 157.00D.00 41 Exhibit B-4 EXHIBIT B-4 FY25-26 SAFEOC STATEMENT OF WORK General Information: The following Statement of Work (SOW) defines the principal activities and responsibilities of all parties for public outreach services to support the Safe OC (S4), the local iteration of the national See Something, Say Something anti -terrorism public awareness campaign. This scope of work shall stand as an agreement between the City of Santa Ana (here -in -after Santa Ana) and Communications LAB (here -in -after Comm LAB) for the contracted period. Comm LAB will supply the following services: Marketing: • Brand Management • Collateral (fact sheets, brochures, trifolds, etc.) • Video Production Digital Marketing • Website Maintenance • Newsletter Development • Social Media Advertising: a. Content Development b. Graphic Design C. KPI reports Social Media/Search Engine/Key Word ads Paid Advertising Earned Media: • Broadcast Media Placements (English -language & Ethnic Media Outlets) • Print Media Placements (English -language & Ethnic Media Outlets) • Media/corporate promotions • Media Training • Public Information Support Outreach -Education -Partnerships: • Publicity Service Announcements (PSA) • Local Stakeholder Outreach • Elected Officials Outreach • Partner Outreach Project Management • Project Administration Services • Routine Meeting with S4 Strategy Team • KPI Reports No deviation of this SOW will be allowed without written consent from the Santa Ana Project Manager. Nevertheless, Santa Ana recognizes that projects of this magnitude will Safe OC Statement of Work FY 25-26� communicationsLAB u vas SAY pomolhny likely encounter various unforeseeable events that may cause tasks to overlap or change, and such change will be permissible with the written approval of the Santa Ana Project Manager. This SOW is contingent upon Comm LAB and Santa Ana fulfilling their respective responsibilities as defined in the Agreement and this document. Contents The following are included with this SOW: • Task Categories • Subtask Descriptions & Narratives • Task Schedule • Milestone Payment Schedule General Project Management Responsibilities Project management occurs throughout the project and is involved in every task. The overall project management activities are listed here for reference. Comm LAB Responsibilities: a. Maintain project communications with Santa Ana's Project Manager. b. Manage the efforts of the Comm LAB team and coordinate Comm LAB activities with the Santa Ana Project Manager. c. Conduct on -site status meetings with Santa Ana's Project Manager when reasonably required at the discretion of Santa Ana to discuss project status. d. Provide timely responses, within 48 hours (2) business days, to issues raised by Santa Ana's Project Manager. e. Prepare and submit a status activity report that includes the accomplishments of the previous month, activities planned for the current month, and any update to the project schedule no later than the fifth business day of each month. f. Prepare and submit project Change Proposals to Santa Ana's Project Manager as necessary. g. Prepare and submit Task Completion Letter(s) with appropriate invoices tc Santa Ana's Project Manager. Santa Ana Responsibilities: a. Maintain project communications with the Comm LAB Project Manager. b. Manage the efforts of S4 involved staff and coordinate S4 activities with the Comm LAB Project Manager. c. The Project Manager must ensure that personnel have ample time, resources, and expertise to carry out their respective tasks and responsibilities. d. The Project Manager or his designee will participate in status meetings with the Comm LAB Project Manager on a monthly basis or as may otherwise be reasonably required to discuss project status. Safe OC Statement of Work FY 25-26 �1 CommunicationsLAB it vo 4 SEE soni,Ih • � SAY ng e. Provide timely responses, within 48 hours (2) business days, to issues raised by Santa Ana's Project Manager f. Liaison with all Santa Ana -provided third -party vendors and associated systems. g. Ensure acceptable Change Orders are approved by authorized signature(s). h. Ensure acceptable Task Completion Letter(s) are approved by the Project Manager or his designee. i. Ensure timely payment of invoices. j. Ensure Comm LAB access to server and network equipment and work areas on a 24x7 basis, with pre -authorization for off -hours. k. Provide workspace for Comm LAB personnel as reasonably requested. SOW Format: Each task includes the following: Title, Objective, Task Description, Responsibilities and Completion Criteria. The tasks are depicted on the project schedule. All parties recognize that the SOW is not formatted chronologically with contractual obligations defaulting to the Project Schedule unless otherwise noted. TASK T: DIGITAL COMMUNICATIONS Objective: Develop and distribute consistent digital communications to inform the public about S4 updates, alerts, campaigns, and tips to help improve public safety. Task Description: Through various digital story -telling tactics, Comm LAB will work to develop necessary assets or digital communications to be conveyed through online channels. As part of this effort, databases will be built to house stakeholders and grown both organically and through recruitment efforts. These monthly communications will include email and newsletter vehicles that support the following: a. Promotion of general S4 information, tools, resources, etc. b. S4 micro -campaigns: promotion of various material and messaging in relation to our pre -approved micro -campaigns. c. Time -sensitive S4 messaging Responsibilities: Comm LAB shall: a. Create a monthly e-newsletter and distribute to S4 database. b. Utilize online marketing tactics to grow S4 database. c. Provide KPI report to Santa Ana Project to show progress. Santa Ana shall: a. Review, edit, and approve newsletter drafts for distribution. Completion Criteria: This task is considered complete upon the fulfillment of the deliverables detailed in the task descriptions below by the Santa Ana Project Manager. TASK 1-A: NEWSLETTER DISTRIBUTION (Q3 2025 Safe OC Statement of Work FY 25-26 LQt CommunicationsLAB u von SFF sommLioy. • � SAT sommMny Objective: Develop and distribute consistent digital communications to inform the public about S4 updates, alerts, campaigns, and tips to help improve public safety. Task Description: Create monthly newsletters and set the distribution frequency. This includes all aspects related to the curation of a newsletter, including but not limited to writing copy and generating graphics. Responsibilities: Comm LAB shall: a. Create a monthly e-newsletter and distribute to S4 database. b. Utilize online marketing tactics to grow S4 database. c. Provide KPI report to Santa Ana Project to show progress. Santa Ana shall: a. As needed, review, edit, and approve newsletter drafts for distribution. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of September 2025 TASK 1-B: NEWSLETTER DISTRIBUTION (Q420251 Objective: Develop and distribute consistent digital communications to inform the public about S4 updates, alerts, campaigns, and tips to help improve public safety. Task Description: Create monthly newsletters and set distribution frequency. This includes all aspects related to the curation of a newsletter including but not limited to writing copy and generating graphics. Responsibilities: Comm LAB shall: a. Create a monthly e-newsletter and distribute to S4 database. b. Utilize online marketing tactics to grow S4 database. c. Provide KPI report to Santa Ana Project to show progress. Santa Ana shall: a. As needed, review, edit, and approve newsletter drafts for distribution. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of December 2025 TASK 1-C: NEWSLETTER DISTRIBUTION (Q1 20261 Safe OC Statement of Work J�C Ii FY 25-26 LQQ CommunicationsLAB c� N ro�.nro iiwu I SFE aomeiAln9. � SAY soimiLmg Objective: Develop and distribute consistent digital communications to inform the public about S4 updates, alerts, campaigns, and tips to help improve public safety. Task Description: Create monthly newsletters and set distribution frequency. This includes all aspects related to the curation of a newsletter including but not limited to writing copy and generating graphics. Responsibilities: Comm LAB shall: a. Create a monthly e-newsletter and distribute to S4 database. b. Utilize online marketing tactics to grow S4 database. c. Provide KPI report to Santa Ana Project to show progress. Santa Ana shall: a. As needed, review, edit, and approve newsletter drafts for distribution. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of March 2026 TASK 1-D: NEWSLETTER DISTRIBUTION (Q2 20261 Objective: Develop and distribute consistent digital communications to inform the public about S4 updates, alerts, campaigns, and tips to help improve public safety. Task Description: Create monthly newsletters and set distribution frequency. This includes all aspects related to the curation of a newsletter including but not limited to writing copy and generating graphics. Responsibilities: Comm LAB shall: a. Create a monthly e-newsletter and distribute to S4 database. b. Utilize online marketing tactics to grow S4 database. c. Provide KPI report to Santa Ana Project to show progress. Santa Ana shall: a. As needed, review, edit, and approve newsletter drafts for distribution. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of June 2026. TASK 2: WEBSITE & MOBILE MAINTENANCE Objective: Update, manage, host, and maintain the S4 website and provide recommendations for updates to improve the user experience and functionality. Safe OC Statement of Work FY 25-26 CommunicationsLAB e.�o..,mU•a�a you SEE vomelhmg • IAY, omalhmy Task Description: See sub -tasks for specifics. Responsibilities: See sub -tasks for specifics. Completion Criteria: This task is considered complete when all budgeted sub -tasks have been completed in their respective entirety. TASK 2-A: WEBSITE & MOBILE MAINTENANCE (SUMMER/FALL 20251 Objective: Update, manage, host, and maintain the S4 website and provide recommendations for updates to improve the user experience and functionality. Task Description: Provide routine updates of the S4 website, including content, imagery, and navigation. Responsibilities: Comm LAB shall: a. Update the S4 website with any additions/changes provided by the Santa Ana Project Manager b. Ensure all hosting, server, maintenance, and updates are maintained. c. Manage transition to proscribed.GOV domain(s). Santa Ana shall: a. Provide any edits and/or additions for the S4 website. b. Approve any updates and/or additions to the S4 website. Completion Criteria: This task will be implemented throughout the performance period and when the Santa Ana Project Manager signs the task completion letter. Completion is planned to occur by December 2025. TASK 2-11: WEBSITE & MOBILE MAINTENANCE (WINTER/SPRING 20261 Objective: Update, manage, host, and maintain the S4 website and provide recommendations for updates to improve the user experience and functionality. Task Description: Provide routine updates of the S4 website, including content, imagery, and navigation. Responsibilities: Comm LAB shall: a. Update the S4 website with any additions/changes provided by the Santa Ana Project Manager Safe OC Statement of Work J�Cj �l� FY 25-26 �✓QQ CommunicationsLAB SA .= I '. Somelhlo1 SAY soimi4�1y, b. Ensure all hosting, server, maintenance, and updates are maintained. Santa Ana shall: a. Provide any edits and/or additions for the S4 website. b. Approve any updates and/or additions to the S4 website. Completion Criteria: This task will be implemented throughout the performance period and when the Santa Ana Project Manager signs the task completion letter. Completion is planned to occur by June 2026. TASK 3: SOCIAL MEDIA OUTREACH Objective: Develop consistent social media content based on messaging strategies for S4 objectives and micro -campaigns. The content will be focused on increasing users' post engagements and website traffic. Task Description: Develop contemporary and engaging social media content in various formats, including graphics, memes, surveys, video, GIFs, etc. This content will be used for the S4 social media timeline calendar and social media advertising. a. Develop social media calendar. b. Post time -sensitive information on social media channels. c. Keep social media channels updated. Responsibilities: Comm LAB shall: a. Develop a 6-week social media calendar with draft respective imagery for Santa Ana Project Manager approval. b. The calendar will include social media platforms, publication date, copy for social media posts, graphics, links, and hashtags. c. Schedule 6-week social media calendar meetings to review social media calendar when needed. d. Implement any updates and/or edits to the social media calendar. e. Cross -post content from Safe OC and Program Partners as appropriate. f. Post time -sensitive content at the direction of the Santa Ana Project Manager g. Provide 6-week social media KPI reports on post engagement, traffic, and trends. Santa Ana shall: a. Provide feedback and input for social media calendar. b. Attend 6-week social media calendar meetings when needed. c. Provide any time -sensitive social media messaging to staff when appropriate. Completion Criteria: This task is considered complete upon completing administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 3-A: S4 SOCIAL MEDIA CONTENT DEVELOPMENT (Q3 25) Safe OC Statement of Work FY 25-26 CommunicationsLAB u ray SEE �ainoi6iog, � SFY sumelFing Objective: Develop consistent social media content based on messaging strategies for S4 objectives and micro -campaigns. The content will be focused on increasing users' post engagements and website traffic. Task Description: Develop contemporary and engaging social media content in various formats, including graphics, memes, surveys, video, gifs, etc. This content will be used for the S4 social media timeline calendar and social media advertising. a. Develop social media calendar. b. Post time -sensitive information on social media channels. c. Keep social media channels updated. Responsibilities: Comm LAB shall: a. Develop a 6-week social media calendar with draft respective imagery for Santa Ana Project Manager approval. b. The calendar will include social media platforms, the date of publication, copy for social media posts, graphics, links, and hashtags. c. Schedule 6-week social media calendar meetings to review social media calendar when needed. d. Implement any updates and/or edits to the social media calendar. e. Cross -post content from Safe OC and Program Partners as appropriate. f. Post time -sensitive content at the direction of the Santa Ana Project Manager g. Provide 6-week social media KPI reports on post engagement, traffic, and trends. Santa Ana shall: a. Provide feedback and input for social media calendar. b. Attend 6-week social media calendar meetings when needed. c. Provide any time -sensitive social media messaging to staff when appropriate. Completion Criteria: This task is considered complete upon completing the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Sept. 2025. TASK 3-11: SOCIAL MEDIA CONTENT DEVELOPMENT fQ4 251 Objective: Develop consistent social media content based on messaging strategies for S4 objectives and micro -campaigns. The content will be focused on increasing users' post engagements and website traffic. Task Description: Develop contemporary and engaging social media content in various formats, including graphics, memes, surveys, video, gifs, etc. This content will be used for the S4 social media timeline calendar and social media advertising. a. Develop social media calendar. b. Post time -sensitive information on social media channels. c. Keep social media channels updated. Safe OC Statement of Work FY 25-26 J�i �QQ ?�` CommunicationsLAB SFFMnMMI somcin, SAY—ook, Responsibilities: Comm LAB shall: a. Develop a 6-week social media calendar with draft respective imagery for Santa Ana Project Manager approval. b. The calendar will include social media platforms, publication date, copy for social media posts, graphics, links, and hashtags. c. Schedule 6-week social media calendar meetings to review social media calendars when needed. d. Implement any updates and/or edits to the social media calendar. e. Cross -post content from Safe OC and Program Partners as appropriate. f. Post time -sensitive content at the direction of the Santa Ana Project Manager g. Provide 6-week social media KPI reports on post engagement, traffic, and trends. Santa Ana shall: a. Provide feedback and input for social media calendar. b. Attend 6-week social media calendar meetings when needed. c. Provide any time -sensitive social media messaging to staff when appropriate. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Dec. 2024. TASK 3-C: S4 SOCIAL MEDIA CONTENT DEVELOPMENT (Q1 261 Objective: Develop consistent social media content based on messaging strategies for S4 objectives and micro -campaigns. The content will be focused on increasing users' post engagements and website traffic. Task Description: Develop contemporary and engaging social media content in various formats, including graphics, memes, surveys, video, gifs, etc. This content will be used for the S4 social media timeline calendar and social media advertising. a. Develop social media calendar. b. Post time -sensitive information on social media channels. c. Keep social media channels updated. Responsibilities: Comm LAB shall: a. Develop a 6-week social media calendar with draft respective imagery for Santa Ana Project Manager approval. b. The calendar will include social media platforms, date of publication, copy for social media post, graphic, links, hashtags. c. Schedule 6-week social media calendar meetings to review social media calendar when needed. d. Implement any updates and/or edits to the social media calendar. e. Cross -post content from Safe OC and Program Partners as appropriate. f. Post time -sensitive content at the direction of the Santa Ana Project Manager g. Provide 6-week social media KPI reports on post engagement, traffic, and trends. Safe OC Statement of Work FY 25-26 !%�� ✓QQ CommunicationsLAB I, SEE somadang Santa Ana shall: a. Provide feedback and input for social media calendar. b. Attend 6-week social media calendar meetings when needed. c. Provide any time -sensitive social media messaging to staff when appropriate. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of March 2026. TASK 3-D: S4 SOCIAL MEDIA CONTENT DEVELOPMENT fQ2 261 Objective: Develop consistent social media content based on messaging strategies for S4 objectives and micro -campaigns. The content will be focused on increasing users' post engagements and website traffic. Task Description: Develop contemporary and engaging social media content in various formats, including graphics, memes, surveys, video, gifs, etc. This content will be used for the S4 social media timeline calendar and social media advertising. a. Develop social media calendar. b. Post time -sensitive information on social media channels. c. Keep social media channels updated. Responsibilities: Comm LAB shall: a. Develop a 6-week social media calendar with draft respective imagery for Santa Ana Project Manager approval. b. The calendar will include social media platforms, publication date, copy for social media posts, graphics, links, and hashtags. c. Schedule 6-week social media calendar meetings to review social media calendar when needed. d. Implement any updates and/or edits to the social media calendar. e. Cross -post content from Safe OC and Program Partners as appropriate. f. Post time -sensitive content at the direction of the Santa Ana Project Manager g. Provide 6-week social media KPI reports on post engagement, traffic, and trends. Santa Ana shall: a. Provide feedback and input for the social media calendar. b. Attend 6-week social media calendar meetings when needed. c. Provide any time -sensitive social media messaging to staff when appropriate. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of June 2026. TASK 4: SOCIAL MEDIA TOOLKIT Safe OC Statement of Work FY 25-26� CommunicationsLAB 10 u rv� SFF someihlnp, � � SAT somoiFing Objective: Support Safe OC's mission and the Cyber Kids micro -campaign by developing and distributing social media toolkits that equip partners, public officials, educators, and community organizations to amplify key S4 Cybersecurity & Safety messages across digital platforms. Task Description: Design and deliver a series of four social media toolkits tailored to the Cyber Kids campaign, each focusing on a core topic such as online safety, cyberbullying prevention, digital citizenship, and reporting suspicious online behavior. These toolkits will include ready -to -use content, such as graphics, videos, suggested captions, and hashtags designed for consistency, accessibility, and strong alignment with the S4 messaging. Content will be formatted for Facebook, Instagram, Linkedln and X. Each Toolkit Will Include: a. Platform -specific content (Facebook, Instagram, Linkedln, X) b. Post copy tailored for each platform c. Sized and branded images for posts and stories e. Calls -to -action to drive awareness Toolkits will be available for download on SafeOC.com and shared directly via Safe OC's community newsletter and through outreach to local public officials and partners. Responsibilities: Comm LAB Shall: a. Create and deliver four social media toolkits b. Ensure all assets meet platform standards and Safe OC brand guidelines c. Coordinate with the Safe OC team for messaging alignment d. Upload toolkits to SafeOC.com for public access e. Distribute toolkits to partner organizations and the mailing database f. Track and report on toolkit distribution and partner engagement, where possible Santa Ana Shall: a. Review and approve all toolkit content and visuals b. Support distribution through City channels as appropriate c. Provide feedback on toolkit usability and partner response Completion Criteria: This task is considered complete upon completing administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 4-A: SOCIAL MEDIA TOOLKIT CONTENT DEVELOPMENT (Q3 25) Objective: Promote S4's overall objectives and micro -campaigns by equipping partners, public officials, and community organizations with a ready -to -use social media toolkit that enables them to share consistent, branded messaging across their digital platforms. Task Description: Develop and distribute a comprehensive social media toolkit in Q3 2025, aligned with a Safe OC micro -campaign theme. The toolkit will include Safe OC Statement of Work 11 FY 25-26 �'Q CommunicationsLAB u", SEE romchl �. SAY ...... h customizable content and creative assets that partners can use to promote safety awareness within their networks. Responsibilities: Comm LAB Shall: a. Create and deliver one toolkit for Q3 2025 b. Ensure all assets align with Safe OC branding and campaign goals c. Upload toolkit to SafeOC.com and coordinate partner outreach d. Track and report on partners where possible Santa Ana Shall: a. Provide review and approval of toolkit content and visual assets b. Support toolkit distribution through appropriate City channels c. Provide feedback based on partner use and response Completion Criteria: This task will be considered complete when the Q3 toolkit has been finalized, uploaded, and distributed and when the Santa Ana Project Manager signs the task completion letter. The planned completion and invoicing date is the end of September 2025. TASK 4-13: S4 SOCIAL MEDIA TOOLKIT CONTENT DEVELOPMENT (Q4 25) Objective: Continue promoting S4's objectives and micro -campaigns by releasing a second social media partner toolkit in Q4 2025 to expand community engagement and support public safety education. Task Description: Develop and distribute a second social media toolkit for Q4 2025, supporting the next micro -campaign focus. The toolkit will contain updated creative and messaging to reflect evolving campaign priorities or seasonal preparedness needs. Responsibilities: Comm LAB Shall: a. Create and deliver one toolkit for Q4 2025 b. Maintain consistent branding and message alignment c. Upload toolkit to SafeOC.com and share with partners d. Provide a summary report on distribution and engagement activity (if available) Santa Ana Shall: a. Provide review and approval of toolkit content and visual assets b. Support toolkit promotion where applicable Completion Criteria: This task is considered complete once the Q4 toolkit is delivered, published, and distributed, and the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of December 2025. TASK 4-C: SOCIAL MEDIA TOOLKIT CONTENT DEVELOPMENT (Q7 26) Safe OC Statement of Work JC �� 12 FY 25-26 LOwa4w CommunicationsLAB It w SEE somoiIAlog. SAT sZ,"lM1mg Objective: Advance S4's overall objectives and micro -campaigns by developing and distributing a social media partner toolkit for Ql 2026, enabling trusted partners and local organizations to share consistent safety messaging with their digital audiences. Task Description: Develop and release the third installment of the quarterly Safe OC Social Media Toolkit, aligned with a micro -campaign. The toolkit will equip partners with pre -designed and pre -written content to support widespread outreach and engagement. Responsibilities: Comm LAB Shall: a. Create and deliver one toolkit for Q1 2026 b. Ensure alignment with Safe OC messaging and branding c. Upload the toolkit to SafeOC.com d. Distribute the toolkit through established partners and community channels Santa Ana Shall: a. Review and approve toolkit content and materials b. Provide input and support for distribution as needed Completion Criteria: This task is considered complete when the Q1 toolkit has been finalized, approved, uploaded, and distributed, and the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing: March 2026 TASK 4-D: S4 SOCIAL MEDIA TOOLKIT CONTENT DEVELOPMENT (Q2 261 Objective: Continue expanding Safe OC's reach by delivering a fourth and final quarterly social media toolkit for Q2 2025, supporting campaign continuity and empowering community engagement. Task Description: Produce and release the fourth Safe OC Social Media Toolkit, focused on a timely micro -campaign. This toolkit will allow partners to promote emergency preparedness across their digital platforms consistently. Responsibilities: Comm LAB Shall: a. Develop and deliver one toolkit for Q2 2025 b. Coordinate with the Safe OC team to ensure consistent messaging c. Publish the toolkit on SafeOC.com d. Lead partner outreach and distribution e. Summarize toolkit reach and use (if applicable) Santa Ana Shall: a. Approve all content prior to release b. Support promotion through City communication channels c. Offer feedback for future improvement or campaign alignment Safe OC Statement of Work J� )� 13 fY 25-26 ZI;omv1 CommunicationsLAB n roe SEF somChinp, • � 0 SAT somoihng Completion Criteria This task will be considered complete once the Q2 toolkit is finalized, posted, distributed, and the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing: June 2026 TASK 5: ADVERTISING (BUDGET) Objective: Promote S4's overall objectives and micro -campaigns when relevant on its main social media platforms and digital channels via online advertising. Task Description: Execute the digital advertising strategy to boost S4's social media channels, messaging, micro -campaigns, and objectives. a. Boost social media timeline content to targeted audiences. b. Execute digital advertising through other online channels (Google AdWords, etc c. Create any necessary content. Responsibilities: Comm LAB shall: a. Boost social media timeline content to targeted audiences. b. Create social media advertisements. c. Analyze engagement and advertising results. d. Provide KPI report on performance. Santa Ana shall: a. Provide feedback and approval on the digital advertising budget for search and social media. b. Review KPI report at the end of each subsequent digital marketing task order. Completion Criteria: This task is considered complete upon fulfillment of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 5-A: SOCIAL MEDIA/SEARCH ADVERTISING (Q3 25) Objective: Promote S4's overall goals and micro -campaigns when relevant on its main social media platforms via online advertising. Task Description: Execute the digital advertising strategy to boost S4's social media channels, messaging, micro -campaigns, and objectives. a. Boost social media timeline content to targeted audiences. b. Create any necessary content. Responsibilities: Comm LAB shall: a. Boost social media timeline content to targeted audiences. b. Create social media advertisements. c. Analyze engagement and advertising results. d. Provide KPI report on performance. Safe OC Statement of Work JC FY 25-26 alo,Q �� 1 CommunicationsLAB 14 I(you SEE �omoiFlny. � SRY sonmlLing Santa Ana shall: a. Provide feedback and approval on the digital advertising budget on search and social. b. Review KPI report at the end of each subsequent digital marketing task order. Completion Criteria: This task is considered complete upon fulfilling the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Sept. 2025. TASK 5-111: SOCIAL MEDIA/SEARCH ADVERTISING (Q4 251 Objective: Promote S4's overall objectives and micro -campaigns when relevant on its main social media platforms via online advertising. Task Description: Execute the digital advertising strategy to boost S4's social media channels, messaging, micro -campaigns, and objectives. a. Boost social media timeline content to targeted audiences. b. Create any necessary content. Responsibilities: Comm LAB shall: Boost social media timeline content to targeted audiences. b. Create social media advertisements. c. Analyze engagement and advertising results. d. Provide KPI report on performance. Santa Ana shall: a. Provide feedback and approval on the digital advertising budget on search and social. b. Review KPI report at the end of each subsequent digital marketing task order. Completion Criteria: This task is considered complete upon the fulfillment of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Dec. 2025. TASK 5-C: SOCIAL MEDIA/SEARCH ADVERTISING (Q7 26) Objective: Promote S4's overall objectives and micro -campaigns when relevant on its main social media platforms via online advertising. Task Description: Execute the digital advertising strategy to boost S4's social media channels, messaging, micro -campaigns, and objectives. a. Boost social media timeline content to targeted audiences. b. Create any necessary content. Responsibilities: Safe OC Statement of Work 15 FY 25-26� CommunicationstAs ew.aro...u.a llSEE SAY sonmhiog Comm LAB shall: a. Boost social media timeline content to targeted audiences. b. Create social media advertisements. c. Analyze engagement and advertising results. d. Provide KPI report on performance. Santa Ana shall: a. Provide feedback and approval on digital advertising budget on search and social. b. Review KPI report at the end of each subsequent digital marketing task order. Completion Criteria: This task is considered complete upon the fulfillment of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of March 2026. TASK 5-D: SOCIAL MEDIA/SEARCH ADVERTISING (Q2 261 Objective: Promote S4's overall objectives and micro -campaigns when relevant on its main social media platforms via online advertising. Task Description: Execute the digital advertising strategy to boost S4's social media channels, messaging, micro -campaigns, and objectives. a. Boost social media timeline content to targeted audiences. b. Create any necessary content. Responsibilities: Comm LAB shall: a. Boost social media timeline content to targeted audiences. b. Create social media advertisements. c. Analyze engagement and advertising results. d. Provide KPI report on performance. Santa Ana shall: a. Provide feedback and approval on the digital advertising budget on search and social. c. Review KPI report at the end of each subsequent digital marketing task order. Completion Criteria: This task is considered complete upon fulfilling the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of June 2026. TASK 6: MICRO CAMPAIGN: CYBER KIDS Objective: Develop a youth -centered micro campaign under the S4 initiative to raise awareness about online safety, cyberbullying prevention, and how to report suspicious Safe OC Statement of Work „ .. 16 FY 25-26 ``K11 CommunicationsLAB If You Smo:cOAng. • � SAY someiM1:ng behavior. This campaign will feature child actors delivering "Keep me Safe" messages focused on safety, Task Description: Implement a strategy to promote Cybersecurity awareness and how to stay safe online. The plan will feature outreach led by children, using peer -to -peer messaging to connect with young audiences and their families. The strategy will include digital and traditional outreach channels, partnerships, proposed assets, communications, and a schedule. Responsibilities: Comm LAB shall: a. Develop the strategy to promote the S4 campaign. b. Implement the strategy to promote the S4 campaign, contact partners, execute online outreach, and develop promotional materials. c. Identify and cast aspiring youth talent to appear in campaign materials. d. Develop an outreach timeline e. Begin to execute micro -campaign tasks by the approved plan. Santa Ana shall: a. Approve the micro campaign plan for execution and provide input. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 6-A: CONTENT & MESSAGING DEVELOPMENT (Q4 25) Objective: Develop and deliver compelling, youth -focused messaging and content for the Cyber Kids micro -campaign, supporting the broader goals of the S4 Cybersecurity & Safety initiative. Content will be designed to educate, engage, and empower children, families, and the local community to recognize online risks and practice safe digital behavior. Task Description: Craft clear, age -appropriate messaging and engaging content assets tailored to the Cyber Kids brand voice. This includes scripting and designing educational resources for parents, visual campaign assets, and web -ready copy. The messaging will reinforce the "Keep Me Safe" theme and promote proactive digital safety behaviors. Messaging will reflect a strategic framework that aligns with the campaign's youth -led delivery model and key topics, including cyberbullying, online safety, and suspicious activity reporting" Responsibilities: Comm LAB shall: a. Define and develop the required messaging assets (e.g., posters, infographics, tip cards, digital banners, and web copy). b. Create content featuring Cyber Kids youth actors, highlighting key safety messages in engaging, relatable formats for print and digital use. Safe OC Statement of Work JC )� 17 FY 25-26 w CommunicationsLAB �.�wuwea u roe 0 SFF someiFing • � SI,Y soinclM1my c. Create a web page to ensure Cyber Kids content is fully integrated and prominently featured on the S4 campaign website. Santa Ana shall: a. Review and approve all content and provide feedback for revisions as needed. b. Approve final messaging and any website updates before publication. Completion Criteria: This task is considered complete upon the fulfillment of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Dec. 2025. TASK 6-13: VIDEO DEVELOPMENT (Q4 25) Objective: Develop a comprehensive, creative, and strategic framework for the S4 campaign, including messaging that promotes online safety, cyberbullying awareness, and how to report harmful or suspicious activity. Task Description: Create a series of short -form videos as the central media content for Cyber Kids. Each video will spotlight a child actor sharing safety tips in their voice. Messaging will be age - appropriate and designed to resonate with both children and parents. Distribution channels will focus on high -traffic platforms for families, schools, and local community networks. Responsibilities: Comm LAB shall: a. Develop messaging and scripts tailored to specific themes (e.g., cyberbullying, phishing, reporting, privacy). b. Cast, produce, and edit a video series. c. Identify high -traffic digital platforms (e.g., YouTube Kids, Instagram Reels, school district pages) and set content frequency. d. Present video content and outreach strategy to Santa Ana for approval. Santa Ana shall: a. Review and approve scripts, video content, and messaging strategy. b. Provide input on outreach priorities and assist with introductions where needed. Completion Criteria: This task is complete when the approved videos are produced and distributed. Completion is confirmed when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing: End of December 2025. TASK 6-C: STAKEHOLDER OUTREACH (Q4 25) Objective: Expand and activate the S4 stakeholder network to support the Cyber Kids campaign and broaden cybersecurity awareness efforts. Safe OC Statement of Work FY 25-26 CommunicationsLAB is If You Seng, • � SAY somamelheih-ing Task Description: Expand the S4 stakeholder and partner list to include organizations and individuals who can help amplify the Cyber Kids campaign. The focus will be on engaging youth -serving organizations, school districts, libraries, community centers, and parent associations that can help distribute messaging, share campaign content, or collaborate on local events and digital outreach. Responsibilities: Comm LAB shall: a. Expand the current and prospective S4 stakeholders list and identify new partners relevant to youth engagement and online safety education. b. Conduct targeted outreach to new and existing partners, emphasizing opportunities to support or co -promote Cyber Kids. c. Coordinate with stakeholders for collaboration on campaign implementation, such as video sharing, hosting digital safety workshops, or co -creating resources for families. Santa Ana shall: a. Review and approve the expanded stakeholder list. b. Provide introductions or contexts that are helpful for partnership development. Completion Criteria: This task will be complete when stakeholder outreach has been conducted and the Santa Ana Project Manager signs the completion letter. Planned completion and invoicing: End of December 2025. TASK 6-11): PUBLIC AWARENESS & OUTREACH (WINTER/SPRING 26) Objective: Expand and activate the S4 stakeholder network to support the Cyber Kids campaign and broaden cybersecurity awareness efforts. Task Description: Expand the S4 stakeholder and partner list to include organizations and individuals who can help amplify the Cyber Kids campaign. Focus will be placed on engaging youth - serving organizations, school districts, libraries, community centers, and parent associations that can help distribute messaging, share campaign content, or collaborate on local events and digital outreach. Cyber Kids Public Awareness and Outreach: As part of the Cyber Kids campaign, outreach will focus on engaging partners who can help share digital safety messages through channels that reach youth, families, and the local community. Efforts will include distributing campaign materials, promoting short - form videos and PSAs, and supporting the amplification of messaging through social media outreach and online content sharing. The goal is to increase awareness of topics such as online safety, cyberbullying prevention, and how to recognize and report suspicious behavior while fostering community engagement through trusted, youth - centered platforms. Safe OC Statement of Work J�C FY 25-26 LQ- CommunicationsLAB 19 urn see ,omms�,.o, � � SFY eamo�hing Responsibilities: Comm LAB shall: a. Expand the current and prospective S4 stakeholders list and identify new partners relevant to youth engagement and online safety education. b. Conduct targeted outreach to new and existing partners, emphasizing opportunities to support or co -promote Cyber Kids. c. Coordinate with stakeholders for collaboration on campaign implementation, such as video sharing, hosting digital safety workshops, or co -creating resources for families. Santa Ana shall: a. Review and approve the expanded stakeholder list. b. Provide introductions or context where helpful for partnership development. Completion Criteria: This task is considered complete upon completing the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of June 2026. TASK 7: MICRO CAMPAIGN: WORKPLACE SAFETY Objective: Educate working professionals about Workplace Safety relative to S4 program objectives and encourage reporting of suspicious behavior. Task Description: Develop a strategic campaign targeting working professionals that provides education and awareness of Workplace Safety and encourages reporting of suspicious activity to local law enforcement and OCIAC. The campaign will include outreach materials, additional social media channels, digital communications, and online advertising. Responsibilities: Comm LAB shall: a. Develop appropriate messaging and strategic goals. b. Assess and select appropriate channels for outreach. c. Present campaign tactics and timeline to Santa Ana Project Manager for approval. d. Execute campaign activities in accordance with the approved plan. Santa Ana shall: a. Approve micro campaign plan for execution and provide input. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 7-A: PUBLIC STAKEHOLDER & BUSINESS OUTREACH (Q4 25) Safe OC Statement of Work FY 25-26 `/ CommunicafionsLAB 20 Il you SFF somcihlnp. � SRY sm�mbmp Objective: Educate working professionals about Workplace Safety relative to S4 program objectives and encourage reporting of suspicious behavior. Task Description: Develop a strategic campaign targeting working professionals that provides education and awareness of Workplace Safety and encourages reporting of suspicious activity to local law enforcement and OCIAC. The campaign will include outreach materials, additional social media channels, digital communications, and online advertising. Responsibilities: Comm LAB shall: a. Develop comprehensive Stakeholder list and appropriate outreach tactics. b. Consult Santa Ana Project Manager for feedback and approval. c. Execute strategy by the approved plan. d. Develop specific channel options and messaging for marketing/advertising. Santa Ana shall: a. Approve messaging and outreach strategy for execution. Completion Criteria: This task is considered complete upon completing the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of December 2025. TASK 7-11: PUBLIC STAKEHOLDER & BUSINESS OUTREACH (Q2 26) Objective: Seek opportunities to expand S4 messaging reach and awareness through robust media relations activity to regional broadcast, print and online outlets. Task Description: Develop and implement media relations strategy including, but not limited to, the creation of media events, press conferences, distribution of press releases, development of video news releases (VNRs), and direct outreach to media outlets to inform OC residents about S4 program messaging and encourage reporting. Activities will include: a. Conduct media outreach to targeted local publications (broadcast/print/digital) to achieve a minimum of two earned media placements during the task period. b. Working with publications and our program partners to provide necessary information, resources, and S4 spokespeople for any related media stories. Responsibilities: Comm LAB shall: a. Plan and execute earned media outreach strategy. b. Execute distribution by approved plans. c. Seek approval of Santa Ana Project Manager on earned media stories. Santa Ana shall: Safe OC Statement of Work jc 21 FY 25-26 i2�r r CommunicationsLAB uro� SFE mmeihing, � SRY sammh�y a. Approve the initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon completing the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of June 2026 TASK 7-C: VIDEO DEVELOPMENT -SOCIAL & TRAINING (Q4 25) Objective: Educate working professionals about Workplace Safety relative to S4 program objectives and encourage reporting of suspicious behavior. Task Description: Develop storytelling concepts and produce videos to raise awareness concerning Workplace Safety and encourage reporting. This task includes: a. Conceptualize messages and scripts. b. Collect necessary collateral and produce film. c. Distribute videos through appropriate channels. Responsibilities: Comm LAB shall: a. Create videos to appeal to the selected demographic. b. Draft scripts and any produce necessary digital assets. c. Promote/boost videos within budget. d. Produce videos and seek approval of Santa Ana Project Manager. Santa Ana shall: a. Provide necessary information and collateral. b. Approve videos for distribution. Completion Criteria: This task is considered complete upon fulfilling the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Dec. 2025. TASK 7-D: VIDEO DEVELOPMENT -SOCIAL & TRAINING (Q2 261 Objective: Educate working professionals about Workplace Safety relative to S4 program objectives and encourage reporting of suspicious behavior. Task Description: Develop storytelling concepts and produce videos to raise awareness concerning Workplace Safety and encourage reporting. This task includes: a. messages and scripts. b. Collect necessary collateral and produce film. c. Distribute videos through appropriate channels. Responsibilities: Comm LAB shall: a. Create videos to appeal to the selected demographic. b. Draft scripts and any produce necessary digital assets. Safe OC Statement of Work J�y� �� 22 L; FY 25-26 QQ CommunicationsLAB ur, SEE vomcrFi�y. • _ SAY foinalh�ny c. Promote/boost videos within budget. d. Produce videos and seek approval of Santa Ana Project Manager. Santa Ana shall: a. Provide necessary information and collateral. b. Approve videos for distribution. Completion Criteria: This task is considered complete upon the fulfillment of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of June 2026. TASK 8: EARNED MEDIA OUTREACH Objective: Seek opportunities to expand S4 messaging reach and awareness through robust media relations activity to regional broadcast, print and online outlets. Task Description: Develop and implement media relations strategy including, but not limited to, the creation of media events, press conferences, distribution of press releases, development of video news releases (VNRs), and direct outreach to media outlets to inform OC residents about S4 program messaging and encourage reporting. Activities will include: a. Conduct media outreach to targeted local publications (broadcast/print/digital) to achieve a minimum of two earned media placements during the task period. b. Working with publications and our program partners to provide necessary information, resources, and S4 spokespeople for any related media stories. Responsibilities: Comm LAB shall: a. Plan and execute earned media outreach strategy. b. Execute distribution in accordance with approved plans. c. Seek approval of Santa Ana Project Manager on earned media stories. Santa Ana shall: a. Approve initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 8-A: IDENTIFY EARNED MEDIA OPPORTUNITIES (PRINT/DIGITAL) I SUMMER/FALL Objective: Develop and execute media relations activities to entice local print and online publications to promote S4's objectives. Safe OC Statement of Work ;r� 23 FY 25-26 aQQ CommunicationsLAB Il you SEF somainin9, • � SAY smnel MnG Task Description: Develop and implement media relations strategy including, but not limited to, the creation of media events, press conferences, distribution of press releases, photos and video, as well as direct outreach to print/digital outlets to inform OC residents about S4 program messaging and encourage reporting. Activities will include: a. Conduct media outreach to targeted local publications (print/digital) to achieve a minimum of two (2) earned or sponsored placements during the task period. b. Placement of a minimum of two (2) S4 stories on Behind the Badge website. c. Working with publications and our partners to provide necessary information, resources, and S4 spokespeople for any related media stories. Responsibilities: Comm LAB shall: a. Plan and execute earned media outreach strategy for print/digital channels. b. Execute distribution in accordance with approved plans. c. Seek approval of Santa Ana Project Manager on earned media stories. Santa Ana shall: a. Approve initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Dec. 2025. TASK 8-13: IDENTIFY EARNED MEDA OPPORTUNITIES (BROADCAST) I SUMMER/FALL 2025 Objective: Develop and execute media relations activities to entice local broadcast outlets to promote S4's objectives. Task Description: Develop and implement media relations strategy including, but not limited to, the creation of media events, press conferences, distribution of press releases, photos and video, as well as direct outreach to broadcast outlets to inform OC residents about S4 program messaging and encourage reporting. Activities will include: a. Conduct media outreach to targeted broadcast outlets to achieve a minimum of two (2) earned or sponsored placements during the task period. b. Provide necessary support, resources, and dedicated S4 spokespeople for any earned media opportunities. c. Share earned story placements throughout S4 online and social channels. Responsibilities: Comm LAB shall: a. Plan and execute earned media outreach strategy for broadcast channels. b. Execute distribution in accordance with approved plans. c. Seek approval of Santa Ana Project Manager on earned media stories. Safe OC Statement of Work 24 FY 25-26 CommunicafionsLAB n ray SFE samminng. SAY,ommNmg Santa Ana shall: a. Approve initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon completing the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Dec. 2025. TASK 8-C: IDENTIFY EARNED MEDA OPPORTUNITIES (PRINT/DIGITAL) I WINTER/SPRNG 26 Objective: Develop and execute media relations activities to entice local print and online publications to promote S4's objectives. Task Description: Develop and implement media relations strategy including, but not limited to, the creation of media events, press conferences, distribution of press releases, photos and video, as well as direct outreach to print/digital outlets to inform OC residents about S4 program messaging and encourage reporting. Activities will include: a. Conduct media outreach to targeted local publications (print/digital) to achieve a minimum of two (2) earned or sponsored placements during the task period. b. Placement of a minimum of two (2) S4 stories on Behind the Badge website. c. Working with publications and our partners to provide necessary information, resources, and S4 spokespeople for any related media stories. Responsibilities: Comm LAB shall: a. Plan and execute earned media outreach strategy for print/digital channels. b. Execute distribution in accordance with approved plans. c. Seek approval of Santa Ana Project Manager on earned media stories. Santa Ana shall: a. Approve initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of June 2026. TASK 8-D: IDENTIFY EARNED MEDA OPPORTUNITIES (BROADCAST) I WINTER/SPRING Objective: Develop and execute media relations activities to entice local broadcast outlets to promote S4's objectives. Task Description: Develop and implement media relations strategy including, but not limited to, the creation of media events, press conferences, distribution of press releases, photos and video, as well as direct outreach to broadcast outlets to inform OC residents about S4 program messaging and encourage reporting. Safe OC Statement of Work 25 FY 25-26 . Q CommunicationsLAB u you SEF eameiknp. Safe e SRY,omelhlnp Activities will include: a. Conduct media outreach to targeted broadcast outlets to achieve a minimum of two (2) earned or sponsored placements during the task period. b. Provide necessary support, resources, and dedicated S4 spokespeople for any earned media opportunities. c. Share earned story placements throughout S4 online and social channels. Responsibilities: Comm LAB shall: a. Plan and execute earned media outreach strategy for broadcast channels. b. Execute distribution in accordance with approved plans. c. Seek approval of the Santa Ana Project Manager on earned media stories. Santa Ana shall: a. Approve initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon completing the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of June 2026. TASK 9 PROJECT MANAGEMENT & PARTNER RELATIONS Objective: Professional management of S4 program that strives to achieve all program goals and meets or exceeds metrics. Task Description: Provide overall program management and oversight including, but not limited to meetings, monthly activity reporting, programming documentation, research, regular communications, and presentations to Santa Ana Project Manager and identified corresponding agency partners during this task order. Manage the ongoing reporting and measurement of campaign data and maintain weekly and/or monthly communication with the Santa Ana Project Manager. Responsibilities: Comm LAB shall: a. Coordinate and manage monthly internal team meetings. b. Coordinate, schedule, and manage any necessary meetings with local partners. c. Provide monthly program reports to the Santa Ana Project Manager. d. Provide monthly reporting on active campaign measurements. e. Manage ongoing budget and program schedule. f. Submit task completion letters with task invoices to the Santa Ana Project Manager. Santa Ana shall: a. Approve campaign progress, updates and promotions. b. Support and facilitate partnering and sponsorship efforts with Steering Committee. Safe OC Statement of Work J�� �L 26 FY 25-26 l.��v1 CommunicationsLAB u r�� SEE eomeiFing, Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 9-A: PROJECT MANAGEMENT & PARTNER RELATIONS (SUMMER/FALL 20251 Objective: Manage campaign updates and activities, including, but not limited to, meetings, monthly activity reporting, programming documentation, regular communications, and presentations to the Santa Ana Project Manager and identified corresponding agency partners during this task order. Task Description: Provide campaign updates to the Santa Ana Project Manager through regularly scheduled phone calls and/or emails and meetings (as needed or requested). Manage the ongoing reporting and measurement of campaign data and maintain weekly and/or monthly communication with the Santa Ana Project Manager. Responsibilities: Comm LAB shall: a. Coordinate and manage monthly internal team meetings. b. Coordinate, schedule and manage any necessary meetings with local partners. c. Provide monthly program updates to the Santa Ana Project Manager. d. Provide monthly program campaign metrics reporting. e. Manage ongoing budget and campaign schedule. f. Submit task completion letters with task invoices to the Santa Ana Project Manager. Santa Ana shall: a. Approve campaign progress, updates and promotions. b. Support and facilitate partnering and sponsorship efforts with the Steering Committee. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for the task. Planned completion and implementation are by the end of December 2025 TASK 9-13 PROJECT MANAGEMENT & PARTNER RELATIONS (WINTER/SPRING 20261 Objective: Manage campaign updates and activities including, but not limited to meetings, monthly activity reporting, programming documentation, regular communications and presentations to Santa Ana Project Manager and identified corresponding agency partners during this task order. Task Description: Provide campaign updates to the Santa Ana Project Manager through regularly scheduled phone calls and/or emails and meetings (as needed or requested). Manage Safe OC Statement of Work J�C ��� 27 FY 25-26 L00 t, .1 CommunicafionsLAB n ray SFF somc�Fing. • � SAY soinoihng the ongoing reporting and measurement of campaign data and maintain weekly and/or monthly communication with the Santa Ana Project Manager. Responsibilities: Comm LAB shall: a. Coordinate and manage monthly internal team meetings. b. Coordinate, schedule and manage any necessary meetings with local partners. c. Provide monthly program updates to the Santa Ana Project Manager. d. Provide monthly program campaign metrics reporting. e. Manage ongoing budget and campaign schedule. f. Submit task completion letters with task invoices to the Santa Ana Project Manager. Santa Ana shall: a. Approve campaign progress, updates and promotions. b. Support and facilitate partnering and sponsorship efforts with Steering Committee. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for the task. Planned completion and implementation are by the end of June 2026 TASK 10: VENUE SIGNAGE BILLBOARDS: Objective: Provide S4 with broader message awareness by developing key partnerships for signage placement. Task Description: Conduct regional outreach to identify potential partners among major destination venues throughout Orange County with the ability to provide S4 messaging placement and positioning that widely broadens S4 campaign reach. Develop and supply printed promotional materials and signage as needed. Confer with and report progress to the Santa Ana Project Manager through regularly scheduled phone calls and/or emails and meetings (as needed or requested). Responsibilities: Comm LAB shall: a. Develop a list of potential partners for outreach. b. Coordinate, manage and participate in partnership meetings and phone calls with potential partners. c. Secure potential partnerships and acquire written confirmation. d. Provide generic or customized collateral materials as needed to partners. e. Manage ongoing budget and campaign schedule. Santa Ana shall: a. Approve campaign progress, updates, and promotions. b. Support and facilitate partnering and sponsorship efforts. Safe OC Statement of Work i� 28 %�� FY 25-26 1. QQ CommunicationsLAB a— '-- ym SEE sammIh,,, � SAY sumelM1ing Completion Criteria: This task is considered complete upon completing administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 10-A: DEVELOPMENT & CONTRACTING (SUMMER/FALL 20251 Objective: Increase visibility of the S4 Campaign through the development and execution of paid digital signage and digital billboard placements at high -traffic venues and along key corridors in Orange County. Task Overview: Identify, negotiate, and contract with digital signage providers, venue -based digital display operators, and regional digital billboard networks to display S4 campaign content as part of a paid media strategy. Efforts will prioritize high -impact locations that align with campaign goals and target audiences. Responsibilities: Comm Lab shall: a. Develop a prioritized list of potential digital signage and digital billboard vendors and locations. b. Conduct outreach, manage communications, and lead meetings with prospective digital media partners. c. Negotiate terms and secure contracts for display placements, including specifications for duration, content format, and performance tracking. d. Coordinate with vendors to confirm technical requirements for content delivery and scheduling. Santa Ana Shall: a. Review and approve campaign proposals, content, and partnership agreements. b. Support introductions and coordination with key regional stakeholders and potential display partners. Completion Criteria: This task is considered complete upon submission of all administrative deliverables, including signed contracts and campaign plans, and formal approval by the Santa Ana Project Manager. The target completion date is December 2025. TASK 10-B: DEVELOPMENT & CONTRACTING (WINTER/SPRING 2026) Objective: Continue expanding the S4 Campaign's visibility by securing additional digital billboard placements through paid contracts with digital media vendors and networks within Orange County. Task Overview: Build on prior outreach efforts to identify and secure new digital billboard opportunities across key high -traffic areas within Orange County. Focus on major commuter routes, venues, and other prime locations. Negotiate contracts and coordinate the scheduling Safe OC Statement of Work J�C29 FY 25-26 aQta CommunicationsLAB If ra, 0 Ss SAY someih,:,Ih • � aq and implementation of digital billboard placements that align with campaign objectives. Responsibilities: Comm Lab shall: a. Update and refine the list of digital billboard vendors and available locations within Orange County. b. Conduct outreach and lead contract negotiations with selected billboard providers. c. Secure and finalize new contracts, including placement terms, scheduling, and content delivery requirements. d. Coordinate with vendors on logistics and placement timelines to ensure timely implementation. Santa Ana Shall: a. Review and approve campaign deliverables, vendor contracts, and location strategies within Orange County. b. Support identification and prioritization of key display zones and media partners. Completion Criteria: Task is complete upon submission of all finalized contracts and supporting documentation, with formal approval from the Santa Ana Project Manager. Target completion: June 2026. TASK 10-C: PAID BILLBOARD PRODUCTION & PLACEMENT (SUMMER/FALL 20251 Objective: Support the S4 Campaign's visibility efforts by producing and deploying creative assets for paid billboard placements across contracted locations. Task Overview: Develop, produce, and deliver finalized billboard designs for paid media placements as part of the S4 Campaign. Coordinate directly with contracted billboard vendors to ensure timely delivery, formatting, and installation of assets at approved billboard locations. Responsibilities: Comm LAB shall: a. Design and produce billboard creative assets that align with S4 campaign branding and vendor specifications (digital and/or static). b. Coordinate with vendors to manage production deadlines, asset delivery, anc confirmation of placement schedules. c. Ensure all deliverables meet contract requirements and are properly executed across all paid billboard locations. Santa Ana Shall: a. Review and approve billboard creative materials and placement plans. Safe OC Statement of Work JG FY 25-26 LQQ CommunicationsLAB Of, b. Provide support to ensure alignment with broader campaign goals and vendor coordination. Completion Criteria: Task is complete upon verification of all billboard placements and submission of supporting documentation, with final approval from the Santa Ana Project Manager. Target completion: December 2025. TASK 10-1): PAID BILLBOARD PRODUCTION & PLACEMENT (WINTER/SPRING 2026) Objective: Continue supporting the S4 Campaign's visibility by producing and deploying creative assets for the second phase of paid billboard placements across contracted locations. Task Overview: Develop, finalize, and deliver billboard designs for scheduled paid media placements as part of the ongoing S4 Campaign. Coordinate directly with contracted billboard vendors to meet formatting requirements, manage timelines, and ensure timely installation of campaign assets at approved locations. Responsibilities: Comm LAB shall: a. Design and produce updated or new billboard creative assets in alignment with S4 branding and vendor specifications (digital and/or static). b. Coordinate with billboard vendors to manage production timelines, asset delivery, and confirmation of posting schedules. c. Ensure all deliverables meet contract terms and are accurately placed at designated billboard locations. Santa Ana shall: a. Review and approve all billboard designs and updated placement plans. b. Provide support to ensure smooth coordination with billboard vendors and alignment with campaign goals. Completion Criteria: This task is considered complete upon verified placement of all contracted billboards and submission of supporting documentation, with final approval by the Santa Ana Project Manager. Target completion: June 2026. TASK 11: HISPANIC & ASIAN MEDIA RELATIONS & OUTREACH Objective: Extend S4 program reach through expansion of earned media program to include ethnic media outlets. Task Description: Develop and implement media relations program targeting Hispanic and Asian Media channels including, but not limited to, direct media relations outreach, press releases, news conferences, photography, video, and the creation of video news releases (VNRs). Task includes ongoing media relations, measurement and tracking of earned media placements. Safe OC Statement of Work Y; 31 FY 25-26 110 CommunicationsLAB dr ,.ra..aa 11'w SEE ,amcLin9. Activities will include: a. Conduct in -language media relations activities to ethnic media outlets that reach Orange County audiences. b. Coordinate press events and media opportunities for ethnic media to attend. c. Support earned media opportunities with appropriate assets, graphics, photos, video and access to spokespersons for media stories. Responsibilities: Comm LAB shall: a. Conduct outreach to regional Hispanic & Asian media outlets on behalf of S4. b. Coordinate with Santa Ana Project Manager and program partners to identify/assign bilingual spokespeople when needed. c. Achieve minimum of two (2) earned media placements during contract period. all. Develop and produce any necessary media assets in coordination with the Santa Ana Project Manager. e. Execute distribution by approved plans. Santa Ana shall: a. Approve the initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon completion of administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 11-A: IDENTIFY EARNED MEDIA OPPORTUNITIES (HISPANIC) ISUMMER/FALL 2025 Objective: Extend S4 program reach by expanding earned media program to include ethnic media outlets. Task Description: Conduct media relations, promotions, and concentrated publicity outreach to regional Hispanic media print, online and/or broadcast outlets to promote S4 program elements, campaigns, and calendar of activities. Task includes ongoing measurement and tracking of promotional elements. Responsibilities: Comm LAB shall: a. Conduct outreach to regional Hispanic media outlets on behalf of S4. b. Coordinate with Santa Ana Project Manager and program partners to identify/assign bilingual spokespeople when needed. c. Achieve minimum of two (2) earned media placements during contract period. d. Develop and produce any necessary media assets in coordination with the Santa Ana Project Manager. e. Execute distribution by approved plans. Santa Ana shall: a. Approve initiative concepts, production, and distribution plan. Safe OC Statement of Work 32 FY 25-26 r �V CommunicationsLAII aew rw�ro=. n roe SFF ,omciFing. � � SnY s�meihriy Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of December 2025. TASK 11-B: IDENTIFY EARNED MEDIA OPPORTUNITIES (ASIAN) I SUMMER/FALL 2025 Objective: Extend S4 program reach through expansion of earned media program to include ethnic media outlets. Task Description: Conduct media relations, promotions, and concentrated publicity outreach to regional Asian media print, online and/or broadcast outlets to promote S4 program elements, campaigns, and calendar of activities. Task includes ongoing measurement and tracking of promotional elements. Responsibilities: Comm LAB shall: a. Conduct outreach to regional Asian media outlets on behalf of S4. b. Coordinate with Santa Ana Project Manager and program partners to identify/assign bilingual spokespeople when needed. c. Achieve minimum of two (2) earned media placements during contract period. d. Develop and produce any necessary media assets in coordination with the Santa Ana Project Manager. e. Execute distribution in accordance with approved plans. Santa Ana shall: a. Approve initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of December 2025. TASK 11-C: IDENTIFY EARNED MEDIA OPPORTUNITIES (HISPANIC7I WINTER/SPRING 2026 Objective: Extend S4 program reach through expansion of earned media program to include ethnic media outlets. Task Description: Conduct media relations, promotions, and concentrated publicity outreach to regional Hispanic media print, online and/or broadcast outlets to promote S4 program elements, campaigns, and calendar of activities. Task includes ongoing measurement and tracking of promotional elements. Responsibilities: Comm LAB shall: a. Conduct outreach to regional Hispanic media outlets on behalf of S4. Safe OC Statement of Work }'Cv 33 FY 25-26 f/✓`V CommunicationsLAII .(you $EE sunieliing. • � 0 SAT sommAing b. Coordinate with Santa Ana Project Manager and program partners to identify/assign bilingual spokespeople when needed. c. Achieve a minimum of two (2) earned media placements during the contract period. d. Develop and produce any necessary media assets in coordination with the Santa Ana Project Manager. e. Execute distribution by approved plans. Santa Ana shall: a. Approve the initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon completing the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of June 2026. TASK 11-D: IDENTIFY EARNED MEDIA OPPORTUNITIES (ASIAN) I WINTER/SPRING 2026 Objective: Extend S4 program reach by expanding earned media program to include ethnic media outlets. Task Description: Conduct media relations, promotions, and concentrated publicity outreach to regional Asian media print, online and/or broadcast outlets to promote S4 program elements, campaigns, and calendar of activities. Task includes ongoing measurement and tracking of promotional elements. Responsibilities: Comm LAB shall: a. Conduct outreach to regional Asian media outlets on behalf of S4. b. Coordinate with Santa Ana Project Manager and program partners to identify/assign bilingual spokespeople when needed. c. Achieve a minimum of two (2) earned media placements during the contract period. d. Develop and produce any necessary media assets in coordination with the Santa Ana Project Manager. e. Execute distribution by approved plans. Santa Ana shall: a. Approve the initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon completing the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of June 2026. TASK 12: LARGE-SCALE PUBLIC EVENT SPONSORSHIP Safe OC Statement of Work FY 25-26 34 CommunicationsLAB ae aro..a�. 11'o SEE someihmg • � SAY sunmlM1ino Objective: Extend S4 program awareness by sponsoring large-scale public events in Orange County. Task Description: Research and assess sponsorship opportunities at major public events within Orange County and negotiate contracts and placement packages on behalf of S4. Activities will include: a. Research and identify large-scale events based on developed criteria and budget. b. Coordinate with Santa Ana Project Manager on contract approval. c. Develop and manage sponsorship to ensure contractual obligations. d. Provide requested assets and materials for sponsor placements. e. Provide participation and metrics reports to Santa Ana Project manager. Responsibilities: Comm LAB shall: a. Research & identification of select opportunities. b. Negotiate sponsorship contracts. c. Produce assets and support placements. d. Coordination with Santa Ana Project Manager e. Program reporting and metrics tracking. Santa Ana shall: a. Approve the initiative concepts, production, and distribution plan. Completion Criteria: This task is considered complete upon completing administrative deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. 12-A IDENTIFY MIN. TWO SPONSOR OPPORTUNITIES (ROUGHLY $5,000 EACH) I Q3 2025 Objective: Identify and evaluate at least two large-scale public event sponsorship opportunities in Orange County to support S4 program visibility, with a maximum budget of $5,000 per opportunity. Task Description: Conduct research and provide a list of sponsorship opportunities aligned with S4 program goals, target audience, and budget constraints. Each identified opportunity must offer meaningful visibility or engagement at a major public event and fall within the $5,000 per event limit. Responsibilities: Comm LAB shall: b. Collaborate with the Santa Ana Project Manager to develop criteria for selecting appropriate events. Safe OC Statement of Work FY 25-26 35 communicationSLAB roe SomeAnng. � SAY somoM1ixy c. Research and identify at least two eligible sponsorship opportunities that meet the criteria and budget constraints. d. Compile and present a summary report of recommended events. e. Provide documentation for each recommended opportunity and prepare for approval and next steps. Santa Ana shall: a. Review and approve the selected sponsorship opportunities. b. Provide feedback and input on the final selection before contract initiation. Completion Criteria: This task is considered complete upon completing the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion by end of September 2025. 12-B IDENTIFY MIN. THREE SPONSOR OPPORTUNITIES (ROUGHLY S5 000 EACH) I Q1 2026 Objective: Identify and evaluate at least three public event sponsorship opportunities in Orange County to enhance SAFE OC 2026 program visibility, with a maximum budget of $5,000 per opportunity. Task Description: Conduct research and provide a curated list of sponsorship opportunities that align with the goals, messaging, and target audience of the SAFE OC 2026 initiative. Each opportunity must offer tangible public visibility or community engagement, fall within the $5,000 per event limit, and take place in or directly serve communities in Orange County. Responsibilities: Comm LAB shall: a. Collaborate with the Santa Ana Project Manager to define event selection criteria based on SAFE OC 2026 objectives and outreach strategy. b. Research and identify at least three eligible sponsorship opportunities meeting defined criteria and financial parameters. c. Compile a summary report of recommended sponsorships, including key benefits, expected reach, and strategic fit. d. Prepare documentation for each opportunity and outline suggested next steps for implementation. Santa Ana shall: a. Review and approve the recommended sponsorship opportunities. b. Provide input on alignment with program goals and make final selections for sponsorship execution. Completion Criteria: This task is considered complete upon submission of the deliverables listed above and final approval by the Santa Ana Project Manager. Planned completion by end of March 2026. Safe OC Statement of Work JC FY 25-26 L" r v CommunicationSLAB M. n ye, SEE something, • � SAY someih�ng TASK 13: BACK -TO -SCHOOL CAMPAIGN: K-12 MESSAGING Objective: Increase regional awareness of S4 program objectives and available resources among school -age children through partnerships with Community -Based Organizations. Task Description: Research and create partnerships with Community -Based Organizations that conduct backpack giveaways at the start of the traditional school year. Coordinate with these partners to provide S4 program materials and collateral for inclusion in back -to -school backpack giveaway programs. Track project efficacy and metrics. Activities will include: a. Comprehensive list of potential partners and organizations. b. Conduct outreach and secure partnership commitments. c. Coordinate with partners to provide or develop messaging for student audiences. d. Develop and/or distribute scripts and collateral materials to partner campuses. e. Monitor and report on initiative efficacy. Responsibilities: Comm LAB shall: a. Comprehensive list of potential partners and appropriate contacts. b. Conduct outreach and secure partnership commitments. c. Coordinate with partners to provide or develop appropriate messaging and/or collateral for young student audiences and parents. d. Develop and/or distribute materials to partner organizations. e. Attend on -campus start -of -term events as needed. f. Monitor and report on initiative efficacy. Santa Ana shall: a. Approve partnerships and any partner -specific materials or distribution plans. Completion Criteria: This task is considered complete upon completion of deliverables and when the Santa Ana Project Manager signs the completion letter for each subtask noted below. TASK 13-A: BACK -TO -SCHOOL CAMPAIGN: OUTREACH & COORDINATION W/ SCHOOLS 3 25 Objective: Increase regional awareness of S4 program objectives and available resources among school -age children through partnerships with Community -Based Organizations. Task Description: Research and create partnerships with Community -Based Organizations that conduct backpack giveaways at the start of the traditional school year. Coordinate with these partners to provide S4 program materials and collateral for inclusion in back -to -school backpack giveaway programs. Activities will include: Safe OC Statement of Work J�� 37 j�� QQ FY 25-26 to CommunicationSLAB moo e.rv.�a u m�, SEE soi�inM1in�. � SHY son�mF.ny a. Comprehensive list of potential partners and organizations. b. Conduct outreach and secure partnership commitments. c. Coordinate with partners to provide or develop messaging for student audiences. Responsibilities: Comm LAB shall: a. Comprehensive list of potential partners and appropriate contacts. b. Conduct outreach and secure partnership commitments. c. Coordinate with partners to provide or develop appropriate messaging and/or collateral for young student audiences and parents. Santa Ana shall: a. Approve partnerships and any partner -specific materials or distribution plans. Completion Criteria: This task is considered complete upon completing the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Sept. 2025. TASK 13-13: BACK -TO -SCHOOL CAMPAIGN: PRODUCTION & DISTRIBUTION (Q3 25) Objective: Increase regional awareness of S4 program objectives and available resources among school -age children through partnerships with Community -Based Organizations. Task Description: Produce and distribute S4 messaging and materials for inclusion in back -to -school backpack giveaway programs. Activities will include: a. Develop and/or distribute scripts and collateral materials to partner campuses. b. Attend on -campus events as needed. c. Monitor and report on initiative efficacy. Responsibilities: Comm LAB shall: a. Develop and/or distribute materials to partner organizations. b. Attend on -campus start -of -term events as needed. c. Monitor and report on initiative efficacy. Santa Ana shall: a. Approve partnerships and any partner -specific materials or distribution plans. Completion Criteria: This task is considered complete upon the completion of the deliverables detailed in the task description above and when the Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing will be at the end of Sept. 2025 Safe OC Statement of Work FY 25-26 aV'� CommunicationsLAB 38 you SFF sommh'ing, MMSAY aomelhing *** PROJECT SCHEDULE & BUDGET OUTLINE PROVIDED ON NEXT PAGE *** Safe OC Statement of Work FY 25-26 L,4 I Corn municationsLAV 39 0 you SEE something, • � SAY aomahing Budget lack Task Des4 csin a7 Ok1 Cast TASK DIGITAL COMMUNICATIONS Task bA Newsletter Distribution Q325 $I50060 Task 1-9 Newsletter Distribution Q425 $15N..00 Task bC Newsletter Distribution Q126 $1.500.00 Task 1.0 Newsletter Distribution Q226 $1.50000 TASK WEDWE K MOORE MAINTENANCE Task 2-A Website l Social Chancel Maintenance (SvmmedFap) Q425 S1.000.00 Task 2B Website l Social Chancel Maintenance jWmteri5pring) 0226 SIa0o0 TASK SOCIAL MEDIA OUTREACH Task 3A SaeOC Social Media Content Oevelopment Q325 $5,000.00 Task 3 B SafeOC Social Media Content Development Q425 55.000.00 Teak 3C Safe0C SOcial Media Combine Oevebpment Q126 sysile.00 Task 3.O SaeOC Social Media Content Development Q226 $6,000.00 TASK 4 SOCIAL MEDIA TOOLKIT Task4A SaleO Served Media Toolkit Content Development Q325 $2,00000 Task4-8 SafeOC Social Made Toolkit Content Development Q425 52.000do Taak4.0 SafeOC Social Made TooOd Content Development Q126 $2.00000 Ta11,1-0 I S.IeOC Social Media Toolkit Conlmt Deveopment Q226 52,00000 TASKS ADVERTISING (BUDGET) Task 5-A SaleW Social Medlal5eareh Advertising Q325 $4,00000 Task6B SaeOC Social MefidSemch Advertising D426 $4.00.00 Task5C Safe0C Social MemaMearch Advertising Q126 $4.000.00 Task 5-0 Safm0C Social MedlaSearch Adoertismg Q226 $4.000.00 TASK MICRO CAMPAIGN: CYRER KIDS Task6-A Contere 6 Messaging Development Q325 $2,500.00 Task 6-B Video Development Q425 $3,000.00 Task 6-C Stakeholder Outreach 0425 $t.000,00 Task60 PUNe Awareness 60utermh(WinterfSprini Q226 $3.000.00 TASK MICRO CAMPAIGN: WORKPLACESAFEFY Teak 7-A Public Stakeholder$ Business Outreach Q425 $1.500.00 Task 7-e Public Stakeholder 6 Business Outreach Q226 $2500do Task 7-C Video Development Sooial6Tuimmg Q425 $2,2W.00 Task 70 Video Devalopment-Sochel6 Taming 6226 $3.000.00 TASK EARNED MEDIA OUTREACH Task8A Identify Earned Meda0pportaales(Frintf0iytap l Smrunerffall Q425 $5.000.00 Task 83 Nen8lg Earned Meda Opportunities lBmadcast]ISummerfFaB Q425 $5.000.00 Task8C Ident6y Earned Media Opportunities(PrintMigital)IWmterlSpriM Q226 $5200.00 Task 8-D Identify Earned Media Opportunities(Doadsest) I VedernSping Q226 $5p0000 TASK PROJECT MANAGEMENT K PARTNERS RELATIONS Task9A Safe0C Project Management 6 Partner Relation(SumenewFall) Q425 $2.500.00 Task9.8 Safe0C Protect Management 6 Partner Relation(Wlnterl5prin9) Q226 $2.501L00 TASK 10 DiglTd Sigrlagr, pgilol 61booeas Task 10A 0rv0opment 6 Contracting (So. l Fall) Q325 $1250.00 Task JOB Development S Contracting Meter i Spring) Q126 $1,500.00 Tm,!,OC Paid Placement in DC (Summer l Fall) Q425 $7.600.00 Task1 D Paid Placement In OC(WlnteriSWing) Q226 $10p00.e0 TASK 11 HEspa0c K ASWn Media ReMBo KOuhepch Task It Bmlgy Earned Made Opportunities lHi,ade) I SummerlFall Q425 52,50000 Task 11-B kinany Eamed Media Opportunities(Asian) 1 SummeriFall Q425 $2,500.00 Task 11-C Identify Earned Media Oppwtunites(FOspans) I WmtedSpring E1226 $2.500.00 Task 110 Identify Earned Medlar Oppoftundies(Aaanll WinteiSming Q226 TIZ500.00 TASK 12 Large -Seale Public Every SpoasasMp Task 12-A Identify Min. Two Sponsor Opportunities (Routinely $5.000 ea.) Q325 $10.000.00 Task 128 IdenWyMln.Three Sponsor Oppodmiies iRoughly$5.000ea) Qtp$ $15.000.00 TASK 13 Back-To-SchaA (K-12) Mess igirg Task 1&A Outreach 6 Coordination w Schools Q325 $1500.00 TaskMB Print Production 6Gistribution Q325 $2,600.00 SUBTOTAL 3155.00000 CONTINGMCY s10.000.00 rRCJIECTTOALj 1 5165,000.00 Safe OC Statement of Work FY 25-26 Lvv`�.1 CommunicationSLAB are ,vu— Wanes Cost 5 30,25aw 5 46,250.00 5 29,000.W 5 49,501 +'S Q126 M26 scat Yaar25-26Ton 5 355000.00 Cnnsm$aruy 510,OODA0 T•ok 5 165,000,00 all ACORo® CERTIFICATE OF LIABILITY INSURANCE DATE(MM/DDIYYYY) 06/03/2025 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER CONTACT Jonathan Severson Bannister & Associates Insurance Agency PHONE FAX CA License #OL78680 (714) 536-6086 A/C Na:(714) 536-4054 E-MAIL aODRE onathan®bai-ine.com 3100 Bristol St., Suite 220 Costa Mesa CA 92626 INSURERS AFFORDING COVERAGE NAICIf INSURERA:Hartford Underwriters Ins. Co. INSURED INSURER B: Hartford Accident & Indemnity Barrios and Associate, LLC INSURERC: Philade hia Indemnity Ins Cc dba Communications Lab INSURER D: AiCh specialty Insurance Company 701 B Chapman Avenue INSU RER E: Orange CA 92866 INSU RER F: (949) 215-5539 COVERAGES is CERTIFICATE NUMBER: Cart ID 14777 (132) REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INTR R TYPE OF INSURANCE 10a SU D POLICYNUMBER POLICY MMIO MM YEXP /DO LIMITS A X COMMERCIAL GENERAL LIABILITY CLAIMS -MADE �% OCCUR Y Y 75HABAJBT 09/01/2025 04/01/2026 EACH OCCURRENCE $ 11000,000 PREMSES Ea occ.mence $ 11000,000 MED EXP(Any one person) $ 10,000 PERSONALS ADV INJURY $ 1,000,000 GEN'L AGGREGATE LIMIT APPLIES PER: POLICY PRO- JECT LOC GENERALAGGREGATE $ 2,000,000 PRODUCTS - COMP/OP AGO $ 2,000,000 $ OTHER: COMBINED SINGLE LIMIT Ea accident $ 1,000,000 BODILY INJURY(Per person) $ g NYAUTOY 72MCCM4329 11/01/202411/01/2025 WNED SCHEDULEDBODILY UTOONLYAUTOBIREDNON-OWNED FMOBISLEUABILITY INJURY (Per accitleM) $ PROPERTY DAMAGEUTOS Per accident ONLY AUTOS ONLY $ A X UMBRELLA LIAB X OCCUR 75BABAaBT 04/01/2025 04/01/2026 EACH OCCURRENCE $ 6,000.000 AGGREGATE $ 61000,000 EXCESS LIAR CLAIMS -MADE DED I I RETENTIONS Retention $ 10,000 WORKERS COMPENSATION AND EMPLOYERS'LIABILITY YIN PER OTH- STATUTE ER E.L. EACHACCIDENT $ ANYPROPRIETOR/PARTNER/EXECUTIVE ❑ OFFICERIMEMBER EXCLUDED? NIA E.L. DISEASE -EA EMPLOYEE $ (Mandatory In NH) If yes, describe under DESCRIPTION OF OPERATIONS bal.. E.L. DISEASE -POLICY LIMIT $ C Professional Liability Y Y FESDIS66043 04/01/2025 04/01/2026 Limit (per claim): $ 2,000,000 Deductible: $5,000/claim Limit (aggregate): $ 4,000,000 DESCRIPTION OF OPERATIONS I LOCATIONS /VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached If more space Is required) City of Santa Ana, its City Council, officers, officials, employees, agents, and volunteers are named as additional insureds with respects general and professional liability policy limits. Primary and non-contributory wording applies with respects general liability policy limits. Waiver of subrogation applies with respects general, auto, and professional liability policy limits. Dpl allyggned Tu Tran by Ta Tran Nguyen APPROVED Nguyen Date:2o25A6.g3 ,a:zas3-m'oo' By Tu Tran Nguyen at 2:24 pm, Jun 03, 2025 CERTIFICATE HOLDER CANCELLATION SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN City of Santa Ana ACCORDANCE WITH THE POLICY PROVISIONS. Santa Ana Police Department AUTHORIZED REPRESENTATIVE 60 Civic Center Plaza Santa Ana CA 92701 W ©1988-2015 ACORD CORPORATION. All rights reserved. ACORD 25 (2016/03) The ACORD name and logo are registered marks of ACORD Page 1 of 2 CERTIFICATE COVERAGES OVERFLOW ""06/03/20"13./20 ,5 25 PRODUCER INSURED Bannister & Associates Insurance Agency Barrios and Associate, LLC CA License #OL78680 dba Communications Lab 3100 Bristol St., Suite 220 701 R Chapman Avenue Costa Mesa CA 92626 Orange CA 92866 CONTACT NAME: PHONE (A/C, No, Ext): PHONE (A/C, No, Ext): Jonathan Severson (714) 536-6086 (949) 215-5539 AnnITFnNai rnVFRArFS CERTIFICATE NUMBER: Cart ID 14777 REVISION NUMBER: INSR LTR TYPE OF INSURANCE ADOL INSR SUBR MD POLICY NUMBER POLICY EFF (MM/00/YYYY) POLICY DIP (MM/DU/YYYY) LIMITS D Cyber Liability C-4LPI-259362-c7ass-2D24 05/01/2024 05/01/2025 Limit (per $ 2,000,000 claim/aggregate): Deductible: 530,000/c1aie $ S $ S S S 5 3 S S S 3 S S S S S Certificate Coverages Overflow (11/2010) Page 2 of 2 licii CERTIFICATE OF LIABILITY INSURANCE . Accl#: 3017662 OATE(MMIDDIYYYY) 04/02/2025 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(les) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER LOCKTON COMPANIES, LLC 3657 Briarpark Dr., Suite 700 Houston, TX 77042 CONTACT NAME; 868-828-8366 AIC No: noDResPHONE s: insperitycerts@locktonaffinity.com INSURERS AFFORDING COVERAGE NAIC # INSURER A: Indemnity Insurance Company of North America 43575 INSURED BARRIOS AND ASSOCIATES, LED INSURER B ; INSURER C: 701 ECHAPMAN AVE ORANGE, CA 92866.1820 INSURER D NSURER E: INSURER F : COVERAGES CERTIFICATE NUMBER: REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. ILTR TYPE OF INSURANCE AODL SUBS POLICY NUMBER MMIDDY EFF MWDOY� LIMITS COMMERCIAL GENERAL LIABILITY ❑ EACH OCCURRENCE $ DAMAGE TO RENTED CLAIMS -MADE OCCUR PREMISES Ea occurrence $ MED EXP (Any oneperson) $ PERSONAL &ADV INJURY $ AGGREGATE LIMIT APPLIES PER: PRO- POLICY OC PRO- JECT GENERAL AGGREGATE $ GEN'L PRODUCTS - COMP/OP AGG $ $ OTHER: AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT Ea accident $ BODILY INJURY (Per person) $ ANY AUTO ALL OWNED SCHEDULED AUTOS AUTOS P BODILY INJURY (Per acGtlten ( 1 $ HIREDAUTOS NON -OWNED AUTOS PROPERIZDAMAGE Paracddant $ $ UMBRELLA LIAB OCCUR EACH OCCURRENCE $ AGGREGATE $ EXCESS LIAB CLAIMS -MADE DEO I I RETENTION$ $ A WORKERS COMPENSATION AND EMPLOYERS' LIABILITY YIN ANY PROPRIETORIPARTNERIEXOFFICERMEMBEER EXCLUDED?ECUTIVEFIN N/A X C72430B76 10/01 /2024 10/01/2025 PER OTH- X STATUTE ER E. L. EACH ACCIDENT $ 1,000.00D E. L. DISEASE - EA EMPLOYE $ 1,000,000 (Mandatory In NH) If yes, describe under DESCRIPTION OF OPERATIONS below E.L. DISEASE - POLICY LIMIT $ 1 000 OOD DESCRIPTION OF OPERATIONS( LOCATIONS I VEHICLES (ACORD 101, Additional Remarks Schedule, maybe attached if more space is required Clty of Santa Ana, its City Council, Officers, Ol(cials, Employees, Agents, and Volunteers Department Responsible: City of Santa Ana Police Department Address of Department: 20 Civic Center Plaza, Santa Ana, CA 92701 WAIVER OF SUBROGATION IN FAVOR OF CERTIFICATE HOLDER WHERE REQUIRED BY WRITTEN CONTRACT. APPROVED 30 DAY NOTICE OF CANCELLATION APPLIES APPR YG By Tu Tran Nguyen at 10:08 am, Jun 03, 2025 City of Santa Ana, its City Council, Officers, Officials, Employees, Agents, and Volunteers ATTN: Jeff Hiltbrand 20 CIVIC CENTER PLAZA SANTA ANA, CA 92701 UA1NUMLLA I IUIN SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. AUTHORIZED REPRESENTATIVE e rva m k'.'seua) '.IU M WIXU umrm Guu IUUU GIG ,egraaarou morns VI AV VRu Workers' Compensation and Employers' Liability Policy Named Insured Endorsement Number BARRIOS AND ASSOCIATES, LLC 701 E CHAPMAN AVE ORANGE, CA 92866-1620 Policy Number Symbol: WLR Number: C72430876 Policy Period Effective Date of Endorsement 10/01/2024 TO 10/01/2025 04/02/2025 Issued By (Name of Insurance Company) Indemnity Insurance Company of North America Insertthe policynumber. The remainder of the information isto be completed only when this endorsement is issued subsequent tolhe preparation of the policy. This endorsement changes the policy to which it is attached and is effective on the date issued unless otherwise stated. CALIFORNIA WAIVER OF OUR RIGHT TO RECOVER FROM OTHERS ENDORSEMENT This endorsement applies only to the insurance provided by the policy because California is shown in Item 3.A. of the Information Page. We have the right to recover our payments from anyone liable for an injury covered by this policy. We will not enforce our right against the person or organization named in the Schedule, but this waiver applies only with respect to bodily injury arising out of the operations described in the Schedule, where you are required by a written contract to obtain this waiver from us. You must maintain payroll records accurately segregating the remuneration ofyouremployees while engaged in the work described in the Schedule. Schedule 1. (X) Specific Waiver Name of person or organization: Giv of 9eMs Pow, Ile cuv couw,,ifier4 ommzq FmF s.PoeM,vMValw- 20 Civic Center Plaza Santa Ana, CA 92701 ( ) Blanket Waiver Any person or organization for whom the Named Insured has agreed by written contract to furnish this waiver. 2. Operations: City of Santa Ana Police Department 3. Premium: The premium charge for this endorsement shall be INCLUDED percent of the California premium developed on payroll in connection with work performed for the above person(s) or organization(s) arising out of the operations described. 4. Minimum Premium: INCLUDED Authorized 90 Workers' Compensation and Employers' Liability Policy Named Insured Endorsement Number BARRIOS AND ASSOCIATES, LLC 701 E CHAPMAN AVE ORANGE. CA 92866-1620 Policy Number Symbol: WLR Number: C72430876 Policy Period Effective Date of Endorsement 10/01/2024 TO 10/01/2025 04/02/2025 Issued By(Name of Insurance Company Indemnity Insurance Company of North America Inserlthe policy number, The remainder of the information Is to be completed only when this endorsement is Issued subsequent to the preparation of the policy. This endorsement changes the policy to which it is attached and Is effective on the date Issued unless otherwise stated. NOTICE TOOTH ERS ENDORSEMENT -SPECIFIC PARTIES A. If we cancel this Policy prior to its expiration date by notice to you or the first Named insured for any reason other than nonpayment of premium, we will endeavor, as set out below, to send written notice of cancellation, via such electronic or other form of notification as we determine, to the persons or organizations listed in the schedule set out below (the "Schedule"). You or your representative must provide us with both the physical and e-mail address of such persons or organizations, and we will utilize such e-mail address or physical address that you or your representative provided to us on such Schedule. B. We will endeavor to send or deliver such notice to the e-mail address or physical address corresponding to each person or organization indicated in the Schedule at least 30 days prior to the cancellation date applicable to the Policy. C. The notice referenced in this endorsement is intended only to be a courtesy notification to the person(s) or organization(s) named In the Schedule in the event of a pending cancellation of coverage. We have no legal obligation of any kind to any such person(s) or organization(s). Our failure to provide advance notification of cancellation to the person(s) or organization(s) shown in the Schedule shall impose no obligation or liability of any kind upon us, our agents or representatives, will not extend any Policy cancellation date and will not negate any cancellation of the Policy. D. We are not responsible for verifying any information provided to us in any Schedule, nor are we responsible for any incorrect information that you or your representative provide to us. If you or your representative does not provide us with the information necessary to complete the Schedule, we have no responsibility for taking any action under this endorsement. In addition, if neither you nor your representative provides us with e-mail and physical address information with respect to a particular person or organization, then we shall have no responsibility for taking action with regard to such person or entity under this endorsement. E. We may arrange with your representative to send such notice in the event of any such cancellation. F. You will cooperate with us in providing, or in causing your representative to provide, the e-mail address and physical address of the persons or organizations listed in the Schedule. G. This endorsement does not apply in the event that you cancel the Policy. SCHEDULE Name of Certificate Holder E-Mail Address Physical Address 20 Civic Center Plaza Santa Ana, CA 92701 All otherterms and conditions of this Policy remain unchanged. This endorsement is not applicable in the states of AZ, FL, ID, ME, NC, NJ, NM, TX and WI. Authorized Representative WC 99 03 71 (01/11) Page 1 of 1 Policy #: 75BABKJET Effective: 04/01/2025 - 04/01/2026 BUSINESS LIABILITY COVERAGE FORM (b) Rented to, in the care, custody or control of, or over which physical control is being exercised for any purpose by you, any of your "employees", "volunteer workers", any partner or member (if you are a partnership or joint venture), or any member (if you are a limited liability company). b. Real Estate Manager Any person (other than your "employee" or "volunteer worker'), or any organization while acting as your real estate manager. c. Temporary Custodians Of Your Property Any person or organization having proper temporary custody of your property if you die, but only: (1) With respect to liability arising out of the maintenance or use of that property; and (2) Until your legal representative has been appointed. d. Legal Representative If You Die Your legal representative if you die, but only with respect to duties as such. That representative will have all your rights and duties underthis insurance. e. Unnamed Subsidiary Any subsidiary and subsidiary thereof, of yours which is a legally incorporated entity of which you own a financial interest of more than 50% of the voting stock on the effective date of this Coverage Part. The insurance afforded herein for any subsidiary not shown in the Declarations as a named insured does not apply to injury or damage with respect to which an insured under this insurance is also an insured under another policy or would be an insured under such policy but for its termination or upon the exhaustion of its limits of insurance. 3. Newly Acquired Or Formed Organization Any organization you newly acquire or form, other than a partnership, joint venture or limited liability company, and over which you maintain financial interest of more than 50% of the voting stock, will qualify as a Named Insured if there is no other similar insurance available to that organization. However: a. Coverage under this provision is afforded only until the 180th day after you acquire or form the organization or the end of the policy period, whichever is earlier; and b. Coverage under this provision does not apply to: (1) "Bodily injury" or "property damage" that occurred; or (2) "Personal and advertising injury" arising out of an offense committed before you acquired or formed the organization. 4. Operator Of Mobile Equipment With respect to "mobile equipment" registered in your name under any motor vehicle registration law, any person is an insured while driving such equipment along a public highway with your permission. Any other person or organization responsible for the conduct of such person is also an insured, but only with respect to liability arising out of the operation of the equipment, and only if no other insurance of any kind is available to that person or organization for this liability. However, no person or organization is an insured with respect to: a. "Bodily injury" to a co -"employee" of the person driving the equipment; or b. "Property damage" to property owned by, rented to, in the charge of or occupied by you or the employer of any person who is an insured under this provision. 5. Operator of Nonowned Watercraft With respect to watercraft you do not own that is less than 51 feet long and is not being used to carry persons for a charge, any person is an insured while operating such watercraft with your permission. Any other person or organization responsible for the conduct of such person is also an insured, but only with respect to liability arising out of the operation of the watercraft, and only if no other insurance of any kind is available to that person or organization for this liability. However, no person or organization is an insured with respect to: a. "Bodily injury" to a co -"employee" of the person operating the watercraft; or b. "Property damage" to property owned by, rented to, in the charge of or occupied by you or the employer of any person who is an insured under this provision. 6. Additional Insureds When Required By Written Contract, Written Agreement Or Permit The person(s) or organization(s) identified in Paragraphs a, through f. below are additional insureds when you have agreed, in a written Form SS 00 08 04 05 Page 11 of 24 BUSINESS LIABILITY COVERAGE FORM contract, written agreement or because of a (e) Any failure to make such permit issued by a state or political inspections, adjustments, tests or subdivision, that such person or organization servicing as the vendor has be added as an additional insured on your agreed to make or normally policy, provided the injury or damage occurs undertakes to make in the usual subsequent to the execution of the contract or course of business, in connection agreement, or the issuance of the permit. with the distribution or sale of the A person or organization is an additional products; insured under this provision only for that (f) Demonstration, installation, period of time required by the contract, servicing or repair operations, agreement or permit. except such operations performed However, no such person or organization is an at the vendor's premises in additional insured under this provision if such connection with the sale of the person or organization is included as an product; additional insured by an endorsement issued (g) Products which, after distribution by us and made a part of this Coverage Part, or sale by you, have been labeled including all persons or organizations added or relabeled or used as a as additional insureds under the specific container, part or ingredient of any additional insured coverage grants in Section other thing or substance by or for F. — Optional Additional Insured Coverages. the vendor; or a. Vendors (h) "Bodily injury" or "property Any person(s) or organization(s) (referred to damage" arising out of the sole below as vendor), but only with respect to negligence of the vendor for its "bodily injury" or "property damage" arising own acts or omissions or those of out of "your products" which are distributed its employees or anyone else or sold in the regular course of the vendor's acting on its behalf. However, this business and only if this Coverage Part exclusion does not apply to: provides coverage for "bodily injury" or (i) The exceptions contained in "property damage" included within the Subparagraphs (d) or (f); or '.products -completed operations hazard". (ii) Such inspections, adjustments, (1) The insurance afforded to the vendor tests or servicing as the vendor is subject to the following additional has agreed to make or normally exclusions: undertakes to make in the usual This insurance does not apply to: course of business, in connection with the distribution (a) "Bodily injury" or "property or sale of the products. damage" for which the vendor is (2) This insurance does not apply to any obligated to pay damages by insured person organization from reason of the assumption of whom you have acquired uired such products, liability in a contract or agreement. or any ingredient, part or container, This exclusion does not apply to entering into, accompanying or liability for damages that the containing such products. vendor would have in the absence of the contract or agreement; b. Lessors Of Equipment (b) Any express warranty (1) Any person or organization from unauthorized by you; whom you lease equipment; but only (c) Any physical or chemical change with respect to their liability for "bodily "property in the product made intentionally injury", damage" or "personal by the vendor; and advertising injury" caused, in whole or in part, by your (d) Repackaging, except when maintenance, operation or use of unpacked solely for the purpose of equipment leased to you by such inspection, demonstration, testing, person or organization. or the substitution of parts under instructions from the manufacturer, and then repackaged in the original container; Page 12 of 24 Form SS 00 08 04 05 BUSINESS LIABILITY COVERAGE FORM (2) With respect to the insurance afforded to these additional insureds, this insurance does not apply to any "occurrence" which takes place after you cease to lease that equipment. c. Lessors Of Land Or Premises (1) Any person or organization from whom you lease land or premises, but only with respect to liability arising out of the ownership, maintenance or use of that part of the land or premises leased to you. (2) With respect to the insurance afforded to these additional insureds, this insurance does not apply to: (a) Any "occurrence" which takes place after you cease to lease that land or be a tenant in that premises; or (b) Structural alterations, new construction or demolition operations performed by or on behalf of such person or organization. d. Architects, Engineers Or Surveyors (1) Any architect, engineer, or surveyor, but only with respect to liability for "bodily injury", "property damage" or "personal and advertising injury" caused, in whole or in part, by your acts or omissions or the acts or omissions of those acting on your behalf: (a) In connection with your premises; or (b) In the performance of your ongoing operations performed by you or on your behalf. (2) With respect to the insurance afforded to these additional insureds, the following additional exclusion applies: This insurance does not apply to "bodily injury", "property damage" or "personal and advertising injury" arising out of the rendering of or the failure to render any professional services by or for you, including: (a) The preparing, approving, or failure to prepare or approve, maps, shop drawings, opinions, reports, surveys, field orders, change orders, designs or drawings and specifications; or (b) Supervisory, inspection, architectural or engineering activities. e. Permits Issued By State Or Political Subdivisions (1) Any state or political subdivision, but only with respect to operations performed by you or on your behalf for which the state or political subdivision has issued a permit. (2) With respect to the insurance afforded to these additional insureds, this insurance does not apply to: (a) "Bodily injury", "property damage" or "personal and advertising injury" arising out of operations performed for the state or municipality; or (b) "Bodily injury" or "property damage" included within the "products - completed operations hazard". f. Any Other Party (1) Any other person or organization who is not an insured under Paragraphs a. through e. above, but only with respect to liability for "bodily injury", "property damage" or "personal and advertising injury" caused, in whole or in part, by your acts or omissions or the acts or omissions of those acting on your behalf: (a) In the performance of your ongoing operations; (b) In connection with your premises owned by or rented to you; or (c) In connection with "your work" and included within the "products - completed operations hazard", but only if (1) The written contract or written agreement requires you to provide such coverage to such additional insured; and (ii) This Coverage Part provides coverage for "bodily injury" or "property damage" included within the "products - completed operations hazard". (2) With respect to the insurance afforded to these additional insureds, this insurance does not apply to: "Bodily injury", "property damage" or "personal and advertising injury" arising out of the rendering of, or the failure to render, any professional architectural, engineering or surveying services, including: Form SS 00 08 04 05 Page 13 of 24 BUSINESS LIABILITY COVERAGE FORM (a) The preparing, approving, or failure to prepare or approve, maps, shop drawings, opinions, reports, surveys, field orders, change orders, designs or drawings and specifications; or (b) Supervisory, inspection, architectural or engineering activities. The limits of insurance that apply to additional insureds are described in Section D. — Limits Oflnsurance. How this insurance applies when other insurance is available to an additional insured is described in the Other Insurance Condition in Section E. — Liability And Medical Expenses General Conditions. No person or organization is an insured with respect to the conduct of any current or past partnership, joint venture or limited liability company that is not shown as a Named Insured in the Declarations. D. LIABILITY AND MEDICAL EXPENSES LIMITS OF INSURANCE 1. The Most We Will Pay The Limits of Insurance shown in the Declarations and the rules below fix the most we will pay regardless of the number of: a. Insureds; b. Claims made or "suits" brought; or c. Persons or organizations making claims or bringing "suits". 2. Aggregate Limits The most we will pay for: a. Damages because of "bodily injury" and "property damage" included in the "products -completed operations hazard" is the Products -Completed Operations Aggregate Limit shown in the Declarations. b. Damages because of all other "bodily injury", "property damage" or "personal and advertising injury", including medical expenses, is the General Aggregate Limit shown in the Declarations. This General Aggregate Limit applies separately to each of your "locations" owned by or rented to you. "Location" means premises involving the same or connecting lots, or premises whose connection is interrupted only by a street, roadway or right-of-way of a railroad. This General Aggregate limit does not apply to "property damage" to premises while rented to you or temporarily occupied by you with permission of the owner, arising out of fire, lightning or explosion. 3. Each Occurrence Limit Subject to 2.a. or 2.b above, whichever applies, the most we will pay for the sum of all damages because of all "bodily injury", "property damage" and medical expenses arising out of any one "occurrence" is the Liability and Medical Expenses Limit shown in the Declarations. The most we will pay for all medical expenses because of "bodily injury" sustained by any one person is the Medical Expenses Limit shown in the Declarations. 4. Personal And Advertising Injury Limit Subject to 2.b. above, the most we will pay for the sum of all damages because of all "personal and advertising injury" sustained by any one person or organization is the Personal and Advertising Injury Limit shown in the Declarations. 5. Damage To Premises Rented To You Limit The Damage To Premises Rented To You Limit is the most we will pay under Business Liability Coverage for damages because of "property damage" to any one premises, while rented to you, or in the case of damage by fire, lightning or explosion, while rented to you or temporarily occupied by you with permission of the owner. In the case of damage by fire, lightning or explosion, the Damage to Premises Rented To You Limit applies to all damage proximately caused by the same event, whether such damage results from fire, lightning or explosion or any combination of these. 6. How Limits Apply To Additional Insureds The most we will pay on behalf of a person or organization who is an additional insured under this Coverage Part is the lesser of: a. The limits of insurance specified in a written contract, written agreement or permit issued by a state or political subdivision; or b. The Limits of Insurance shown in the Declarations. Such amount shall be a part of and not in addition to the Limits of Insurance shown in the Declarations and described in this Section. Page 14 of 24 Form SS 00 08 04 05 BUSINESS LIABILITY COVERAGE FORM C If more than one limit of insurance under this policy and any endorsements attached thereto applies to any claim or "suit", the most we will pay under this policy and the endorsements is the single highest limit of liability of all coverages applicable to such claim or "suit". However, this paragraph does not apply to the Medical Expenses limit set forth in Paragraph 3. above. The Limits of Insurance of this Coverage Part apply separately to each consecutive annual period and to any remaining period of less than 12 months, starting with the beginning of the policy period shown in the Declarations, unless the policy period is extended after issuance for an additional period of less than 12 months. In that case, the additional period will be deemed part of the last preceding period for purposes of determining the Limits of Insurance. LIABILITY AND MEDICAL EXPENSES GENERAL CONDITIONS 1. Bankruptcy Bankruptcy or insolvency of the insured or of the insured's estate will not relieve us of our obligations under this Coverage Part. 2. Duties In The Event Of Occurrence, Offense, Claim Or Suit a. Notice Of Occurrence Or Offense You or any additional insured must see to it that we are notified as soon as practicable of an "occurrence" or an offense which may result in a claim. To the extent possible, notice should include: (1) How, when and where the "occurrence" or offense took place; (2) The names and addresses of any injured persons and witnesses; and (3) The nature and location of any injury or damage arising out of the "occurrence" or offense. b. Notice Of Claim If a claim is made or "suit" is brought against any insured, you or any additional insured must: (1) Immediately record the specifics of the claim or "suit" and the date received; and (2) Notify us as soon as practicable. You or any additional insured must see to it that we receive a written notice of the claim or "suit" as soon as practicable. c. Assistance And Cooperation Of The Insured You and any other involved insured must: (1) Immediately send us copies of any demands, notices, summonses or legal papers received in connection with the claim or "suit"; (2) Authorize us to obtain records and other information; (3) Cooperate with us in the investigation, settlement of the claim or defense against the "suit'; and (4) Assist us, upon our request, in the enforcement of any right against any person or organization that may be liable to the insured because of injury or damage to which this insurance may also apply. d. Obligations At The Insured's Own Cost No insured will, except at that insured's own cost, voluntarily make a payment, assume any obligation, or incur any expense, other than for first aid, without our consent. e. Additional Insured's Other Insurance If we cover a claim or "suit" under this Coverage Part that may also be covered by other insurance available to an additional insured, such additional insured must submit such claim or "suit" to the other insurer for defense and indemnity. However, this provision does not apply to the extent that you have agreed in a written contract, written agreement or permit that this insurance is primary and non-contributory with the additional insured's own insurance. f. Knowledge Of An Occurrence, Offense, Claim Or Suit Paragraphs a. and b. apply to you or to any additional insured only when such "occurrence", offense, claim or "suit" is known to: (1) You or any additional insured that is an individual; (2) Any partner, if you or an additional insured is a partnership; (3) Any manager, if you or an additional insured is a limited liability company; (4) Any "executive officer" or insurance manager, if you or an additional insured is a corporation; (5) Any trustee, if you or an additional insured is a trust; or (6) Any elected or appointed official, if you or an additional insured is a political subdivision or public entity. Form SS 00 08 04 05 Page 15 of 24 BUSINESS LIABILITY COVERAGE FORM This Paragraph f. applies separately to (3) We have issued this policy in reliance you and any additional insured. upon your representations. 3. Financial Responsibility Laws b. Unintentional Failure To Disclose a. When this policy is certified as proof of Hazards financial responsibility for the future under If unintentionally you should fail to disclose the provisions of any motor vehicle all hazards relating to the conduct of your financial responsibility law, the insurance business at the inception date of this provided by the policy for "bodily injury" Coverage Part, we shall not deny any liability and "property damage" liability will coverage under this Coverage Part comply with the provisions of the law to because of such failure. the extent of the coverage and limits of 7. Otherinsurance insurance required by that law. b. With respect to "mobile equipment" to If other valid and collectible insurance is available for a loss we cover under this which this insurance applies, we will Coverage Part, our obligations are limited as provide any liability, uninsured motorists, follows: underinsured motorists, no-fault or other coverage required by any motor vehicle a. Primary Insurance law. We will provide the required limits for This insurance is primary except when b. those coverages. below applies. If other insurance is also 4. Legal Action Against Us primary, we will share with all that other No person or organization has a right under insurance by the method described in c.below. this Coverage Form: a. To join us as a party or otherwise bring us b. Excess Insurance into a "suit" asking for damages from an This insurance is excess over any of the insured; or other insurance, whether primary, excess, b. To sue us on this Coverage Form unless contingent or on any other basis: all of its terms have been fully complied (1) Your Work with. That is Fire, Extended Coverage, A person or organization may sue us to recover Builder's Risk, Installation Risk or on an agreed settlement or on a final judgment similar coverage for "your work" against an insured; but we will not be liable for (2) Premises Rented To You damages that are not payable under the terms of this insurance or that are in excess of the That is fire, lightning or explosion applicable limit of insurance. An agreed in insurance for premises rented you settlement means a settlement and release of temporarily occupied you with liability signed by us, the insured and the permission of the owner; claimant or the claimant's legal representative. (3) Tenant Liability S. Separation Of Insureds That is insurance purchased by you to Except with respect to the Limits of Insurance, cover your liability as a tenant for and any rights or duties specifically assigned "property damage" to premises rented in this policy to the first Named Insured, this to you or temporarily occupied by you insurance applies: with permission of the owner; a. As if each Named Insured were the only (4) Aircraft, Auto Or Watercraft Named Insured; and If the loss arises out of the maintenance b. Separately to each insured against whom or use of aircraft, "autos" or watercraft to a claim is made or "suit" is brought. the extent not subject to Exclusion g. of Section A. —Coverages. 6. Representations (5) Property Damage To Borrowed a. When You Accept This Policy Equipment Or Use Of Elevators By accepting this policy, you agree: If the loss arises out of "property (1) The statements in the Declarations damage" to borrowed equipment or are accurate and complete; the use of elevators to the extent not (2) Those statements are based upon subject to Exclusion k. of Section A. — representations you made to us; and Coverages. Page 16 of 24 Form SS 00 08 04 05 BUSINESS LIABILITY COVERAGE FORM (6) When You Are Added As An Additional Insured To Other Insurance That is other insurance available to you covering liability for damages arising out of the premises or operations, or products and completed operations, for which you have been added as an additional insured by that insurance; or (7) When You Add Others As An Additional Insured To This Insurance That is other insurance available to an additional insured. However, the following provisions apply to other insurance available to any person or organization who is an additional insured under this Coverage Part: (a) Primary Insurance When Required By Contract This insurance is primary if you have agreed in a written contract, written agreement or permit that this insurance be primary. If other insurance is also primary, we will share with all that other insurance by the method described in c. below. (b) Primary And Non -Contributory To Other Insurance When Required By Contract If you have agreed in a written contract, written agreement or permit that this insurance is primary and non-contributory with the additional insured's own insurance, this insurance is primary and we will not seek contribution from that other insurance. Paragraphs (a) and (b) do not apply to other insurance to which the additional insured has been added as an additional insured. When this insurance is excess, we will have no duty under this Coverage Part to defend the insured against any "suit" if any other insurer has a duty to defend the insured against that "suit". If no other insurer defends, we will undertake to do so, but we will be entitled to the insured's rights against all those other insurers. When this insurance is excess over other insurance, we will pay only our share of the amount of the loss, if any, that exceeds the sum of: (1) The total amount that all such other insurance would pay for the loss in the absence of this insurance; and (2) The total of all deductible and self - insured amounts under all that other insurance. We will share the remaining loss, if any, with any other insurance that is not described in this Excess Insurance provision and was not bought specifically to apply in excess of the Limits of Insurance shown in the Declarations of this Coverage Part. c. Method Of Sharing If all the other insurance permits contribution by equal shares, we will follow this method also. Under this approach, each insurer contributes equal amounts until it has paid its applicable limit of insurance or none of the loss remains, whichever comes first. If any of the other insurance does not permit contribution by equal shares, we will contribute by limits. Under this method, each insurers share is based on the ratio of its applicable limit of insurance to the total applicable limits of insurance of all insurers. 8. Transfer Of Rights Of Recovery Against Others To Us a. Transfer Of Rights Of Recovery If the insured has rights to recover all or part of any payment, including Supplementary Payments, we have made under this Coverage Part, those rights are transferred to us. The insured must do nothing after loss to impair them. At our request, the insured will bring "suit" or transfer those rights to us and help us enforce them. This condition does not apply to Medical Expenses Coverage. b. Waiver Of Rights Of Recovery (Waiver Of Subrogation) If the insured has waived any rights of recovery against any person or organization for all or part of any payment, including Supplementary Payments, we have made under this Coverage Part, we also waive that right, provided the insured waived their rights of recovery against such person or organization in a contract, agreement or permit that was executed prior to the injury or damage. Form SS 00 08 04 06 Page 17 of 24 COMMERCIAL AUTOMOBILE HA99161221 THIS ENDORSEMENT CHANGES THE POLICY. PLEASE READ IT CAREFULLY. COMMERCIAL AUTOMOBILE BROAD FORM ENDORSEMENT This endorsement modifies insurance provided under the following: BUSINESS AUTO COVERAGE FORM To the extent that the provisions of this endorsement provide broader benefits to the "insured" than other provisions of the Coverage Form, the provisions of this endorsement apply. 1. BROAD FORM INSURED Paragraph .1. - WHO IS AN INSURED - of Section II - Liability Coverage is amended to add the following: d. Subsidiaries and Newly Acquired or Formed Organizations The Named Insured shown in the Declarations is amended to include: (1) Any legal business entity other than a partnership or joint venture, formed as a subsidiary in which you have an ownership interest of more than 50% on the effective date of the Coverage Form. However, the Named Insured does not include any subsidiary that is an "insured" under any other automobile policy or would be an "insured" under such a policy but for its termination or the exhaustion of its Limit of Insurance. (2) Any organization that is acquired or formed by you and over which you maintain majority ownership. However, the Named Insured does not include any newly formed or acquired organization: (a) That is a partnership or joint venture, (b) That is an "insured" under any other policy, (c) That has exhausted its Limit of Insurance under any other policy, or (d) 180 days or more after its acquisition or formation by you, unless you have given us notice of the acquisition or formation. Coverage does not apply to "bodily injury" or "property damage" that results from an "accident" that occurred before you formed or acquired the organization. Form HA 99 16 12 21 e. Employees as Insureds (1). Any "employee" of yours while using a covered "auto" you don't own, hire or borrow in your business or your personal affairs. f. Lessors as Insureds (1). The lessor of a covered "auto" while the "auto" is leased to you under a written agreement if: (a) The agreement requires you to provide direct primary insurance for the lessor and (b) The "auto" is leased without a driver. Such a leased "auto" will be considered a covered "auto" you own and not a covered "auto" you hire. g. Additional Insured if Required by Contract (1) When you have agreed, in a written contract or written agreement, that a person or organization be added as an additional insured on your business auto policy, such person or organization is an "insured", but only to the extent such person or organization is liable for "bodily injury" or "property damage" caused by the conduct of an "insured" under paragraphs a. or b. of Who Is An Insured with regard to the ownership, maintenance or use of a covered "auto." The insurance afforded to any such additional insured applies only if the "bodily injury" or "property damage" occurs: (a) During the policy period, and (b) Subsequent to the execution of such written contract, and Page 1 of 5 © 2021, The Hartford (Includes copyrighted material of Insurance Services Office, Inc. with its permission.) (c) Prior to the expiration of the period of time that the written contract requires such insurance be provided to the additional insured. (2) How Limits Apply If you have agreed in a written contract or written agreement that another person or organization be added as an additional insured on your policy, the most we will pay on behalf of such additional insured is the lesser of: (a) The limits of insurance specified in the written contract or written agreement; or (b) The Limits of Insurance shown in the Declarations. Such amount shall be a part of and not in addition to Limits of Insurance shown in the Declarations and described in this Section. (3) Additional Insureds Other Insurance If we cover a claim or "suit" under this Coverage Part that may also be covered by other insurance available to an additional insured, such additional insured must submit such claim or "suit" to the other insurer for defense and indemnity. However, this provision does not apply to the extent that you have agreed in a written contract or written agreement that this insurance is primary and non-contributory with the additional insured's own insurance. (4) Duties in The Event Of Accident, Claim, Suit or Loss If you have agreed in a written contract or written agreement that another person or organization be added as an additional insured on your policy, the additional insured shall be required to comply with the provisions in LOSS CONDITIONS 2. - DUTIES IN THE EVENT OF ACCIDENT, CLAIM, SUIT OR LOSS — OF SECTION IV — BUSINESS AUTO CONDITIONS, in the same manner as the Named Insured. 2. Primary and Non -Contributory V RiEW by Contract Only with respect to insurance provided to an additional insured in A.1.g. - Additional Insured If Required by Contract, the following provisions apply: (1) Primary Insurance When Required By Contract This insurance is primary if you have agreed in a written contract or written agreement that this insurance be primary. If other insurance is also primary, we will share with all that other insurance by the method described in Other Insurance 5.d. (2) Primary And Non -Contributory To Other Insurance When Required By Contract If you have agreed in a written contract or written agreement that this insurance is primary and non-contributory with the additional insured's own insurance, this insurance is primary and we will not seek contribution from that other insurance. Paragraphs (1) and (2) do not apply to other insurance to which the additional insured has been added as an additional insured. When this insurance is excess, we will have no duty to defend the insured against any "suit" if any other insurer has a duty to defend the insured against that "suit". If no other insurer defends, we will undertake to do so, but we will be entitled to the insured's rights against all those other insurers. When this insurance is excess over other insurance, we will pay only our share of the amount of the loss, if any, that exceeds the sum of: (1) The total amount that all such other insurance would pay for the loss in the absence of this insurance; and (2) The total of all deductible and self -insured amounts under all that other insurance. We will share the remaining loss, if any, by the method described in SECTION IV - Business Auto Conditions, B. General Conditions, Other Insurance 5.d. 3. AUTOS RENTED BY EMPLOYEES Any "auto" hired or rented by your "employee" on your behalf and at your direction will be considered an "auto" you hire. The SECTION IV- Business Auto Conditions, B. General Conditions, 5. OTHER INSURANCE Condition is amended by adding the following: e. If an "employee's" personal insurance also applies on an excess basis to a covered "auto" hired or rented by your "employee" on your behalf and at your direction, this insurance will be primary to the "employee's" personal insurance. Page 2 of 5 Form HA 99 16 12 21 4. AMENDED FELLOW EMPLOYEE EXCLUSION EXCLUSION 5. - FELLOW EMPLOYEE - of SECTION II - LIABILITY COVERAGE does not apply if you have workers' compensation insurance in -force covering all of your "employees". Coverage is excess over any other collectible insurance. 5. HIRED AUTO PHYSICAL DAMAGE COVERAGE If hired "autos" are covered "autos" for Liability Coverage and if Comprehensive, Specified Causes of Loss, or Collision coverages are provided under this Coverage Form for any "auto" you own, then the Physical Damage Coverages provided are extended to "autos" you hire or borrow, subject to the following limit. The most we will pay for "loss" to any hired "auto" is: (1) $100,000; (2) The actual cash value of the damaged or stolen property at the time of the "loss"; or (3) The cost of repairing or replacing the damaged or stolen property, whichever is smallest, minus a deductible. The deductible will be equal to the largest deductible applicable to any owned "auto" for that coverage. No deductible applies to "loss" caused by fire or lightning. Hired Auto Physical Damage coverage is excess over any other collectible insurance. Subject to the above limit, deductible and excess provisions, we will provide coverage equal to the broadest coverage applicable to any covered "auto" you own. We will also cover loss of use of the hired "auto" if it results from an "accident", you are legally liable and the lessor incurs an actual financial loss, subject to a maximum of $1000 per "accident". This extension of coverage does not apply to any "auto" you hire or borrow from any of your "employees", partners (if you are a partnership), members (if you are a limited liability company), or members of their households. 6. PHYSICAL DAMAGE ADDITIONAL TEMPORARY TRANSPORTATION EXPENSE COVERAGE Paragraph AA.a. of SECTION III - PHYSICAL DAMAGE COVERAGE is amended to provide a limit of $50 per day and a maximum limit of $1,000. 7. LOAN/LEASE GAP COVERAGE Under SECTION III - PHYSICAL DAMAGE COVERAGE, in the event of a total "loss" to a covered "auto", we will pay your additional legal obligation for any difference between the actual cash value of the "auto" at the time of the "loss" and the "outstanding balance" of the loan/lease. "Outstanding balance" means the amount you owe on the loan/lease at the time of "loss" less any amounts representing taxes; overdue payments; penalties, interest or charges resulting from overdue payments; additional mileage charges; excess wear and tear charges; lease termination fees; security deposits not returned by the lessor; costs for extended warranties, credit life Insurance, health, accident or disability insurance purchased with the loan or lease; and carry-over balances from previous loans or leases. 6. AIRBAG COVERAGE Under Paragraph B. EXCLUSIONS - of SECTION III - PHYSICAL DAMAGE COVERAGE, the following is added: The exclusion relating to mechanical breakdown does not apply to the accidental discharge of an airbag. 9. ELECTRONIC EQUIPMENT - BROADENED COVERAGE a. The exceptions to Paragraphs B.4 - EXCLUSIONS - of SECTION III - PHYSICAL DAMAGE COVERAGE are replaced by the following: Exclusions 4.c. and 4.d. do not apply to equipment designed to be operated solely by use of the power from the "auto's" electrical system that, at the time of "loss", is: (1) Permanently installed in or upon the covered "auto"; (2) Removable from a housing unit which is permanently installed in or upon the covered "auto"; (3) An integral part of the same unit housing any electronic equipment described in Paragraphs (1) and (2) above; or (4) Necessary for the normal operation of the covered "auto" or the monitoring of the covered "auto's" operating system. b. Section III, Physical Damage Coverage, Limit of Insurance, Paragraph C.2. is amended to add the following: $1,500 is the most we will pay for "loss" in any one "accident" to all electronic equipment (other than equipment designed solely for the reproduction of sound, and accessories used with such equipment) that reproduces, receives or transmits audio, visual or data signals which, at the time of "loss", is: Form HA 99 16 12 21 Page 3 of 5 (1) Permanently installed in or upon the covered "auto" in a housing, opening or other location that is not normally used by the "auto" manufacturer for the installation of such equipment; (2) Removable from a permanently installed housing unit as described in Paragraph 2.a. above or is an integral part of that equipment; or (3) An integral part of such equipment. c. For each covered "auto", should loss be limited to electronic equipment only, our obligation to pay for, repair, return or replace damaged or stolen electronic equipment will be reduced by the applicable deductible shown in the Declarations, or $250, whichever deductible is less. 10. EXTRA EXPENSE - BROADENED COVERAGE Under Paragraph A. - COVERAGE - of SECTION III - PHYSICAL DAMAGE COVERAGE, we will pay for the expense of returning a stolen covered "auto" to you. 11. GLASS REPAIR -WAIVER OF DEDUCTIBLE Under Paragraph D. - DEDUCTIBLE - of SECTION III - PHYSICAL DAMAGE COVERAGE, the following is added: No deductible applies to glass damage if the glass is repaired rather than replaced. 12. TWO OR MORE DEDUCTIBLES Under Paragraph D. - DEDUCTIBLE - of SECTION III - PHYSICAL DAMAGE COVERAGE, the following is added: If another Hartford Financial Services Group, Inc. company policy or coverage form that is not an automobile policy or coverage form applies to the same "accident", the following applies: (1) If the deductible under this Business Auto Coverage Form is the smaller (or smallest) deductible, it will be waived; (2) If the deductible under this Business Auto Coverage Form is not the smaller (or smallest) deductible, it will be reduced by the amount of the smaller (or smallest) deductible. 13. AMENDED DUTIES IN THE EVENT OF ACCIDENT, CLAIM, SUIT OR LOSS The requirement in LOSS CONDITIONS 2.a. - DUTIES IN THE EVENT OF ACCIDENT, CLAIM, SUIT OR LOSS - of SECTION IV - BUSINESS AUTO CONDITIONS that you must notify us of an "accident" applies only when the "accident" is known to: (1) You, if you are an individual; (2) A partner, if you are a partnership; (3) A member, if you are a limited liability company; or (4) An executive officer or insurance manager, if you are a corporation. 14. UNINTENTIONAL FAILURE TO DISCLOSE HAZARDS If you unintentionally fail to disclose any hazards existing at the inception date of your policy, we will not deny coverage under this Coverage Form because of such failure. 15. HIRED AUTO - COVERAGE TERRITORY SECTION IV, BUSINESS AUTO CONDITIONS, PARAGRAPH B. GENERAL CONDITIONS, 7. - POLICY PERIOD, COVERAGE TERRITORY - is added to include the following: (6) For short-term hired "autos", the coverage territory with respect to Liability Coverage is anywhere in the world provided that if the "insured's" responsibility to pay damages for "bodily injury" or "property damage" is determined in a "suit," the "suit" is brought in the United States of America, the territories and possessions of the United States of America, Puerto Rico or Canada or in a settlement we agree to. 16. WAIVER OF SUBROGATION Paragraph 5. TRANSFER OF RIGHTS OF RECOVERY AGAINST OTHERS TO US - of SECTION IV - BUSINESS AUTO CONDITIONS A. Loss Conditions is amended by adding the following: We waive any right of recovery we may have against any person or organization with whom you have a written contract that requires such waiver because of payments we make for damages under this Coverage Form. 17. RESULTANT MENTAL ANGUISH COVERAGE The definition of "bodily injury" in SECTION V- DEFINITIONS, C. is replaced by the following: "Bodily injury" means bodily injury, sickness or disease sustained by any person, including mental anguish or death resulting from any of these. 18. EXTENDED CANCELLATION CONDITION Paragraph 2. of the COMMON POLICY CONDITIONS - CANCELLATION - applies except as follows: If we cancel for any reason other than nonpayment of premium, we will mail or deliver to the first Named Insured written notice of cancellation at least 60 days before the effective date of cancellation. Page 4 of 5 Form HA 99 16 12 21 19. HYBRID, ELECTRIC, OR NATURAL GAS VEHICLE PAYMENT COVERAGE In the event of a total loss to a "non -hybrid" auto for which Comprehensive, Specified Causes of Loss, or Collision coverages are provided under this Coverage Form, then such Physical Damage Coverages are amended as follows: a. If the auto is replaced with a "hybrid" auto or an auto powered solely by electricity or natural gas, we will pay an additional 10%, to a maximum of $2,500, of the "non -hybrid" auto's actual cash value or replacement cost, whichever is less, b. The auto must be replaced and a copy of a bill of sale or new lease agreement received by us within 60 calendar days of the date of "loss," c. Regardless of the number of autos deemed a total loss, the most we will pay under this Hybrid, Electric, or Natural Gas Vehicle Payment Coverage provision for any one "loss" is $10,000. For the purposes of the coverage provision, a. A "non -hybrid" auto is defined as an auto that uses only an internal combustion engine to move the auto but does not include autos powered solely by electricity or natural gas. b. A "hybrid" auto is defined as an auto with an internal combustion engine and one or more electric motors; and that uses the internal combustion engine and one or more electric motors to move the auto, or the internal combustion engine to charge one or more electric motors, which move the auto. 20. VEHICLE WRAP COVERAGE In the event of a total loss to an "auto" for which Comprehensive, Specified Causes of Loss, or Collision coverages are provided under this Coverage Form, then such Physical Damage Coverages are amended to add the following: In addition to the actual cash value of the "auto", we will pay up to $1,000 for vinyl vehicle wraps which are displayed on the covered "auto" at the time of total loss. Regardless of the number of autos deemed a total loss, the most we will pay under this Vehicle Wrap Coverage provision for any one "loss" is $5,000. For purposes of this coverage provision, signs or other graphics painted or magnetically affixed to the vehicle are not considered vehicle wraps. Form HA 9916 12 21 Page 5 of 5 IL N 018 0122 CALIFORNIA FRAUD STATEMENT For your protection, California law requires the following to appear on this form: Any person who knowingly presents false or fraudulent information to obtain or amend insurance coverage or to make a claim for the payment of a loss is guilty of a crime and may be subject to fines and confinement in state prison. IL N 018 0122 © Insurance Services Office, Inc., 2021 Page 1 of 1 POLICY CHANGE DOCUMENT POLICY NO.: PHSD1866043-012 Philadelphla Indemnity Insurance Company 26402 PCF Insurance Services of the West, LLC NAMED INSURED Barrios and Associates LLC dba Communications LAB MAILING ADDRESS 701 E Chapman Ave Orange, CA 92866-1620 POLICY PERIOD: FROM 04/01/2025 TO 04/01/2026 at 12:01 A.M. Standard Time at your mailing address shown above. CHANGE EFFECTIVE 04/24/2025 CHANGE # 2 REVISION # 2 DESCRIPTION In consideration of the premium reflected, the policy is amended as indicated below: Additional Insured Endorsement (Vicarious Liability) is added to the policy. Path ID 18557808 Total Annual Additional/Return Premium $ IKoPPIIII gC;9cc] 011A01 (Date) Total Prorate 0.00 Additional/Return Premium $ NO CHANGE BY (Authorized Representative) 0.00 NO CHANGE 05/30/2026 Issue Date Insured Copy Page 1 of 1 PI-MANU-1 (01/00) THIS ENDORSEMENT CHANGES THE POLICY. PLEASE READ IT CAREFULLY Additional Insured Endorsement (Vicarious Liability) This endorsement modifies and is subject to the insurance provided under the following: COVER-PROsm The policy is amended as follows: SCHEDULE Person/Entity: 1) City of Santa Ana, Santa Ana Police Department 60 Civic Center Ave., Santa Ana, CA 92701 2) City of Santa Ana, PWA Water Resources 215 S. Center Street, Santa Ana, CA 92703 3) Moffatt & Nichol 4225 E Conant Street, Long Beach, CA 90808 Insured shall include the person(s)/entity(ies) named in the endorsement SCHEDULE, but only for the wrongful acts of the named entity or any subsidiaries. With regard to the person(s)/entity(ies) listed in the endorsement SCHEDULE, we and you agree to waive rights of recovery, as provided within the policy. All other terms and conditions of this Policy remain unchanged. Page 1 of 1